HomeMy WebLinkAbout07-14-2010 PCC Agenda PacketAgenda
Promotional Coordinating Comnlittee
City of San Luis Obispo
Wednesday, July 14, 2010
5:30 p.m. Regular Meeting Council Hearing Room
990 Palm Street
The Goals of the City of San Luis Obispo Promotional Coordinating Committee are to (1) Improve the quality of hfe
available to all residents of and visitors to San Luis Obispo and (2) Promote, in a manner consistent with long-range
community goals, the development of San Luis Obispo as a regional and tourist center.
CALL TO ORDER: Chair Marco Rizzo
PUBLIC COMMENT: Each speaker is limited to three minutes of public comment
\ APPOINTMENTS
1. NEW MElVIBER OATH
Marilyn Fidler was appointed to the committee to fill the current vacancy.
ICONSENT ITEMS
Cl Minutes of the Meeting of June 9, 2010
C2 TOT Report (to be distributed at meeting)
C3 Community Promotions Budget Report
C4 ShopSLOIDineSLO Report
CS Public Relations Report
C.6 Events Promotion Report
C7 Visitors Center Report
Any writings or documents provided to a majority of the Promotional Coordinating Committee regarding
any item on this agenda will be made available for public inspection in the Administration office of the City
of San Luis Obispo at 990 Palm Street during normal business hours.
Promotional Coordination Committee
IPRESENTATIONS
At this time, representatives of the Community Promotions Contractors will provide highlights of contract activities
undertaken in the past month describe how activities are accomplishing Tourism Marketing Plan Objectives and seek
direction from the pce when necessary regarding contract fulfillment.
1. CONTRACTORS REPORTS 20 min
2. SALMONID RESTORATION FEDERATION -2011 CONFERENCE 10 min
The presenters will follow-up on the questions from the committee members during the
June meeting.
3. SLO TRANSIT -TROLLEY SERVICE REDUCTIONS 10 min
The City Transit Manager will present the scheduled trolley service reduction and ask
the committee to possibly provide funding to keep weekend service in tact.
IBUSINESS ITEMS
1. VERDIN MARKETING 20 min
The agency will present the 2010-11 marketing plan.
2. SUBCOMMITTEE ELECTION 5 min
The committee will appoint members to the Joint Events Committee and Marketing
Subcommittee.
3. GIA LIAISON ASSIGNMENTS 5min
The committee will assign its GIA liaisons for 2010-11.
4. REQUEST FOR PROPOSAL -EVENTS PROMOTION BROCHURE 15 min
The committee will define the work scope for the Request for Proposal to be released in
July.
IPCC LIAISON REPORTS
1. GIA UPDATE -LIAISON REPORT 5 min
2. MARKETING SUBCOMMITTEE REPORT 5 min
3. TBID BOARD REPORT 5 min
Promotional Coordination Committee
!PCCCOMMUNKATIONS
At this time Committee members make announcements, report on activities, refer to staff issues for study and report back
to the Committee at a subsequent meeting.
1. CITY OPEN SPACE KIOSK -WORK PROGRAM 2009-10
ADJOURN.
Promotional Coordinating Committee
Minutes
Wednesday, June 9, 2010
5:30 pm
City Hall
Council Hearing Room DRAFT
990 Palm Street
CALL TO ORDER: Chair Terry Conner 5:30 pm
PRESENT: LeMieux, Babb, Davis, J. Conner, Rizzo, Palazzo
STAFF PRESENT: Brigitte Elke, Principal Administrative Analyst
PUBLIC COMMENT
There was no public comment
CONSENT AGENDA
ACTION: Moved by Babb/Davis to approve the consent agenda as presented.
Motion carried 7:0
PRESENTATIONS
1. SUNSET -SAVOR THE CENTRAL COAST
Steve Burns from O'Donnel Lane, the Events Management firm for "Savor the Central Coast",
thanked the committee for the provided funding and for becoming the first sponsor of the event! He
reported that Sunset's Marketing team is already selling the 2011 event to national sponsors. $70,000
in ticket sales have been reported to date and local tickets are almost sold out. The Tribune wrap was
instant ticket seller and the team is confident that they will sell out.
2. SALMONID RESTORATION FEDERATION -2011 CONFERENCE
Freddy Otte, City Biologist presented the conference that is currently in its 29 th year and the only one
of its kind in California. The organizers are hoping to bring the 2011 conference to San Luis Obispo
and choose the City as one of five cities to rotate the conference in. the conference is always
scheduled mid-March. The Vets Hall will be the venue for the event seminars. The event is usually
supported by grants from Fish & Game, but this funding is not likely available for 2011. In 2011,
Stormwater will be a big topic at the conference and will attract people not usually present at the
conference. They have 300 to 400 participants each year for a four-day conference. The conference
cost is about $80,000 and the organizing committee is looking for $15,000 to offset cost for seminars
related to Stormwater and Fish Passage, and provide for transportation to and from field trips. The
committee members asked Mr. Otte to present a more detailed line item budget in July to better
assess revenue and expenditure.
3. CONTRACT UPDATES
Lindsey Miller with the Chamber of Commerce reported on the PR efforts and achieved placements
on MSN.com sse's "Postcards from across the pond", and Wine Spectator. She also assisted the
TBID's PR agency with a writer from the Houston Chronicle and was working with a writer from
National Geographic. The Chamber will give a review of its 2009-10 efforts in July.
BUSINESS ITEMS
1. ELECTION OF CHAIR AND VICE-CHAIR
Commissioner J. Conner suggested to elect Marco Rizzo as chair and Dusty Davis as Vice-Chair for
the 2010-11 fiscal year. Both commissioners were Willing to serve in this function.
ACTION: Moved by J. Conner/Davis to elect Marco Rizzo as Chair for 2010-11.
Motion carried 7:0
ACTION: Moved by Babb/J. Conner to elect Dusty Davis as Vice-Chair for 2010-11.
Motion carried 7:0
Immediate past-chair T. Conner handed the meeting over to Chair Rizzo.
2. SHOPSLO / DINESLO 2010-11 CAMPAIGN
Mary Verdin recapped the 2009-10 campaign goals and what the agency set out to achieve. The
DineSLO logo was created as well as the website for ShopSLO and DineSLO. The media campaign
in 2009 was mainly geared towards the holidays and became a great success with most media
outlets matching the media buy placed.
Both campaigns are gaining popularity in the social media outlets. However, the agency also learned
through the efforts around Mothers' Day that personal outreach to merchants will be the key to
success in 2010-11. For the next fiscal year, the team plans on building on last year's success and
actively encourage the use of the sites from both, merchants and customers. The social media
campaigns has been very successful and the team plans on building a Farmers' Market presence.
The media plan will be presented at the July meeting. The committee encouraged the contractor to
allocate funding to assist merchants in creating the online presence and to maybe hold a workshop or
training session. In addition, the committee encouraged incentives to customers to use the websites
and engage in the campaigns.
3. 2010-11 COMMUNITY PROMOTIONS CONTRACTS
Commissioner Davis reported that the contracts task force met five times. The goal was to realign
marketing and PR efforts with the internal focus of the committee.
The task force therefore recommended the following budget allocations and contracts:
to remove the website and e-blast newsletter from the contracts as these elements belong to
the external efforts.
Fund the Visitors Center at the same level as 2009-10 but without the extra investment for
hotel boards and kiosks. Funding: $76,500
Economic Development Funding: $30,000
Public Relations and Events Promotion will become one contracts with the following elements:
o Local pubic relations efforts for San Luis Obispo events Funding: $25,000
o Respond to media requests seeking information about the City of San Luis Obispo
Funding: $10,000
o Represent the City at two Cal Poly events (Homecoming and Open House) $ 5,000
o Produce a high quality 36-page promotional events piece Funding: $58,000
oRe-produce the "Explore SLO" tear-off map $ 4,500
oRe-edit high definition video for Channel 20 play $ 1,500
o Produce SLO Wine map for Visitors Center $ 1,000
o Maintain My Media Subscription $ 1,500
The committee asked staff to incorporate language into the GIA agreements that collaborating with
the City's local events promotion contractor to maximize outreach will be mandatory.
A longer discussion followed regarding the production of the high-quality brochure.
The committee and the contractor agreed to meet in a special meeting to further discuss this item to
better define the end product.
Regarding the Economic Development component, the committee wanted to make sure that the
City's Economic Development Manager, Claire Clark, will be an integrated part which the contractor
acknowledged.
ACTION: Moved by J. Conner/Palazzo to approve the contracts with the Chamber of Commerce
as recommended by the Contracts Task Force with the exception of the Events
brochure which will need further discussion. Motion carried 7:0
PCC LIAISON REPORTS
TBID Board Report
TBID liaison J. Conner reporter that the TBID board approved its 2010-11 budget which included a
hotel board and kiosk at the Tourists Center, as well as an ambassador program. These programs
were commissioned with the San Luis Obispo Chamber of Commerce.
PCC COMMUNICATIONS
Committee Chair T. Conner reminded the committee that the GIA recommendations will be before
Council on June 15 th
Staff asked whether the committee would entertain a presentation from the City's Transit manager
regarding the cuts in trolley services due to reduced Federal and State funding. The committee
agreed to place the item on the July agenda.
Meeting adjourned at 7:25 pm.
1 SUNGARD PENTAMATION -FUND ACCOUNTING V4.1 PAGE NUMBER:
DATE: 07/08/10 CITY OF SAN LUIS OBISPO EXPSTA11
TIME: 14 :16 :29 EXPENDITURE STATUS REPORT
SELECTION CRITERIA: exp1edgr.key orgn='11300'
ACCOUNTING PERIOD: 12/10 -
SORTED BY: FUND,DEPARTMENT,PROGRAM,lST SUBTOTAL,2ND SUBTOTAL,ACCOUNT
TOTALED ON: FUND,DEPARTMENT,PROGRAM,lST SUBTOTAL,2ND SUBTOTAL
PAGE BREAKS ON: FUND,PROGRAM
F~~-100 GENERAL FUND 2ND SUBTOTAL-701 SALARIES
DEPARTMENT-1000 ADMINISTRATION
PROGRAM-11300 COMMUNITY PROMOTION
1ST SUBTOTAL-700 STAFFING
PERIOD ENCUMBRANCES YEAR TO DATE AVAILABLE YTD/
ACCOUNT -----TITLE -----BUDGET EXPENDITURES OUTSTANDING EXP BALANCE BUD
7010 SALARIES -REGULAR 43,000.00 3,309.99 .00 41,281.47 1,718.53 96.00
TOTAL SALARIES 43,000.00 3,309.99 .00 41,281.47 1,718.53 96.00
7040 RETIREMENT CONTRIBUTIONS 11,700.00 918.37 .00 11,456.75 243.25 97.92
7041 RETIREMENT PARS -401 400.00 33.10 .00 412.75 -12.75 103.19
7042 HEALTH & DISABILITY INSU 5,100.00 421.06 .00 4,841.99 258.01 94.94
7043 RETIREE HEALTHCARE .00 800.00 .00 800.00 -800.00 .00
7044 MEDICARE 600.00 52.11 .00 650.43 -50.43 108.41
7046 UNEMPLOYMENT INSURANCE 200.00 13.24 .00 165.13 34.87 82.57
TOTAL BENEFITS 18,000.00 2,237.88 .00 18,327.05 -327.05 101.82
TOTAL STAFFING 61,000.00 5,547.87 .00 59,608.52 1,391.48 97.72
7227 CONTRACT SERVICES 147,500.00 23,240.59 15.76 101,081.29 46,402.95 68.54
7337 PROMOTION & PUBLIC REL 106,347.48 16,724.64 .00 102,572.60 3,774.88 96.45
7339 CHAMBER & VIS & CONF BUR 103,500.00 7,625.00 .00 103,500.00 .00 100.00
TOTAL SUBTOTAL 357,347.48 47,590.23 15.76 307,153.89 50,177.83 85.96
TOTAL CONTRACT SERVICES 357,347.48 47,590.23 15.76 307,153.89 50,177.83 85.96
7455 COMMISSION & COMM MTGS 500.00 .00 .00 172.56 327.44 34.51
TOTAL TRAVEL. MEETINGS & DUES 500.00 .00 .00 172.56 327.44 34.51
TOTAL OTHER OPERATING EXPEND 500.00 .00 .00 172.56 327.44 34.51
TOTAL COMMUNITY PROMOTION 418,847.48 53,138.10 15.76 366,934.97 51,896.75 87.61
TOTAL ADMINISTRATION 418,847.48 53,138.10 15.76 366,934.97 51,896.75 87.61
TOTAL GENERAL FUND 418,847.48 53,138.10 15.76 366,934.97 51,896.75 87.61
TOTAL REPORT 418,847.48 53,138.10 15.76 366,934.97 51,896.75 87.61
Verdin
ShopSLO I DineSLO Program
Status Update:
Website
June Traffic: ShopSLO -189 Dine SLO -136
RestauranUMerchant Outreach
There were four new merchant profiles established on ShopSLO, bringing the total to
59. There was one new restaurant that established a profile on DineSLO, bringing the
total to 28. We now have 12% of merchants and 14% of restaurants enrolled as
members on the sites, which is continuing to grow at a gradual, but steady, pace.
Advertising
VMI continues to add events and merchant specials to websites as noted from various
Media inclusions, deleting expired events as necessary. An updated database has
been created for all of the activated merchants including their membership status for
the SLO Chamber and DownTown Association. This information is of benefit for future
communications and leveraged advertising opportunities as appropriate.
Social Media
ShopSLO / DlneSLO attracted 103 new friends on Facebook in June, bringing the total
to 645 friends and a total of 12 fans or "likes". ShopSLO has six new followers on
Twitter, adding up to 59 total, and DineSLO has five new followers for a total of 80
followers.
'()l's'no~. I U IS . 11.. t
rj .StlTl '. 'I: COnlnlE'I-ce
I~Chcllll bl:)! 0 .' I{eport to City of SLO-PCC Committee
Public Relations Contract/June 2010
-'
Sec. Objective Action Results
1 Assist in implementing City Tourism
Marketing Goals and Objectives
1.1 Continue to maintain and improve upon
Strategic Alliances.
Will be meeting with LEVEL, VCB and
City in July.
Attended CaITIA-California Conference
on Tourism June 7_9 th •
2.0 Use of City's Brand Using Sincerely logo on all materials.
3 Focus on Public Relations Efforts
3.1 Utilize targeted themes
3.2 Provide information to travel/assignment
editors
3.3 Target various niche interests Researching meetings/event contacts
and updating outdoor contacts for fall
releases about events.
4 Media Relations
4.1 Aggressively maintain and develop
relationships with travel writers/editors
4.2 Target specific media markets
4.3 Respond timely to media requests Worked with writer from Every Day
with Rachael Rayon a story about
"women in wine". Submitted several
ideas from SLO wineries.
Worked with filmmakers for Inspired
by California, a documentary series
about what inspires the people who live
in this state. 900 Californians in 90
days.
Submitted B-ro11 with the VCB to Wheel
of Fortune for a giveaway that the VCB
is working on with the show.
4.4 Primary host of press trips Working with travel writer from Inside
Santa Clarita Valley Magazine on
bicycling the central coast story. Will be
hosting him in middle of July.
4.5 Media Relations Goals
4.5 Results Houston Chronicle story picked up by:
AARP
Seattlepi.com (Seattle Post-Inte11igencer)
Wineindustryinsight.com
Star Tribune-Minneapolis, MN
http://www.slartribune.com./lifeslyle/tTdv
cl!97732079.html?e 11'=KArks7PYDiaK7DU
LlyE5D7UiD3aPc YVCdUU
Gadling.com (top 10 travel blog)
Madonna Inn weirdest hotel
http://www,gad]jng.coTl1/2010/06/21!weir
dest-hoteb··j n-the-world!
(website, est. value-$1,000)
5 Specific Public Relations Efforts
5.1 Develop Story Ideas Will be sending fall events release. Sending out next year's wine events
throughout county release.
5.2 12 press releases/ 4 "What's New" Sent out Fall events release:
http://\'isit5]0.co m!C1n/F~elt'dses/Relea se
20J OFilll f:: YeDts.htrul
6 Maintain Information
6.1 Computer mailing list of travel media Ongoing.
6.2 Update listings in publications Ongoing.
6.3 Annual Special events calendar Ongoing.
6.4 Press Room at www.visitslo.com Ongoing updating.
6.5 Media Kitty/ My Media Info report Working with M yMediaInfo's editorial
calendars to gain info on articles tha tare
in production that would SLO would be a
good fit for.
7 Written Monthly Reports
8 Report
Estimated Value of placed PR 2009-10
Media July August September October November December
Disney's Family.com $ 125,000
$ -
Flight Line Newspaper $ 1,000
National Geographic Adventure $ 150,000
US News & World Report $ 80,000
Art and Entertain me $ 1,000
Mainstream Erotic $ 1,000
US News & World Report $ 80,000
RealTravelAd ventures.com $ 1,000
Skywest $ 120,000
The Record/ northjersey.com $ 15,000
The Desert Sun $ 4,500
Total $ 2,000 $ 201,000 $ 356,000 $ 4,500 $ 15,000
Media January February March April May June
Real Travel Adventures 1000
LA Times Ad Section 18,000
Coast Kids (Coast Magazine) 7,050
Sunset Magazine 106,000
Active.com 5,000
Desert Sun 24,000
eHow.com 1,000
Examiner.com-ROB 3parts 9,000
Examiner.com-Bounty 3,000
San Jose Mercury 138,000
Contra Coast Times 69,000
Marin Independent Journal 36,000
Style Media Group (3) 54,000
MSN.com-Pricy Cities Pay Off 250,000
Wine Spectator-SLO Travel 123,000
BBe-Postcards from across Pond 150,000
Away.com 50,000
Houston Chronicle (w/TBID) 117,500
gadling.com (blog) $1,000
Total $19,000.00 # $143,050.00 # $255,000.00 $54,000.00 $690,500.00 # $1,000.00
For details on individual placements, see monthly PCC report.
'.-. lUIs (}'1"llSJlO .Ir, 5,1ll '.. f Com m eree ~Chdnlbel __0 Report to City of SLO-PCC Committee
Event Promotion Contract/June 2010
Sec. Objective Action Results
1 Create an Events Promotion program that
capitalizes from the wealth of local events
and increase their visibility and utilize
them as a point of departure to attract
visitors to San Luis Obispo.
1.1 Collaborate with marketing directors to
attract media to events and offer to host
press trips.
Continue to work with several groups:
GALA-Pride
City to Sea
GranFondo
SLO Vintners
SavorNCB
CP Alumni
CP Athletics
Central Coast Cancer Challenge
SLO Criterium
SLO Airport
Continue to work with Savor on planning
for SLO events and promotion of events
both in SLO and in releases outside of the
area and in all promotional materials.
Meet with CP Alumni house and
discussed ideas for homecoming this year
and working together more. Provided
giveaway brochures and discussed plans
to distribute.
Meet with CCCC to discuss how to
proceed with marketing plans.
Continue to promote all upcoming events
in marketing materials.
Continue to meet with Airport's
marketing group.
Started meeting with SLO Criterium to
help them create 2011 event after no 2010
event.
1.2 Create event package to sell to potential
visitors.
Working with each event to make sure
they are included in eblast, visitslo.com,
editorial calendars, and promotional
opportunities through visitor center and
booth.
1.3 Offer PR advice and help with executing
the PR plans.
Had second meeting with Central Coast
Cancer Challenge.
1.4 Promotion of event through the Visitors
Center and visitslo.com
Continue to work with SAVOR on
various promotions through visitor center
and online.
2.0 Utilize events for tourism promotion at
event by having San Luis Obispo booth.
3.0 Produce promotional materials and
gIveaways.
Distributed giveaway brochures to CP
Alumni house.
4.0 Develop two special promotional
campaigns.
Done.
5.0 Produce and send out e-blast newsletter. Done. Working on sending out email to
people who have requested information
through City Ad but will not be receiving
packets in mail. We are now offering in
an email that they can pick up a free copy
of the Visitor Guide when in SLO.
6.0 Provide Written report & presentation. On going.
Release-20 1OFallEvents Page 1 of2
Media Contact:
Lindsey Miller
Director of Marketing
805-786-2763
liuds<,y(Ul "']O{'lli;lillber .urg
Vo,'W\...... VjsitSIO,com
With so many great events in San Luis Obispo this Fall, there are so many
different ways to enjoy the city and fall in love with SLO.
San Luis Obispo, CA -Whether you are a history buff, outdoor adventurist ...or even
if you just want to sip and sample the good life, mark your calendar because everyone
loves San Luis Obispo in the Fall and it is definitely the place to be.
n u ., San Luis Obispo is brimming with fantastic wineries and now hosts
some of the w(lrld's most renowned chefs. So It is no surprise that we often love to
celebrate this astounding combination in events throughout the year.
SAVOR the Central Coast -September 30 -October 3,2010 -Join us this fall to
savor the finest food and wine San Luis Obispo County has to offer at this four-day
extravaganza. The inaugural "Savor the Central Coast" weekend includes a special
night at San Luis Obispo's famous Thursday night Farmers Market, unique
winemaker dinners, Sunset's Wine Awards Dinner, culinary and harvest day tours, a
concert including a fireworks show and a Pavilion which will be center-stage for all
the restaurants and wineries from throughout the area. savorcentralcoast.com
Paso Robles Wine County Harvest Wine Weekend -October 15 -17, 2010
Harvest in Paso Robles Wine Country is an essential experience that can brings
visitors to the vines. Harvest Wine Weekend offers a wealth of activities unique to
this season and is the idyllic wine country getaway. Over 130 wineries will host more
than 150 individual events throughout the weekend. pasowine.com
CRAVE -October 22, 2010 -Satisfy your craving with this unique wine tasting
eXJ?erience as the Paso Robles Wine Country comes to San Luis Obispo. Music, food
pairings and plenty of Paso Robles wine are sure to instantly delight visitors.
pasowine.com
San Luis Obispo Vintners' Harvest Festival-November 5 -7, 2010 -Celebrate
harvest "SLO-style" with a weekend full of wine and food events. The weekend
includes winemaker dinners, passport trips through the wine country and the biggest
party of the year, where more than 50 wineries and restaurants pair up to feature
wine tasting, food samples, music and more. slowine.com
}rs San Luis Obispo is the Rerfect spot for adventure or simply to
rejuvenate. With amazing hiking trails, biking routes, golf courses, surfing, rock
climbing and so much more it is no wonder that SLO is also home to some great
outdoor events.
Central Coast Cancer Challenge -September 18,2010-The Central Coast
Cancer Challenge will combine cycling and running with a wellness expo and concert
to raise funds for both national and local cancer support charities. The event is
family focused and the sporting events will include beginner, advanced and children's
levels. Centralcoastcancerchallenge.com
City to Sea Half Marathon-October 10th, 2010-If you are a runner then there is
no better way to enjoy the Central Coast and see the sights then during the 16th
annual City to Sea half-marathon know as the "surf to turf half-marathon". This
scenic run starts in downtown San Luis Obispo and takes a route to Shell Beach that
http://visitsl0.com/cm/Releases/Release-20 1OFallEvents.html
Resources
=s
Releases
Fact." &
Stal"i:o;tlcs
Events
Calendar
Media Registt"f
~
Informatiun
7/7 /2010
Release-20 1OFallEvents Page 2 of2
is only available for this event. citytothesea.org
SLO Granfondo-October 23rd, 2010-This inaugural SLO GranFondo is set for
October 23 and will challenge riders with some of the world's most beautiful terrain
along the rugged coast of northern San Luis Obispo County. The ride offers three
fully supported routes throughout San Luis Obispo County to suit the occasional rider
or the seasoned competitor. Both pro and amateur cyclists are welcome to journev
throughout the beautiful California Central Coast on this ride. slogranfondo.com·
every we~kend pA'~m k~~~terJ6~~'~lir~rg~e~~b~;~~~~}nU ~n~bd~~t~nd~~~J;tJ;~u~~~~ost
City. Please join us for one or all of these spectacular att events.
San Luis Obispo Symphony's Pops by the Sea-September ,5th, 2010-The San
Luis Obispo Symphony is very proud to announce its ,5oth Season of concerts, events
and music on the Central Coast. The season begins with the annual end of summer
celebration Pops by the Sea in Avila Beach on Labor Day Weekend, Sunday,
September ,5th with the theme, "Pops A La Playa," where Pops heads South of the
boarder and brings us a little fiesta on the Central Coast. slosymphony.com
I Madonnari Street Painting Festival-September 11-12, 2010-The Children's
Creative Project and the American Institute of Architects Central Coast Chapter, both
non-profit organizations, are proud to co-present the San Luis Obispo I Madonnari
Festival. The Festival brings this Italian tradition of "painting the streets" into the
heart of downtown San Luis Obispo in the Mission Plaza. This two-day event
provides the opportunity for 200 local artists to showcase their talents by "chalking"
up the streets. aiacentralcoast.org
The San Luis Obispo Museum of Art's Plein Air Festival -September 30th
October 3rd, 2010-The eighth annual San Luis Obispo Plein Air Painting Festival
selects fifty award winning, nationally know plein air artists to paint the beaches,
barns, boats, vineyards and other scenic landmarks throughout San Luis Obispo
County. Art appreciators and collectors view artists at work from Monday throul?h
Friday, and then have the opportunity to buy the artist's works at the Art Center s
festivities on the weekend: Quick Draw and Live Auction, Gala Exhibition with a $,50
ticket, and on Sunday when the Museum of Art is open to the public from 10 am to
4pm, before the Festival ends. sloartcenter.org
Arts Obispo's Open Studios-October 9th-24th, 2010-Arts are in the spotlight
during October in San Luis Obispo County, particularly over the 3 weekends of Arts
Obispo's 12th annual Open Studios Alt Tour, San Luis Obispo County's largest visual
arts event. Local artists welcome the public into their studios, a record number of
artists (:300+) will participate this year. sloartcounciJ.org
So we hope you will plan ahead and come stay awhile here in San Luis Obispo and
enjoy an we have to offer here on the Central Coast of California!
####
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• The Best Pool in Town
Royal Oak Hotel
http://visitslo.com/cm/Releases/Release-201 OFallEvents.html 7/7/2010
, Siln Luis Obisp"
Ch,JI11ber of Commert'l'
www.VisitSLO.com Web Site Activity
June 2010
June '10 May '10 June '09
# of distinct visits/sessions: 29,644 32,746 37A93
# of total pageviews: 119,876 120,543 177,266
Avg. sessions per day: 988.13 1,056.32 1,249.76
A vg. pageviews per session: 4.04 3.68 4.72
A vg. length of time on site: 05:28 05:02 04:35
Range Total: 3&4,926 Monthfy Average, 30,410,50
Graph is # of sessions/distinct visits over a one-year period.
Top three most viewed pages:
June '10 May '10 June '09
Postcards: 1,767 1,566 1,282
Lodging: 610 565 599
Activities: 358 358 252
Number of Hours expended: 47hrs
Calendar lnputting-26 hrs
Updating/Changes/Additions-21 hrs
, San Luis Obispo
Charnber of Cornmerce
Visitor Center Contract
June 2010
Jun. 10 May 10 Jun. 09
Visitors to Center: 6,331 5,257 6,567
Promotional materials distributed:
City Maps 60 81 118
County Maps
Visitor Guides 133 177 124
Visitor Packets 16 10 22
Advertising responses fulfilled:
EnjoySLOwines.com/Advertisement
Beau tifulSLO .com/Advertisement
W e1comeS LO .com/Advertisement
TraveltoSLO.com/Advertisement
GoToSLO.com/Advertisement
LetsGoSLO.com/Advertisement
HelloSLO.com/Advertisement
SLOEasy.com/Advertisement
SLOGoing.com/Ad vertisement
SLOGetaway.com/Advertisement
Phone Line #/Advertisement
Phone Line #/Advertisement
Savor Magazine. VCB Coop
Outsideleadlnfo.com
VisitSLO.com/Ad vertisement 11 502
On-line Newsletter 18 33 33
Sunset Responses 740 4
Other 5
Total Responses: 758 48 718
Total sent year-to-date:
City Ad Packets 4,840
Amtrak Coupons
SAN LUIS OBISPO
CHAMBER OF COMMERCE VISITOR CENTER
JUNE 2010
PEOPLE COUNT
DAY DATE PEOPLE DAY COUNT
Thursday 3 304
Friday 4 282
Saturday 5 197
Thursday 10 298
Friday 11 168
Saturday 12 179
Thursday 17 285
Friday 18 148
Saturday 19 227
Thursday 24 320
Friday 25 299
Saturday 26 214
Total 2,921
PEOPLE EVENING
COUNT
20
19
11 1
47
27
68
28
58
13
35
19
68
413
CALENDAR OF EVENTS
Total number of events in June calendar: 105
Total number of events inputted as of 01/01/2010: 457
Number of events inputted during this month: 125
SAN LUIS OBISPO CHAMBER OF COMMERCE VISITOR CENTER
JUNE 2010
VISITOR RELATED EMAIL &PHONE CALL REPORT
DAY DATE PHONE CALLS EMAIL
Tuesday
1
18 5
Wednesday
2
27 11
Thursday
3
34 10
Friday
4
31 7
Saturday
5
24 1
Sunday
6
18 6
Monday
7
36 2
Tuesday
8
28 5
Wednesday
9
43 7
Thursday
10
49 7
Friday
11
39 9
Saturday
12
17 0
Sunday
13
15 1
Monday
14
22 15
Tuesday
15
25 7
Wednesday
16
30 6
Thursday
17
43 8
Friday
18
48 7
Saturday
19
27 0
Sunday
20
21 0
Monday
21
27 13
Tuesday
22
41 3
Wednesday
23
23 8
Thursday 24 39
/
Friday
25
30 0
Saturday
26
22 U
Sunday
27
28 3
Monday
28
33 2
Tuesday 29 26 7
Wednesday 30 34 11
TOTAL 898 168