HomeMy WebLinkAbout05-11-2011 PCC MinutesPromotional Coordinating Committee
Minutes
Wednesday, May 11, 2011
5:30 pm
City Hall - Council Hearing Room
CALL TO ORDER: Chair Marco Rizzo 5:30 pm
PRESENT: LeMieux, Conner, Palazzo, Fidler, COX
STAFF PRESENT: Brigitte Elke, Principal Administrative Analyst
PUBLIC COMMENT
Dave Garth addressed the committee. He was concerned that PR, as traditionally contracted, was not
addressed in the preliminary budget considered by the PCC. He explained that the Chamber cannot
afford continue its reactive PR effort if not funded through Community Promotion.
OATH OF OFFICE FOR NEWLY APPOINTED BOARD MEMBERS
David Cox took the oath of office for his first term on the committee.
CONSENT AGENDA
ACTION: Moved by Davis/Cox to approve consent agenda as presented
Motion carried 6:0
PRESENTATIONS
1. DIRECTIONAL SIGN PROGRAM
Bridget Fraser, the project manager for the City, briefly summarized the project scope and its current
status. The preliminary designs have been reviewed by the Architectural Review Commission (ARC)
and the Cultural Heritage Commission and return to the ARC for final review on 5/16/11.
Pierre Rademaker with P. Rademaker Design and Debbie Rudd with RRM Design presented the
refined project based on feedback from the advisory bodies and pointed out the minimal changes that
had been applied. The main changes were driven by size requirements for the rural signs per Cal
Trans and traffic engineering. One of the questions they wanted feedback from the commission was
the background color for the signs. It was initially a reflective black, however, it might not be available
as the color palette is dictated by Cal Trans and only a handful of different colors are available.
Public Comment: A member of the City’s Bicycle Committee mentioned that there are not enough
signs directing bicyclist through town. Debbie Rudd mentioned that they had established a list of
items that have come up during the process and bicycle related signs are listed.
ACTION: Moved by Palazzo/Fidler to approve the directional sign project as presented with a
preference for background color of black or a dark chocolate brown. Motion carried 6:0
2. OCTAGON BARN
B.K. Richards updated the committee on the Octagon Barn. He covered location, history, why it is
important and its importance to the Bob Jones Bike Trail as the official start of the Bob Jones City to
Sea Pathway. The barn will be used for events as it can hold 200 people. The Land Conservancy will
rent the space in order to pay for the upkeep of the facilities. Ask whether he had any specific
requests of the City, he mentioned that a letter of support would be welcomed.
3. CONTRACTORS REPORTS
Chamber of Commerce
Lindsey Miller, Marketing Director for the Chamber of Commerce, asked for feedback on the new
wine map.
ACTION: Moved by LeMieux/Davis to approve the final design of the map, but use a different
color for wine tasting bars in order to distinct them from actual wineries.
Motion carried 6:0
Verdin Marketing
Ashlee Akers, Account Manager with Verdin Marketing, Ink., reported the current data for the
ShopSLO | DineSLO websites and the newsletter. She presented covers for the new events brochure
and will send a proof of the brochure layout to staff for distribution to committee and feedback as the
agency wants to go to print at the end of June.
BUSINESS ITEMS
1. BUDGET 2011-12
Commissioner J. LeMieux reported on the Council action to increase the Community Promotion
budget. The committee then discussed how to proceed with the program and decided to call a
meeting of the marketing subcommittee to start the process.
ACTION: Moved by Davis/Cox to approve the budget as presented and to call a meeting of the
marketing subcommittee to start the process regarding the incentive program
components. Motion carried 6:0
2. GRANTS-IN-AID FUNDING 2011-12
Commissioner LeMieux reported on the preliminary discussion in the subcommittee, explained the
“weaning” model, and the grant criteria. She explained that the subcommittee had not allocated all the
funding as the commissioners applied the criteria consistently to all applicants. The subcommittee did
not feel comfortable with randomly applying the remaining funding.
ACTION: Moved by Cox/Palazzo to accept the recommendation of the subcommittee and
distribute the remaining funding according to the percentage of the originally allocated
amount. Excluded from augmented funding are events that are already fully funded and
all the events that are considered under the “wean” model. Motion carried 6:0
3. EVENTS PROMOTION
Commissioner J. LeMieux reported on the two events heard at the monthly joint events promotion
task force meeting on April 30, 2011. Both events will receive some help from the TBID through its
agency and the PCC will consider funding for both, the Railroad Festival and the Plein Air Festival,
under Grants-in-Aid.
Staff gave a brief update on available funding. The funding kept for two new open space kiosks will
partially be used and $7,500 remain available for other efforts. Given that this would augment the
remaining funding to $12,500 for May and June, staff asked whether the committee would reconsider
funding for the “Future of Work” conference. The committee had previously recommended $3,000 of
the $7,500 requested.
ACTION: Moved by Fidler/Palazzo to fully fund the Future of Work Conference and increase the
recommended funding from $3,000 to $7,500. Motion carried 5:1
Given that this would leave about $8,000 in the events promotion budget, Verdin Marketing was
asked to provide a cost estimate for a 4-page increase of the upcoming events promotion brochure.
Staff is to place a second item on the agenda for the special meeting on May 25, 2011 to look at the
proposal.
Meeting adjourned at 8:36 PM