HomeMy WebLinkAbout02-13-2013 PCC Agenda PacketAny writings or documents provided to a majority of the Promotional Coordinating Committee regarding
any item on this agenda will be made available for public inspection in the Administration office of the City
of San Luis Obispo at 990 Palm Street during normal business hours.
A genda
Promotional Coordinating C ommittee
City of San Luis Obispo
Wednesday, February 13, 2013
5:30 p.m. Regular Meeting Council Hearing Room
990 Palm Street
The Goals of the City of San Luis Obispo Promotional Coordinating Committee are to (1) Improve the quality of life
available to all residents of and visitors to San Luis Obispo and (2) Promote, in a manner consistent with long -range
community goals, the development of San Luis Obispo as a regional and tourist center.
CALL TO ORDER: Chair Marco Rizzo
PUBLIC COMMENT: Each speaker is limited to three minutes of public comment
CONSENT ITEMS
C.1 Minutes of the Meeting on January 9, 2013
C.2 Community Promotions Budget Report
C.3 Public Relations Report
C.4 Grants-in-Aid Support Report
C.5 Visitors Center Report
C.6 Events Brochure – Campaign Report
C.7 TOT Report
Promotional Coordination Committee
BUSINESS ITEMS
1. SAVOR 2013
Representatives from Visit San Luis Obispo County (formerly SLO County VCB) will present
sponsorship opportunities for SAVOR 2013 for the committee’s consideration.
2. EVENTS PROMOTION SUBCOMMITTEE
The subcommittee members will report on the joint-subcommittee meeting and submit funding
recommendations for an event discussed at the January meeting: Roll out the Barrels, June 2013.
3. BUDGET & COMMUNITY PROMOTIONS PROGRAM 2013-15
The committee will receive a report and general recommendation from its task force.
4. 2013-14 GIA FUNDING ALLOCATION
The Committee will allocate the funding amount for 2013-14 GIA program for the direction of
the GIA Task Force.
PCC LIAISON REPORTS & COMMUNICATION
At this time Committee members make announcements, report on activities, refer to staff issues for study and report back to the
Committee at a subsequent meeting.
1. GIA UPDATE – LIAISON REPORT
2. TBID BOARD REPORT
3. TOURISM PROGRAM UPDATE
ADJOURN.
POSTING STATEMENT: I, Molly Cano, Tourism Manager, do hereby certify that on February 8, 2013,
by 5:00 p.m., a true and correct copy of this agenda was posted on the bulletin board outside City Hall.
Internet access to agendas and related material is available at www.slocity.org.
Promotional Coordinating Committee
Meeting Minutes
Wednesday, January 9, 2013
5:30 pm
City Hall - Council Hearing Room
CALL TO ORDER: Chair Marco Rizzo
PRESENT: Pearce, Yukelson, LeMieux, Cox, Palazzo
STAFF PRESENT: Molly Cano, Tourism Manager; Claire Clark, Economic Development Manager
PUBLIC COMMENT Stacy Hunt from Central Coast Bioneers Festival thanked the committee for the funding support of the 2012 festival. She mentioned that attendees came from all over California including Fresno and Visalia and other states like Arizona and Idaho to attend the festival. For many of the event attendees, their stay extended longer than the scheduled 3-day conference since many of the out-of-area attendees traveled early and stayed longer to make connections with other attendees. Hunt shared that there were many positive unexpected outcomes like the Clean Energy Economy Coalition.
CONSENT AGENDA
ACTION: Moved by Pearce /LeMieux to approve the consent agenda as presented.
Motion carried 6:0
PRESENTATIONS
1. QUARTERLY REPORT BY CONTRACTOR Lindsey Miller of the SLO Chamber of Commerce presented the quarterly reports. There have been a total of 19 of the 21 GIA funded groups have been contacted for event PR support. Miller mentioned that through outreach and pitches to LA Times, articles on Restaurant Month, Nature Corp Holidays and Granada Hotel Opening have all been published this quarter. Other PR projects included: SLO’s Train Town designation, hoisting national and international media, and Cal Poly Open House. Visitor Center traffic was over 15,000 for the quarter. Megan Revoir of Verdin presented the outcomes from the final quarter of the 2012 events brochure. Reads were down 60% from last quarter, but impressions stayed the same.
DRAFT
C11
Promotional Coordinating Committee Minutes
Page 2
Facebook total likes increased 34% over the previous quarter to 5,589 likes. Advertising consists of banner ads on SanLuisObispo.com, Facebook and VisitSLO.com. The 1st Quarterly brochure for 2013 was published online at beginning of January.
BUSINESS ITEMS
1. 2012-2013 BUDGET STATUS UPDATE The committee received an overall budget review from staff on the 2012-13 budget. The committee discussed the budget expenditures by each line item. The committee requested staff to present the available funding amounts within each budget allocation. The committee discussed at length the line item for “beautification” and considered the intent of the allocation.
2. VISITOR CENTER SIGNAGE
Ermina Karim, President/CEO of the SLO Chamber of Commerce, and Pierre Rademaker
presented a proposal to the committee for the funding of a Visitor Center “Welcome” sign for the
new location. Karim provided an update on the progress of the new location renovation. The
Chamber has secured 30 business and individual sponsors for the implementation of the new
location facilities. Rademaker presented the historical perspective of the building and sign
transformation through the history of downtown San Luis Obispo. Karim presented the sign
design and sponsorship cost of $25,587. The committee discussed the sign proposal noting that
the relationship with the Chamber continues to grow. The committee also noted that they are not
in the business to sponsor signs, however this welcome sign aligns with the committee’s mission
and provides a long term investment for the City. ACTION: Moved by Cox/Yukelson to sponsor the Visitor Center Welcome sign as presented up to $25,000
Motion carried 6:0:1
Abstention: Rizzo
3. EVENTS PROMOTION
The subcommittee members reported on the joint-subcommittee meeting and submitted funding
recommendations for the events discussed at the November meeting: Concourse d’ Elegance, Cal
Poly Open House, and Remnants of the Past. The committee requested that staff present the
history of the funding support.
ACTION: Moved by Yukelson/ LeMieux to support the Concourse d’ Elegance 2013 event at $7,500 out of the GIA funding allocation. Motion carried 5:0:2
Abstention: Pearce, Cox ACTION: Moved by Pearce/Cox to support the Cal Poly Open House 2013 event at $3000 for marketing efforts from the GIA funding allocation . Motion carried 7:0
C12
Promotional Coordinating Committee Minutes
Page 3
ACTION: Moved by Palazzo/Yukelson to support the Remnants of the Past June 2013 event at $5,000. Motion carried 5:0:2
Abstention: Pearce, LeMieux
4. GRANTS-IN-AID: REVIEW & PROCESS APPROVAL
The committee reviewed the final GIA application form and 2013-14 grant cycle deadlines.
Commissioner Palazzo requested the word “guidelines” be added to the introduction of the tiered
funding description. The committee agreed that the GIA subcommittee would stay the same and
include: Cox, LeMieux, Fiddler.
ACTION: Moved by Palazzo/ LeMieux to approve the 2013-14 GIA application with the prosed edits.
Motion carried 7:0
5. 2013-2015 BUDGET CONSIDERATION
Staff presented the timeline for the 2013-15 Financial Plan process. The committee discussed
creating a subcommittee task force to review the initial allotments and direction for budget
allocations. The budget task force was formed to include: Pearce, Yukelson, and Palazzo.
6. REVIEW OF COMMITTEE BYLAWS
Committee Chair Rizzo introduced the review of the committee bylaws and asked staffs to read
through them. The question regarding remaining term periods was posed by Commissioner
Yueklson. The committee asked staff to follow up with Commissioner Yueklson and
Commissioner Fiddler on the length of their term.
COMMITTEE COMMUNICATION Commissioner Yuekelson commented on his work with the Jewish Film Festival as the GIA liaison. Commissioner Pearce asked staff to recap the December TBID meeting noting that the January meeting was cancelled due to lack of quorum. Staff presented the Tourism Program Update noting the upcoming participation in the Wayfinding Signage Readability Test in January. Staff also encouraged the committee to participate in Restaurant Month, which many of the City’s restaurants were participating in the program.
Meeting adjourned at 7:40 pm
C13
Community Promotions Budget 2012-13
Budget 2012-13 Amount
Budget 386,500$
2011-12 Carry Over 40,000$
Total Budget 426,500$
Expenditure Last Updated 2/7/2013
Expenditure Committed Contracts Other Expenditures
Available
Balance Contractor
Grants-in-Aid Program 125,000$ 25,000$ 96,885$ 3,115$ City Administration
Events & Activities 80,000$ 32,000$ 40,000$ 8,000$ City Administration
Visitors Center 76,500$ 76,500$ -$ Chamber of Commerce
PR Contract 55,000$ 55,000$ -$ Chamber of Commerce
Downtown Maps 7,500$ 7,500$ -$ Chamber of Commerce
Beautification 25,000$ 25,000$ -$ Chamber of Commerce/sign
Support Cost 17,500$ 15,000$ 2,500$ City Administration
Style Guide*40,000$ 40,000$ -$ Pierre Rademaker Design
Total 426,500$ 228,500$ 184,385$ 13,615$
Remaining Balance -$
C21
Report to City of SLO- PCC Committee
Public Relations Contract
January 2013
Media Releases:
Continue to meet with Nature Corps on outreach of their media efforts. Distributed
release about new 2013 dates nationally.
Working with Rosetta on ongoing efforts with Share SLO.
Wrote release for SLO Marathon and distributed to CA Magazines, CA Newspapers,
National Publications and General Travel Media.
Currently working on developing releases about itineraries for visiting SLO- for the wine
lover, for the adventure enthusiast, etc. Already used a few of the itineraries in contacts
with travel media regarding setting up press trips.
Media Contacts:
Hosted writer from The Mom’s Review website. Coverage is expected out by the end of
the month.
Hosted Fodor’s CA guide writer Cheryl Crabtree for a two day press visit. Cheryl
focused on updates and additions to the guide. Cheryl included her friend and Lonely
Planet writer Sara Benson for dinner at Granada Bistro.
Worked with producer for Wall Street Journal on a visit and video on SLO’s Bubble Gum
Alley. Arranged interviews for video.
Video appeared on WSJ site as well as was picked up by many other media sources:
WSJ- http://online.wsj.com/article/B5FD26E6-7AE0-417B-99E7-
33A203676F0C.html#!B5FD26E6-7AE0-417B-99E7-33A203676F0C
Daily visitors: 1,045,230
C3-1
AOL- was on homepage Jan 18th- http://on.aol.com/video/its-okay-to-be-naughty-in-
bubblegum-alley-517646560 Visitors: unknown
Mental Floss- http://mentalfloss.com/article/48709/sticky-history-san-luis-obispo-
californias-bubblegum-alley Daily Visitors: 66,494
Daily Motion- http://www.dailymotion.com/us?ff=1&urlback=%2Fvideo%2Fxwv5t7_it-s-
okay-to-be-naughty-in-bubblegum-alley_lifestyle Visitors: unknown
Working with Travel Writer from Awareness Magazine. She is planning a “Car Free” trip
to SLO in March to highlight our car free program. Currently working on itinerary.
Circulation: 70,000
Working with writer representing both Diablo Magazine and Walnut Creek Magazine
on a press trip to SLO. Supplied itinerary ideas to writer and working out visit details.
Diablo circulation: 42, 361
Walnut Creek circulation: 30,000
Working with LA Parent magazine on an article about Spring Break getaways. Pitched
Volunteer Vacations and other SLO events happening around Spring Break.
Circulation: 94,017
Working with San Joaquin Parents and Kids Magazine on a SLO article including Bubble
Gum Alley. Sent lots of history on the alley as well as overall SLO images.
Worked with writer from LA Times on “What’s New” info on SLO for article on Best
Places to visit in 2013.
Worked with freelance writer, Jimmy Im, on visit to SLO. Stayed at Granada Hotel and
focused on downtown SLO. Jimmy works with many publications including Travel +
Leisure, Travel Weekly, Fodors and Style.com. He will be pitching his story to his
contacts.
Continue to work on building and growing contact lists as well as establishing contacts
at key media outlets.
Meeting monthly with Rosetta (TBID’s Advertising agency) to collaborate on ideas and
opportunities.
Contacted Cal Poly’s Open House department regarding presence at upcoming April
event.
C3-2
Grants- in-Aid Marketing Support- Jan. 2013
VC PR SM EC EL MTG ST PC
Ballet Theatre X X X X X X
Canzona Women's Ensemble X X X X X X
Central Coast Children's Choir X X X X X
I Madonnari- CCP X X X X X X
Civic Ballet X X X X X X
City to Sea- CC X X X X X X
Central Coast Writers Conference X X X X X X
Bioneers X X X X X X D
Festival Mozaic X X X X X D X
FPAC- BravoSLO X X X X X X
SLO Botanical Garden- Art Eco X X X X
GALA-Pride Week X X X X X X
History Center of San Luis Obispo County X
Jewish Community Center- Film Fest X X X X X X
San Luis Obispo Blues Society X X X
San Luis Obispo County Band X X X X X X
Downtown Association- Santa's House X X X X X X
Museum of Art- Plein Air X X X X X D X
Soccer Club- Summer Tournament X X
Symphony- Mission Tour X X X X X X
Vocal Arts Ensemble X X X X X X
Black is current month, gray is past work, P is for pending work, D is for Did not workout
21 Total; 21 served to date
VC- Dropped off materials for display in Visitor Center; brochures, posters, etc.
PR- Sent out Press Release to local media list
SM- Ran event through Social Media outlets
EC- Included in Event Calendar one-sheet sent out to local hoteliers, wineries, etc.
EL- Included in Event Listings sent to local media highlighting upcoming local events
MTG- Meet with Groups in person to offer public relations advice and support
ST- Sell Tickets for events through the Visitor Center
PC- In place of in person meeting, had phone call with group to discuss details.
Notes from the month:
Working on strategy for ArtECO since multi month event.
C4-1
Visitor Services Contact Report
January 2013
Highlights from January in the Visitor Center:
• Hired two New Visitor Center staff
Dylan Bradley- Background interning for the Chamber focused on social media
Joey Chavez- Background working with the City Parks & Rec and Downtown Assoc.
• Sold Tickets for Monday Club’s Sip & Sample
• Sold Rotary Daybreak Crab Feed Tickets
• Continue to sell Happy SLO T-Shirts
SLO events promoted through Visitor Center:
• Restaurant month
• Art After Dark
• SLO Symphony Mission Tour
• Jewish Film Festival
• SLO Children’s Museum Ocean
Science Day
• Sharing the Dream Celebration
• SLO Blue’s Festival
• Performing Arts Center
• Central Coast Children’s Choir
• Dana Adobe Children’s Program
• San Luis Obispo’s Little Theater
presents Honk, Jr!
Monthly Visitor Center Interactions:
January 2013 December 2012 January 2012
Visitors in center: 4,713 4,072 4, 823
Phone calls: 623 549 663
Emails: 124 109 117
Calendar of Events:
Events entered into calendar this month: 108
Events in the January calendar: 83
Promotional Product Sales:
Visitor Guides: 30
City Maps: 66
Promotional Product Giveaways:
Total Number: Travelers Motor Club-25 Visitor’s Guide
&
Events Brochure Report – January
BROCHURE
January was the first edition of the quarterly SLO Happenings brochure, and the first time the brochure
was exclusively available online. The brochure was published on Issuu and received 750 reads and
made 2,900 impressions during the month of January.
ADVERTISING
Our advertising campaign continued through the month of January and received the below results:
*Online advertising has a national average click thru rate of 0.02%
**Numbers are from December 2012. No statistics available for January;
current advertising campaign began on February 1, 2013.
SLO Chamber Kiosk Total pageviews: 2,811 Event section views: 327
We ran a post-it note advertisement in the Tribune on Saturday, January 12. The ad had a QR code and
trackable url so we were able to determine the effectiveness. The SLO Happenings online brochure
received 262 unique visitors and 446 pageviews as a total result of this campaign. There were 194
pageviews on the day the ad was published, and the numbers trickled down quickly from there. The cost
of the advertisement was $2,286, which equates to nearly $9 per visitor to the site. The ad was not cost
effective and Verdin recommends cancelling the second post-it note ad and redistributing those funds to
Facebook management and advertising.
SOCIAL MEDIA
We continue to post upcoming events and information on the Facebook page 3-4 times per week and
have started posting more interactive questions about SLO that have been successful at improving the
engagement and reach of the page.
We gained 863 additional likes during the month of January (more than double the amount we received
in December), which brought our total likes to 6,416. Our average weekly reach, which is the number of
unique people who saw any content from our page, was 14,742 in January.
Media outlet Impressions Clicks Click thru rate
VisitSLO.com 4,768 69 1.45%
Facebook 190,747 1,380 0.72%
SanLuisObispo.com** 62,686 148 0.24%
FACEBOOK ACTIVITY
0
1000
2000
3000
4000
5000
6000
7000
No
v
-
1
1
De
c
-
1
1
Ja
n
-
1
2
Fe
b
-
1
2
Ma
r
-
1
2
Ap
r
-
1
2
Ma
y
-
1
2
Ju
n
-
1
2
Ju
l
-
1
2
Au
g
-
1
2
Se
p
-
1
2
Oc
t
-
1
2
No
v
-
1
2
De
c
-
1
2
Ja
n
-
1
3
Likes
C6-1
TOT Comparision
2007-08 2008-09 2009-10 2010-11 2011-12 2012-13 Change +/-Actual Change +/-ADR
July 565,386$ 565,637$ 508,195$ 541,806$ 591,184$ 636,778$ 7.7%83.4 2.1 127.70$
August 573,057$ 609,452$ 511,564$ 542,194$ 574,395$ 623,655$ 8.5%81.5 1.9 127.75$
September 465,179$ 416,859$ 400,023$ 437,543$ 490,524$ 508,583$ 3.7%73 -2.6 119.34$
October 418,474$ 416,905$ 414,870$ 442,586$ 437,805$ 469,977$ 7.4%69.3 0.7 116.19$
November 375,287$ 354,737$ 280,913$ 330,924$ 347,437$ 359,163$ 3.4%57.7 -2.7 $107.34
December 312,510$ 274,871$ 246,684$ 274,417$ 314,784$ 319,451$ 1.5%50.9 -6 $100.40
January 287,474$ 258,316$ 230,279$ 256,351$ 276,165$
February 342,220$ 292,343$ 273,373$ 302,246$ 323,359$
March 386,458$ 289,506$ 326,099$ 333,783$ 392,266$
April 388,911$ 391,891$ 423,158$ 451,133$ 475,913$
May 435,516$ 393,431$ 372,997$ 433,874$ 447,116$
June 513,631$ 456,098$ 490,326$ 512,543$ 578,234$
Total/Average 5,064,103$ 4,720,046$ 4,478,481$ 4,859,400$ 5,249,181$ 2,917,607$
* figures from Smith Travel Research report
Occupancy
C7-1
SPONSORSHIP OPPORTUNITIES
September 26-29, 2013
B1-1
2012 Event Results
Total Attendance: 10,000 approximately (11% increase over 2011)
Main Event: Saturday 4,130 vs Sunday 3,250
Total Media Impressions: 304.4 million
Total Economic Impact: $3.58 million (22% increase over 2011)
According to online tickets sales:
40% from out of county
4% out of state (23 states represented)
10% from LA area
10% from Bay Area
Average ticket price per attendee: $78.80
2,042 (40%) attendees participated in an event in addition to the
main event festivities (compared to 32% in 2011
%
Consumer Demographics
Average HHI 2012 2011
Less than $25,000 1.4% 0.95%
$25,000-$49,999 8.0% 4.76%
$50,000-$74,999 14.0% 12.70%
$75,000-$99,999 15.6% 15.24%
$100,000-$149,999 24.6% 29.21%
$150,000 and over 36.3% 37.14%
Income 21 - 24
2%
25 - 44
24%
45 - 64
55%
65 - 74
11%
75+
8%
Age Range
B1-3
Total Media Coverage
Project Total Impressions Publicity Value
Press Releases 8,500,000 $20,200,000
Special TV Projects 275,500,000 $ 56,800
Online Promotions 735,000 $ 50,000
Local Savor PR 5,00,000 $ 1,900,000
Other Pre-Savor PR 13, 600,000 $11,400,000
During/Post Savor PR 775,000 $ 254,000
_____________________________________________________________________
TOTAL 304,402,000 $35,760,800
B1-4
Social Media Results
May – September 2012
Facebook
23.6 Million Impressions
3.7 Million Persons Reached
6,463 Likes
Twitter
428 Total Posts
1,412 Followers
Instagram
191 Total Photos
82 Followers
Pinterest
345 Pins
107 Followers
%
2013 Schedule of Events
Thursday, Sept. 26 Friday, Sept. 27 Saturday, Sept. 28 Sunday, Sept. 29
Adventure Tours
11 a.m. – 3 p.m.
Adventure Tours
10 a.m. – 2 p.m.
SAVOR Run/SLO
MAIN EVENT
11 a.m. – 5:00 p.m.
Seminars – $20
Chef Central
Winemaker Central
Demonstrations – with paid admission
Adventure and Travel Stage
Farm to Table Stage
Hearst Castle
5:30 p.m. – 9:30 p.m.
Pismo Beach
6 p.m. – 10 p.m.
Paso Robles
6 p.m. – 10 p.m.
B1-6
Sponsorship Opportunities
Opportunity Level Investment
SAVOR Run/Walk Platinum $65,000
Share SLO Stage Sponsor Platinum $45,000
Welcome Bag Sponsor Double Gold $30,000
B1-7
Option One | SAVOR Run/Walk
Sponsorship Level: Platinum
Investment: $65,000 cash
Event Activation| Sunday, Sept. 29 |7:30 – 10:30 a.m.
5k/10k Run Walk in City of San Luis Obispo
Goal of 1,000 participants
Entry Fee $45 - $65
Produced in cooperation with Get Off the Couch, LLC
Finish Line Brunch
Ticket Cost of $25 if not participating in Run/Walk
Wellness and Education booths - TBC
Local Charity: Cancer Challenge
%
Option Two| Share SLO Stage Sponsor
Sponsorship Level: Platinum
Investment: $45,000 cash
Sponsorship Activation | Main Event Stage Sponsor
Naming Rights: Share SLO SAVOR Travel and Adventure Stage
Share SLO Ambassador Stage Host for 8 Demonstrations
Live Social Media Feed to include #ShareSLO
Demonstrations may include tips and insider information about
adventure and travel related topics along with Sunset editor
integration.
%
Option Three | Welcome Bag Sponsor
Sponsorship Level: Double Gold
Investment: $30,000 cash
Sponsorship Activation | Main Event Welcome Bag Sponsor
Exclusive Welcome Bag Partner
9,000 bags for Main Event Participants
Option to purchase bags with Main Event Bulk Order (May)
%
Sponsorship Benefits
Option 1
Run/Walk
Option 2
Stage
Option 3
Bag
$65K $45K $30k
Main Event Weekend Passes with VIP Access 20 20 15
Main Event VIP Parking Passes 8 8 5
Special Event Tickets 6 6 4
Company Logo: Event Program, Thank You Ad, Website,
Advertisements , Marketing Collateral and Signage
Brochure/Gift in Main Event Welcome Bag
Full Page Color ad in Event Program
Booth Space: 10’x10’ in Central Coast Pavilion
Option to purchase Main Event Passes at 20% discount
%
Value Added Sponsorship Benefits
Option 1
Run/Walk
Option 2
Stage
Option 3
Bag
$65K $45K $30k
Main Event Welcome Bag Sponsor
April 6: SAVOR Adventure Tour during
SLO Marathon Weekend (commit by 2/15)
Custom Hotel Ticket Packages Linked to Website:
- 20% off Main Event Saturday Tickets
- $50 Main Event Sunday Tickets
Exclusive Hotel Ticket Package for San Luis Obispo:
- Custom Hotel Ticket Package Plus
- SAVOR Run/Walk Package
- Complimentary Sunday Ticket for Run Participants
Farm to Table Stage Demonstration
- One per day at the Main Event
- Discussion surrounding Healthy Eating/Wellness
Submit a Share SLO Package for National Sponsorship integration
(two night, three day stay with meals, etc.)
%
Sponsorship Opportunities
Opportunity Level Investment
SAVOR Run/Walk Platinum $65,000
Share SLO Stage Sponsor Platinum $45,000
Welcome Bag Sponsor Double Gold $30,000
Platinum Package:
- SAVOR Run/Walk
- Share SLO Stage Sponsor
- Welcome Bag Sponsor
Platinum $75,000
B1-13
September 26-29, 2013
Stacie Jacob | Executive Director
stacie@visitsanluisobispocounty.com
Faith Wells | Event Director
faith@visitsanluisobispocounty.com
B1-14
Community Promotions
Events Subcommittee
Meeting Minutes
Tuesday, January 22, 2013 - 4:00 pm
919 Palm Street- Conference Room #1
CALL TO ORDER: Commissioner Hutton
PRESENT: Fiddler
STAFF PRESENT: Molly Cano, Tourism Manager; Claire Clark, Economic Development
Manager
Commissioner Hutton Call to Order at 4:06 pm
PUBLIC COMMENT
No public comment.
BUSINESS ITEMS
1. 2012 SLO GRANFONDO RECAP
Gracie Rey, Event Coordinator for SLO GranFondo presented the results for the October
2012 event. In an effort to reach a greater audience of cyclists, ALPHA teamed up with
Hearst Cancer Resource Center at French Hospital Medical Center to produce the 2012
event. Due to leadership changes at ALPHA, the redesign of the event web site was delayed.
The funding for the event was used for the design contract for the web site. Overall there
was a decrease in ridership due to other rides competing for the date. The event was
thankful for the sponsorship funding from the TBID and PCC.
2. ROLL OUT THE BARRELS 2013
Heather Murran of SLO Wine Country Association presented the event sponsorship
opportunity for Roll out the Barrels, June 20-23, 2013. The tree day event takes places
throughout San Luis Obispo including: Mission Plaza, Winemaker Dinners in wine country,
and the weekend passport to wine country. The event attracts affluent wine enthusiasts to
SLO from the throughout CA and beyond. The sponsorship focus would include exclusive
hotel partnership and ticket discount for hotel guests, marketing campaigns on Pandora
and LA Radio, and sweepstakes giveaways in regional markets, and transportation options
through wine country. Total partnership request: $9000.
B2-1
The committee discussed the event and felt it would be a great partnership to explore with
PCC and TBID.
Committee Recommendation: TBID: $5,000 / PCC: $4,000
3. SUNSET SAVOR THE CENTRAL COAST 2013
Stacie Jacob and Faith Wells from Visit San Luis Obispo County, thanked the committee for
the continued support of SAVOR the Central Coast. They provided a brief overview of
SAVOR 2012 results including 11% increase in attendance, over 304 million media
impressions, and $3.58 million economic impact to the county. In 2013, the event will take
place September 26-29, 2013 throughout the county. The proposed sponsorship packages
options including: Welcome Bag at $30,000; ShareSLO Stage at $45,000; SAVOR Run/Walk
at $65,000. The committee discussed the benefits of each package with the presenters.
They requested that SAVOR present the full sponsorship options at both the TBID and PCC
meetings and add a fourth option to include all three package inclusions.
4. RFP FOR EVENTS PROMOTION
The committee asked staff to present the draft RFP application for consideration. Staff
walked the committee through the complete application and received feedback. The
committee discussed how to tier the types of funding requested and asked staff to include
boxes that can be checked according to application type. The committee requested staff to
make updates on the application and distribute to the committee prior to the February
meeting in order to receive additional feedback for absent committee members.
B2-2
Promotional Coordinating Committee
Budget Task Force Meeting Minutes
Wednesday, January 23, 2013 - 5:00 pm
Council Conference Room
PRESENT: Pearce, Yukelson, Palazzo
STAFF PRESENT: Molly Cano, Tourism Manager; Claire Clark, Economic Development
Manager
1. 2013 – 15 COMMUNITY PROMOTIONS PROGRAM
Staff presented the 2013-15 budget direction for the City. Staff reviewed the committee’s
programmatic approach adopted in the 2012-13 year including the mission and strategy.
The task force agreed that the direction should stay the same in the 2013-15 financial cycle
since the approach was successful in the current year. The task force reviewed the current
budget allocations for the 2012-2013 PCC programs for consideration of allocations for
2013-15 programs.
Based on this direction, the task force recommended the following program allocations:
2012-2013 2013-2014 2014-2015
Expenditure
Grants-in-Aid Program 125,000$ 115,000$ 115,000$
Events & Activities 80,000$ 80,000$ 80,000$
Visitors Services 139,000$ 139,000$ 134,000$
Beautification 25,000$ 27,500$ 27,500$
Support Cost 17,500$ 25,000$ 30,000$
Subtotal 386,500$ 386,500$ 386,500$
Style Guide* (Carryover from 2011-12)40,000$
Total 426,500$ 386,500$ 386,500$
%