HomeMy WebLinkAbout10-10-2012 PCC MinutesPromotional Coordinating Committee
Meeting Minutes
Wednesday, October 10, 2012
10 am
City Hall - Council Hearing Room
CALL TO ORDER: Chair Marco Rizzo
PRESENT: Fidler, Palazzo, Pearce, Yukelson, LeMieux
STAFF PRESENT: Brigitte Elke, Principal Administrative Analyst
PUBLIC COMMENT
There was no public comment.
CONSENT AGENDA
ACTION: Moved by Pearce/LeMieux to approve the consent agenda as presented.
Motion carried 6:0
PRESENTATIONS
1. QUARTERLY PRESENTATIONS BY CONTRACTORS
Mary Verdin presented the quarterly report for the events brochure campaign and
presented the plan for 2013. Commissioner Palazzo asked that the events listing be moved
to the front and linked to the event information within the brochure. M. Verdin confirmed
that the post-it note distributed through the Tribune will have a designated URL in order to
track its effectiveness.
Lindsey Miller, Marketing Director for the Chamber of Commerce reported on the three
contracts which include GIA Support, PR, and the Visitors Center.
BUSINESS ITEMS
1. DIRECTIONAL SIGNAGE UPDATE
This item was postponed to November as the City Engineer reporting on the project was
unavailable.
Promotional Coordinating Committee Minutes
Page 2
2. 2013-15 GOAL SETTING
The committee had received the 2011-13 goals for review and found them still appropriate.
The commissioners discussed the items and placed more emphasis on the build-out of the
Directional Wayfinding program as well as the City embracing new events by facilitating
the process.
ACTION: Moved by Fidler/Palazzo to forward the goals as discussed and amended
during the meeting. Motion carried 6:0
3. NEW VISITORS CENTER – AD HOC COMMITTEE
Commissioners Fidler, LeMieux, and Yukelson volunteered to partake in the upcoming
workshop scheduled for October 23, 2012.
4. TOUR OF CALIFORNIA
Staff reported that the City was contacted by Mr. Bob Stapleton to consider becoming a host
city for a stage start during the 2013 Amgen Tour of California. The committee received
information about the cost of such an event and the benefits currently provided to host
cities.
ACTION: Moved by Yukelson/LeMieux to collaborate with the City’s Tourism
Business Improvement District to bring Amgen Tour of California to town
with a budget not to exceed $30,440 and the City to actively pursue
sponsorships to cover the cost. Motion carried 6:0
COMMITTEE COMMUNICATION
Commissioner LeMieux reported that the Central Coast Bioneers event will happen next
weekend and that Commissioner Fidler will participate.
Meeting adjourned at 6:46 pm