HomeMy WebLinkAbout02-13-2013 PCC MinutesPromotional Coordinating Committee
Meeting Minutes
Wednesday, February 13, 2013
5:30 pm
City Hall - Council Hearing Room
CALL TO ORDER: Chair Marco Rizzo
PRESENT: Pearce, Yukelson, Fidler, Cox, Palazzo
STAFF PRESENT: Molly Cano, Tourism Manager; Claire Clark, Economic Development Manager
PUBLIC COMMENT Ermina Karim from the SLO Chamber of Commerce thanked the PCC for sponsorship of the Welcome sign which should be unveiled later this spring. She announced that the Chamber’s office move into the new location was on schedule to happen by the end of the February. Karim also requested the opportunity to come before the PCC in the next few months to present opportunities for partnership through funding of various Chamber programs and services. Megan Riviore from Verdin requested the opportunity to come before committee in March to discuss new advertising opportunities for the reallocation of the budget for the brochure advertising.
CONSENT AGENDA
ACTION: Moved by Yukelson /Fidler to approve the consent agenda with the spelling change made to Fidler’s name in the minutes.
Motion carried 6:0
BUSINESS ITEMS
1. SAVOR 2013 Faith Wells from Visit San Luis Obispo County presented the sponsorship opportunities for SAVOR 2013 for the committee’s consideration. The sponsorship packages were presented at 4 levels: $30,000 for the Welcome bag, $45,000 for the ShareSLO stage, $65,000 for the SAVOR Run in San Luis Obispo, and $75,000 to include all of the above. Staff noted that the TBID approved the sponsorship of the SAVOR Run for $65,000 but was looking to the PCC
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for the opportunity to cover the remaining $10,000 for the all-inclusive sponsorship benefits for the city. The committee discussed the opportunity but was unclear on what their contribution would be funding and asked staff for clarification at the March meeting for the use of the logo on SAVOR promotions and what the value of the opportunity was to the PCC.
2. EVENTS PROMOTION SUBCOMMITTEE Commissioner Fidler reported on the joint-subcommittee meeting including the recap of the SLO GarnFondo event. She also presented the funding request of $9000 for Roll out the Barrels in June 2013 as discussed in the January sub-committee meeting. Fidler stated that the recommendation from the sub-committee for the PCC’s support for the event was $4,000. Commissioner Pearce commented that the TBID approved sponsorship of the event during their February meeting at $5000. ACTION: Moved by Cox/ Palazzo to sponsor Roll out the Barrels at $4,000.
Motion carried 6:0
3. BUDGET & COMMUNITY PROMOTIONS PROGRAM 2013-15 The committee received the report and general recommendation from the task force for the 2-year budget strategy and general allocation. The task force commented that based on the successful use of the budget in the current year, there were only minimal adjustments were made within the programs to accommodate the new Tourism Manager/ support expenses. ACTION: Moved by Pearce/ Fidler to approve the 2013-15 budget outline as presented.
Motion carried 6:0
The committee requested that all contractor proposals and funding requests be made before the full committee for the consideration and committee direction to the task force. The committee requested that staff ask the contractor to flag new contract areas or major changes when the written proposal is submitted. They also requested that the proposals be distributed in the agenda packets in preparation of the meeting.
4. 2013-14 GIA FUNDING ALLOCATION The Committee discussed the 2013-14 budget allocation for the GIA programs and support. This allocation is for the direction of the GIA Task Force as they review the grant requests.
ACTION: Moved by Cox/ Yukleson to allocate $90,000 to GIA event funding and $25,000 to GIA support.
Motion carried 6:0
COMMITTEE COMMUNICATION
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Commissioner Pearce updated the committee on the discussions at the February TBID meeting, noting that the January TBID meeting was cancelled due to lack of quorum. He informed that committee that the TBID would be holding a special meeting in February to discuss time sensitive agenda items that were not able to be considered due to time constraints in the regular February meeting. Molly Cano gave the committee the tourism program update. The update included a recap of the January LA Travel show the city attended that drew over 28,000 attendees from all over the LA region. The city’s booth featured a photo booth that captured images of over 300 groups and provided the printed pictures as takeaways with the sanluisobispovacations.com website. The representation also garnered over 600 new consumer newsletter sign-ups which increased the email distribution list to over 10,000. Cano will be traveling to the Bay area for a similar northern CA travel show in February. Cano also updated the committee on the progress of the wayfinding signs. The readability test was completed in January and the legibility of the signs was approved. The next step is to work with the City Engineer the placement of the initial 6 signs to be installed later this spring. Cano also commented on the advisory body interview process that is underway to appoint a new member to the PCC to fill the seat vacated by Commissioner Yukelson as his term ends in March.
Meeting adjourned at 6:50 pm