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Home My WebLink About10-13-2010 PCC Agenda PacketAgenda Promotional Coordinating Committee City of San Luis Obispo Wednesday, October 13, 2010 5:30 p.m. Regular Meeting Council Hearing Room 990 Palm Street The Goals of the City of San Luis Obispo Promotional Coordinating Committee are to (1) Improve the quality of life available to all residents of and visitors to San Luis Obispo and (2) Promote, in a manner consistent with long-range community goals, the development of San Luis Obispo as a regional and tourist center. CALL TO ORDER: Chair Marco Rizzo PUBLIC COMMENT: Each speaker is limited to three minutes of public comment I CONSENT ITEMS C.l Minutes of the Meeting of September 8, 2010 C.2 TOT Report (to be distributed at meeting) C.3 Community Promotions Budget Report C.4 ShopSLO/DineSLO Report (under separate cover) C.s Events Promotion Report (under separate cover) C.6. Economic Development Report (quarterly) C.7 Visitors Center Report (under separate cover) Any writings or documents provided to a majority of the Promotional Coordinating Committee regarding any item on this agenda will be made available for public inspection in the Administration office of the City of San Luis Obispo at 990 Palm Street during normal business hours. Promotional Coordination Committee IPRESENTATIONS At this time, representatives of the Community Promotions Contractors will provide highlights of contract activities undertaken in the past month describe how activities are accomplishing Tourism Marketing Plan Objectives and seek direction from the PCC when necessary regarding contract fulfillment. 1. CONTRACTORS REPORTS 10 min The Chamber of Commerce and Verdin Marketing will give a quarterly overview. 2. CITY ECONOMIC DEVELOPMENT 20 nlin Claire Clarke, Economic Development Manager for the City of San Luis Obispo, will give an overview on the program. 3. HISTORICAL PODCASTS 10 nun Kimberly Timbs from the History Center will present the status of the three commissioned podcasts. IBUSINESS ITEMS 1. 2011-13 GOAL SETTING -continued from September 8, 2010 15 min In preparation of the goal setting process for the 2011-13 Financial Plan, the Council asks its advisory bodies to set forth goals for Council to consider. 2. RFP REVIEW -CONTRACTORS' PRESENTATIONS 45 min The Commission will hear presentations from two agencies that responded to the RFP for Events Promotion. IPCC LIAISON REPORTS 1. GIA UPDATE -LIAISON REPORT 5 min 2. MARKETING SUBCOMMITTEE REPORT 5 min 3. TBID BOARD REPORT 5 min I PCC COMMUNICATIONS At this time Committee members make announcements, report on activities, refer to staff issues for study and report back to the Committee at a subsequent meeting. 1. SAVOR THE CENTRAL COAST REPORT 5 min Promotional Coordinating Committee Minutes Wednesday, September 8,2010 5:30 pm City Hall Council Hearing Room DRAFT 990 Palm Street CALL TO ORDER: Chair Marco Rizzo 5:30 pm PRESENT: LeMieux, Babb, Conner, Davis, Palazzo STAFF PRESENT: Brigitte Elke, Principal Administrative Analyst PUBLIC COMMENT There was no public comn1ent. CONSENT AGENDA ACTION: Moved by Davis/Babb to approve the consent agenda as presented. Motion carried 6:0 PRESENTATIONS 1. CONTRACTORS REPORTS Lindsey Miller, Marketing Director for the Chamber of Commerce, reported that the commissioned hotel board is now up and running. The MySLO concierge program is also ready and visits to the lodging properties are planned to promote the program. She hopes to invite the committee to one of the sessions. Work on the 24/7 kiosk is moving along nicely and the terminal should be installed by October. She also mentioned that the 4th quarter events poster has been sent to the City for distribution in the parking structures and counter spaces. Mary Verdin introduced the new account manager, Ashley Akers. She mentioned that 2009-10 was used to establish the ShopSLO I DineSLO websites and this fiscal year is now all about driving traffic to the sites. The agency's intern has met with 244 merchants and the success from the meetings is showing in form of increased activation of accounts. The "Back to School" campaign is in full swing and the agency is preparing for the big push during WOW week. The actual site now has an auto delete function for events that are outdated. Committee Chair Rizzo asked that the event box provide more room for actual event description and the agency will check into that possibility. 2. SLO CAR-FREE Aeron Arlin-Genet presented the program which is now a year old. It was designed to encourage people to either travel here without car or once here, move around without it. The program has proven very successful for the Air Pollution Control Board. The grant given by the City of San Luis Obispo in 2009-10 allowed for ad placement in the Monterey Herald's Adventures magazine for the US Open edition and an ad in the last edition of the Central Coast Magazine. The program has now 30 participating businesses and offers transportation for patrons to travel "car free" to Cal Poly Open House and the Midstate Fair. The team is working with Santa Barbara and Napa on establishing a California Car Free program and a comprehensive website for this program is in development. They are hoping to get San Diego on board and would appreciate working with the PCC to determine how to best promote the program. 3. SLO SYMPHONY -continued from August 11, 2010 Brian Hermanson, Executive Director for the SLO Symphony, gave the presentation to the committee. He mentioned that people from out of town come to concerts due to the special artists the Symphony presents throughout the season. The Symphony has currently 890 season subscribers and 61 % of its audience come from outside the City limits. All events take place in the tourism off-season. The request for funding presented was to support the inaugural New Year's Eve concert that is planned to start at 7:30 pm and showcase the New York ball drop at 9 pm on the new projection screen at the Performing Art Center. The target audience will be traditional patrons and staff is hoping to convert Pops goers to this special "hall setting". They will therefore heavily target the valley. The comnlittee members suggested that Symphony staff work with SLO Car Free to offer safe transportation to and from the Perforrriing Art Center. They also asked that the Symphony partner with DineSLO and SLOCarFree to increase awareness of the new offering. ACTION: Moved by Davis/Babb to give an additional $2,300 in funding for seed money to promote the New Year's concert. Motion carried 5:1 BUSINESS ITEMS 1. 2011-13 GOAL SETTING Committee member John Conner elaborated on an idea discussed during the TBID board meeting for a joint committee to meet quarterly with events organizations. The purpose is to provide organizations with information on events permits and processes, set time line expectations, and make it a one-stop informational venue. The committee members concurred and want to support this goal for 2011-13. Additional goals were defined as: Beautification of San Luis Obispo not just concentrating on downtown. Concentrate on median especially on main entrance points. Create an "Adopt a median" program. Signage for all bicycle trails with a distinct look so they visually link together. Easier access to airport and Amtrak with public transportation. Offer better cab service and look at regulations to facilitate access; cab stand downtown. PCC LIAISON REPORTS Conlmittee members Jill LeMieux and Cathie Babb reported that they have contacted all of their assigned groups and organizations. Committee member Sasha Palazzo reported that she has left messages for all groups. TBID board chair John Conner reported that the TBID renewed its Central Coast Tourism Council membership and back cover ad in the tourism guide. The board also approved funding for the Straight Down Golf Tournament in November 2010. Meeting adjourned at 7:10 pm SUNGARD PENTAMATION -FUND ACCOUNTING V4.1 PAGE NUMBER: 1 DATE: 10/07/10 CITY OF SAN LUIS OBISPO EXPSTA11 TIME: 10:28:46 EXPENDITURE STATUS REPORT SELECTION CRITERIA: expledgr.key orgn='11300' ACCOUNTING PERIOD: 4/11 - SORTED BY: FUND,DEPARTMENT,PROGRAM,lST SUBTOTAL,2ND SUBTOTAL,ACCOUNT TOTALED ON: FUND,DEPARTMENT,PROGRAM,lST SUBTOTAL,2ND SUBTOTAL PAGE BREAKS ON: FUND, PROGRAM FUND-100 GENERAL FUND 2ND SUBTOTAL-701 SALARIES DEPARTMENT-1000 ADMINISTRATION PROGRAM-11300 COMMUNITY PROMOTION 1ST SUBTOTAL-700 STAFFING PERIOD ENCUMBRANCES YEAR TO DATE AVAILABLE YTD/ ACCOUNT -----TITLE -----BUDGET EXPENDITURES OUTSTANDING EXP BALANCE BUD 7010 SALARIES -REGULAR 43,900.00 1,697.00 .00 13,491. 98 30,408.02 30.73 TOTAL SALARIES 43,900.00 1,697.00 .00 13,491. 98 30,408.02 30.73 7040 RETIREMENT CONTRIBUTIONS 12,200.00 469.66 .00 3,735.21 8,464.79 30.62 7041 RETIREMENT PARS -401 400.00 16.97 .00 134.90 265.10 33.73 7042 HEALTH & DISABILITY INSU 5,100.00 210.52 .00 1,473.69 3,626.31 28.90 7043 RETIREE HEALTHCARE 700.00 .00 .00 .00 700.00 .00 7044 MEDICARE 600.00 26.67 .00 209.96 390.04 34.99 7046 UNEMPLOYMENT INSURANCE 200.00 6.79 .00 53.98 146.02 26.99 TOTAL BENEFITS 19,200.00 730.61 .00 5,607.74 13,592.26 29.21 TOTAL STAFFING 63,100.00 2,427.61 .00 19,099.72 44,000.28 30.27 7227 CONTRACT SERVICES 130,015.76 9,322.61 35,912.78 29,102.98 65,000.00 50.01 7337 PROMOTION & PUBLIC REL 103,300.00 .00 58,334.00 11,666.00 33,300.00 67.76 7339 CHAMBER & VIS & CONF BUR 103,500.00 .00 63,750.00 12,750.00 27,000.00 73.91 TOTAL SUBTOTAL 336,815.76 9,322.61 157,996.78 53,518.98 125,300.00 62.80 TOTAL CONTRACT SERVICES 336,815.76 9,322.61 157,996.78 53,518.98 125,300.00 62.80 7455 COMMISSION & COMM MTGS 500.00 .00 .00 23.12 476.88 4.62 TOTAL TRAVEL. MEETINGS & DUES 500.00 .00 .00 23.12 476.88 4.62 TOTAL OTHER OPERATING EXPEND 500.00 .00 .00 23.12 476.88 4.62 TOTAL COMMUNITY PROMOTION 400,415.76 11,750.22 157,996.78 72,641. 82 169,777.16 57.60 TOTAL ADMINISTRA~ION 400,415.76 11,750.22 157,996.78 72,641. 82 169,777.16 57.60 TOTAL GENERAL FUND 400,415.76 11,750.22 157,996.78 72,641. 82 169,777.16 57.60 TOTAL REPORT 400,415.76 11,750.22 157,996.78 72,641. 82 169,777.16 57.60