HomeMy WebLinkAbout05-09-2012 PCC MinutesPromotional Coordinating Committee
Meeting Minutes
Wednesday, May 9, 2012
5:30 pm
City Hall - Council Hearing Room
CALL TO ORDER: Chair Marco Rizzo
PRESENT: Fidler, Palazzo, Cox, Pearce, Yukelson, LeMieux
STAFF PRESENT: Brigitte Elke, Principal Administrative Analyst
PUBLIC COMMENT
Patty Thayer with the San Luis Obispo Symphony thanked the committee for its continued
support and handed the commissioners a copy of the 50th anniversary CD.
CONSENT AGENDA
ACTION: Moved by Cox/Palazzo to approve the consent agenda as presented.
Motion carried 7:0
BUSINESS ITEMS
1. GRANTS-IN-AID – PRELIMINARY RECOMMENDATION
The subcommittee members reported on the process and presented the preliminary
recommendations. Commissioner Fidler mentioned that the work done by the previous
subcommittee in establishing the new guidelines and criteria made a difference and
facilitated the process greatly. Following the guidelines, the total amount recommended
was kept below the initially earmarked $100,000.
ACTION: Moved by LeMieux/Yukelson to recommend 2012-13 GIA allocations as
presented by the subcommittee. Motion carried 7:0
The public hearing to present the recommendations to applicant organizations is scheduled
for May 23, 2012 at 5:00 pm in the Council Hearing Room.
Promotional Coordinating Committee Minutes
May 9, 2012
Page 2
2. EVENTS PROMOTION
Subcommittee member M. Fidler reported on the two presentations received during the
April 30, 2012 joint subcommittee meeting. No recommendations are before the committee
as the Film Festival was asked to return with additional information and the SLO Jazz
Festival was not considered to be ready for September 2012. The subcommittee
recommended that the SLO Jazz Festival concentrate on the Court Street series and start
building into a full scale, multiple-day festival.
3. 2012-13 MARKETING & BUDGET DISCUSSION
Marketing joint committee member J. LeMieux reported on the first meeting between the
PCC and TBID marketing subcommittee members to discuss possible collaboration in order
to avoid duplication and maximize current funding. This collaboration is seen as a natural
next step to share program priorities, plan a long term approach, and maximize limited
dollars. It will also help in streamlining the overall community promotion message and
provide clear direction to contractors as to brand continuity. The joint subcommittee will
meet again prior to the next regular monthly meeting to continue the discussion.
COMMITTEE COMMUNICATION
TBID Liaison C. Pearce reported that the TBID Board had decided on the design for the
Savor bags, commissioned the sale of the “Happy” t-shirts through the Visitors Center, and
is continuing its 2012-13 program discussion.
Commissioner J. LeMieux mentioned the History Center’s upcoming membership drive and
invited the commissioners to join.
Ashlee Akers with Verdin reminded the committee that the events brochure will be sent
out electronically and that changes and comments need to be received by May 25, 2012.
Meeting adjourned at 6:51 pm