HomeMy WebLinkAbout07-11-2012 PCC MinutesPromotional Coordinating Committee
Meeting Minutes
Wednesday, July 11, 2012
5:30 pm
City Hall - Council Hearing Room
CALL TO ORDER: Chair Marco Rizzo
PRESENT: Fidler, Cox, Pearce, Yukelson, Pearce, Palazzo
STAFF PRESENT: Brigitte Elke, Principal Administrative Analyst
Claire Clark, Economic Development Manager
PUBLIC COMMENT
There was no public comment.
CONSENT AGENDA
ACTION: Moved by Pearce/Fidler to approve the consent agenda as presented.
Motion carried 6:0
Commissioner Palazzo arrived after the approval of the consent agenda.
PRESENTATIONS
1. ECONOMIC DEVELOPMENT STRATEGIC PLAN
Assistant City Manager Michael Codron and Economic Development Manager Claire Clark presented
the status of the economic development strategic plan. The effort to develop such a plan was part of
the economic development major city goal as defined in the 2011-13 financial plan. M. Codron
presented the process to date and the various industries that participated. Four key strategies
resulted from the process:
1. Break down barriers to job creation (process, fees, key sites, infrastructures)
2. Actively support knowledge & innovation (entrepreneurship, broadband)
3. Promote the SLO Life to enhance business opportunities
4. Build on existing efforts with regional partners
The plan has not been finalized and the commissioners were invited to send input to either C. Clark
or M. Codron by email. On August 7, 2012 the draft plan will be presented to the City Council.
Commissioner Filder inquired as to who will monitor the implementation. M. Codron pointed to the
developed matrix which included deadlines. Actual implementation will be ongoing as budget will
be allocated through the City’s two-year financial plan process.
2. CONTRACTOR PRESENTATIONS
Ermina Karim, CEO of the Chamber of Commerce, announced the move of the Chamber offices and
the Visitors Center to the new location at 895 Monterey Street in early 2013. The Chamber staff is in
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the midst of researching other visitor centers to develop a new vision and they will bring the results
to the committee later in the year.
Lindsey Miller, the Chamber’s Marketing Director, presented the 2011-12 contract report including
Visitor Center data, PR and events promotion achievements, as well as information on the contracts
under the TBID including the 24/7 outdoor kiosk and MySanLuisObispo training program.
Ashlee Ackers introduced Meghan Mastache who will attend to the events promotion contract while
she is on maternity leave later this year. She then provided a recap of the 2012 events promotion
campaign to date. She reiterated the program objectives and how the campaign matched up. The
report detailed the advertising and social media campaigns that will run through December 2012.
BUSINESS ITEMS
1. 2012-13 CONTRACTS
Staff reported that the City Council at its July 10, 2012, meeting approved the 2012-13 Community
Promotions program as presented. In order to enter into the contractual obligations, the committee
now needed to develop the sole source recommendation and the workscope for each individual
contract.
ACTION: Moved by Cox/Pearce to move all contracts for 2012-13 to the marketing
subcommittee for initial review and workscope development in collaboration with
the Chamber of Commerce. Motion carried 7:0
2. EVENTS PROMOTION
Staff summarized the events promotion budget considered at the June regular committee meeting,
the recommendations made and the request from the TEDx organizers. Jennifer Prentice with TEDx
confirmed the partnership with Sunset’s Savor the Central Coast and reported that 15 speakers
were signed.
ACTION: Moved by Pearce/LeMieux to provide $2,500 in promotional support to the
inaugural TEDx event scheduled for September 28, 2012. Motion carried 6:1
Commissioner Cox requested to receive a report after the event.
3. TOURISM MANAGER – ORAL BOARD
Staff reported on the status of the Tourism Manager position and the hiring process. The committee
was asked to assign two to three commissioners who were interested in partaking in the interview
process. Commissioners Fidler, LeMieux, and Pearce volunteered their time.
COMMITTEE COMMUNICATION
GIA Update: Commissioner Pearce reported that he had contacted his assigned GIA liaisons.
TBID Report: Commissioner Pearce reported that J. Conner was leaving the board. The board
approved funding for Remnants of the Past’s October show. He also reported that the TBID
marketing agency did not spend its entire budget in 2011-12 which allowed the board to reallocate
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the funding to events promotion. The TBID board had assigned commissioners Hutton and Patel to
the interview process. The Granada hotel will open within the next couple of months bringing the
TBID membership to 39.
Meeting adjourned at 7:07 pm