HomeMy WebLinkAbout03-13-2013 PCC MinutesPromotional Coordinating Committee
Meeting Minutes
Wednesday, March 13, 2013
5:30 pm
City Hall - Council Hearing Room
CALL TO ORDER: Chair Marco Rizzo
PRESENT: Pearce, Yukelson, Fidler, Cox, LeMieux
STAFF PRESENT: Molly Cano, Tourism Manager; Claire Clark, Economic Development Manager Chair Rizzo Call to Order at 5:31 pm
PUBLIC COMMENT None.
CONSENT AGENDA
ACTION: Moved by Yukelson /Cox to approve the consent agenda.
Motion carried 6:0
BUSINESS ITEMS
1. SAVOR 2013 SPONSORSHIP The committee continued the consideration to support SAVOR 2013 in partnership with the TBID. The committee reviewed the additional value of the sponsorship package for the City with the PCC sponsorship support. Staff clarified the use of the city’s tourism logo on the sponsorship collateral for the event as with other jointly funded special events. ACTION: Moved by Fidler/ LeMieux to contribute $10,000 to the sponsorship of SAVOR 2013.
Motion carried 5:0
Abstained: Pearce
2. SLO HAPPENINGS BROCHURE REVIEW Ashlee Ackers and Megan Rivoire of Verdin presented the draft of the quarterly brochure for April- June for the committee’s review. Staff was requested to email the digital copy for further review and edits to the committee prior to the final upload to the website. Verdin
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also presented the opportunities for revised advertising approach to the current campaign for upcoming brochures. The recommendation from Verdin is to reallocate the budget intended for the post-it note ad to advertising projects that will attract more traffic from a wider audience., ACTION: Moved by Yukleson/ Fidler to adopt the new advertising budget with consideration of more budget spent on the ad placement and update the geo-targeting based on the research study report.
Motion carried 6:0
3. VISITOR SERVICES TEAR OFF MAP The committee reviewed the design of the tear off map produced by the Chamber of Commerce for distribution at the Visitor Center and SLO hotels. The committee requested changes to be made including the use of the “i” symbol in place of the star symbol for the identification of the Visitor Center location. The committee commented that the “i” symbol is also used on the new sign. The request was also made to edit the notation on both sides of the map from “SLO Wine Region” to “SLO Wine Country”. The committee also discussed listing the events by date rather than alphabetical order. ACTION: Moved by Yukleson/ LeMieux to accept the design for the tear off map with the following edits: replace the star icon for the “i” icon and change SLO Wine Region to SLO Wine Country.
Motion carried 6:0
4. ELECTION OF CHAIR & VICE-CHAIR The committee discussed the nomination process for the Chair and Vice-Chair positions to serve from April 2013-March 2014. The opportunities for nominations were open to the full committee, noting Commissioner Rizzo had termed out as Chair. Marco Rizzo nominated Jill LeMieux as Chair. LeMiuex accepted the nomination. Jill LeMieux nominated Sasha Palazzo to serve as the Vice –Chair. Staff noted that Commissioner Palazzo had confirmed her willingness to serve as Vice-Chair should the nomination be made in advance of her absence.
ACTION: Moved by Rizzo/ Cox to accept Jill LeMiuex as the Chair and Sasha Palazzo as the Vice-Chair for the April 2013-March 2014 term.
Motion carried 5:0
Abstained: LeMieux
5. TOURISM RESEARCH STUDY RESULTS Molly Cano presented an overview of the San Luis Obispo partner report recently completed as part of the Visit San Luis Obispo County tourism research study. The City funded the participation in this report through the Economic Development Program. Cano highlighted key learnings in the report. The full report is available on the City web site as a link in the agenda for the committee to review.
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COMMITTEE COMMUNICATION Commissioner Pearce updated the committee on the discussions at the February TBID meetings. Molly Cano presented the tourism program update. She acknowledged Commissioner Yukleson for his service to the City and the Committee. She also acknowledged Chair Rizzo for his dedication and service as the committee chair for the past 2 years. She provided an update that these interview committee had recommended to appoint Tom Francisokvich to the PCC. The appointment would take place on March 19 by City Council and April would be his first PCC meeting. Cano also mentioned her work on two upcoming travel trade FAMs: On Top Deck FAM trip from Australia in March and Brand USA Mega FAM in May. Cano mentioned the upcoming attendance at the CalTravel Summit. She also announced that tickets were on sales for the “Exploring SLO Wine Country” April SAVOR Adventure Tour during SLO Marathon weekend. Chair Rizzo introduced the request from SLO Wine Country Association for a letter of support to accompany a grant application for marketing funds to attract more awareness to SLO Wine Country. The committee agreed that it was an important partnership and application to support and requested staff to finalize the letter for submission to SLO Wine Country.
Meeting adjourned at 7:00 pm