HomeMy WebLinkAbout09-12-2012 PCC MinutesPromotional Coordinating Committee
Meeting Minutes
Wednesday, September 12, 2012
5:30 pm
City Hall - Council Hearing Room
CALL TO ORDER: Vice-Chair Jill LeMieux
PRESENT: Fidler, Cox, Palazzo, Pearce
STAFF PRESENT: Brigitte Elke, Principal Administrative Analyst
PUBLIC COMMENT
Chamber of Commerce CEO, Ermina Karim, invited the board to partake in the vision and
design workshops for the new Visitors Center. She asked the committee to place the
formation of a task force for that purpose on the October agenda. Staff was asked to do so.
Molly Cano with the San Luis Obispo County Visitors & Conference Bureau (VCB) handed
the commissioners the new bags for the 2012 Sunset Savor the Central Coast event. She
mentioned the article on Nature Corps in the LA Times that featured the volunteer
vacations program as the main travel tip.
She also reported on the VCB’s pitch to the Western States Airport Association to bring its
annual conference to San Luis Obispo in April 2012. She asked the committee to mark the
calendar for the January VCB annual vision workshop taking place at the Performing Art
Center.
CONSENT AGENDA
ACTION: Moved by Pearce/Cox to approve the consent agenda as presented.
Motion carried 5:0
BUSINESS ITEMS
1. EVENTS & ACTIVITIES SUPPORT
Staff introduced the item that was continued from the August meeting, provided a cost
evaluation of the current events promotion campaign, and reported on the available
funding in the Community Promotions budget.
Promotional Coordinating Committee Minutes
Page 2
The committee decided to keep the events promotion budget as well as the allocation for
beatification intact. The funding needed should come from left-over GIA funding as the
brochure largely benefits those organizations.
ACTION: Moved by Pearce/Palazzo to commission the digital brochure without
print & distribution with a budget not to exceed $32,000.
Motion carried 4:1
The current program includes the post-it note on The Tribune. This element will only be
commissioned if it can be tracked independently to justify the expense. The contractor is to
look into this possibility and report to the committee in October.
2. EVENTS PROMOTION PROGRAM
Vice-Chair LeMieux introduced the agenda item that would establish a once-a-year RFP for
events promotion similar to GIA. The criteria would need to be geared towards the larger
context in order to invite organizations that are looking at bringing a major event to San
Luis Obispo.
ACTION: Moved by Fidler/Palazzo to adapt an events promotion cycle to replicate
GIA starting in 2013. Motion carried 5:0
For 2012-13, the current process will continue as long as funding is available. Staff was
asked to bring back a RFP document, so the committee can define the criteria at the
October regular meeting.
3. RFP REVIEW – CITY EMBLEM
The preliminary RFP documents were submitted with the agenda as attachment 2. The
committee found the document well defined and inclusive of all elements. When
developing the style guide, the consultant should consider the inclusion of departmental
treatments.
ACTION: Moved by Fidler/Cox to accept the RFP document as presented.
Motion carried 5:0
COMMITTEE COMMUNICATION
Commissioner LeMieux mentioned that the Bioneers group reached out to her and
extended invitations to the conference. The organizers would like to invite City Council,
PCC, and other City officials.
Promotional Coordinating Committee Minutes
Page 3
Commissioner Pearce reported that the TBID approved its annual reports. A new board
member was sworn in. Kimberly Walker is a partner with the new Granada Hotel on Morro
Street.
Staff provided an update on the recruitment process for the new Tourism Manager position
and the dates for the interview panels.
Meeting adjourned at 6:49 pm