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Home My WebLink About03-09-2011 PCC Agenda PacketAgenda Promotional Coordinating Committee City of San Luis Obispo Wednesday, March 9, 2011 15:30 p.m. Regul" Meeting Couneil Heacing Room I 990 Palm Street The Goals of the City of San Luis Obispo Promotional Coordinating Committee are to (1) Improve the quality of life available to all residents of and visitors to San Luis Obispo and (2) Promote, in a manner consistent with long-range community goals, the development of San Luis Obispo as a regional and tourist center. CALL TO ORDER: Chair Marco Rizzo PUBLIC COMMENT: Each speaker is limited to three minutes of public comment I CONSENT ITEMS C.1 Minutes of the Meeting of February 9,2011 C.2 TOT Report for January (will be provided at the meeting) C.3 Community Promotions Budget Report C.4 ShopSLO/DineSLO Report (under separate cover) C.s Events Promotion Report (under separate cover) C.6. Economic Development Report (quarterly) C.7 Visitors Center Report (under separate cover) Any writings or documents provided to a majority of the Promotional Coordinating Committee regarding any item on this agenda will be made available for public inspection in the Administration office of the City of San Luis Obispo at 990 Palm Street during normal business hours. Promotional Coordination Committee IPRESENTATIONS At this time, representatives of the Community Promotions Contractors will provide highlights of contract activities undertaken in the past month describe how activities are accomplishing Tourism Marketing Plan Objectives and seek direction from the PCC when necessary regarding contract fulfillment. 1. CONTRACTORS REPORTS 10 min The Chamber of Commerce and Verdin Marketing will give a brief overview on the current contractual obligations. IBUSINESS ITEMS 1. ELECTION OF CHAIR AND VICE CHAIR 10 min The committee will elect the committee chair and vice-chair for the next one-year term. 2. CHAMBER OF COMMERCE -MARKETING MATERIAL 15 min The committee will provide feedback for the wine map and the downtown tear-off map creative presented by the Chamber of Commerce. 3. BUDGET 2011-12 60 min Staff will provide information regarding the City's budget process and how it influences the Community Promotions program. 4. EVENTS PROMOTION 10 min The members of the PCC /TBID Events Promotion task force will report on funding requests and make recommendations for committee approval. [ PCC LIAISON REPORTS 1. GIA UPDATE -LIAISON REPORT 5 min 2. MARKETING SUBCOMMITTEE REPORT 5 min 3. TBID BOARD REPORT 5 min IPeC COMMUNICATIONS At this time Committee members make announcements, report on activities, refer to staff issues for study and report back to the Committee at a subsequent meeting. Promotional Coordinating Committee Minutes Wednesday, February 9, 2011 5:30 pm City Hall Council Hearing Room DRAFT 990 Palm Street CALL TO ORDER: Chair Marco Rizzo 5:30 pm PRESENT: LeMieux, Babb, Conner, Palazzo, Fidler, Davis STAFF PRESENT: Brigitte Elke, Principal Administrative Analyst The Grants-in-Aid subcommittee staffed by Commissioners J. LeMieux, S. Palazzo, and J. Conner held the pre-application meeting with interested organization at 5:00 pm in the Council Chamber. 40 organizations were presented. The commissioners briefed the organizations on expectations, format, as well as budgetary issues for 2011-12. They also elaborated on Council's direction to support new events which will lead to lesser allocation for organizations that have benefited from the grant for many years. PUBLIC COMMENT There was no public comment. CONSENT AGENDA ACTION: Moved by Davis/LeMieux to approve the consent agenda as presented. Motion carried 7:0 PRESENTATIONS 1. CONTRACTORS REPORTS Ermina Karim, Vice-President for the Chamber of Commerce, reported on the preliminary design for the Economic Development website. Two different concepts were developed in collaboration with iiiDesign. The website will be accessible through SLOChamber.org as well as SLOCity.org. The commissioners liked the overall direction and favored a combination of the design elements presented in the two options. At the April meeting, E. Karim will present the actual content pieces according to the site map presented in January as the commissioners are interested in the visual presentation of the information. Ashley Akers, Account Manager with Verdin Marketing, presented the update for ShopSLO I DineSLO (SSDS) and the Events Promotion contract. The agency's intern has been visiting merchants to encourage sign-up. They also linked merchant facebook and twitter pages with SSDS in order to increase cross promote and build traffic. All the hotels have received the events brochure. EventSLO.org is now live and the events have been posted. The commissioners would like to know the cost for a sticker on The Tribune to promote the brochure. A. Akers will provide the information at the April meeting. 2. SLO SYMPHONY Patty Thayer, Marketing Director with the San Luis Obispo Symphony, provided a recap of the New Year's Eve event that was supported through Community Promotions. All expectations were met and even surpassed. The concert was sold out and brought new patrons to the Symphony as well as the Performing Art Center. BUSINESS ITEMS 1. EVENTS PROMOTION Commissioner M. Fidler reported on the five events the joint events task force heard on February 7, 2011 and the committee's recommendations. The task force members were not recommending any funding from Community Promotions at this point, but discussions on Savor the Central Coast, Future of Work conference, and All Out Promotions will continue in March. Meeting adjourned at 7:00 PM SUNGARD PENTAMATION DATE: 03/03/11 TIME: 11:02:34 -FUND ACCOUNTING V4.1 CITY OF SAN LUIS OBISPO EXPENDITURE STATUS REPORT PAGE NUMBER: EXPSTA11 1 SELECTION CRITERIA: ACCOUNTING PERIOD: expledgr.key orgn='11300' 9/11 - SORTED BY: FUND,DEPARTMENT,PROGRAM, 1ST SUBTOTAL,2ND SUBTOTAL,ACCOUNT TOTALED ON: FUND,DEPARTMENT,PROGRAM,lST SUBTOTAL,2ND SUBTOTAL PAGE BREAKS ON: FUND,PROGRAM FUND-I00 GENERAL FUND DEPARTMENT-I000 ADMINISTRATION PROGRAM-11300 COMMUNITY PROMOTION 1ST SUBTOTAL-700 STAFFING 2ND SUBTOTAL-701 SALARIES PERIOD ENCUMBRANCES YEAR TO DATE AVAILABLE YTD/ ACCOUNT - -TITLE BUDGET EXPENDITURES OUTSTANDING EXP BALANCE BUD 7010 SALARIES -REGULAR TOTAL SALARIES 43,900.00 43,900.00 .00 .00 .00 .00 30,461.94 30,461.94 13,438.06 13,438.06 69.39 69.39 7040 7041 7042 7043 7044 7046 RETIREMENT CONTRIBUTIONS RETIREMENT PARS -401 HEALTH & DISABILITY INSU RETIREE HEALTHCARE MEDICARE UNEMPLOYMENT INSURANCE TOTAL BENEFITS 12,200.00 400.00 5,100.00 700.00 600.00 200.00 19,200.00 .00 .00 .00 .00 .00 .00 .00 .00 .00 .00 .00 .00 .00 .00 8,461.05 304.61 3,366.11 .00 473.71 121.89 12,727.37 3,738.95 95.39 1,733.89 700.00 126.29 78.11 6,472.63 69.35 76.15 66.00 .00 78.95 60.95 66.29 TOTAL STAFFING 63,100.00 .00 .00 43,189.31 19,910.69 68.45 7227 7337 7339 CONTRACT SERVICES PROMOTION & PUBLIC REL CHAMBER & VIS & CONF BUR TOTAL SUBTOTAL 130,015.76 103,300.00 103,500.00 336,815.76 .00 .00 .00 .00 38,583.00 30,717.52 25,500.00 94,800.52 67,162.77 69,282.48 51,000.00 187,445.25 24,269.99 3,300.00 27,000.00 54,569.99 81.33 96.81 73.91 83.80 TOTAL CONTRACT SERVICES 336,815.76 .00 94,800.52 187,445.25 54,569.99 83.80 7455 COMMISSION & COMM MTGS TOTAL TRAVEL. MEETINGS & DUES TOTAL OTHER OPERATING EXPEND TOTAL COMMUNITY PROMOTION TOTAL ADMINISTRATION TOTAL GENERAL FUND 500.00 500.00 500.00 400,415.76 400,415.76 400,415.76 .00 .00 .00 .00 .00 .00 .00 .00 .00 94,800.52 94,800.52 94,800.52 169.69 169.69 169.69 230,804.25 230,804.25 230,804.25 330.31 330.31 330.31 74,810.99 74,810.99 74,810.99 33.94 33.94 33.94 81.32 81.32 81.32 TOTAL REPORT 400,415.76 .00 94,800.52 230,804.25 74,810.99 81. 32