The URL can be used to link to this page

Home My WebLink About02-09-2011 PCC Agenda PacketAgenda Promotional Coordinating Committee City of San Luis Obispo Wednesday, February 9, 2011 5:00 p.rn Special Meeting Council Chamber 990 Palm Street Grants-in-Aid Process 2011-12 The PCC will provide information regarding the upcoming grant application process. All applicants are required to sign in on the provided sign-in sheets. 5:30 p.m. Regular Meeting Council Hearing Room 990 Palm Street The Goals of the City of San LUIS Obispo PromotIonal Coordmating Commlttee are to (1) Improve the qualIty of lIfe available to all residents of and visitors to San Luis Obispo and (2) Promote, in a manner consistent with long-range community goals, the development of San Luis Obispo as a regional and tourist center. CALL TO ORDER: Chair Marco Rizzo PUBLIC COMMENT: Each speaker is limited to three minutes of public comment I CONSENT ITEMS e.1 Minutes of the Meeting of January 12, 2011 e.2 TOT Report for December (will be provided at the meeting) e.3 Community Promotions Budget Report e.4 ShopSLO/DineSLO Report (under separate cover) e.S Events Promotion Report (under separate cover) e.6. Economic Development Report (quarterly) e.7 Visitors Center Report (under separate cover) Any writings or documents provided to a majority of the Promotional Coordinating Committee regarding any item on this agenda will be made available for public inspection in the Administration office of the City of San Luis Obispo at 990 Palm Street during normal business hours. I Promotional Coordination Committee PRESENTAnONS At this time, representatives of the Community Promotions Contractors will provide highlights of contract activities undertaken in the past month describe how activities are accomplishing Tourism Marketing Plan Objectives and seek direction from the PCC when necessary regarding contract fulfillment. 1. CONTRACTORS REPORTS The Chamber of Commerce and Verdin Marketing will give a quarterly overview. 10 min 2. SLO SYMPHONY 10 min The Symphony's Executive Director will present the result of the New Year's Eve concert that was supported by the PCC. BUSINESS ITEMS 1. EVENTS PROMOTION 10 min The members of the PCC/TBID Events Promotion task force will report on funding requests and make recommendations for committee approval. IPCC LIAISON REPORTS 1. GIA UPDATE -LIAISON REPORT 5 min 2. MARKETING SUBCOMMITTEE REPORT 5 min 3. TBID BOARD REPORT 5 min I PCC COMMUNICAnONS At this time Committee members make announcements, report on activities, refer to staff issues for study and report back to the Committee at a subsequent meeting. Reminder that the committee decided to postpone a decision regarding an Events Promotion logo until April. Adjourn I Promotional Coordinating Committee Minutes Wednesday, January 12, 2011 5:30 pm City Hall Council Hearing Room 990 Palm Street I DRAFT CALL TO ORDER: Chair Marco Rizzo 5:30 pm PRESENT: LeMieux, Babb, Conner, Palazzo, Fidler, Davis STAFF PRESENT: Michael Codron, Assistant City Manager Claire Clark, Economic Development Manager PUBLIC COMMENT There was no public comment. CONSENT AGENDA ACTION: Moved by Davis/Conner to approve consent agenda as presented. Motion carried 7:0 PRESENTATIONS 1. CONTRACTORS REPORTS Shop SLO/Dine SLO Mary Verdin gave an overview of the last quarter (October-December 2010) which included an online media buy for holiday ads. 70 people opted in for the Holiday Texting Campaign to receive texted coupons, referral to the website, and to entere into an ipod nano giveaway. M. Verdin also reported that 20% of the merchants have entered their profiles. The agency will promote additional community awareness in January through March 2011 through online ads and SLO E-flyer. Merchant outreach will include an eblast, and a "feet on the street" campaign that will leave flyers with merchants. The agency also plans on refreshing the website with new merchant profiles, graphics, etc. Commissioner D. Davis had a question about the use of on-line ads on Yahoo or Facebook and whether they will also use Google once finalized. He suggested a search engine profile to create top of mind awareness so more people will search for it. Mary will return with this info on search relevance, etc. Events Promotion L Miller reported on the last quarter efforts which included Thrive and a Yahoo! News Weekend Edition piece, the Delta Airlines article, Men's Journal, and Frommer's Travel Guide. She reported that Winter events and SLO Events will be updated more often than quarterly. Economic Development L. Miller reviewed the goals of project and aspects that the site was to include. They have had discussions with seven web design firms and delved further into web research to define the best presentation of the information. They have also developed a working site plan and preliminary i.d. of website design components, including: the Site Map, Fast facts, population, cost of living, talented workforce, major employers, target industries and clusters, retail sales, etc. The key themes: Live Here, Work Here, Thrive Here. Thrive, business support, getting started, meet with us, etc. Next steps include working on a design concept that will be presented at the next meeting. The site goes live in June. BUSINESS ITEMS 1. Grants-in-Aid 2011-12 The Committee decided to move forward with dates consistent with last year. 2. Events Promotion Commissioner J. Lemieux gave an update on the Joint Task Force for Events Promotion. The organizers for the Central Coast Cancer Challenge have requested $5,000 for this year's sponsorship of the stage area. The organizers will provide some additional information and a recommendation was postponed to the February meeting. 3. VCB Tourism Vision Workshop -January 26, 2011 There is enough interest that the meeting will be noticed. 4. Special Meeting-Budget Deliberation The Board wants to agendize the budget discussion for the March regular meeting and add a special meeting only if necessary. 5. Events Promotion Logo Commissioner M. Fidler stated that if the committee has to prioritize, it should make do with what it is available currently. Commissioner J. Conner concurred. Commissioner J. Lemieux suggested that the Board reconsider for the next issue of events brochure. The agency will need to know by April. (put it on the April agenda with reminder in March). PCC LIAISON REPORTS TBID Liaison -Board Liaison J. Conner gave a report Meeting adjourned at 6:40 PM SUNGARD PENTAMATION DATE: 02/03/11 TIME: 12: 2 8: 30 -FUND ACCOUNTING V4.1 CITY OF SAN LUIS OBISPO EXPENDITURE STATUS REPORT PAGE NUMBER: EXPSTAll 1 SELECTION CRITERIA: ACCOUNTING PERIOD: expledgr.key orgn~'11300' 8/11 - SORTED BY: FUND,DEPARTMENT,PROGRAM,lST SUBTOTAL,2ND SUBTOTAL,ACCOUNT TOTALED ON: FUND,DEPARTMENT,PROGRAM,lST SUBTOTAL,2ND SUBTOTAL PAGE BREAKS ON: FUND,PROGRAM FUND-I00 GENERAL FUND DEPARTMENT-I000 ADMINISTRATION PROGRAM-11300 COMMUNITY PROMOTION 1ST SUBTOTAL-700 STAFFING 2ND SUBTOTAL-701 SALARIES PERIOD ENCUMBRANCES YEAR TO DATE AVAILABLE YTD/ ACCOUNT - -TITLE BUDGET EXPENDITURES OUTSTANDING EXP BALANCE BUD 7010 SALARIES -REGULAR TOTAL SALARIES 43,900.00 43,900.00 .00 .00 .00 .00 27,067.94 27,067.94 16,832.06 16,832.06 61. 66 61. 66 7040 7041 7042 7043 7044 7046 RETIREMENT CONTRIBUTIONS RETIREMENT PARS -401 HEALTH & DISABILITY INSU RETIREE HEALTHCARE MEDICARE UNEMPLOYMENT INSURANCE TOTAL BENEFITS 12,200.00 400.00 5,100.00 700.00 600.00 200.00 19,200.00 .00 .00 .00 .00 .00 .00 .00 .00 .00 .00 .00 .00 .00 .00 7,492.50 270.67 2,945.81 .00 420.76 108.31 11,238.05 4,707.50 129.33 2,154.19 700.00 179.24 91.69 7,961.95 61. 41 67.67 57.76 .00 70.13 54.16 58.53 TOTAL STAFFING 63,100.00 .00 .00 38,305.99 24,794.01 60.71 7227 7337 7339 CONTRACT SERVICES PROMOTION & PUBLIC REL CHAMBER & VIS & CONF BUR TOTAL SUBTOTAL 130,015.76 103,300.00 103,500.00 336,815.76 .00 .00 .00 .00 39,899.57 59,169.00 31,875.00 130,943.57 63,346.20 40,831.00 44,625.00 148,802.20 26,769.99 3,300.00 27,000.00 57,069.99 79.41 96.81 73.91 83.06 TOTAL CONTRACT SERVICES 336,815.76 .00 130,943.57 148,802.20 57,069.99 83.06 7455 COMMISSION & COMM MTGS TOTAL TRAVEL. MEETINGS & DUES TOTAL OTHER OPERATING EXPEND TOTAL COMMUNITY PROMOTION TOTAL ADMINISTRATION TOTAL GENERAL FUND 500.00 500.00 500.00 400,415.76 400,415.76 400,415.76 .00 .00 .00 .00 .00 .00 .00 .00 .00 130,943.57 130,943.57 130,943.57 169.69 169.69 169.69 187,277.88 187,277.88 187,277.88 330.31 330.31 330.31 82,194.31 82,194.31 82,194.31 33.94 33.94 33.94 79.47 79.47 79.47 TOTAL REPORT 400,415.76 .00 130,943.57 187,277.88 82,194.31 79.47