HomeMy WebLinkAbout03-21-2012 PCC Minutes - Special MeetingPromotional Coordinating Committee
Meeting Minutes
Wednesday, March 21, 2012
4:30 pm
City Hall - Council Hearing Room
CALL TO ORDER: 4:30 pm Committee Chair Marco Rizzo
PRESENT: Fidler, Palazzo, LeMieux, Cox
STAFF PRESENT: Brigitte Elke, Principal Administrative Analyst
PUBLIC COMMENT
There was no public comment
CONSENT AGENDA
ACTION: Moved by LeMieux/Fidler to approve the minutes from February 8, 2012 as
presented.
Motion carried 4:0
APPOINTMENTS
1. ELECTION OF CHAIR & VICE-CHAIR
ACTION: Moved by Jill/Fidler to elect Marco Rizzo as Chair serving from April 2012
through March 2013.
Motion carried 4:0
ACTION: Moved by Fidler/Palazzo to elect Jill LeMieux as Vice-Chair from April 2012
through March 2013.
Motion carried 4:0
2. SUBCOMMITTEE ASSIGNMENTS
ACTION: Moved by Palazzo/LeMieux to appoint the subcommittees as follow:
GIA: M. Fidler, C. Pearce, D. Cox
Marketing: R. Yukelson, J. LeMieux, S. Palazzo
Motion carried 4:0
Promotional Coordinating Committee Minutes
March 21, 2012
Page 2
BUSINESS ITEMS
1. BUDGET & COMMUNITY PROMOTIONS PROGRAM 2012-13
The committee continued the discussion regarding a programmatic approach and agreed
that the strategy outlined by its task force was the correct approach and will distinguish the
program from the tourism business improvement district’s mission.
The committee wanted to keep the definition of tourism so as not to eliminate aspects of
tourism such as events and shopping. However, the current strategy now defines the PCC’s
emphasis on internal marketing in making San Luis Obispo an exciting place to live and
visit.
ACTION: Moved by Fidler/Palazzo, to adopt the Mission Statement and community
promotions strategy as presented. Motion carried 4:0
Ermina Karim with the Chamber of Commerce asked whether it would be appropriate to
bring forth a proposal for the tourist center as upcoming changes due to the seismic retrofit
of the building might bear opportunity for enhancements. The PCC was amenable to the
request and staff will place the item on the upcoming agenda accordingly. Staff was also
asked to follow-up on the directional wayfinding project as the committee does not want to
allocate more funding as long as no movement in the project is evident.
2. GIA BUDGET 2012-13
The committee decided to earmark $100,000 as a starting point. However, depending on
the recommendation of the subcommittee, it will be flexible in adjusting the amount
upward. Staff reported that 25 organizations applied with a total request of $144,182.
3. EVENTS PROMOTION
Subcommittee member J. LeMieux presented the events promotion requests that were
before the joint-subcommittee on February 27, 2012. Four requests were heard and two
are considered for funding from the PCC’s events promotion budget.
ACTION: Moved by Fidler/Palazzo to support the August Central Coast Cancer
Challenge with $3,000.
Motion carried 4:0
ACTION: Moved by LeMieux/Fidler to fund Cal Poly’s Open House promotion with
$3,000.
Motion carried 4:0
The committee requested that the organizers of the SLO Jazz Festival return with a detailed
and event specific presentation for possible funding from the PCC. This request was
contingent on the TBID’s decision regarding an event during Savor the Central Coast.
Promotional Coordinating Committee Minutes
March 21, 2012
Page 3
COMMITTEE COMMUNICATION
Ashlee Ackers with Verdin reported that work on the new brochure has begun and that the
agency is collaborating with the City’s Parks & Rec Department for possible inclusion in the
department’s activity guide. She reported that the Tribune used the left-over brochures for
an additional drop, free of charge. Commissioner S. Palazzo inquired whether the post-it
message was tracked with a separate URL which was not the case.
Meeting adjourned at 6:15