HomeMy WebLinkAbout11-14-2012 PCC MinutesPromotional Coordinating Committee
Meeting Minutes
Wednesday, November 14, 2012
5:30 pm
City Hall - Council Hearing Room
CALL TO ORDER: Chair Marco Rizzo
PRESENT: Pearce, Yukelson, LeMieux, Cox
STAFF PRESENT: Brigitte Elke, Principal Administrative Analyst; Molly Cano, Tourism Manager; Claire Clark, Economic Development Manager
PUBLIC COMMENT Ermina Karim from the Chamber of Commerce thanked the PCC commissioners for their input into the Visitor Center development process through response to the survey and participation in the Ad Hoc committee. She announced that construction was underway and that the Chamber is looking toward the future of the Visitor Center plans to not lose the chance for new opportunities and partnerships. Karmin asked to present a partnership for new Visitor Center signage to committee in December. Staff was directed to add the request to the December agenda.
CONSENT AGENDA
ACTION: Moved by Yukelson /LeMieux to approve the consent agenda as presented.
Motion carried 5:0
PRESENTATIONS
1. SHARE SLO Ryan Allshouse of Rosetta Marketing gave an overview of the ShareSLO campaign developed for the TBID and presented the first stage of the program launch. The name of the initial campaign is SLO Speaks and is targeted to find a San Luis Obispo digital Ambassador to develop a social media community and engage that community on all of the features that make San Luis Obispo an attractive place to live/visit. He presented the creative design concept for the web site, contest page and marketing collateral for SLO Speaks. He also discussed the media plan for December pre-launch and January launch. Allshouse also shared that Rosetta is taking on the legal responsibility of temporary employment.
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2. DIRECTIONAL SIGNAGE UPDATE Senior Civil Engineer with Public Works, Bridget Fraser presented an update on the way finding program. She reviewed the program components including: signage system, conceptual design, and implementation plan. She reported the accomplishments to-date and shared the next steps for the program including the installation of test signs in December followed by the font readability test. Based on the outcome of those tests, in January or February they will begin the fabrication and installation on a set of prototypes in order to identify modifications needed before the major fabrication and installation project begins in the Spring. The total number of signs fabricated and installed this spring will be subject to available budget. Fraser will submit a Capitol Improvement Project request to fund additional signs in the 2013/2015 Financial Plan. 6:20 pm – Commissioner Yukelson departed the meeting.
3. SUNSET SAVOR THE CENTRAL COAST RESULTS Stacie Jacob and Faith Wells of the SLO County VCB presented the event results from Sunset SAVOR the Central Coast 2012. They reported attendance was up 11% to approximately 10,000 attendees. The event garnered over 300 million media impressions from pre and post coverage and included a media familiarization tour hosting 13 qualified journalist. Jacob presented the overall economic impact for the event at $3.58 million, a 22% increase over 2011. The average length of guest stay was 2.32 days with an average party size of 3.9 persons. Wells presented an overview of the events over the full four days. Moving forward, SAVOR has begun a partnership with the SLO Marathon to explore new event opportunities for a wellness feature in SLO during SAVOR 2013.
BUSINESS ITEMS
1. EVENTS PROMOTION UPDATE Commissioner LeMieux provided an update from the October 30, 2012 Events Promotion subcommittee meeting beginning with the request for support for the Concourse d’ Elegance. The event is scheduled from June 7-9, 2013 at the Madonna Meadows. The event is planning to grow in 2013 as it features the Corvette as the marquee car celebrating its 50th anniversary. Both Commissioner Cox and Commissioner Pearce recused themselves from the discussion. Due to lack of quorum Commissioner LeMieux requested that the item be continued in December.
2. SLO HAPPENINGS BROCHURE Megan Rivoire of Verdin Marketing presented the concepts for the new digital brochure to the committee. Rivoire explained that since the brochure is solely digital the role of the cover has changed so maintaining a simple cover and changing the color help distinguish between the brochure issues. Rivoire noted that the event images collected would be used to promote the events on facebook. In addition due to the cost savings from the reduction in creative development, Verdin would be able to produce the brochure quarterly. This
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would ensure the events had more up-to-date and complete information for the user. The committee reviewed the two brochure cover concepts. ACTION: Moved by Cox/LeMieux to use the “twinkle lights” design for the digital brochure cover Motion carried 4:0
ACTION: Moved by Cox/Pearce to revise the contract to reflect a quarterly digital brochure publication from the original bi-annual approval
Motion carried 4:0
COMMITTEE COMMUNICATION Commissioner Pearce provided an update on the TBID discussion that morning Lindsey Miller of the SLO Chamber announced that demolition began on the new Visitor Center. Commissioner LeMieux thanked her for the tour. Chair Rizzo asked staff to provide an update on the Tour of California. Staff reported that based on the change from the original request of a race start to a race finish and the related cost increase to four-times the original amount, SLO would not be a host city for the Amgen Tour of California in 2013. The City has communicated to the race organizers that it would be interested in exploring the opportunity in the future with more time for consideration and planning.
Meeting adjourned at 7:08 pm