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Home My WebLink About05-11-2011 PCC Agenda PacketI Agenda Promotional Coordinating Committee City of San Luis Obispo Wednesday, May 11, 2011 15:30 p.m. Regular Meeting Council Hearing Room 990 Palm Street The Goals of the City of San Luis Obispo Promotional Coordinating Committee are to (1) Improve the quality of life available to all residents of and visitors to San Luis Obispo and (2) Promote, in a manner consistent with long-range community goals, the development of San Luis Obispo as a regional and tourist center. CALL TO ORDER: Chair Marco Rizzo PUBLIC CONIMENT: Each speaker is limited to three minutes of public comment I APPOINTMENTS OATH OF OFFICE FOR NEWLY APPOINTED BOARD MEMBERS I CONSENT ITEMS C.l Minutes of the Meeting of Aprill3, 2011 C.2 TOT Report for March (will be provided at the meeting) C.3 Community Promotions Budget Report C.4 ShopSLO/DineSLO Report (under separate cover) C.S Events Promotion Report (under separate cover) C.6. Economic Development Report (quarterly) C.7 Visitors Center Report (under separate cover) Any writings or documents provided to a majority of the Promotional Coordinating Committee regarding any item on this agenda will be made available for public inspection in the Administration office of the City of San Luis Obispo at 990 Palm Street during normal business hours. Promotional Coordination Committee I PRESENTATIONS At this time, representatives of the Community Promotions Contractors will provide highlights of contract activities undertaken in the past month describe how activities are accomplishing Tourism Marketing Plan Objectives and seek direction from the PCC when necessary regarding contract fulfillment. 1. DIRECTIONAL SIGN PROGRAM 10 min The project manager will give an update and ask for recommendations to the Architectural Review Commission and City Council. 2. OCTAGON BARN -AN UPDATE B.K. Richards will present an update on the Octagon barn and related activities. 10 min 3. CONTRACTORS REPORTS 15 min The Chamber of Commerce and Verdin Marketing will give their quarterly review. IBUSINESS ITEMS 1. BUDGET 2011-12 -Report as Attachment 1 30 min The committee will discuss the current budget proposal and consider recommendations to the City Council. 2. GRANTS-IN-AID 2011-12 -Report as Attachment 2 30 min The committee will review and discuss the preliminary recommendation submitted by the CIA subcommittee. 3. EVENTS PROMOTION -Report as Attachment 3 10 min The members of the PCC/TBID Events Promotion task force will report on funding requests and make recommendations for committee approval. IPCC LIAISON REPORTS 1. GIA UPDATE -LIAISON REPORT 5 min 2. MARKETING SUBCOMMITTEE REPORT 5 min 3. TBID BOARD REPORT 5 min Adjourn Promotional Coordinating Committee Minutes Wednesday, April 13, 2011 5:30 pm City Hall Council Hearing Room DRAFT 990 Palm Street CALL TO ORDER: Chair lV1arco Rizzo 5:30 pm PRESENT: LeMieux, Conner, Palazzo, Fidler, Billing STAFF PRESENT: Brigitte Elke, Principal Administrative Analyst PUBLIC COMMENT There was no public comment. OATH OF OFFICE FOR NEWLY APPOINTED BOARD MEMBERS Marco Rizzo took his oath for a second term on the committee. CONSENT AGENDA ACTION: Moved by Davis/LeMieux to approve consent agenda as presented Motion carried 5:0 PRESENTATIONS 1. CONTRACTORS REPORTS Chamber of Commerce Ermina Karim, Vice President for Government Affairs with the Chamber of Commerce, reported on the Economic Development website status. The design was changed based on feedback provided by the committee at the January meeting. She took the committee through the new design and the main message portrayed. Business friendly is the main focus with the tag line "open for business". Lindsey Miller, Director of Marketing, reported on in-county PR that saw placements in Men's Journal, RTL European National TV network, and The Hindu. She will represent the City at the upcoming Cal Poly Open House. Dave Garth, President and CEO for the Chamber, addressed the committee as it was the last time he would participate in a quarterly report before his retirement. He reflected on his 38-year tenure with the Chamber and the changes he has seen. Verdin Marketing Ashlee Akers, Account Manager, reported on the third quarter efforts for ShopSLO\DineSLO and reiterated the overall goal and strategy. The community awareness campaign was successful driving traffic to 1,400 visitors monthly. Monthly e-blasts are being sent to the merchants to encourage active utilization of the website. The agency is actively working on the next events brochure to come out in June covering events July through December. BUSINESS ITEMS 1. REVIEW OF COMMITTEE BYLAWS ACTION: Moved by Fidler/Davis to approved the bylaws as amended. Motion carried 5:0 2. BUDGET 2011-12 The three commissioners appointed to the budget task force reported on the Task Force meetings and discussion that was based on the members' interpretation of the committee's mission statement. They mentioned that they started with GIA and events promotion allocations as they see those two efforts as essential. They also elaborated on the current efforts that are not working well enough for the current investment and that objectives have to be redefined to become more ROI driven. This line of thought brought the committee to the conclusion that the efforts have to be more incentive driven and drive call to action. However, the task force members did not fUlly define the program and asked the committee for feedback. The discussion then turned towards the validity of efforts due to the budget cut and whether the amount now allocated really allowed for effective programs. ACTION: Moved by Billing/Davis to recommend to the City Council to augment the Community Promotions budget by an additional $25,000 for the directional sign program and $36,500 for full funding of the Chamber of Commerce Visitors Center. Motion carried 6:0 3. EVENTS PROMOTION Future of Work is a joint effort between the TBID, the City's Economic Development program, and the Promotional Coordinating Committee. The conference will bring high level executives to San Luis Obispo for a mid-week conference. The TBID was asked for $10,000, the PCC for $7,500, and Economic Development for $2,500. ACTION: Moved by Davis/Palazzo to allocate $3,000 from events promotion to the conference. Motion carried 5:1 Meeting adjourned at 8:17 PM 1 SUNGARD PENTAMATION -FUND ACCOUNTING V4.1 PAGE NUMBER: DATE: 05/06/11 CITY OF SAN LUIS OBISPO EXPSTA11 TIME: 11:01:39 EXPENDITURE STATUS REPORT SELECTION CRITERIA: exp1edgr.key orgn='11300' ACCOUNTING PERIOD: 11/11 - SORTED BY: FUND,DEPARTMENT,PROGRAM,lST SUBTOTAL,2ND SUBTOTAL,ACCOUNT TOTALED ON: FUND,DEPARTMENT,PROGRAM,lST SUBTOTAL,2ND SUBTOTAL PAGE BREAKS ON: FUND,PROGRAM FUND-100 GENERAL FUND 2ND SUBTOTAL-701 SALARIES DEPARTMENT-1000 ADMINISTRATION PROGRAM-11300 COMMUNITY PROMOTION 1ST SUBTOTAL-700 STAFFING PERIOD ENCUMBRANCES YEAR TO DATE AVAILABLE YTD/ ACCOUNT - -TITLE BUDGET EXPENDITURES OUTSTANDING EXP BALANCE BUD 7010 SALARIES -REGULAR 43,900.00 1,696.99 .00 38,946.92 4,953.08 88.72 TOTAL SALARIES 43,900.00 1,696.99 .00 38,946.92 4,953.08 88.72 7040 RETIREMENT CONTRIBUTIONS 12,200.00 469.66 .00 10,809.33 1,390.67 88.60 7041 RETIREMENT PARS -401 400.00 16.97 .00 389.46 10.54 97.37 7042 HEALTH & DISABILITY INSU 5,100.00 210.14 .00 4,416.85 683.15 86.60 7043 RETIREE HEALTH CARE 700.00 .00 .00 .00 700.00 .00 7044 MEDICARE 600.00 26.48 .00 606.10 -6.10 101.02 7046 UNEMPLOYMENT INSURANCE 200.00 6.79 .00 155.84 44.16 77.92 TOTAL BENEFITS 19,200.00 730.04 .00 16,377.58 2,822.42 85.30 TOTAL STAFFING 63,100.00 2,427.03 .00 55,324.50 7,775.50 87.68 7227 CONTRACT SERVICES 130,015.76 .00 33,888.14 87,480.68 8,646.94 93.35 7337 PROMOTION & PUBLIC REL 103,300.00 .00 15,210.53 85,539.47 2,550.00 97.53 7339 CHAMBER & VIS & CONF BUR 103,500.00 .00 12,750.00 68,250.00 22,500.00 78.26 TOTAL SUBTOTAL 336,815.76 .00 61,848.67 241,270.15 33,696.94 90.00 TOTAL CONTRACT SERVICES 336,815.76 .00 61,848.67 241,270.15 33,696.94 90.00 7455 COMMISSION & COMM MTGS 500.00 .00 .00 169.69 330.31 33.94 TOTAL TRAVEL. MEETINGS & DUES 500.00 .00 .00 169.69 330.31 33.94 TOTAL OTHER OPERATING EXPEND 500.00 .00 .00 169.69 330.31 33.94 TOTAL COMMUNITY PROMOTION 400,415.76 2,427.03 61,848.67 296,764.34 41,802.75 89.56 TOTAL ADMINISTRATION 400,415.76 2,427.03 61,848.67 296,764.34 41,802.75 89.56 TOTAL GENERAL FUND 400,415.76 2,427.03 61,848.67 296,764.34 41,802.75 89.56 TOTAL REPORT 400,415.76 2,427.03 61,848.67 296,764.34 41,802.75 89.56 BUDGET 2011-13 -TASK FORCE RECOMMENDATION ATIACHMENll Taking advantage of the direction the PCC was given to consider a plan for next year that begins with a clean slate, we are recommending a budget and program accordingly. As the budget numbers indicate, we continue to consider the following items necessary and/or important priorities: GIA, Signage, although at a less accelerated pace, and Support. On the other hand, the strategy we are recommending regarding the balance of our budget, plus a modest additional amount, mandates our taking the time to develop a cohesive and professional marketing plan and to use the objectives and strategies that evolve from it to determine the specific programs we will initiate for PR and promotion. For the past couple of years, at least, programs have been initiated which did not necessarily enhance each other even if though they may not have contradicted each other. It is our intent to develop an integrated plan and programs that work harder, more synergistically and more effectively to achieve the goals of our mission statement. The plan will include such things as prioritizing and sizing the demographics of our target audience(s), identifying and prioritizing our strengths, weaknesses, opportunities and threats (SWOT) and establishing guidelines such as measurement techniques, sustainability, incremental development, community inclusiveness, consistency, synergy, etc. Although we are particularly interested in exploring the benefits of integrated incentives to create more dynamic participation in our promotion events and programs among residents, businesses and tourists, we will look to non-committee resources/vendors to make recommendations based on the specific RFP we develop after completing our marketing plan. Based on our objectives and budget, what do they recommend? They too should be given a clean slate to consider and recommend what they consider the potentially most effective strategies (Le. Day Glo billboards, coupons, contests, TV commercials?). It is entirely possible that recommended strategies could include adapting current programs such as Shop SLO/Dine SLO, but we do not consider that a mandate. Similarly, we do not consider extending or renewing contracts with our current vendors mandatory. The budget recommended by the budget task force was amended below to reflect these changes. Program 2010-11 2011-12 2012-13 Directional Signage $50,000 $50,000 $25,000 Open Space Kiosk $15,000 $ 0 $50,000 $ 0 $50,000Events Promotion $50,000 , GIA $90,000 $100,000 $100,000 Economic Development $30,000 $ 0 $76,500 $ 0 $76,500Visitors Center $76,500 ShopSLO I DineSLO $50,000 $ 0 $ 0 $ 0 $132,500 Events Brochure $58,000 $ 0 In-County PR / GIA Support $40,000 $132,500Incentive Program / PR $ 0 Total $459,500 $411,500 $384,000 PCC Grants in Aid· 3 Year Grant Amount Comparison ATTACHMENT 2 2008-09 2009-10 2010-11 Committee 2011-12 Organization Event(s) Grant Grant Grant oec:ision Request Committee Comments 1 AmpSurf-Association of Amputee Surfers Operation Restoration na na na $3,000 needs clarification. Arts Obispo/San Luis Obispo County Arts Art After Dark & Arts Space 2 Council Obispo $5,000 $4,500 $3,000 $1,500 $12,000 is considered a "wean" event Hans Brinker or the Silver 3 Ballet Theatre Skates Performance na na $6,750 $3,400 $6,750 print advertisments only to be used in-county as not seen as 4 Cal Poly Corporation: Cal Poly Arts Broadway Series na $4,500 applied $4,500 $7,500 drawing out-of area. Cal Poly Corporation: Gender Equity inconsistent grant request and all towards 5 Center Take Back the Night na na na $3,000 event swag. only if the event is held at Mitchell park. 6 Cal Poly Corporation: Multicultural Center CultureFest na $1,800 applied $2,000 $3,000 Outreach has to be countywide. Cal Poly Corporation: Performing Arts for actual outreach (newspaper ads and 7 Center Restaurant Discount Program na na $4,000 $1,500 $7,000 table tents printing) Cal Poly Corporation: University Art 8 Gallery 2011-12 exhibition season na na $3,872 $3,260 $4,954 advertising only advertising in-county and neighboring 9 Central Coast Bioneers Annual Bioneers Conference na na $6,490 $6,490 $11,509 counties. for ads on visitcalifornia.com to promote 10 Central Coast Clean Cities Coalition Car Free Program na $3,000 na $1,750 $12,000 the statewide progra m I Madonnari Italian Street is considered a "wean" event / advertising 11 Children's Creative Project Painting Festival $6,000 applied $2,200 $1,500 $7,500 only. City to the Sea Half Marathon 12 Cuesta College & 5K Run $4,000 $2,500 applied $2,000 $3,000 for ads on Map My Fitness Central Coast Writers' 13 Cuesta College Community Programs Conference $2,000 $1,500 $1,000 $2,500 $2,500 to be used towards media buy 14 Festival Mozaic WinterMezlO Series $10,000 $6,000 $5,000 $5,000 $10,000 to be used towards media buy Foundation for San Luis Obispo County Central Coast Book & Author 15 Public Libraries Festival na $2,500 $1,667 $1,600 $4,750 to be used for print ads and radio spots Foundation for the Performing Arts 16 Center Bravo SLO 2011 na applied $3,750 $3,750 $7,500 to be used for print ads and radio spots 17 Friends of Prado Day Center Culinary Carnival $5,000 $3,000 na $1,400 $1,400 to be used as prsented GALA-Gay & Lesbian Alliance of the 15th Annual Central Coast is considered a "wean" event / advertising 18 Central Coast Pride Week $5,800 $4,500 na $3,000 $6,500 only. Jewish Community Center of San Luis 19 Obispo Jewish Film Festival na applied $1,871 $2,500 $3,602 advertising on Iy is considered a "wean" event / advertising 20 Mission College Prep Mission Prep Christmas Classic $4,000 na $2,667 $1,630 $11,500 only. is considered a "wean" event / advertising 21 Monday Club, The Architectural Tour $1,400 $1,400 $934 $630 $1,350 only. p. 1 PCC Grants in Aid· 3 Year Grant Amount Comparison ATTACHMENT 2 2008-09 2009"10 2010-11 Committee 2011-12 Organization Event(s) Grant Grant Grant Decision Request Committee Comments 22 San Luis Obispo Blues Society Season newsletter & handbills $2,500 $2,500 $1,667 $0 $2,395 23 San Luis Obispo County Band Historical Concert Series $1,700 $1,230 $820 $1,890 $2,350 to cover media buy and posters San Luis Obispo County Child Abuse 2012 Children's Day in the is considered a "wean" event / advertising 24 Prevention Council Plaza $1,500 $1,500 $1,000 $500 $1,500 only. 2nd Annual Veterans 25 San Luis Obispo Downtown Association Celebration $5,000 $2,000 $1,334 $0 $3,050 26 San Luis Obispo International Film Festival 2012 Festival $10,000 $9,000 applied $0 $12,000 27 San Luis Obispo Little Theatre Winter Fundraiser Production $3,000 $4,500 na $0 $6,500 media buy only / would be a wean"event but is given a stipend due to 10th 28 San Luis Obispo Museum of Art Plein Air Festival $9,500 $6,000 $4,000 $3,800 $6,000 anniversary is considered a "wean" event / advertising 29 San Luis Obispo Poetry Festival 28th Annual Poetry Festival $1,600 $1,600 $1,067 $545 $3,000 only. 30 San Luis Obispo Railroad Museum Central Coast Railroad Festival na $4,000 $5,000 $5,000 $7,500 media buy only 31 San Luis Obispo Rugby Football Club Tri-Tip 7's Rugby Tourney na $3,800 $5,200 $5,200 $8,260 out-of-area media buy only media buy only, concentrating on 32 San Luis Obispo Symphony Opening Night na $3,600 $3,400 $3,000 $8,000 neighbouring counties Sharing the Dream Concert & Cultural Art Martin Luther King Birthday 33 Festival Inc. Event $800 $1,500 $1,000 $0 $7,500 34 United Way of San Luis Obispo County Flavor of SLO na na na $0 $2,686 this IS just another wine/dine event. 35 Women's Community Center Day with Creative Women na na $1,775 $1,500 $2,000 media buy only TOTALS $78,800 $76,430 $69,464 $71,345 $203,056 p. 2 Joint Events Promotion Task Force ATIACHMENT3 Minutes Monday, May 2, 2011 ·4:00 pm Finance & IT Conference Room -City Hall DRAFT CALL TO ORDER: Chair Dean Hutton PRESENT: Conner, Fidler, LeMieux STAFF PRESENT: Brigitte Elke BUSINESS ITEMS 1. CENTRAL COAST RAILROAD FESTIVAL Curtis Reinhard presented the Railroad Festival's funding request for the third annual festival that is planned for October 6 -10, 2011. The Festival will concentrate its program increasingly around the historic Freight Warehouse building and the Railroad Museum. It mainly attracts families and the organizer estimates that 20% of the 5,000 attendees come from outside the county. The past two years, the Festival operated with an overall budget of $15,000 and close to 75% was allocated to advertising and promotion. He is seeking help with: Inclusion in TBIDs ongoing marketing. Assistance with the development of a detailed media plan to help attract more attendees. Assistance with program development to capture usable attendee and market data. Professional advice in updating the festival's website and advertising vehicles. He believes that festivals such as the Railroad Festival make San Luis Obispo unique and that this message should effectively be used in the overall message driving visitors to SLO. Task Force Recommendation TBID -Pay for Level Studios to give assistance requested for an amount not to exceed $5,000. Funding should mainly go towards a media buy executed through Level Studios. PCC -based on the TBID's recommendation to extend marketing support through its agency, the active application from the Railroad Festival under Grants-in-Aid will remain active. 2. PLEIN AIR Karen Kile with the Museum of Art requested funding for marketing efforts on behalf of the 10 th annual Plein Air Festival. The Festival is well known throughout the nation as one of the premier art festivals. The Festival is scheduled during the first week in October as it fits well into the overall art festival calendar. Two-thirds of the buyers come from outside the 934 zip code and the Festival has succeeded in bringing the high-end tourist dollars to SLO. Los Angeles, San Francisco, and the Valley are the biggest feeder markets and people usually stay three days, departing SLO on Monday. The Festival's largest expense items are the brochure and print ATIACHMEN13 media buys. She is looking for in-kind help through Level Studios and possibly $6,000 for out-of state advertising. Task Force Recommendation T810 -Pay for Level Studios to give assistance with outreach to the top markets to drive more traffic to the Festival. Suggested amount is not to exceed $5,000. PCC -based on the T810's recommendation to extend marketing support through its agency, the active application from the Museum of Arts under Grants-in-Aid will remain active. The meeting acUourned at 5:10 pm ATTACHMENT ~ Information for the TBID -PCC Joint Committee May 2, 2011 Basic Festival Information: Third Annual Festival will take place from October 6-10, 2011. It will occur in multiple locations throughout SLO County. The City of SLO be the hub of the festival with many events taking place in the city. The Festival Headquarters Hotel will also be in SLO. Approximately 5,000 locals, railroad buffs and tourists have attended the Festival each of the past two years. We believe that the Festival will continue to grow in stature and attendance over the next few years. The Festival has been very popular with railroad fans of all ages and especially with families with young children and retired couples. My guestimate is that approximately 20% of the 2010 attendees were from outside the County and that percentage should build yearly. The Festival is attractive to rail fans of all types (models, history, Amtrak, etc.) and markets itself as a general festival which also incorporates the area's other tourist elements such as beaches, missions, wineries, quaint cities, Hearst Castle, etc. The Festival collaborates with numerous nonprofit and commercial organizations. (See rack card and schedules for examples.) Past marketing and promotions have been focused throughout the Central Coast and into So Cal and the Valley. The Festival has relied on publicity couple with a limited paid advertising budget in the past. The advertising has ranged from Westways and Sunset Magazine to TV spots in Santa Barbara and Monterey County, from full page Tribune ads to rack cars distributed up and down the Amtrak coastal line. Media coverage has been strong locally and has extended into San Francisco and LA in newspaper travel sections to a 3,000 strong broadcast email list of So Cal model railroaders. I could use help in developing a detailed media plan. The ad budget is controlled by the amount of sponsor and marketing funding that is procured. The overall budget for the past two years has been around $15,000 with close to 75% of that going to advertising and promotion. The plan is to develop more sponsor funding and paid events to generate revenue. The Festival's long term plans needs detailing. Curtis Reinhardt. Director, Central Coast Railroad Festival Festival Request for the TBID and PCC: ATTACHMENT! The Central Coast Railroad Festival requests in kind help in the following areas: Inclusion in your ongoing marketing the promotional programs (website, regional and national advertising, promotional campaigns, social marketing, etc.) Development of a Detailed Media Plan and Tourism Focus to help attract more attendees and Increase hotel room nights in SLO Development of programs to capture important and usable attendee and market data Professional advice in updating the Festival website and advertising vehicles My forte is in creating and developing unique events that attract and entertain the general public while also garnering substantial press attention. Most of my experience though is in promoting local and regional events to a regional audience. I could use the expertice and professional associations that the TBID and PCC have established to push the message about the Railroad Festival beyond the local region. I could spend much my available time researching, developing relationships and applying to all the various BID's, Chambers and CVB's that now exist around the County leaving very little time to develop the Festival. Likewise, I could spend substantial amounts of time developing national media contact lists, marketing information, etc. -all activities that your staff and your associates have already developed. seek to establish a relationship with your organization whereby I take the lead in developing attractive events and collaborations and rely on the BID's to push the message out. This type of colloboration would allow for a quicker development of the Festival and expansion of its attendance base. I believe that the Festival has a strong potential and can be a unique part of the mix ofinticing components that San Luis Obispo has to offer. Many of the California coastal cities that you compete with for tourism dollars and bed nights have quaint downtowns, restored missions, beaches and wineries. Very few have film festivals, eclectic music festivals, railroad festivals and Hearst Castles to offer. I believe that these unique events and attractions make SLO special and should be effectively woven into your overall message to drive visitors to SLO. Thanks for your consideration. Curtis Reinhardt. Director, Central Coast Railroad Festival 2251 Shell Beach Rd. #6 Pismo Beach, CA 93449 805-773-4173 director@ccITf.com AnACHMENT~ SAN LUIS OBiSPO .....,museumO F· The San Luis Obispo Museum of Art respectfully requests Tourism Business lmprovement District funds to help attract high-end tourists to the City of San Luis Obispo during its 10th annual Plein Air Painting Festival beginning on Monday, October 3 through Sunday, October 9, 2011. Recognized nationwide as one of the country's premier arts events, the Plein Air Painting Festival has been using paid advertising campaigns in major art magazines since 2002 to attract art collectors and high-end tourists to the Festival. Last year, we added a full-page ad in SkyWest magazine and began using more online advertising. In addition, invitations are snail mailed to over 4,000 past attendees in California, as well as to the A-list of art buyers provided by every Festival artist. The Museum also does extensive e-mail and website marketing locally and regionally to reach new prospects. Now, with gas prices at their current high levels, we anticipate needing to make a marketing adjustment to more regional advertising to attract tourists who live within one or two tanks of gas from San Luis Obispo The Museum staff would love to work with LEVEL Studios and Verdin INK to maximize the effectiveness of its marketing dollars and better promote San Luis Obispo as the premier vacation destination that it is. It's a win-win. The Museum puts on a major cultural event to draw visitors to the area, and the City's Tourism Business Improvement District promotes the event to help amplify tourism for the City of San Luis Obispo, in turn leading to increased demand for local lodging accommodations. It should be noted that the Museum's staff has also requested 2011-2012 PCC funds in support of the Plein Air Painting Festival, and understands that just one funding source is allowed. Thank you for your consideration. ~4M?~ Karen M. Kile Executive Director 1010 BROAD STREET at M,sSlOVi Plaza Attached: Proposed Marketing Budget POST OFFICE BOX 813 SAN LUIS OBISPO, CA 93406 PH 8°5.543.8562 FX 8°5.543.4518 SLOMA ATTACHMENT! San Luis Obispo Museum of Art Page 2 Proposed Marketing Budget: 4,000 printed brochures to collectors and galleries statewide Radio time on Valley Public Radio (Fresno/Bakersfield) ART LTO advertising for event (2) 1/2 page ads Plein Air/Fine Art magazine Tribune Advertising bundle (6x eCL, Ticket) Subtotal In-Kind: KCBX-FM radio spots valued at $2,500 in-kind donation The Tribune sponsorship of the Festival is being negotiated Amount $2,200 1,200 1,800 2,200 1,000 $8,400