HomeMy WebLinkAbout10-26-2011 PCC Minutes - Special Meeting
Promotional Coordinating Committee
Special Meeting Minutes
Wednesday, October 26, 2011
5:30 pm
City Hall - Council Hearing Room
CALL TO ORDER: 5:30 pm Committee Chair Marco Rizzo
PRESENT: Fidler, Palazzo, LeMieux
STAFF PRESENT: Brigitte Elke, Principal Administrative Analyst
PUBLIC COMMENT
There was no public comment
1. EVENTS BROCHURE
Ashlee Akers with Verdin presented a new events promotion program for 2012 with two semi-annual
print brochures now suggested at 16 pages each. The cost for the program was proposed at $64,000.
Included in the proposal were the cost for the print brochure, web presence, and a social media and
ad campaign.
The commissioners discussed each program component with the contractor. Based on the limited
number of visitors to the events website (4,100 in 8 months) and the fact that the City already owns
two website, the commissioners directed the contractor to find ways to define a web presence within
the two existing options instead of a stand-alone website. Commissioner Palazzo also pointed out
that this was a City of San Luis Obispo product and needed to be presented as such.
ACTION: Moved by LeMieux/Fidler to recommend the continuation of the events brochure
contract in 2012. Motion carried 4:0
ACTION Moved by Palazzo/ LeMieux to move forward with Verdin’s proposed campaign at
$64,000 with the online component still to be determined.
Motion carried 4:0
Commissioner Palazzo asked the agency to present the tracking mechanism for the additional post-it
campaigns to proof traffic produced through this effort.
Commissioner LeMieux wanted to make sure that the agency will place the URL at the bottom of the
brochure pages.
Meeting adjourned at 6:25 pm