HomeMy WebLinkAbout11-16-2011 PCC Minutes - Special Meeting
Promotional Coordinating Committee
Special Meeting Minutes
Wednesday, November 16, 2011
4:00 pm
City Hall - Council Hearing Room
CALL TO ORDER: 4:00 pm Committee Chair Marco Rizzo
PRESENT: Fidler, Palazzo, LeMieux, Cox, Billing
STAFF PRESENT: Brigitte Elke, Principal Administrative Analyst
PUBLIC COMMENT
There was no public comment
APPOINTMENT OF VICE-CHAIR
ACTION: Moved by Billing/Palazzo to appoint Jill LeMieux to serve as Vice-Chair until April
2012.
Motion carried 6:0
CONSENT AGENDA
ACTION: Moved by Fidler/Palazzo to approve the minutes from September 14th and October
26th as presented.
Motion carried 6:0
1. EVENTS PROMOTION BROCHURE
Ashlee Ackers with Verdin Marketing presented the amended program for 2012 as directed by the
committee. She also presented two layouts for the new Winter/Spring brochure. The color scheme for
the brochure will be based on the front page graphic. 135 events will be included spanning from
January through June 2012.
ACTION: Moved by Cox/LeMieux to recommend the amended proposal presented by Verdin
Motion carried 6:0
ACTION: Moved by Fidler/Cox to recommend the bike cover treatment for the first 2012
brochure.
Motion carried 6:0
2. GRANTS-IN-AID – SLO CAR FREE & PAC
The commission decided that changes to the use of grant funding should be entertained as long as
the funding has not been used. In the case of grant funding being used outside of the requirements
set forth in the agreement, without prior approval by the committee, the funding has to be returned.
The committee reviewed the two revised proposals provided by SLO CarFree and the Perform ing Art
Center.
The commissioners reiterated that the intent of the grant funding for SLO CarFree was to partner with
the statewide program, maximize exposure, and capitalize from the funding for CarFree travel in
California by providing SLO the means to participate. They did not see the value of the revised
proposal.
ACTION: Moved by Fidler/Cox to deny the request from SLO CarFree.
Motion carried 6:0
The commissioners felt that the basic idea behind the program was great. However, it needed further
development to reach a broader audience. Given that the program was based on the January
Restaurant month, the commissioners found the timeline too tight for revisions and proper execution.
ACTION: Moved by Fidler/Cox to deny the request from the Performing Art Center.
Motion carried 6:0
Meeting adjourned at 4:47 pm