HomeMy WebLinkAbout09-14-2011 PCC Minutes
Promotional Coordinating Committee
Minutes
Wednesday, September 14, 2011
5:30 pm
City Hall - Council Hearing Room
CALL TO ORDER: 5:30 pm by Commissioner Fidler
PRESENT: Billing, Cox, Palazzo
STAFF PRESENT: Brigitte Elke, Principal Administrative Analyst
PUBLIC COMMENT
There was no public comment
APPOINTMENTS
The committee had to elect an interim chair as two members including the committee chair were not
present and the vice-chair had resigned from the committee in August.
ACTION: Moved by Billing/Palazzo to elect Marilyn Fidler as interim chair.
Motion carried 4:0
CONSENT AGENDA
ACTION: Moved by Cox/Billing to approve the consent agenda as presented.
Motion carried 4:0
PRESENTATIONS
No presentations were made at the meeting as quarterly presentations were scheduled for October
2011.
BUSINESS ITEMS
1. DIRECTIONAL SIGN PROGRAM – DESTINATION LIST
Bridget Fraser, project manager with Public Works, presented the program as approved by the City’s
Architectural Review Committee. She went over the preliminary destination list and mentioned that
the program will go before the City Council on October 18, 2011.
ACTION: Moved by Cox/Billing to endorse the City’s Way Finding program and destination list
as presented. Motion carried 4:0
2. EVENTS PROMOTION
Commissioner M. Fidler reported on the joint events committee meeting and the presentations
received on August 29, 2011. Funding requests from the SLO International Film Festival and the
inaugural SLO Jazz Festival were considered. The committee did not make a recommendation for the
Jazz Festival as there were several open questions the organizers needed to address.
ACTION: Moved by Cox/Billing to recommend allocating $5,000 to the Film Festival for
marketing of the 2012 event. Motion carried 4:0
3. COMMUNICATION PLAN & RFP
Commissioner M. Fidler reported on the last marketing subcommittee meeting and the change in
direction the subcommittee is recommending. The new approach would concentrate on events
promotion and look to refresh the Grants-in-Aid program, the current events approach in the joint-
events committee, and also define a better assessment of the economic impact and ROI.
ACTION: Moved by Palazzo/Cox to establish a program that allocates funding to events
promotions in a comprehensive manner by incorporating Grants -in-Aid, events
promotion, print and electronic platforms, public relations efforts, and establishes clear
metrics to gauge ROI. The communication plan originally envisioned will not be
pursued.
Motion carried 4:0
The committee then discussed the promotional elements currently commissioned under the
Community Promotion’s program.
ACTION: Moved by Fidler/Palazzo to discontinue the current ShopSLO|DineSLO program that
has been commissioned month-by-month since July 2011, by September 30, 2011.
Motion carried 4:0
Meeting adjourned at 7:10 PM