HomeMy WebLinkAbout03-09-2011 PCC MinutesPromotional Coordinating Committee
Minutes
Wednesday, March 9, 2011
5:30 pm
City Hall
Council Hearing Room
990 Palm Street
CALL TO ORDER: Chair Marco Rizzo 5:30 pm
PRESENT: LeMieux, Babb, Conner, Palazzo, Fidler,
STAFF PRESENT: Brigitte Elke, Principal Administrative Analyst
PUBLIC COMMENT
Denise Leader Stoeber asked the committee to support cultural arts in San Luis Obispo on behalf of
Cal Poly Arts.
CONSENT AGENDA
ACTION: Moved by J. Conner/LeMieux to approve consent agenda as presented with an
addition regarding the GIA pre-application meeting.
Motion carried 6:0
Add that there were several questions that were addressed in the GIA pre-application meeting.
PRESENTATIONS
1. CONTRACTORS REPORTS
Ashley Akers, Account Manager with Verdin Marketing, presented the update for ShopSLO |
DineSLO (SSDS) and the Events Promotion contract. SSDS experienced a great number of site
visitors in February (1,300 visits) as the agency concentrated on increasing traffic to the site. E-blasts
were sent to the merchants in January and February with tips and events information. Banner ads are
running on sanluisobispo.com, Yahoo, and Facebook promoting the events brochure. Work on the
next brochure is starting in April.
Mary Verdin gave an update on the historic walking tour podcasts that the agency is producing on
behalf of the History Museum of San Luis Obispo. She confirmed that they will be finished in June as
agreed.
Lindsey Miller, Director of Marketing for the Chamber of Commerce, reported on the in-county PR.
She is still busy with effects from the Oprah show with phone calls to the Visitors Centers. The
historic walking tour was used during a visit for writers from San Joaquin Magazine.
BUSINESS ITEMS
1. ELECTION OF CHAIR AND VICE CHAIR
ACTION: Moved by Babb/Fidler to re-appoint Marco Rizzo as chair for 2011-12.
ACTION: Moved by Rizzo/Fidler to re-appoint Dusty Davis as vice-chair for 2011-12.
Staff is to verify that commissioner Davis is willing to continue as vice-chair.
2. CHAMBER OF COMMERCE – MARKETING MATERIAL
The commissioners returned hard copies to Lindsey with changes for the tear-off map.
L. Miller explained that the wine map currently hanging in the Visitors Center is hard to read, so they
contracted with a design firm for a more customer friendly version. The commissioners suggested
several changes and addressed shortfalls in the current design proposal. L. Miller will have the
designer work on the map accordingly and bring back a revised version in April.
3. BUDGET 2011-12
Michael Codron, Assistant City Manager, introduced the budget discussion and where the process
stands for the 2011-13 Financial Plan. He elaborated that on March 1, 2011, every department was
given its target to help close the $3 million structural gap. He then explained the proposed budget cut
to the Community Promotions program and the integration of Grants-in-Aid into the Community
Promotions program. He stated that the PCC has the opportunity to build a program from ground up
with the proposed budget. This cut would probably have occurred even without the TBID.
M. Codron reiterated that the current recommendation might not be accepted by the City Council
which will give strategic budget directions on April 12, 2011. The actual budget amount ultimately
available can therefore still change.
ACTION Moved by Palazzo/Fidler to create a budget task force to come up with a
recommendation to the committee as to the use of the available funding. Motion carried 6:0
Commissioners Palazzo, Fidler, and LeMieux volunteered to be on the task force. Staff is to provide
information regarding the 2010-11 budget and current contract details.
4. EVENTS PROMOTION
Commissioner Conner reported that most decisions were deferred and the committee is awaiting
follow-up. However, the TBID gave $2,500 to the Open House as a token of appreciation.
PCC LIAISON REPORTS
Commissioner LeMieux mentioned that the Writers’ conference is very active in soliciting advice for
their Grants-in-Aid proposal.
TBID Liaison – Commissioner Conner reported that the VCB’s request for funding was referred to
the TBID’s budget task force. Tim Billing was elected chair and the immediate past chair is serving as
the vice-chair. BID Alliance received a proposal from All Out Events for a 24-hour adventure race and
discussed the possibility of an Iron Man Triathlon in 2013.
Meeting adjourned at 7:07 PM