HomeMy WebLinkAbout09-08-2010 PCC Agenda PacketAgenda
Promotional Coordinating Committee
City of San Luis Obispo
Wednesday, September 8, 2010
5:30 p.m. Regular Meeting Council Hearing Room
990 Palm Street
The Goals of the City of San Luis Obispo Promotional Coordinating Committee are to (1) Improve the quality of life
available to all residents of and visitors to San Luis Obispo and (2) Promote, in a manner consistent with long-range
community goals, the development of San Luis Obispo as a regional and tourist center.
CALL TO ORDER: Chair Marco Rizzo
PUBLIC COMMENT: Each speaker is limited to three minutes of public comment
I CONSENT ITEMS
C.l Minutes of the Meeting of August 11,2010
C.2 TOT Report (to be distributed at meeting)
C.3 Community Promotions Budget Report
C.4 ShopSLO/DineSLO Report (under separate cover)
C.S Events Promotion Report (under separate cover)
C.6. Economic Development Report (quarterly)
C.7 Visitors Center Report (under separate cover)
Any writings or documents provided to a majority of the ,Pro:n0tional C?~rdin~ting ~ommittee r~garding any' item
on this agenda will be made available for public inspectIOn In the Administration office of the City of San LUIs
Obispo at 990 Palm Street during normal business hours.
Promotional Coordination Committee
IPRESENTATIONS
At this time, representatives of the Community Promotions Contractors will provide highlights of contract activities
undertaken in the past month describe how activities are accomplishing Tourism Marketing Plan Objectives and seek
direction from the PCC when necessary regarding contract fulfillment.
1. CONTRACTORS REPORTS 20 min
2. SLO CAR-FREE 15 min
The organization will present its new program and collaboration with car-free cities in
California.
2. SLO SYMPHONY -continued from August 11, 2010 15 min
Symphony staff will present information requested by the committee in order for the
committee to consider the funding request for the 2010 New Year's Eve concert.
IBUSINESS ITEMS
1. 2011-13 GOAL SETTING 30 min
In preparation of the goal setting process for the 2011-13 Financial Plan, the Council asks its
advisory body to set forth goals and achievements for Council to consider.
IPCC LIAISON REPORTS
1. GIA UPDATE -LIAISON REPORT 5 min.
2. MARKETING SUBCOMMITTEE REPORT 5 min
3. TBID BOARD REPORT 5 min
IPCC COMMUNICATIONS
At this time Committee members make announcements, report on activities, refer to staff issues for study and report back to the
Committee at a subsequent meeting.
ADJOURN.
Promotional Coordinating Committee
Minutes
VVednesday,August11,2010
5:30 pm
City Hall
Council Hearing Room DRAFT
990 Palm Street
CALL TO ORDER: Chair Marco Rizzo 5:30 pm
PRESENT: LeMieux, Babb, J. Conner, Fidler, Davis
STAFF PRESENT: Brigitte Elke, Principal Administrative Analyst
PUBLIC COMMENT
There was no public comment.
CONSENT AGENDA
ACTION: Moved by Conner/Babb to approve the consent agenda as presented.
Motion carried 6:0
PRESENTATIONS
1. CONTRACTORS REPORTS
Lindsey Miller, Marketing Director for the SLO Chamber of Cornmerce, reported that all GIA recipients
had been contacted and that she personally met with the Bioneers Group and the SLO Symphony.
She will also meet with all organizations connected to the Performing Art Center this month.
She is currently working on articles on San Luis Obispo in Skywest, Skymall, Santa Clarita Valley
Magazine (on biking), and with Rachel Ray for "Women and Wine". The Chamber has hired two new
staff members at the Visitors Center, one of them being bilingual.
Cary WolI, Accounts Manager with Verdin Marketing presented the new creative for ShopSLO I
DineSLO that will feature in print and online. She reported that the agency is creating a common
landing page for both websites from which the consumer can go to either ShopSLO or DineSLO. The
agency is starting collaboration with the Downtown Association to encourage merchant participation.
2. SLO SYMPHONY -ADDITIONAL FUNDING REQUEST
Betsy Oltmann thanked the committee for allowing the Syrnphony to present before the community_
She presented the New Year's Eve concert that the Symphony plans on putting on and is seeking
funding for from the City in the amount of $4,600. The funding would be used to promote the concert
and the Symphony is hoping to attract people from out-of-town for overnight stays.
After deliberation, the committee continued the item to September and asked Betsy to provide
geographical information on Symphony patrons.
BUSINESS ITEMS
1. ShopSLO I DineSLO
ACTION: Moved by Conner/Davis to extend the contract with Verdin Marketing Ink for the
ShopSLO I DineSLO can~lpaign based on first year campaign success and presented
2010-11 campaign plan. Motion carried 6:0
2. SLO TRANSIT -TROLLEY SERVICE
Subcommittee member LeMieux introduced the item. The subcommittee had convened in a joint
meeting with TBID members to evaluate the current trolley service, hours of operation, and ridership.
The joint-committee members agreed that this item should be considered by the PCC as the trolley in
itself does not attract tourists, but is a nice amenity to offer. Based on the discussion and evaluation,
the subcommittee recommended that the trolley service be supported in the amount of $18,000 which
will secure service from April through October, on Thursday, Friday, and Saturday, from 3 to 1°pm
and 1 to 1°pm on Saturday.
ACTION: Moved by Fidler/LeMieux to recommend $18,000 in funding for trolley service as
presented by the subcommittee. Motion carried 6:0
3. DIRECTIONAL SIGNAGE
Staff introduced the iten~1 and the purposed of the advisory committee for this project. Cathie Babb will
serve as the PCC representative on the committee and Marilyn Fidler will be the alternate.
4. REQUEST FOR PROPOSAL -EVENTS PROMOTION BROCHURE
The marketing subcommittee presented the draft work scope and elaborated on the discussion that
went into its development.
ACTION: Moved by Babb/LeMieux to recommend the release of the RFP document and
suggested timeline as presented by the marketing subcorrlmittee. Motion carried 6:0
Meeting adjourned at 6:40 pm.
1 SUNGARD PENTAMATION -FUND ACCOUNTING V4.1 PAGE NUMBER:
DATE: 09/03/10 CITY OF SAN LUIS OBISPO EXPSTAll
TIME: 11:11:39 EXPENDITURE STATUS REPORT
SELECTION CRITERIA: expledgr.key orgn='11300'
ACCOUNTING PERIOD: 3/11 -
SORTED BY: FUND,DEPARTMENT,PROGRAM,lST SUBTOTAL,2ND SUBTOTAL,ACCOUNT
TOTALED ON: FUND,DEPARTMENT,PROGRAM,lST SUBTOTAL,2ND SUBTOTAL
PAGE BREAKS ON: FUND,PROGRAM
FUND-I00 GENERAL FUND 2ND SUBTOTAL-701 SALARIES
DEPARTMENT-I000 ADMINISTRATION
PROGRAM-11300 COMMUNITY PROMOTION
1ST SUBTOTAL-700 STAFFING
PERIOD ENCUMBRANCES YEAR TO DATE AVAILABLE YTD/
ACCOUNT --TITLE BUDGET EXPENDITURES OUTSTANDING EXP BALANCE BUD
7010 SALARIES -REGULAR 43,900.00 .00 .00 8,400.98 35,499.02 19.14
TOTAL SALARIES 43,900.00 .00 .00 8,400.98 35,499.02 19.14
7040 RETIREMENT CONTRIBUTIONS 12,200.00 .00 .00 2,326.23 9,873.77 19.07
7041 RETIREMENT PARS -401 400.00 .00 .00 84.00 316.00 21. 00
7042 HEALTH & DISABILITY INSU 5,100.00 .00 .00 842.11 4,257.89 16.51
7043 RETIREE HEALTHCARE 700.00 .00 .00 .00 700.00 .00
7044 MEDICARE 600.00 .00 .00 129.94 470.06 21. 66
7046 UNEMPLOYMENT INSURANCE 200.00 .00 .00 33.62 166.38 16.81
TOTAL BENEFITS 19,200.00 .00 .00 3,415.90 15,784.10 17.79
TOTAL STAFFING 63,100.00 .00 .00 11,816.88 51,283.12 18.73
7227 CONTRACT SERVICES 115,015.76 .00 50,015.76 15,000.00 50,000.00 56.53
7337 PROMOTION & PUBLIC REL 103,300.00 .00 58,334.00 11,666.00 33,300.00 67.76
7339 CHAMBER & VIS & CONF BUR 103,500.00 .00 63,750.00 12,750.00 27,000.00 73.91
TOTAL SUBTOTAL 321,815.76 .00 172,099.76 39,416.00 110,300.00 65.73
TOTAL CONTRACT SERVICES 321,815.76 .00 172,099.76 39,416.00 110,300.00 65.73
7455 COMMISSION & COMM MTGS 500.00 .00 .00 13.88 486.12 2.78
TOTAL TRAVEL. MEETINGS & DUES 500.00 .00 .00 13.88 486.12 2.78
TOTAL OTHER OPERATING EXPEND 500.00 .00 .00 13.88 486.12 2.78
TOTAL COMMUNITY PROMOTION 385,415.76 .00 172,099.76 51,246.76 162,069.24 57.95
TOTAL ADMINISTRATION 385,415.76 .00 172,099.76 51,246.76 162,069.24 57.95
TOTAL GENERAL FUND 385,415.76 .00 172,099.76 51,246.76 162,069.24 57.95
TOTAL REPORT 385,415.76 .00 172,099.76 51,246.76 162,069.24 57.95