HomeMy WebLinkAbout11-10-2010 PCC MinutesPromotional Coordinating Committee
Minutes
Wednesday, November 10, 2010
5:30 pm
City Hall
Council Hearing Room
990 Palm Street
CALL TO ORDER: Chair Marco Rizzo 5:30 pm
PRESENT: LeMieux, Babb, Conner, Davis, Palazzo
STAFF PRESENT: Brigitte Elke, Principal Administrative Analyst
PUBLIC COMMENT
There was no public comment.
CONSENT AGENDA
ACTION: Moved by Conner/Fidler to approve consent agenda as presented.
Motion carried 7:0
PRESENTATIONS
1. CONTRACTORS REPORTS
Lindsey Miller, Marketing Director for the Chamber of Commerce, mentioned that the author of the
book “Thrive” had just started his press tour and San Luis Obispo was therefore experiencing
nationwide exposure. She reported that the Rachel Ray show featured a story on Kinsey Winery. She
attended Cal Poly’s Homecoming which was very well attended and a great success. Next Tuesday
will see the second MySLO training. The Winter Events poster was distributed electronically last
week.
Ashley Ackers with Verdin Marketing reported on the current ShopSLO | DineSLO campaign. The first
merchant night hosted five businesses (7 people) that attended to learn all about the site and how to
use it to create their own merchant profile. The holiday campaign promoting the sites is about to start.
Commissioners mentioned a problem with the interactive map on DineSLO and the contractor will
make sure to correct.
BUSINESS ITEMS
1. SAVOR THE CENTRAL COAST 2011
Molly Cano-Morrison with the County Visitors and Conference Bureau (VCB) presented a recap of the
Savor event listing the number of merchants, visitors to the event, and the economic impact on the
region. The numbers included the PR exposure through 60 print publications and 4 TV crews. The
media impressions of over 122 million were established through a clipping service. She also
mentioned the survey the VCB had sent out and the responses received. For 2011, Sunset will step
up its support in order to increase the out-of-county ticket sales. Special emphasis will be given to the
LA market by hiring a PR contract in this market. Molly reported that the financial loss from the event
was absorbed by the VCB. Commissioner commented on the event website that needed to be
redesigned to simplify ticket buys.
2. WAYFINDING SIGN PROJECT
Staff reported on the first meeting and the presentation given by the contractor. The next step is for
the contractor to look at possible sign families and their designs in order to marry them with the
locations established during the meeting.
3. EVENTS PROMOTION – RFP RESPONSE
Mary Verdin, CEO of Verdin Marketing Ink. presented the revised work scope and objective. In order
to create a visually compelling brochure, the agency team will determine key events for the brochure
not only by importance but also by available imagery. The pages will be marked with the categories
and the back page will list all of the events happening during the time period. They plan on three
yearly editions for the full cost of $58,000. They also presented an option with online support to keep
the brochure and its content fresh and top of mind. It would utilize ShopSLO | DineSLO with weekly
posts on the current events component. This option would allow for two annual distributions of the
brochure in order to afford the online components. However, it would provide more flexibility as it
allows for exposure to events that might be brand new and were not on the radar at print deadline.
The distribution of the brochure would occur through the Tribune to 88,000 households. The
remaining 12,000 brochures will be distributed to hotels, the visitors’ center, and other locations. The
commissioners mentioned that www.sanluisobispovacations.com should be mentioned for people to
research additional events and activities.
Scott Morrell presented the revised objective and program for Barnett Cox & Associates. They
presented three different options ranging from a one page (double sided) insert, to a postcard-type
format, and a four-page brochure. Distribution was planned through daily and weekly publications.
The different options varied in frequency from three annual mailings to four and six distributions
depending on the format. The postcards would be sent to the Performing Art Center mailing list of
40,000 people in SLO County. The first option (one page insert) was the one favored by the agency.
They did not include any creative, but conveyed that City branding stood at the forefront and that the
piece will be visually attractive.
After the presentations, the committee broad the item back for deliberation. After discussion the
following motion was proposed:
ACTION: Moved by Davis/Babb to recommend to the City Manager to approve option two
presented by Verdin Marketing and contract the campaign according to the
presented material. Motion carried 7:0
PCC LIAISON REPORTS
C. Babb reported on Ballet Theater that will perform “A Christmas Carol” in December.
M. Fidler reported on SLO Arts Council that had never contacted the Chamber for assistance with the
Open Studio Tour. The Blue Men Group performance at the PAC was replaced with a Chinese
acrobat group. The Symphony is doing well with its 50th anniversary year.
TBID Liaison
TBID Chair and PCC Liaison J. Conner reported that the TBID board approved funding for the
Salmonid Federation Conference, and the Hop Fest 2011.
Events Joint Committee
Events Task Force Chair J. LeMieux reported that the committee had received three presentations.
They discussed joint-funding with the TBID and asked that the funding recommendations for the
Salmonid Federation Conference and the Hop Fest 2011 be placed on the December agenda.
Meeting adjourned at 7:35