HomeMy WebLinkAbout02-08-2012 PCC Minutes - Special MeetingPromotional Coordinating Committee
Meeting Minutes
Wednesday, February 8, 2012
5:30 pm
City Hall - Council Hearing Room
CALL TO ORDER: 5:30 pm Committee Chair Marco Rizzo
PRESENT: Fidler, Palazzo, LeMieux, Cox, Billing
STAFF PRESENT: Michael Codron, Assistant City Manager
The Grants-in-Aid subcommittee staffed by Commissioners J. LeMieux, and T. Billing held
the pre-application meeting with interested organization at 5:00 pm in the Council
Chamber. 33 organizations were present. The commissioners briefed the organizations on
expectations, format, as well as budgetary issues for 2012-13. Several questions were
asked by attending organizations and addressed by the committee members.
PUBLIC COMMENT
There was no public comment
CONSENT AGENDA
ACTION: Moved by Cox/LeMieux to approve the minutes from December 14, 2011 as
presented.
Motion carried 5:0
PRESENTATIONS
1. CONTRACTOR REPORTS
Lindsey Miller, Marketing Director for the Chamber of Commerce, reported on the past
quarter efforts including events promotion
D. Cox asked about the Chamber Visitor Center call volume drop between January 2011 and
January 2012. L. Miller was not sure of the reason for the drop in calls.
M. Fidler asked about the restaurant TV show that was reported to be seeking applicants.
Promotional Coordinating Committee Minutes
February 8, 2012
Page 2
Ashley Ackers, Vice-President for Verdin, gave a report on the events brochure.
BUSINESS ITEMS
1. DIRECTIONAL WAYFINDING SIGNS
M. Codron provided an update on the wayfinding sign program.
M. Fidler and D. Cox commented on the length of the process. M. Codron stated that the
timeframe also reflects staff’s workload and that this project is moving forward along with
the rest of the capital improvement program, including projects like Downtown
Beautification.
M. Rizzo requested additional estimates, including the spreadsheet that was not attached to
the memo.
2. BUDGET & COMMUNITY PROMOTIONS PROGRAM 2012/13
M. Fidler reported out about ideas for use of budget. She indicated that the PCC still needs
to think about overall program description and mission statement. She describes mission
statement and four point strategy for program budget. M. Fidler also discussed five values
when considering funding projects through the strategy.
The 2012-13 Program Task Force memo should be sent to all Commissioners and the item
agendized for action during the next meeting.
3. EVENTS PROMOTION
The Committee discussed events promotion and reviewed recommendations on four
projects: Concours d’Elegance, Remnants of the Past, Mud Mash 2012, and SLO Jazz
Festival.
The Committee discussed and arrived at consensus that Remnants of the Past should be
funded for June 2012 at $5,000.
ACTION: Moved by Cox/LeMieux to fund Remnants of the Past at $5,000.
Motion carried 5:0
The Committee discussed and arrived at consensus that Concours D’Elegance should be
supported with a split of the funding request of $25,000 evenly between the TBID and PCC.
Promotional Coordinating Committee Minutes
February 8, 2012
Page 3
ACTION: Moved by Fidler/Billing to provide $12,500 in funding to Concours
D’Elegance.
Motion carried 4:0(Cox abstained)
The PCC decided to table the Jazz Fest discussion until the TBID decides if it will be
incorporated into Savor. The PCC decided that Mud Mash would not be funded in 2012.
COMMITTEE COMMUNICATION
Meeting adjourned at 6:30 pm