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Home My WebLink About01-12-2011 PCC Agenda PacketAgenda Promotional Coordinating Committee City of San Luis Obispo Wednesday, January 12, 2011 5:30 p.m. Regular Meeting Council Hearing Room 990 Palm Street The Coals of the City of San LUIs Obispo Promotional Coordinating Committee are to (1) Improve the quality of life available to all residents of and visitors to San Luis Obispo and (2) Promote, in a manner consistent with long-range community goals, the development of San Luis Obispo as a regional and tourist center. CALL TO ORDER: Chair Marco Rizzo PUBLIC COMMENT: Each speaker is limited to three minutes of public comment I CONSENT ITEMS C.1 Minutes of the Meeting of December 8, 2010 C.2 TOT Report for November C.3 Community Promotions Budget Report C.4 ShopSLO/DineSLO Report (under separate cover) C.s Events Promotion Report (under separate cover) C.6. Economic Development Report (quarterly) C.7 Visitors Center Report (under separate cover) Any writings or documents provided to a majority of the Promotional Coordinating Committee regarding any item on this agenda will be made available for public inspection in the Administration office of the City of San Luis Obispo at 990 Palm Street during normal business hours. Promotional Coordination Committee IPRESENTATIONS At this time, representatives of the Community Promotions Contractors will provide highlights of contract activities undertaken in the past month describe how activities are accomplishing Tourism Marketing Plan Objectives and seek direction from the pee when necessary regarding contract fulfillment. 1. CONTRACTORS REPORTS 10 min The Chamber of Commerce and Verdin Marketing will give a quarterly overview. 1. ShopSLO I DineSLO 2. Events Promotion 3. Economic Development IBUSINESS ITEMS 1. GRANTS-IN-AID 2011-12 15 min The committee will review the grant dates and receive an update from staff regarding funding of the 2011-12 grant cycle. 2. EVENTS PROMOTION 10 min The members of the PCC /TBID Events Promotion task force will report on funding requests and make recommendations for committee approval. 3. VCB TOURISM VISION WORKSHOP -JANUARY 26, 2011 10 min The committee members will decide whether to call a special meeting of the entire committee to participate in this workshop or have the marketing subcommittee members represent the PCC. 4. SPECIAL MEETING -BLTDGET DELIBERATION The committee will discuss whether to schedule a special meeting to discuss the 2011-13 budget. Timeline is between February 11 to March 31, 2011. 5. EVENTS PROMOTION LOGO The committee will decide whether to commission a new logo for events in line with ShopSLO and DineSLO. I pee LIAISON REPORTS 1. GIA UPDATE LIAISON REPORT 5 min 2. MARKETING SUBCOMMITTEE REPORT 5 min 3. TBID BOARD REPORT 5 min Promotional Coordination Committee PCC COMMUNICAnONS At this time Committee members make announcements, report on activities, refer to staff issues for study and report back to the Committee at a subsequent meeting. Adjourn •.. _..._--_._" ----------- Promotional Coordinating Committee Minutes Wednesday, December 8,2010 5:30 pm City Hall Council Hearing Room DRAFT 990 Palm Street CALL TO ORDER: Chair Marco Rizzo 5:30 pm PRESENT: LeMieux, Babb, Conner, Palazzo, Fidler STAFF PRESENT: Brigitte Elke, Principal Administrative Analyst PUBLIC COMMENT There was no public comment. CONSENT AGENDA ACTION: Moved by Conner/Babb to approve consent agenda as presented. Motion carried 6:0 PRESENTATIONS 1. CONTRACTORS REPORTS Lindsey Miller, Marketing Director for the Chamber of Commerce, reported that she met with representatives from Arts Obispo. For the first time, Arts Obispo's Open Studio Tour offered the Open Studios brochure free of charge which was very successful. The organization wants to keep the event free in future years if sufficient sponsorships can be sold. They have a new promotions director who is concentrating her effort on Arts After Dark. More and more galleries are participating in this monthly event. L. Miller will help with the countywide PR efforts. She also met with Opera SLO with its first performance coming up and the Jewish Film Festival that is trying to tie in with the SLOIFF. Regarding PR, L. Miller reported that the efforts are still feeding off Thrive with a multitude of features still appearing as the author continues his promotion tour. Farmers Magazine is scheduled to come back for an update on SLO. Ashley Ackers with Verdin Marketing reported on ShopSLO I DineSLO. The holiday campaign kicked off during Thanksgiving week. The agency is working with the Parks &Recreation department for cross-promotion of the holiday guide. 10 more merchants enhanced their profile on the website. BUSINESS ITEMS Business item 3 was moved to the beginning of the business agenda to hear a proposal for a possible SLO Marathon in 2012. COlTlmissioner M. Fidler introduced the item that had already been heard at the Joint-Committee Event Task Force on Monday, December 6, 2010. However, since only two members of the committee had been present at that meeting, the members asked the organizers to present to the full committees during the regular monthly meetings. 1. EVENTS PROMOTION Heather Hellman and Samantha Pruitt from Get Off the Couch, Potato Sports Production presented a planned Marathon, Half Marathon, and 5K race for April 2012. The race is scheduled to start in Mission Plaza and could attract 2,700 runners as it will be US Track & Field certified, a Boston marathon qualifier, and a race for team-in-training. The 5k race will be dedicated to Special Olympics as the race will support both Special Olympics and the Women's Sports Foundation. In response to questions from the comn~littee, the organizers addressed the following issues: Beside the title sponsor there will be a presenting sponsor and platinum sponsorships. Charities are chosen in partnership to share the event effort and mutual benefit. The event will very highly target runners with mininlal print and mostly online advertising. Registration will be through Active.com and the event will be marketed through it. PR will be included in the mix and they plan on working with City partners. ACTION: Moved by Babb/Palazzo to support the SLO Marathon with $15,000. Motion carried 6:0 Commissioner J. LeMieux then reported on the two events the joint events task force heard in November and the recommended amounts for promotional support. ACTION: Moved by LeMieux/Babb to support the SLO Hop Fest with $2,500 contingent upon changing the hours and nurturing overnight stays and the 29 th Annual Salmonid Restoration Conference with $4,000. Motion carried 6:0 Verdin Marketing Ink reported on the Events promotion contract. They presented the events strategy and asked for feedback in order to consider all possible events. The committee asked its Marketing Subcommittee to convene in the first week of January. M. Verdin mentioned that the agency purchased eventslo.org and asked the committee to consider the development of a corresponding logo. The cost would run at $3,000 and in turn she would donate the logo for the SLO Marathon. She then proceeded to present three cover versions for the events brochure for feedback by the comnlittee. 2. FINAL REVIEW OF ADVISORY BODY GOALS Commissioner S. Palazzo asked to include better lighting in residential and peripheral streets for safety reasons. The Council should consider an adoption program such as the downtown benches. ACTION: Moved by Babb/Palazzo to add better lighting for residential and peripheral streets for safety to the preliminary list. Motion carried 6:0 ._---------------..------_.._-- 3. MARKETING MATERIAL -CHAMBER OF COMMERCE L. Miller presented the four projects that the Chamber would like to execute on behalf of the COrTlmunity Pronlotions program and the funding needed for each item. -Tear-off maps $4,500 -Wine map for the Visitors Center $1 ,500 -Re-editing of SLO Video $1,000 -MyMedia Subscription $1,500 ACTION: Moved by Fidler/LeMieux to contract all items with the exception of the re editing of the video. Motion carried 6:0 PCC LIAISON REPORTS Commissioner C. Babb reported that Ballet San Luis was very successful. TBID Liaison -Board Liaison J. Conner reported that the TBID board heard the presentation for the SLO Marathon. He also mentioned that the TBID's website is doing very well according to a yearly summary report received at the meeting. Meeting adjourned at 7:08 PM ~CltVO~ & san lUIS OBISpO Monthly T_T Report November 2010 January 5, 2011 This report covers the City's transient occupancy tax (TOT) revenues for November 2010 compared with the two prior years. As reflected below, revenues for the month of November 2010 are up by 17.8% from the same month last year and up 8.5% year to date. Trend Analysis. November brings the sixth straight month of TOT revenue increases. Although this is encouraging news, the condition of the state and national economies remain uncertain and TOT revenues are still below their 2007 -08 pre economic dec line level by 11 DID for November and 40/0 year-to-date. We will remam cautiously optimistic that these continued positive results signal an end to the decline in TOT revenues which we have experienced over the last two years. We are currently above our projected increase of 20/0 for the 2010-11 fiscal Year End TOT Revenues Prior Year 2008-09 Last Year 2009-10 This Year 2010-11 Increase (Decrease) Last Year Vs This Year Amount Percent July August September October November $565,637 609,452 416,859 416,905 354,737 $508,195 511,564 400,023 414,870 280,913 $541,806 542,296 437,543 442,586 330,924 $33,610 30,732 37,520 27,716 50,010 6.6% 6.0% 9.4% 6.7% 17.8% Year To Date Total 1,188,501 2,115,566 2,295,155 179,589 8.5% December January February March April May June 274,871 258,316 292,343 289,506 391,891 393,431 456,098 246,684 230,279 273,373 326,099 423,158 372,997 489,924 Year End Total 3,544,958 4,478,080 2,295,155 The revenues shown in this report are prepared on an accrual basis as of the end of year. We will continue the month. They are based on TOT amounts reported by operators but not necessarily to monitor our monthly remitted to the City within the 30 days after month-end required by the City's TOT ordinance. results and it is likely that we will update our projections at the mid-year budget review. For More Information. Please call Jennifer Thompson, Revenue Supervisor, at (805) 781-7129. DISTRIBUTION City Council, Budget Review Team, Fiscal Officers. Department Heads, The Tnbune. EconomiC Development Manager, John Lindt, Dave Kastner, Chamber of Commerce. Verdin Marketmg, Pragna Patel. Business Times, New Times, SLO City News, SLO Joulllal SUNGARD PENTAMATION -FUND ACCOUNTING V4.1 PAGE NUMBER: 1 DATE: 01/06/11 CITY OF SAN LUIS OBISPO EXPSTA11 TIME: 17:19:56 EXPENDITURE STATUS REPORT SELECTION CRITERIA: expledgr.key orgn='11300' ACCOUNTING PERIOD: 7/11 - SORTED BY: FUND,DEPARTMENT,PROGRAM,lST SUBTOTAL, 2ND SUBTOTAL,ACCOUNT TOTALED ON: FUND,DEPARTMENT,PROGRAM,lST SUBTOTAL,2ND SUBTOTAL PAGE BREAKS ON: FUND, PROGRAM FUND-100 GENERAL FUND 2ND SUBTOTAL-701 SALARIES DEPARTMENT-1000 ADMINISTRATION PROGRAM-11300 COMMUNITY PROMOTION 1ST SUBTOTAL-700 STAFFING PERIOD ENCUMBRANCES YEAR TO DATE AVAILABLE YTD/ ACCOUNT ----':'ITLE BUDGET EXPENDITURES OUTSTANDING EXP BALANCE BUD 7010 SALARIES -REGULAR 43,900.00 .00 .00 23,673.96 20,226.04 53.93 TOTAL SALARIES 43,900.00 .00 .00 23,673.96 20,226.04 53.93 7040 RETIREMENT CONTRIBUTIONS 12,200.00 .00 .00 6,553.16 5,646.84 53.71 7041 RETIREMENT PARS -401 400.00 .00 .00 236.73 163.27 59.18 7042 HEALTH & DISABILITY INSU 5,100.00 .00 .00 2,525.54 2,574.46 49.52 7043 RETIREE HEALTH CARE 700.00 .00 .00 .00 700.00 .00 7044 MEDICARE 600.00 .00 .00 367.80 232.20 61. 30 7046 UNEMPLOYMENT INSURANCE 200.00 .00 .00 94.73 105.27 47.37 TOTAL BENEFITS 19,200.00 .00 .00 9,777.96 9,422.04 50.93 TOTAL STAFFING 63,100.00 .00 .00 33,451.92 29,648.08 53.01 7227 CONTRACT SERVICES 130,015.76 .00 41,228.79 57,798.60 30,988.37 76.17 7337 PROMOTION ~ PUBLIC REL 103,300.00 5,833.00 59,169.00 40,831.00 3,300.00 96.81 7339 CHAMBER & VIS & CONF BUR 103,500.00 6,375.00 31,875.00 44,625.00 27,000.00 73.91 TOTAL SUBTOTAL 336,815.76 12,208.00 132,272.79 143,254.60 61,288.37 81.80 TOTAL CONTRACT SERVICES 336,815.76 12,208.00 132,272.79 143,254.60 61,288.37 81.80 7455 COMMISSION & COMM MTGS 500.00 .00 .00 169.69 330.31 33.94 TOTAL TRAVEL. MEETINGS & DUES 500.00 .00 .00 169.69 330.31 33.94 TOTAL OTHER OPERATING EXPEND 500.00 .00 .00 169.69 330.31 33.94 TOTAL COMMUNITY PROMOTION 400,415.76 12,208.00 132,272.79 176,876.21 91,266.76 77.21 TOTAL ADMINISTRATION 400,415.76 12,208.00 132,272.79 176,876.21 91,266.76 77.21 TOTAL GENERAL FJND 400,415.76 12,208.00 132,272.79 176,876.21 91,266.76 77.21 TOTAL REPORT 400,415.76 12,208.00 132,272.79 176,876.21 91,266.76 77.21