HomeMy WebLinkAbout07-13-2011 PCC Minutes
Promotional Coordinating Committee
Minutes
Wednesday, July 13, 2011
5:30 pm
City Hall - Council Hearing Room
CALL TO ORDER: Vice-Chair Dusty Davis 5:30 pm
PRESENT: LeMieux, Billing, Fidler, Cox
STAFF PRESENT: Brigitte Elke, Principal Administrative Analyst
PUBLIC COMMENT
There was no public comment
CONSENT AGENDA
ACTION: Moved by Cox/LeMieux to approve the consent agenda as presented.
Motion carried 5:0
PRESENTATIONS
1. HISTORY CENTER OF SAN LUIS OBISPO COUNTY
Erin Newman thanked the PCC for supporting the pod cast project and making the three walking
tours a reality. The tours have been received very well and garnered compliments for the high
production quality and content. The three tours are available on the website and advertising will start
in the upcoming month. Snapshots of tour two and three were presented.
2. REMNANTS OF THE PAST
Judy Watkins & Jenny Kompolt presented the upcoming vintage show “Remnants of the Past”. The
show started in 2007 and has since taken place twice-a-year at the Dana Adobe in Nipomo. However,
the show has since outgrown this venue and the fall show is scheduled at the Alex -Madonna Center.
The organizers presented how they intend to attract audiences, how they select the vendors, and
special guests. They went over the recommended partnership and the proposed creative for the
promotional material. As the TBID had approved the recommended funding, no action was needed
from the PCC.
2. CONTRACTORS REPORTS
Chamber of Commerce
Ermina Karim, CEO and President of the Chamber of Commerce, introduced the brand new
economic development website. She elaborated on the yearlong process that led to the final product.
The website can be accessed under www.growinslo.com and Ermina showed several of the main
pages to the committee. The Chamber, in collaboration with the City’s Economic Development
Manager, will continue to build the content in order to keep the site up-to-date and fresh. ShopSLO |
DineSLO were integrated into the site on the relevant pages. The soft launch will take place right after
the meeting and the published actual launch is scheduled for September. This will allow for the site to
be tested thoroughly.
Lindsey Miller, Marketing Director for the Chamber of Commerce, reported on the past fiscal year’s
efforts covering PR, events promotion as it pertains to GIA, Open House and Home Coming, and
numbers for the Visitors Center and visitslo.com. She distributed invitation to the ribbon cutting f or the
24/7 outdoor kiosk to the committee members.
Verdin Marketing
Ashlee Akers, Account Manager for Verdin Marketing Ink, introduced the agency’s new intern and
presented the last quarter results for ShopSLO|DineSlO and the events brochure. ShopSLO |
DineSLO concentrated on community and merchant aware ness. In July 2011 the agency will continue
the hosting of the websites, Facebook and twitter posting and outreach to merchants. The event
brochure was distributed twice in the Tribune due to an issue with the binding.
BUSINESS ITEMS
1. GIA LIAISON ASSIGNMENTS
The committee went over the list of organizations and assigned a liaison member to each
organization. Staff was asked to send the updated list to the members of the committee.
2. RETREAT FOLLOW-UP
Commissioner M. Fidler introduced the item since she had written the draft plan. She walked the
committee through the various sections and their content.
ACTION: Moved by Billing/Cox to convene the PCC’s marketing subcommittee to develop the
workscope and RFP documents and to organize a special meeting of the full committee
to form the recommendation to the City Council. Motion carried 5:0
3. TROLLEY SERVICE
Staff introduced the analysis of the 2010-11 ridership data.
ACTION: Moved by Fidler/ LeMieux to recommend funding the trolley service on Friday from 5
to 9 pm June through August and on Saturday from 5 to 9 pm April through October.
Total cost to the Community Promotions program is not to exceed $6,750.00
Motion carried 5:0
Meeting adjourned at 7:47 PM