HomeMy WebLinkAbout01-09-2013 PCC MinutesPromotional Coordinating Committee
Meeting Minutes
Wednesday, January 9, 2013
5:30 pm
City Hall - Council Hearing Room
CALL TO ORDER: Chair Marco Rizzo
PRESENT: Pearce, Yukelson, LeMieux, Cox, Palazzo
STAFF PRESENT: Molly Cano, Tourism Manager; Claire Clark, Economic Development Manager
PUBLIC COMMENT Stacy Hunt from Central Coast Bioneers Festival thanked the committee for the funding support of the 2012 festival. She mentioned that attendees came from all over California including Fresno and Visalia and other states like Arizona and Idaho to attend the festival. For many of the event attendees, their stay extended longer than the scheduled 3-day conference since many of the out-of-area attendees traveled early and stayed longer to make connections with other attendees. Hunt shared that there were many positive unexpected outcomes like the Clean Energy Economy Coalition.
CONSENT AGENDA
ACTION: Moved by Pearce /LeMieux to approve the consent agenda as presented.
Motion carried 6:0
PRESENTATIONS
1. QUARTERLY REPORT BY CONTRACTOR Lindsey Miller of the SLO Chamber of Commerce presented the quarterly reports. There have been a total of 19 of the 21 GIA funded groups have been contacted for event PR support. Miller mentioned that through outreach and pitches to LA Times, articles on Restaurant Month, Nature Corp Holidays and Granada Hotel Opening have all been published this quarter. Other PR projects included: SLO’s Train Town designation, hoisting national and international media, and Cal Poly Open House. Visitor Center traffic was over 15,000 for the quarter. Megan Revoir of Verdin presented the outcomes from the final quarter of the 2012 events brochure. Reads were down 60% from last quarter, but impressions stayed the same.
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Facebook total likes increased 34% over the previous quarter to 5,589 likes. Advertising consists of banner ads on SanLuisObispo.com, Facebook and VisitSLO.com. The 1st Quarterly brochure for 2013 was published online at beginning of January.
BUSINESS ITEMS
1. 2012-2013 BUDGET STATUS UPDATE The committee received an overall budget review from staff on the 2012-13 budget. The committee discussed the budget expenditures by each line item. The committee requested staff to present the available funding amounts within each budget allocation. The committee discussed at length the line item for “beautification” and considered the intent of the allocation.
2. VISITOR CENTER SIGNAGE
Ermina Karim, President/CEO of the SLO Chamber of Commerce, and Pierre Rademaker
presented a proposal to the committee for the funding of a Visitor Center “Welcome” sign for the
new location. Karim provided an update on the progress of the new location renovation. The
Chamber has secured 30 business and individual sponsors for the implementation of the new
location facilities. Rademaker presented the historical perspective of the building and sign
transformation through the history of downtown San Luis Obispo. Karim presented the sign
design and sponsorship cost of $25,587. The committee discussed the sign proposal noting that
the relationship with the Chamber continues to grow. The committee also noted that they are not
in the business to sponsor signs, however this welcome sign aligns with the committee’s mission
and provides a long term investment for the City. ACTION: Moved by Cox/Yukelson to sponsor the Visitor Center Welcome sign as presented up to $25,000
Motion carried 6:0:1
Abstention: Rizzo
3. EVENTS PROMOTION
The subcommittee members reported on the joint-subcommittee meeting and submitted funding
recommendations for the events discussed at the November meeting: Concourse d’ Elegance, Cal
Poly Open House, and Remnants of the Past. The committee requested that staff present the
history of the funding support.
ACTION: Moved by Yukelson/ LeMieux to support the Concourse d’ Elegance 2013 event at $7,500 out of the GIA funding allocation. Motion carried 5:0:2
Abstention: Pearce, Cox ACTION: Moved by Pearce/Cox to support the Cal Poly Open House 2013 event at $3000 for marketing efforts from the GIA funding allocation . Motion carried 7:0
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ACTION: Moved by Palazzo/Yukelson to support the Remnants of the Past June 2013 event at $5,000. Motion carried 5:0:2
Abstention: Pearce, LeMieux
4. GRANTS-IN-AID: REVIEW & PROCESS APPROVAL
The committee reviewed the final GIA application form and 2013-14 grant cycle deadlines.
Commissioner Palazzo requested the word “guidelines” be added to the introduction of the tiered
funding description. The committee agreed that the GIA subcommittee would stay the same and
include: Cox, LeMieux, Fidler.
ACTION: Moved by Palazzo/ LeMieux to approve the 2013-14 GIA application with the prosed edits.
Motion carried 7:0
5. 2013-2015 BUDGET CONSIDERATION
Staff presented the timeline for the 2013-15 Financial Plan process. The committee discussed
creating a subcommittee task force to review the initial allotments and direction for budget
allocations. The budget task force was formed to include: Pearce, Yukelson, and Palazzo.
6. REVIEW OF COMMITTEE BYLAWS
Committee Chair Rizzo introduced the review of the committee bylaws and asked staffs to read
through them. The question regarding remaining term periods was posed by Commissioner
Yueklson. The committee asked staff to follow up with Commissioner Yueklson and
Commissioner Fiddler on the length of their term.
COMMITTEE COMMUNICATION Commissioner Yuekelson commented on his work with the Jewish Film Festival as the GIA liaison. Commissioner Pearce asked staff to recap the December TBID meeting noting that the January meeting was cancelled due to lack of quorum. Staff presented the Tourism Program Update noting the upcoming participation in the Wayfinding Signage Readability Test in January. Staff also encouraged the committee to participate in Restaurant Month, which many of the City’s restaurants were participating in the program.
Meeting adjourned at 7:40 pm