HomeMy WebLinkAbout01-11-2012 PCC Minutes
Promotional Coordinating Committee
Meeting Minutes
Wednesday, January 11, 2012
5:30 pm
City Hall - Council Hearing Room
CALL TO ORDER: 5:30 pm Committee Chair Marco Rizzo
PRESENT: Fidler, Palazzo, LeMieux, Cox
STAFF PRESENT: Brigitte Elke, Principal Administrative Analyst
PUBLIC COMMENT
There was no public comment
CONSENT AGENDA
ACTION: Moved by Palazzo/LeMieux to approve the minutes from December 14, 2011 as
presented.
Motion carried 5:0
PRESENTATIONS
1. CONTRACTOR REPORTS
Lindsey Miller, Marketing Director for the Chamber of Commerce, reported on the past quarter efforts
including events promotion efforts for GIA recipients, the monthly events listing, PR efforts (LA
Parent, Beer West, Smart Money, Frommer’s) and Cal Poly’s Homecoming event. She also reported
on the contracts with the TBID which include the hotel boards and the MySLO concierge training.
Ashley Ackers, Vice-President for Verdin, gave the update on the brochure. It was distributed on
December 29, 2011 and is now live on www.slocity.org/events. She also reported that the ad
campaigns will begin in January driving people to the website and the Facebook page. The
committee requested that she verify with Issuu that the click-throughs from the online brochure to the
events can be tracked.
BUSINESS ITEMS
1. GIA – FINAL REVIEW AND PROCESS APPROVAL
After review of the application, the committee decided to eliminate B10 (e) which stipulated that the
grant cannot be used for web and graphic design. The committee desires to keep this o ption open as
it is an integral part of today’s marketing and advertising efforts.
ACTION: Moved by Cox/Fidler to approve the application document and GIA timeline for 2012-
13 with the elimination of B10 (e). Motion carried 5:0
2. BUDGET REVIEW AND GUIDANCE TO TASK FORCE
The committee elected Committee Chair M. Rizzo and commissioners M. Fidler and D. Cox to serve
on the task force. The committee wanted the task force to critically review the merit of the current
trolley funding. Additionally, continued funding for the directional wayfinding program should be
considered. Discussion on the directional wayfinding project should be scheduled for the February
meeting to discuss financial participation from the TBID.
COMMITTEE COMMUNICATION
Commissioner J. LeMieux reported that she is in frequent contact with the Writers’ Conference
regarding the expenditure of GIA funding and new ideas regarding collaboration between events.
Meeting adjourned at 6:27 pm