HomeMy WebLinkAbout05-30-2012 PCC Minutes - Special MeetingPromotional Coordinating Committee
Meeting Minutes
Wednesday, May 30, 2012
5:30 pm
City Hall - Council Hearing Room
CALL TO ORDER: Chair Marco Rizzo
PRESENT: Fidler, Palazzo, Cox, Pearce, Yukelson, LeMieux
STAFF PRESENT: Claire Clark, Economic Development Manager
PUBLIC HEARING
1. GRANTS-IN-AID 2012-13
The public hearing was scheduled to allow the Grants-in-Aids applicants to address the
committee regarding the preliminary recommendation as approved during the May 9, 2012
regular committee meeting.
Many recipients provided words of thanks for the grant awards including SLO Symphony,
Downtown Association, Ballet Theatre, History Center, GALA, Cuesta Community Programs,
and Canzona Women’s Ensemble. Ecologistics, Inc. offered thanks for being allowed to submit
additional information regarding the submitted budget for reconsideration by the committee.
The committee acknowledged receipt of the letter regarding the Bioneers Conference
budget and discussed how to move forward. It decided to pull the Bioneers Conference for
consideration following the rest of the grant awards. A short discussion between the
committee members acknowledged the discussion of awards at the last PCC meeting.
ACTION: Moved by Fidler/LeMieux to recommend to the City Council 2012-13 GIA
allocations as approved during the May 9, 2012 regular meeting and
presented to the applying organizations except Ecologistics, Inc.
Motion carried 7:0
The Vocal Arts Ensemble popped in to express thanks after the vote was taken to award the
grants.
The Committee reviewed the letter from the Ecologistics, Inc. and invited the organizers to
explain details of the loans received from its board members, sought assurance that the
grant would not be used to pay back those loans, and generally heard about the ways the
conference has been building over its two-year existence. The committee also sought
information about the metrics for the past two years and considered the video marketing
piece most extensively.
Promotional Coordinating Committee Minutes
May 30, 2012
Page 2
Commissioner Yukelson moved to fund a portion of the plan exclusive of the video.
Commissioner Fidler seconded. Discussion ensued over the value of the video as a
marketing piece and the difference between a marketing tool and a revenue producer.
ACTION: Moved by Yukelson/Palazzo to recommend $9,825 in funding for the 2012
Bioneers Conference with the stipulation that the video be used strictly for
marketing and not for sales revenue. Motion carried 7:0
The Committee requested metrics about tickets sold and where participants come from as
part of the final report to the Committee following the event. The applicants were
encouraged to avail themselves of the help of the committee liaison and the Chamber of
Commerce.
The Committee continued the meeting by making assignments for grants-in-aid liaisons as
follows:
Cox: Botanical Garden, Vocal Arts Ensemble, Ballet Theatre
Yukelson: City to Sea/Cuesta College, Jewish Community Center Film Fest, Soccer Club
Summer Classic
Fidler: Children’s Choir, Museum of Art Plein Air Fest, Symphony Mission Tour
Rizzo: Children’s Creative I Madonnari, Festival Mosaic
Palazzo: GALA, Blues Society, Downtown Assn Holiday
Pearce: Canzona, Civic Ballet, Foundation PAC Bravo SLO
Lemieux: Cuesta Writers Conference, Ecologistics’ Bioneers Conference, History Center
Exhibit, County Band.
Meeting adjourned at 6:25 pm