HomeMy WebLinkAbout06-15-2011 PCC Agenda Packet - Special MeetingAny writings or documents provided to a majority of the Promotional Coordinating Committee regarding any item
on this agenda will be made available for public inspection in the Administration office of the City of San Luis
Obispo at 990 Palm Street during normal business hours.
Agenda
Promotional Coordinating Committee
City of San Luis Obispo
Wednesday, June 15, 2011
4:00 p.m. Special Meeting Council Hearing Room
990 Palm Street
The Goals of the City of San Luis Obispo Promotional Coordinating Committee are to (1) Improve the quality of life
available to all residents of and visitors to San Luis Obispo and (2) Promote, in a manner consistent with long -range
community goals, the development of San Luis Obispo as a regional and tourist center.
CALL TO ORDER: Chair Marco Rizzo
PUBLIC COMMENT: Each speaker is limited to three minutes of public comment
BUSINESS ITEMS
1. SWOT ANALYSIS & COMMUNICATIONS PLAN 4 hours
In collaboration with a facilitator, the committee will go through a SWOT analysis and start
the effort to draft a communications plan for the Community Promotions program.
Adjourn
Workshop Agenda
San Luis Obispo - Promotions Coordinating Committee
June 15, 2011 -- 4:00pm Facilitator: Jim Seybert
Start Activity Lead
4:00 Opening comments
Introduce facilitator
Chair
4:05 Review agenda - roadmap Jim
4:08 Exercise #1 - Personal SWOTs Jim
4:20 Exercise #2 - Executive Summary/Market Summary
-Why are we doing this?
-What brought us here?
-What is tonightʼs purpose?
-Whatʼs happening in the market?
-- PEST comments
-Who are we planning for?
-- Who are our target customers/constituents?
Jim
4:50 Exercise #3 - Defining the terminology
-Agreeing on semantics
-Permission to challenge
Jim
5:00 Exercise #4 - Strengths
- What do we have that our customers want to buy?
Jim
5:20 Exercise #5 - Weaknesses
-What do we have that our customers want to avoid?
-What makes it difficult to people to enjoy our Strengths?
-Controllable VS non-Controllable?
Jim
5:45 Exercise #6 - Threats
-What stands between us and our customers?
Jim
6:05 Dinner Break - Assignment
6:20 Exercise #7 - Drawing Together/Exploring Opportunities
-Refocusing
-Possible partners/strategic alliances
Jim
6:35 Exercise #8 - Setting priorities for moving forward
- What will provide the greatest return on effort
Jim
7:00 Exercise# 9 - Opportunities
-If money were no object?
-Big Hairy Audacious Goal
-Big Bubble Budget
Jim
7:25 Exercise #10 - Defining next steps
-How do we use what weʼve discussed?
-How do we sift through the ideas?
-Whoʼs going to follow up?
-What research do we need?
-What criteria do we use to decide?
Jim/Chair