HomeMy WebLinkAbout04-08-2026 TBID Minutes
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Tourism Business Improvement District Board Minutes
April 8, 2026, 10:00 a.m.
Council Hearing Room, 990 Palm Street, San Luis Obispo
TBID Board Present: Member Mark Eads (arrived at 10:02 a.m.), Member Dante
Specchierla, Vice Chair Lori Keller, Chair Clint Pearce
TBID Board Absent: Member Nipool Patel, Member Prashant Patel
City Staff Present: Economic Development & Tourism Manager Laura Fiedler,
Tourism & Community Promotions Manager Jacqui Clark-
Charlesworth
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1. CALL TO ORDER
A Regular Meeting of the San Luis Obispo Tourism Business Improvement
District Board was called to order on April 8, 2026 at 10:00 a.m. in the Council
Hearing Room at City Hall, 990 Palm Street, San Luis Obispo, by Chair Pearce.
2. PUBLIC COMMENT FOR ITEMS NOT ON THE AGENDA
Public Comment:
Priscilla Esqueda
Olivia Roman
--End of Public Comment--
3. CONSENT
Motion By Vice Chair Keller
Second By Member Specchierla
To approve Consent items 3a to 3g.Ayes (4): Member Eads, Member
Specchierla, Vice Chair Keller, and Chair Pearce
Absent (2): Member Nipool Patel, and Member Prashant Patel
CARRIED (4 to 0)
3.a MINUTES OF TBID REGULAR MEETING ON FEBRUARY 11 AND
MARCH 4, 2026
3.b SMITH TRAVEL REPORTS (STR)
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3.c TRANSIENT OCCUPANCY TAX (TOT) REPORTS
3.d SLO CHAMBER PUBLIC RELATIONS MONTHLY REPORTS
3.e SLO CHAMBER GUEST SERVICES MONTHLY REPORTS
3.f NOBLE STUDIOS & UNIQUELY DRIVEN MARKETING MONTHLY
REPORT
3.g BADGER BRANDING ORGANIC SOCIAL REPORTS
4. PRESENTATIONS
4.a TOURISM ECONOMICS CO-OP UPDATE (15 MIN)
Member Mark Eads arrived at 10:02 a.m.
Matt Halvorson of Visit SLO CAL presented the findings from the
Economic Impact Study co-op with Tourism Economics.
Public Comment:
None
--End of Public Comment--
Action: No action taken on this item.
4.b PUBLIC RELATIONS & GUEST SERVICES QUARTER REPORT (20
MIN)
Hollie West and Brianna Harris from the SLO Chamber of Commerce
presented the Q3 report and responded to inquiries.
Public Comment:
None
--End of Public Comment--
Action: No action taken on this item.
5. BUSINESS ITEMS
5.a PHOENIX MEDIA MISSION (10 MIN)
Tourism & Community Promotions Manager Jacqui Clark-Charlesworth
presented the staff report and responded to inquiries.
Public Comment:
None
--End of Public Comment--
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Motion By Vice Chair Keller
Second By Member Specchierla
To approve up to $2,000 in additional expenses for SLO Chamber's
participation from the FY 25-26 tradeshow budget.
Ayes (4): Member Eads, Member Specchierla, Vice Chair Keller, and
Chair Pearce
Absent (2): Member Nipool Patel and Member Prashant Patel
CARRIED (4 to 0)
Chair Pearce indicated that item 5c would be heard before item 5b.
5.c TBID ANNUAL CONTRACTOR PROPOSALS (30 MIN)
Garret Olson, Brianna Harris and Hollie West from the SLO Chamber of
Commerce presented three tiers of options in the Proposals for Guest
Services and Public Relations for FY 2026-27 and responded to inquiries.
Public Comment:
None
--End of Public Comment--
Action: No action was taken at this time.
5.b CONCERTS IN THE PLAZA PROPOSAL (25 MIN)
LeBren Harris, Ali Bailey, Rachel Lackmann and Maggie Kovach from
Downtown SLO presented the Concerts in the Plaza July 3 Block Party
Proposal and responded to inquiries.
Public Comment:
Autumn Enoch
--End of Public Comment--
To approve the Concerts in the Plaza July 3 Block Party Proposal as
presented.
Motion By Member Specchierla
Second By Chair Pearce
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Ayes (3): Member Eads, Member Specchierla, and Chair Pearce
Noes (1): Vice Chair Keller
Absent (2): Member Nipool Patel and Member Prashant Patel
FAILED (3 to 1)
To approve up to $30,000 from available fund balance for the July 3
Concerts in the Plaza Block Party as presented, with an ask for the City to
evaluate sharing the cost from another funding source.
Motion By Member Eads
Second By Member Specchierla
Ayes (4): Member Eads, Member Specchierla, Vice Chair Keller, and
Chair Pearce
Absent (2): Member Nipool Patel and Member Prashant Patel
CARRIED (4 to 0)
5.d WHERE THE MUSIC TAKES YOU CO-OP (10 MIN)
Tourism & Community Promotions Manager Jacqui Clark-Charlesworth
presented the opportunity and responded to inquiries.
Public Comment:
None
--End of Public Comment--
To approve committing $10,000 from the FY 2025-26 Co-op Marketing
Budget to create an episode with Visit SLO CAL featuring Proxima Parada
and their performance with the SLO Symphony in May 2026.
Motion By Vice Chair Keller
Second By Member Specchierla
Ayes (4): Member Eads, Member Specchierla, Vice Chair Keller, and
Chair Pearce
Absent (2): Member Nipool Patel, and Member Prashant Patel
CARRIED (4 to 0)
6. TBID LIAISON REPORTS & COMMUNICATION
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Updates were provided to TBID Members via email due to time.
6.a HOTELIER UPDATE
6.b MARKETING COMMITTEE UPDATE
6.c MANAGEMENT COMMITTEE UPDATE
6.d PCC UPDATE
6.e VISIT SLO CAL UPDATE
6.f TOURISM PROGRAM UPDATE
7. ADJOURNMENT
The meeting was adjourned at 12:20 p.m. The next regular meeting of the
Tourism Business Improvement District on May 13, 2026, is cancelled. The next
Special Meeting of the Tourism Business Improvement District Board is
scheduled for May 14, 2026, at 9 a.m. in the Olive Tree Room at Hotel Cerro,
1125 Garden Street, San Luis Obispo, CA 93401.
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APPROVED BY TOURISM BUSINESS IMPROVEMENT DISTRICT BOARD:
05/14/2026