HomeMy WebLinkAbout08-08-2012 PCC MinutesPromotional Coordinating Committee
Meeting Minutes
Wednesday, August 8, 2012
10 am
City Hall - Council Hearing Room
CALL TO ORDER: Vice-Chair Jill LeMieux
PRESENT: Fidler, Cox, Palazzo, Yukelson, Pearce
STAFF PRESENT: Brigitte Elke, Principal Administrative Analyst
Claire Clark, Economic Development Manager
PUBLIC COMMENT
There was no public comment.
CONSENT AGENDA
ACTION: Moved by Cox/Yukelson to approve the consent agenda with the grammatical
correction in the minutes as mentioned. Motion carried 5:0
Commissioner Palazzo arrived after the approval of the consent agenda.
PRESENTATIONS
1. CONCOURSE D’ELEGANCE
Kris Kington-Barker and Teri Conklin presented the 2012 Concourse report and results. 218
vehicles were entered and 3,000 people attended the event. Gate income was up 47%, 26% of car
entries and 40% of attendees came from out-of-county areas. Teri provided an overview on the
advertising campaign. All promotional vehicles including the logo were changed in order to reflect
the new location in San Luis Obispo. The organizers took advantage of cross promotion with
Remnants of the Past by interlinking online tools. Both events offered ticket discounts for people
wanting to attend both events. The 2013 events is scheduled for June 7th through 9th.
BUSINESS ITEMS
1. CITY TEAR OFF MAPS
Lindsey Miller with the Chamber of Commerce asked the committee to consider postponing the
print of the downtown tear-off maps as the prominently marked Visitors Center location will
change within 6 months.
ACTION: Moved by Palazzo/Yukelson to hold off with the tear-off map until Visitors Center
has moved and utilize the trifold brochures until such time. Motion carried 6:0
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August 8, 2012
Page 2
2. 2012-13 CONTRACTS
S. Palazzo and R. Yukelson presented the workscopes for the three contracts with the Chamber of
Commerce as discussed and proposed by the Marketing Subcommittee.
The Visitors Center contract now includes the submission of an annual budget for the center. The
Chamber of Commerce will provide this information accordingly.
ACTION: Moved by Yukelson/Fidler to recommend Visitors Center contract as presented.
Motion carried 6:0
The Marketing Subcommittee had asked the Chamber to submit a new reporting tool that allowed
the tracking of the efforts on behalf of the GIA organizations on a monthly basis.
ACTION: Moved by Cox/Pearce to recommend the GIA Support contract as presented with
the new monthly report matrix as submitted. Motion carried 6:0
The committee discussed the ROI reporting for the PR efforts and decided that it should be based on
the appropriate reach and readership metrics of each medium. The new language now reads:
1.4 ROI evaluation & reporting according to appropriate metrics for each medium.
ACTION: Moved by Pearce/Palazzo to recommend the Public Relations contract as amended.
Motion carried 6:0
Commissioner Fidler also asked that the Chamber research what the media is wanting to report on
and not what we assume the interest ought to be.
3. CITY EMBLEM, STYLE GUIDE & IDENTIFICATION STANDARDS MANUAL
Staff presented the sign audit, the resulting City emblem, and the proposed style guide and
identification standards manual. Staff elaborated on the project, possible cost of a comprehensive
project, and how the City envisions the implementation.
ACTION: Moved by Pearce/Cox to fund the comprehensive style guide & identification
standards manual not to exceed $40,000. Motion carried 6:0
4. EVENTS & ACTIVITIES SUPPORT
The committee agreed to move this item to the September agenda. Staff was asked to provide a
current budget breakdown for the SLO Happenings brochure and campaign with the agenda.
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August 8, 2012
Page 3
COMMITTEE COMMUNICATION
Staff was asked to pass a copy of the final report from each organization to the assigned PCC liaison.
The liaison will then be responsible to provide a report to the committee.
Commissioner LeMieux asked staff to clarify whether events tickets from GIA organizations can be
accepted. Staff explained the FPPC regulations and the reporting guidelines for Form 700.
Staff was asked to place a business item on the September agenda to discuss an annual events
promotion program with an RFP process.
Commissioner Pearce reported on the new partnership with Nature Corps, the ShareSLO status, and
that TBID Board member Nipool Patel volunteered to serve on the joints events subcommittee.
Meeting adjourned at 7:16 pm