HomeMy WebLinkAbout10-13-2010 PCC MinutesPromotional Coordinating Committee
Minutes
Wednesday, October 13, 2010
5:30 pm
City Hall
Council Hearing Room
990 Palm Street
CALL TO ORDER: Chair Marco Rizzo 5:30 pm
PRESENT: LeMieux, Babb, Conner, Davis, Palazzo
STAFF PRESENT: Brigitte Elke, Principal Administrative Analyst
PUBLIC COMMENT
There was no public comment.
CONSENT AGENDA
ACTION: Moved by Conner/Babb to approve consent agenda as presented.
Motion carried 7:0
PRESENTATIONS
1. CONTRACTORS REPORTS
Ashley Akers gave an update for ShopSLO | Dine SLO (SSDS) campaign in the first fiscal quarter.
Currently the agency is running a community awareness campaign concentrating on merchant sign-
up. Plans for Q4 with budget of $15,000 concentrate on the holiday campaign utilizing media mix
including social media and an opt-in text campaign to win a free IPod Nano. Tent cards will be
handed out to restaurants with details on the campaign. In order to further nurture merchant
activation, they plan an email blast, a merchant night and a “Feet on the Street” day. The SSDS
landing page is now active under www.shopslodineslo.org.
Lindsey Miller with the Chamber of Commerce reported on the Events/PR contract. She presented
various articles that were placed over the past quarter, as well as various articles that are in progress.
She is still working with the GIA groups as well as with bigger events groups to actively promote the
events. The City brochure is now available at the Pismo Welcome Center and Visitors Guides were
sent to the State Sustainability Conference. The new tear-off map is in redesign and she will return
with cost at the next meeting. The SLO Winter events poster will be released as soon as the Straight
Down Golf tournament is added. She also presented the TBID’s concierge program “MySLO” as 12
people are currently registered for the October training.
2. CITY ECONOMIC DEVELOPMENT
Claire Clark, Economic Development Manager, presented the City’s Economic Development
program, how the 2009-11 Major City goal was coming along. Claire went over her work program, the
various roles she plays, the collaboration with various organizations, and more specifically talked
about her collaboration with the Chamber of Commerce.
Ermina Karim, Vice President of the Chamber of Commerce, presented the first quarter report for the
economic development contract. She went over the goal and objective of the contract and the topics
that will be addressed on the website. She elaborated on the work accomplished in the first quarter
which was research, data gathering, and interviewing other communities around the country. She
showed several sites that were reviewed in preparation and what she has learned. The plan is to
prominently place the site on the Chamber homepage as well as the City’s. She then went over the
schedule which sees the site built out by June 2011. She will continue to give the quarterly report to
the committee for feedback.
3. HISTORICAL PODCASTS
Kimberly Timbs, Executive Director of the Museum of History, presented the current PR outreach
plan and part of the first tour that is being completed and ready by end of October. At this point the
tour length is about 30 minutes which will probably be a one-hour walking tour. She also presented
the VIP/Media tour plans for November 5th in order to go live with the first pod cast on November 11th.
BUSINESS ITEMS
1. 2011-13 GOAL SETTING
The committee elaborated on cab service, but left the other goals consistent.
Action Moved by Conner/Fidler to forward goals as amended for cab service.
Motion carried 7:0
2. RFP REVIEW – CONTRACTORS’ PRESENTATION
The committee had invited the two agencies that responded to the events promotion RFP and heard
their proposal presentation. Barnett Cox and Associates presented first, followed by Verdin Marketing
Ink. After their presentations, both agencies left to leave the committee to its deliberation. The
commissioners discussed both proposals and their components and compared them to the objective
set forth. Neither of the proposals was chosen as some components fit the objectives and others
were not convincing enough. The committee decided to call a special meeting to further discuss and
give the commissioners time to digest the presented material. The meeting will be scheduled for
October 20, 2010 at 5:30 in City Hall. Staff is to release an agenda and make the meeting public
according to special meeting requirements.
Action: Moved Palazzo/LeMieux to continue the item to a special meeting on October 20, 2010
at 5:30 pm to further discuss.
Motion carried 7:0
PCC LIAISON REPORTS
Commissioner LeMieux reported that the Cuesta College Writers’ Conference was great success.
Staff informed the committee that the City Manager approved a carry-over from 2009-10 in the
amount of $15,000 bringing the new balance available for Events Promotion to $32,000.
Meeting adjourned at 8:15 pm