HomeMy WebLinkAbout06-12-2013 PCC MinutesPromotional Coordinating Committee
Meeting Minutes
Wednesday, June 12, 2013
5:30 pm
Courtyard by Marriott
CALL TO ORDER: Chair Jill LeMieux
PRESENT: Fidler, Cox, Franciskovich, Palazzo
STAFF PRESENT: Molly Cano, Tourism Manager Chair LeMieux called the meeting to order at 5:37 pm
PUBLIC COMMENT
No public comment.
CONSENT AGENDA
ACTION: Moved by Cox /Palazzo to approve the consent agenda as presented.
Motion carried 5:0
BUSINESS ITEMS
1. SLO HAPPENINGS BROCHURE REVIEW
Representatives from Verdin presented the draft of the 3rd quarter events brochure. The
committee discussed criteria for inclusion of the events brochure due to the request of
City programs and non-City programs to be included in the brochure. The committee
agreed that for events to be included in the brochure the events or activities should be of
an events style either ticketed or free to the public and open to the general public. This
would exclude class style programs that may or may not require advanced registration
and may or may not be on on-going bases. Verdin also updated the committee on the
events magnet projects noting that they will be delivered to the City next week.
2. EVENTS PROMOTION
The subcommittee members updated the board on the actions and discussions at the
Events Promotion subcommittee meeting. The committee discussed funding the Central
Coast Railroad Festival & SLO Railroad Museum Grand Opening on October 12, 2013.
The subcommittee recommended supporting the event at the $5,000 sponsorship level as
Promot ional Coordinating Committee Minutes
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also considered by the TBID. The committee discussed the event and received additional
comments from Curtis Reinhardt, Festival Director.
ACTION: Moved by Palazzo/ Franciskovich to sponsor the Central Coast Railroad Festival & SLO Railroad Museum Grand Opening at the $5,000 level.
Motion carried 4:0:1
Abstention: Cox
3. 2012-13 BUDGET STATUS
The committee reviewed the budget status and discussed options for the budget
allocations for the remaining 2012-13 funds based on the programs already recommended
for 2013-14.
ACTION: Moved by Fidler/ Cox to allocate the remaining $3,215 for the advanced payment of the PCC’s portion of the SAVOR 2013 funding.
Motion carried 5:0
4. 2013-14 GIA LIAISON ASSIGNMENTS
The committee reviewed the recommended recipients for the 2013-14 GIA funding and
assigned the committee liaisons to each event.
COMMITTEE COMMUNICATION Molly Cano presented the Tourism Program Update. Cano highlighted Council’s consideration for increased funding to expedite the Wayfinding Signage Program over the next 5 years. Cano also updated the committee on the Style Guide status as funded through the PCC. A full report would be provided once the guide was complete. Cano reported, to date Roll out the Barrels has sold over 60 hotel packages for the wine passport weekend. The partnership has been successful for the City and SLO Wine Country. The TBID’s ShareSLO Street Team will be a part of the event over the weekend and will report on social media networks and the ShareSLO blog. Finally Cano reported that on July 2nd the City Council would be considering the approval of the overall Community Promotions program including PCC and GIA recommendations. Cano encouraged the committee to attend the meeting.
Meeting adjourned at 6:26 pm