HomeMy WebLinkAbout06-13-2012 PCC MinutesPromotional Coordinating Committee
Meeting Minutes
Wednesday, June 13, 2012
5:30 pm
City Hall - Council Hearing Room
CALL TO ORDER: Vice-Chair Jill LeMieux
PRESENT: Fidler, Palazzo, Cox, Pearce, Yukelson
STAFF PRESENT: Brigitte Elke, Principal Administrative Analyst
PUBLIC COMMENT
No public comment was given.
CONSENT AGENDA
ACTION: Moved by Cox/Yukelson to approve the consent agenda as presented.
Motion carried 5:0
PRESENTATIONS
1. 2012 TEDx CONFERENCE – PERFORMING ART CENTER
Jenn Prentice and Kimberly Anderson presented the planned TEDx conference. TEDx is a
local equivalent of the national TED conference under license by TED. The format follows
TED with 18 minutes speeches and presentations. 12 to 16 speakers will participate in the
inaugural San Luis Obispo conference under the theme of “Power of Community”. The
organizers expect 500 to 700 people. They asked the committee to consider support at the
corporate level at between $5,000 to $10,000. They would like to have all sponsors on
board by mid-July.
2. CalTRAVEL 2012
Lindsey Miller gave an overview on the information learned at the 2012 CalTravel
conference including the latest tourism trends, and upcoming challenges of marketing to a
quickly growing Baby Boomer population and at the same time to the Gen Y age group.
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June 13, 2012
Page 2
BUSINESS ITEMS
1. EVENTS PROMOTION
Subcommittee member M. Fidler and J. LeMieux presented the four requests heard during
the May 21, 2012 joint subcommittee meeting. Cal Poly Arts presented two requests with
the 2012-13 Broadway Series and the 2013 La Guitarra Festival. Additionally, the 2013 SLO
Marathon and the 2013 SLO International Film Festival (SLOIFF) were under
consideration.
ACTION: Moved by Yukelson/Cox to support the SLO Marathon ($15,000), the
Broadway Series ($10,000), and the SLOIFF ($5,000) as recommend by the
subcommittee. La Guitarra to be considered under GIA for 2013-14.
Motion carried 4:1
Upon request by Verdin, the chair asked the committee whether they would agree to add
an item to the agenda for review of the cover for the new events brochure. The brochure
was scheduled for print on June 15, 2012 and a decision was needed. The committee
members voice unanimous support of adding the item.
2. EVENTS BROCHURE COVER – JULY – DECEMBER 2012
The committee briefly discussed the two options and mentioned that as a picture they
preferred the Marathon version, but the runner’s shirt mentioned a Santa Barbara run
which was clearly legible and therefore not appropriate.
ACTION: Moved by Palazzo/Cox to use the Mud Mash picture as front cover
Motion carried 5:0
3. 2012-13 MARKETING & BUDGET DISCUSSION
Committee Vice-Chair and marketing joint subcommittee member J. LeMieux informed the
members of the discussion with the TBID subcommittee members and the possible
collaboration options under review. The document outlining the newly defined strategic
approach and possible program as submitted by staff was reviewed and discussed.
The committee members decided to pursue a programmatic approach by eliminating single
line items and applying an encompassing program component to the three strategies
outlined. They also did not feel comfortable collaborating with the TBID on PR as the
commissioners felt the objectives would be too tourism centric. The following approach
was determined:
1. Events/Actvities
Grants-in-Aid Program including marketing support
City Events & Activities including marketing support
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June 13, 2012
Page 3
2. Beautification
Establish a program that calls for annual request for proposal under this category.
3. Visitors Services
To include the City’s contribution to the downtown Visitors Center and downtown maps.
4. Support Services
This category encompasses the Tourism Manager and support cost for grant advertising,
committee meetings, etc.
The actual budget allocations were broken down as follows:
Program Budget
Grants-in-Aid Allocations $100,000
Grants-in-Aid Support $ 25,000
Events & Activities $ 65,000
Events & Activities Support $ 15,000
Events & Activities PR $ 55,000
Beautification RFP $ 25,000
Visitors Center $ 76,500
Visitors Center – Downtown Maps $ 7,500
Total $386,500
2012-13 Budget $386,500
COMMITTEE COMMUNICATION
Meeting adjourned at 8:25 pm