The URL can be used to link to this page

Home My WebLink About07-08-2026 PCC Agenda Packet Promotional Coordinating Committee AGENDA Wednesday, July 8, 2026, 5:30 p.m. Council Hearing Room, 990 Palm Street, San Luis Obispo The Promotional Coordinating Committee holds in-person meetings. Zoom participation will not be supported at this time. Attendees of City Council or Advisory Body meetings are eligible to receive one hour of complimentary parking; restrictions apply, visit Parking for Public Meetings for more details. INSTRUCTIONS FOR PUBLIC COMMENT: Public Comment prior to the meeting (must be received 3 hours in advance of the meeting): Mail - Delivered by the U.S. Postal Service. Address letters to the City Clerk's Office at 990 Palm Street, San Luis Obispo, California, 93401. Email - Submit Public Comments via email to advisorybodies@slocity.org. In the body of your email, please include the date of the meeting and the item number (if applicable). Emails will not be read aloud during the meeting. Voicemail - Call (805) 781-7164 and leave a voicemail. Please state and spell your name, the agenda item number you are calling about, and leave your comment. Verbal comments must be limited to 3 minutes. Voicemails will not be played during the meeting. *All correspondence will be archived and distributed to members, however, submissions received after the deadline may not be processed until the following day. Public Comment during the meeting: Meetings are held in-person. To provide public comment during the meeting, you must be present at the meeting location. Electronic Visual Aid Presentation. To conform with the City's Network Access and Use Policy, Chapter 1.3.8 of the Council Policies & Procedures Manual, members of the public who desire to utilize electronic visual aids to supplement their oral presentation are encouraged to provide display-ready material to the City Clerk by 12:00 p.m. on the day of the meeting. Contact the City Clerk's Office at cityclerk@slocity.org or (805) 781-7114. Pages 1.CALL TO ORDER Chair Wolf will call the Regular Meeting of the Promotional Coordinating Committee to order. 2.PUBLIC COMMENT FOR ITEMS NOT ON THE AGENDA At this time, people may address the Committee about items not on the agenda. Comments are limited to three minutes per person. Items raised at this time are generally referred to staff and, if action by the Committee is necessary, may be scheduled for a future meeting. 3.APPOINTMENT - OATH OF OFFICE Megan Souza, appointed by the City Council on June 16, 2026 will take the oath of office to serve on the Promotional Coordinating Committee for the term ending on June 30, 2030. 4.CONSENT 4.a MINUTES OF THE REGULAR MEETING ON JUNE 10 5 4.b 2025-26 COMMUNITY PROMOTION BUDGET REPORT 11 4.c SLO CHAMBER MONTHLY PUBLIC RELATIONS REPORT 13 4.d SLO CHAMBER GUEST SERVICES REPORT 17 4.e TRANSIENT OCCUPANCY TAX (TOT) REPORT 21 5.PRESENTATIONS 5.a SLO CHAMBER ANNUAL REPORT (20 MIN) Representatives from the SLO Chamber will present the annual report on the Public Relations, Guest Services and Grant Services contract activities during FY 2025-26. 5.b SUPPORT LOCAL ANNUAL REPORT (20 MIN) Representatives from Verdin will present the FY 2025-26 year-end report on the Support Local marketing activities. 6.BUSINESS ITEMS 6.a CACP PROGRAM UPDATE (15 MIN) Staff will present updates to the FY2026-27 CACP grant recipients and liaisons for the committee's approval. 7.PCC LIAISON REPORTS AND COMMUNICATION 7.a CACP LIAISON REPORT – Liaison Assignments 7.b COMMITTEE OUTREACH UPDATE – Committee Report 7.c TBID BOARD REPORT – TBID Meeting Minutes: June 10, 2026 23 7.d TOURISM PROGRAM UPDATE – Staff Report 8.ADJOURNMENT The next Regular Meeting of the Promotional Coordinating Committee is scheduled for August 12 at 5:30 p.m. in the Council Hearing Room at City Hall, 990 Palm Street, San Luis Obispo. LISTENING ASSISTIVE DEVICES are available -- see the Clerk The City of San Luis Obispo wishes to make all of its public meetings accessible to the public. Upon request, this agenda will be made available in appropriate alternative formats to persons with disabilities. Any person with a disability who requires a modification or accommodation in order to participate in a meeting should direct such request to the City Clerk’s Office at (805) 781-7114 at least 48 hours before the meeting, if possible. Telecommunications Device for the Deaf (805) 781-7410. Agenda related writings or documents provided to the Promotional Coordinating Committee are available for public inspection on the City’s website, under the Public Meeting Agendas web page: https://www.slocity.org/government/mayor- and-city-council/agendas-and-minutes. Meeting video recordings can be found on the City’s website: http://opengov.slocity.org/WebLink/Browse.aspx?id=61002&dbid=0&repo=CityCl erk Page 4 of 29 1 Promotional Coordinating Committee Minutes June 10, 2026, 5:30 p.m. Council Hearing Room, 990 Palm Street, San Luis Obispo PCC Members Present: Committee Member Dan Fredman, Committee Member Dante Specchierla, Committee Member Anni Wang, Committee Member Samantha Welch, Vice Chair Robin Wolf, Chair John Thomas City Staff Present: Tourism & Community Promotions Manager Jacqui Clark- Charlesworth _____________________________________________________________________ 1. CALL TO ORDER A Regular Meeting of the San Luis Obispo Promotional Coordinating Committee was called to order on June 10, 2026 at 5:31 p.m. in the Council Hearing Room at City Hall, 990 Palm Street, San Luis Obispo, by Chair Thomas. 2. PUBLIC COMMENT FOR ITEMS NOT ON THE AGENDA Public Comment: Megan Souza Hollie West --End of Public Comment-- 3. CONSENT Motion By Committee Member Welch Second By Committee Member Wang Ayes (6): Committee Member Fredman, Committee Member Specchierla, Committee Member Wang, Committee Member Welch, Vice Chair Wolf, Chair Thomas CARRIED (6 to 0) 3.a MINUTES OF THE REGULAR MEETING ON MAY 12 3.b 2025-26 COMMUNITY PROMOTION BUDGET REPORT 3.c SLO CHAMBER MONTHLY PUBLIC RELATIONS REPORT 3.d SLO CHAMBER GUEST SERVICES REPORT Page 5 of 29 2 3.e SLO CHAMBER GRANT SUPPORT REPORT 3.f TRANSIENT OCCUPANCY TAX (TOT) REPORT 4. PRESENTATIONS 4.a PUBLIC RELATIONS MONTHLY ACTIVITY UPDATE (15 MIN) Hollie West from SLO Chamber presented the public relations activities report for the months of April and May. Public Comment: None --End of Public Comment-- Action: No action taken on this item. 5. BUSINESS ITEMS 5.a PCC CONTRACT APPROVALS (25 MIN) Tourism & Community Promotions Manager Jacqui Clark-Charlesworth presented the staff report and responded to inquiries. Public Comment: None --End of Public Comment— Motion By Committee Member Welch Second By Committee Member Fredman To approve the contractor agreements as recommended. SLO Chamber Guest Services  1-year agreement as presented for Tier 1. Updated split 60% PCC/40%TBID. SLO Chamber Public Relations & Media Monitoring Service  1-year agreement as presented for Tier 2. Updated split 40% PCC/60% TBID. SLO Chamber CACP Grant Marketing Support  1-year agreement as presented with cost analysis done this FY. Page 6 of 29 3 Budget 2026-27 FY 27 Projected Budget 352,000$ Carryover Total Budget 352,000$ Expenditure 2026-27 Notes Expenditure Grant Funding 100,000$ Funding available for CACP Grants Grant Promotional Contract 30,000$ Grant Support agreement w SLO Chamber; one-year agreement Community Placemaking & Cultural Vitality Projects 22,750$ Available for projects deemed important by the PCC to advance the goals of the committee ARTober 15,000$ Available for paid media and promotions as part of ARTober campaign. Lunar New Year Activation 15,000$ Available to support a 2026 Lunar New Year celebration. Guest Services 112,200$ Agreement w SLO Chamber; Shared commitment w/TBID - updated to 60/40 spilt PCC/TBID; one-year agreement PR Contract 46,000$ Agreement w SLO Chamber; Shared commitment w TBID - updated to 40/60 split PCC/TBID; one-year agreement Media Monitoring Service 2,800$ Agreement w SLO Chamber; Shared commitment w/TBID - updated to 40/60 spilt PCC/TBID; one-year agreement Tear-off Maps 3,250$ Agreement with the SLO Chamber to update design and reprint downtown tear- off maps Support Cost 5,000$ Staff expenses: meetings, materials, conferences/travel etc. Administration 35,938$ Staff salary - to be adjusted by Finance & HR based on actuals Total Committed 352,000$ Ayes (6): Committee Member Fredman, Committee Member Specchierla, Committee Member Wang, Committee Member Welch, Vice Chair Wolf, Chair Thomas CARRIED (6 to 0) 5.b FY 26-27 COMMUNITY PROMOTIONS PROGRAM BUDGET (30 MIN) Tourism & Community Promotions Manager Jacqui Clark-Charlesworth presented the staff report and responded to inquiries. Public Comment: None --End of Public Comment— Motion By Committee Member Wang Second By Vice Chair Wolf To approve the FY 2026-27 PCC Budget and program allocations as recommended. Page 7 of 29 4 Ayes (6): Committee Member Fredman, Committee Member Specchierla, Committee Member Wang, Committee Member Welch, Vice Chair Wolf, Chair Thomas CARRIED (6 to 0) 5.c CULTURAL ARTS & COMMUNITY PROMOTIONS GRANT LIAISONS (10 MIN) Tourism & Community Promotions Manager Jacqui Clark-Charlesworth presented the staff report and responded to inquiries. Public Comment: Megan Souza --End of Public Comment-- Board Member Liaison assignments to the FY 2026-27 Cultural Arts & Community Promotions Grant recipients are as follows: AAPI SLO - Committee Member Samantha Welch Cal Poly Arts - Committee Member Dan Fredman Central Coast Comedy Theatre - Committee Member Anni Wang Central Coast Shakespeare Festival - Vice Chair Robin Wolf City Farm SLO - Committee Member Dante Specchierla Civic Ballet of San Luis Obispo - Committee Member Samantha Welch Diversity Coalition of San Luis Obispo - Vice Chair Robin Wolf Downtown SLO - Vice Chair Robin Wolf ECOSLO - Committee Member Anni Wang Festival Mozaic - Committee Member Dan Fredman History Revisited - Chair John Thomas Hospice of SLO County - Chair John Thomas Latino Outreach Council - Committee Member Samantha Welch Performing Arts Center SLO - Committee Member Anni Wang Saint Andrew Greek Orthodox Church - Chair John Thomas Page 8 of 29 5 SLO Beaver Brigade - Committee Member Anni Wang SLO Botanical Garden - Vice Chair Robin Wolf SLO Int Film Fest - Yet to be confirmed Committee Member Megan Souza SLO Master Chorale - Yet to be confirmed Committee Member Megan Souza SLO Museum of Art - Committee Member Samantha Welch SLO Repertory Theatre - Chair John Thomas SLO Symphony - Committee Member Dan Fredman SLO Climate Coalition - Yet to be confirmed Committee Member Megan Souza The GALA Pride & Diversity Center - Committee Member Dante Specchierla The History Center of SLO County - Committee Member Dante Specchierla 5.d ELECTION OF CHAIR & VICE-CHAIR (10 MIN) Tourism & Community Promotions Manager Jacqui Clark-Charlesworth presented the staff report and responded to inquiries. Public Comment: None --End of Public Comment-- Motion By Committee Member Wang Second By Committee Member Fredman To approve appointing Vice Chair Robin Wolf as Chair and Committee Member Dante Specchierla as Vice Chair for the term July 2026 to June 2027. Ayes (6): Committee Member Fredman, Committee Member Specchierla, Committee Member Wang, Committee Member Welch, Vice Chair Wolf, Chair Thomas CARRIED (6 to 0) Page 9 of 29 6 6. PCC LIAISON REPORTS AND COMMUNICATION 6.a CACP LIAISON REPORT – Liaison Assignments No CACP Liaison report updates. 6.b COMMITTEE OUTREACH UPDATE – Committee Report Committee Member Welch provided brief information regarding the America's 250th Celebration and Concerts in the Plaza 30th Anniversary Festival 6.c TBID BOARD REPORT – TBID Meeting Minutes: May 14, 2026 Committee Member Specchierla provided an update on items the TBID has been working on. 6.d TOURISM PROGRAM UPDATE – Staff Report Tourism & Community Promotions Manager Jacqui Clark-Charlesworth provided an update on the Tourism Program. 7. ADJOURNMENT The meeting was adjourned at 7:05 p.m. The next Regular Meeting of the Promotional Coordinating Committee is scheduled for July 8, 2026 at 5:30 p.m. in the Council Hearing Room at City Hall, 990 Palm Street, San Luis Obispo. _________________________ APPROVED BY PROMOTIONAL COORDINATING COMMITTEE: XX/XX/202X Page 10 of 29 Community Promotions Budget 2025-26 Budget 2025-26 Amount 398,545$ Total Budget 398,545$ Last Updated 7/2/2026 Expenditure Allocated Committed/Expended Available Balance Contractor Grant Funding 100,000$ 100,000$ -$ CACP Recipients Grant Promotional Support Contract 30,000$ 30,000$ -$ SLO Chamber Guest Services Contract 121,275$ 121,275$ -$ SLO Chamber Public Relations Contract 50,000$ 50,000$ -$ SLO Chamber Media Monitoring Service 3,500$ 3,500$ -$ SLO Chamber Tear-off Maps 7,500$ Community Placemaking & Cultural Vitality Projects 20,000$ 20,000$ ARTober 10,000$ 10,000$ Verdin - Paid Media for ARTober Lunar New Year Activation 19,500$ 19,500$ Various - Lunar New Year Celebration Support Cost 5,000$ 243$ 4,757$ City Administration Administration 31,547$ 31,547$ -$ City Administration Total 398,322$ 366,065$ 24,757$ proposing carryover 390,822$ Page 11 of 29 Page 12 of 29 SLO Chamber of Commerce Public Relations Contract Report to the City of San Luis Obispo – TBID & PCC June 2026 Page 13 of 29 SLO Chamber of Commerce Implementation and Proactive Work Hosted travel writer Linda Laban as a result of the May 2025 SoCal Media Mission Hosted influencer Sam Capaldi in partnership with SLO Wine Mixer Began planning for Forbes writer Michael Goldstein's upcoming visit in partnership w/Uniquely Driven Began planning for travel writer Jennifer Chen's upcoming visit in partnership w/Uniquely Driven Continued working with the City and Noble Studios/Uniquely Driven on overall tourism marketing campaign 2 Responsive Work & Partnerships Pitched "Discover California by Bike" and "Interactive wildlife tours and volunteering in California" to Visit California Participated in 30/60/90 planning with Noble Studios, Badger Branding, Uniquely Driven & City team Reviewed July social media calendar for Central Coast Tourism Council Media Features Proactive Work Travel + Leisure | I’ve Visited California’s Central Coast for 20+ Years—This Is the Most Charming Small Town in the Region | UVPM: 9,798,816 As a result of hosting Cu Fleshman in June of 2025 in partnership w/Uniquely Driven Instagram | UVPM: 327,000 | As a result of hosting Sam Capaldi in partnership w/SLO Wine Mixer I grew up going to San Luis Obispo every year…☀🫶🏼 slo Instagram | UVPM: 52,200 | As a result of hosting Nikole Sebergandio in partnership w/Pacific Surfliner San Luis Obispo If you’ve been following along the last few days, you’ve seen my recent trip to San Luis Obispo via the Pacific Surfliner. 🚆 @pacificsurfliner @shareslo We took the Pacific Surfliner to San Luis Obispo and spent the weekend exploring one of California’s most walkable downtowns with no car required. 🚆 Before you road trip to San Luis Obispo, hear me out: take the train instead. 🚆 Instagram | UVPM: 430,000 | As a result of hosting Camille Scherr on the Visit SLO CAL Highway 1 Influencer Co-Op SLO CAL is the stretch most people treat as the in-between. It isn’t. SLO CAL Spectrum 1 News SoCal | Exploring California's Central Coast: San Luis Obispo and Paso Robles | In Focus California | UVPM: 408,449.00 As a result of coordinating with the media team Travel + Leisure | We Asked 5 Travel Experts to Pick the Ultimate Summer Road Trip—and They Split Between These 2 Legendary Drives | UVPM: 9,798,816.00 As a result of proactive pitching in partnership w/Uniquely Driven Page 14 of 29 SLO Chamber of Commerce Media Features Media Monitoring JUNE TOTALS: Placements: 22 UVPM: 100,653,533 YEAR TO DATE TOTALS: Placements: 205 UVPM: 5,008,956,254 3 PUBLICATION PLACEMENTS UVPM LOS ANGELES TIMES The Ultimate World Cup 2026 Road Trip: Driving California’s Coast Between Matches 14,500,000.00 OBSERVER No Car, No Problem: The Best Summer Train Trips From L.A.546,776.00 USA TODAY What is Pride Month? Top Pride events to check out in California 61,930,308.00 SUNSET This Coastal California City Is a Must-Visit for Plant Lovers 178,100.00 YAHOO The most underrated U.S. coastal destinations to visit this summer 772,370.00 EDHAT Ways to Celebrate America’s 250th Birthday in San Luis Obispo 191,912.00 FAR & WIDE Locals Reveal The Most Underrated Destinations To Visit In California 508,576.00 DECORHINT 11 Vintage Drive-In Theaters In California Still Screening Movies Under The Stars 126,367.00 DECORHINT 12 California Outings That Make A Normal Day Trip Feel Delightfully Strange 126,367.00 FAST FOOD CLUB One Of California’s Best-Kept Secrets Is This Stunning Coastal Drive 29,602.00 PASO ROBLES DAILY NEWS 4th of July festival expands SLO Concerts in the Plaza celebration 14,274.00 Page 15 of 29 Page 16 of 29 SLO Chamber of Commerce Guest Services Contract Report to the City of San Luis Obispo June 2026 Page 17 of 29 SLO Chamber of Commerce VISITOR INTERACTION June 2025 May 2026 June 2026 Walk-Ins 5,210 4,717 5,001 Phone Calls 169 131 147 Email & Digital 1,550 1,656 1,739 2 CALLS TO 877-SLO-TOWN June 2025 May. 2026 June 2026 Calls 29 41 39 HOTEL REFERRALS June 2025 May 2026 June 2026 Referrals 41 65 44 HOTEL AVAILABILITY TRACKER June 2025 May 2026 June 2026 Email 69 98 66 Phone Calls 102 114 138 INFORMATION REQUESTS June 2025 May 2026 June 2026 Fullfilled 14 0 0 EVENTS SHARED June 2026 YTD VisitSLO.com 52 184 DEMOGRAPHIC SNAPSHOT International Travelers Asia 7% Europe 60% Middle East 0% Australia/NZ 17% UK 12% North America 0% Central America 5% South America 0% Africa 0% Domestic Travelers West Coast 7% Southwest 14% Midwest 35% South 20% East Coast 24% California Travelers Northern CA 23% Central Coast 45% Central Valley 5% Desert 2% Southern CA 25% Page 18 of 29 SLO Chamber of Commerce Farmers’ Market The Visitor Center continued to connect with our visitors at our Farmers’ Market booth during our 2 market dates on June 4th and June 18th. “I am so glad we ended up here as we are having an amazing time exploring this beautiful city. It is truly a treasure ” A mother and her 3 daughters from Illinois that came to SLO after their originally scheduled European vacation was canceled. The group was very excited to learn about SLO Olive and our Edna Valley wine region as they had planned to go wine and olive tasting abroad. New Faces Other Highlights 3 This month the Visitor Center added 2 new Information Specialists, Alexis Brown and Maile Marinchak to our team. We are excited to have them help welcome our guest as we enter into our peak season. Guest Quote of the Month Page 19 of 29 Page 20 of 29 2009-10 2010-11 2011-12 2012-13 2013-14 2014-15 2015-16 2016-17 2017-18 2018-19 2019-20 2020-21 2021-22 2022-23 2023-24 2024-25 2025-26 Change +/- to previous FY July 508,195$ 541,806$ 591,184$ 636,778$ 699,845$ 761,346$ 844,845$ 877,391$ 861,241$ 884,317$ 913,019$ 530,064$ 1,214,080$ 1,297,863$ 1,245,883$ 1,296,972$ 1,310,543$ 1.05% August 511,564$ 542,194$ 574,395$ 623,655$ 674,244$ 732,271$ 774,501$ 765,232$ 728,932$ 775,513$ 826,465$ 623,523$ 992,620$ 1,057,478$ 1,037,434$ 1,118,215$ 1,174,918$ 5.07% September 400,023$ 437,543$ 490,524$ 508,583$ 505,954$ 557,002$ 643,127$ 650,117$ 693,704$ 682,810$ 720,414$ 660,405$ 965,595$ 1,039,589$ 1,024,869$ 935,689$ 952,359$ 1.78% October 414,870$ 442,586$ 437,805$ 469,977$ 509,435$ 594,032$ 642,221$ 628,049$ 601,208$ 650,101$ 711,393$ 632,733$ 889,485$ 993,400$ 986,681$ 921,418$ 1,083,144$ 17.55% November 280,913$ 330,924$ 347,437$ 359,163$ 425,769$ 475,360$ 468,016$ 497,162$ 513,487$ 556,885$ 593,403$ 422,488$ 722,487$ 770,599$ 757,010$ 825,128$ 845,440$ 2.46% December 246,684$ 274,417$ 314,784$ 319,451$ 355,315$ 391,132$ 429,600$ 434,836$ 473,701$ 488,296$ 488,757$ 236,391$ 638,253$ 628,735$ 628,260$ 637,018$ 690,460$ 8.39% January 230,279$ 256,351$ 276,165$ 302,153$ 331,853$ 400,239$ 387,304$ 396,559$ 415,690$ 465,547$ 520,813$ 302,621$ 557,369$ 554,408$ 621,595$ 696,606$ 732,270$ 5.12% February 273,373$ 302,246$ 323,359$ 344,160$ 366,980$ 431,510$ 466,915$ 439,735$ 503,451$ 524,327$ 596,021$ 426,144$ 716,045$ 735,450$ 687,480$ 745,586$ 844,531$ 13.27% March 326,099$ 333,783$ 392,266$ 426,879$ 448,103$ 520,795$ 559,235$ 549,642$ 577,285$ 602,781$ 268,458$ 614,973$ 820,473$ 807,997$ 850,274$ 806,319$ 943,659$ 17.03% April 423,158$ 451,133$ 475,913$ 486,850$ 564,617$ 610,894$ 609,439$ 708,724$ 641,919$ 741,364$ 69,184$ 742,477$ 1,068,408$ 1,056,663$ 1,025,966$ 1,034,160$ 1,157,776$ 11.95% May 372,997$ 433,874$ 447,116$ 489,862$ 546,916$ 601,614$ 598,093$ 645,114$ 630,820$ 665,603$ 174,982$ 760,006$ 919,831$ 910,508$ 989,619$ 1,025,327$ 1,117,209$ 8.96% June 490,326$ 512,543$ 578,234$ 610,948$ 630,729$ 727,028$ 731,038$ 765,362$ 796,899$ 835,727$ 409,945$ 973,975$ 1,100,000$ 1,160,330$ 1,201,226$ 1,317,578$ Total/Average 4,478,481$ 4,859,400$ 5,249,181$ 5,578,460$ 6,059,758$ 6,803,224$ 7,154,334$ 7,357,923$ 7,438,338$ 7,873,272$ 6,292,853$ 6,925,799$ 10,604,646$ 11,013,020$ 11,056,297$ 11,360,016$ 10,852,309$ 2024-25 2025-26 Change +/- 2024-25 2025-26 Change +/- 2024-25 2025-26 Change +/- July 83.3 81.5 -2.2% 203.44$ 203.66$ 0.1% 169.32$ 166.07$ -1.9% August 77.0 78.4 1.8% 194.96$ 195.11$ 0.1% 150.17$ 152.98$ 1.9% September 70.0 68.6 -2.0% 184.04$ 186.68$ 1.4% 128.89$ 128.14$ -0.6% October 69.3 71.7 3.5% 178.25$ 188.88$ 6.0% 123.49$ 135.46$ 9.7% November 66.7 64.9 -2.7% 171.07$ 171.69$ 0.4% 114.06$ 111.36$ -2.4% December 59.7 60.1 0.7% 146.24$ 147.73$ 1.0% 87.35$ 88.76$ 1.6% January 62.3 61.7 -1.0% 144.11$ 145.77$ 1.2% 89.82$ 90.01$ 0.2% February 67.1 70.7 5.4% 160.58$ 167.18$ 4.1% 107.72$ 118.23$ 9.76% March 65.7 72.5 10.4% 161.64$ 162.88$ 0.8% 106.23$ 118.12$ 11.19% April 73.2 76.7 4.8% 183.34$ 195.07$ 6.4% 134.22$ 149.63$ 11.48% May 70.0 71.5 2.1% 181.87$ 192.74$ 6.0%127.37$ 137.79$ 8.18% June Total/Average 69.48 70.75 1.8% 173.59$ 177.94$ 2.5% 121.69$ 126.96$ 4.3%Updated: 07/01/2026 Occupancy (%) ADR RevPAR*Figures from Smith Travel Research Report TOT Comparison Page 21 of 29 Page 21 of 29 Page 22 of 29 1 Tourism Business Improvement District Board Minutes June 10, 2026, 10:00 a.m. Council Hearing Room, 990 Palm Street, San Luis Obispo TBID Board Present: Member Mark Eads, Member Nipool Patel, Member Dante Specchierla, Chair Clint Pearce TBID Board Absent: Member Prashant Patel, Vice Chair Lori Keller City Staff Present: Tourism & Community Promotions Manager Jacqui Clark- Charlesworth and Tourism Intern Olivia Roman _____________________________________________________________________ 1. CALL TO ORDER A Regular Meeting of the San Luis Obispo Tourism Business Improvement District Board was called to order on June 10, 2026 at 10:03 a.m. in the Council Hearing Room at City Hall, 990 Palm Street, San Luis Obispo, by Chair Pearce. 2. PUBLIC COMMENT FOR ITEMS NOT ON THE AGENDA Public Comment: None --End of Public Comment-- 3. CONSENT Public Comment: None --End of Public Comment-- Motion By Member Nipool Patel Second By Member Specchierla To approve Consent Items 3.a through 3.g. Ayes (4): Member Eads, Member Nipool Patel, Member Specchierla, and Chair Pearce Absent (2): Member Patel and Vice Chair Keller CARRIED (4 to 0) Page 23 of 29 2 3.a MINUTES OF TBID SPECIAL MEETING ON MAY 14 3.b SMITH TRAVEL REPORT (STR) 3.c TRANSIENT OCCUPANCY TAX (TOT) REPORT 3.d SLO CHAMBER PUBLIC RELATIONS MONTHLY REPORT 3.e SLO CHAMBER GUEST SERVICES MONTHLY REPORT 3.f NOBLE STUDIOS & UNIQUELY DRIVEN MARKETING MONTHLY REPORT 3.g BADGER BRANDING ORGANIC SOCIAL REPORT 4. BUSINESS ITEMS 4.a CAL TRAVEL SUMMIT PARTICIPATION (10 MIN) Tourism & Community Promotions Manager Jacqui Clark-Charlesworth presented the staff report and responded to inquiries. Public Comment: None --End of Public Comment— Motion By Member Nipool Patel Second By Member Specchierla To approve $3,658 in total funding for staff participation in the CalTravel Summit. Registration to come from FY2025-26 Conference Budget and remaining expenses occurred during the Summit to come from FY2026-27 Conferences Budget. Ayes (4): Member Eads, Member Nipool Patel, Member Specchierla, and Chair Pearce Absent (2): Member Patel and Vice Chair Keller CARRIED (4 to 0) 4.b TBID CONTRACT APPROVALS (20 MIN) Tourism & Community Promotions Manager Jacqui Clark-Charlesworth presented the staff report and responded to inquiries. Public Comment: Garrett Olson Page 24 of 29 3 --End of Public Comment— Motion By Member Eads Second By Member Nipool Patel To approve the contractor agreements as recommended. Badger Branding • 1-year agreement as presented; utilizing City’s on-call communications list. SLO Chamber Guest Services • 1-year agreement as presented for Tier 1. Updated split 40% TBID/60% PCC. SLO Chamber Public Relations & Media Monitoring Service • 1-year agreement as presented for Tier 2. Updated split 60% TBID/ 40% PCC. Ayes (4): Member Eads, Member Nipool Patel, Member Specchierla, and Chair Pearce Absent (2): Member Patel and Vice Chair Keller CARRIED (4 to 0) 4.c FY 2026-27 TBID PROGRAM BUDGET (25 MIN) Tourism & Community Promotions Manager Jacqui Clark-Charlesworth provided an overview of the TBID Program Budget and reported on the recommendations of Management Subcommittee, comprised of Chair Clint Pearce, Member Prashant Patel, and Member Mark Eads. Public Comment: None --End of Public Comment-- Motion By Member Eads Second By Member Specchierla Page 25 of 29 4 Page 26 of 29 5 To approve the FY 2026-27 TBID Budget and program allocations as recommended by Management Subcommittee, Ayes (4): Member Eads, Member Nipool Patel, Member Specchierla, and Chair Pearce Absent (2): Member Patel and Vice Chair Keller CARRIED (4 to 0) 4.d VISIT SLO CAL CO-OP MARKETING CONSIDERATIONS (20 MIN) Tourism & Community Promotions Manager Jacqui Clark-Charlesworth presented the staff report and responded to inquiries. Public Comment: None --End of Public Comment— Motion By Member Eads Second By Member Specchierla To approve the budget spending on the presented cooperative marketing opportunities with Visit SLO CAL as outlined. Program Cost TBID Budget Sojern Media Buy $ 5,000 FY26 Co-op Marketing Economic Impact $ 8,000 FY26 Research & Program Development IPW $7,500 FY27 Tradeshows HotelBeds $6,000 FY26 Co-op Marketing Spartan Race Sponsorship $ 5,000 FY26 General Events Promotion Media & Meetings Mission - Dallas $ 3,000 FY26 Co-op Marketing Meetings & Groups Research $10,000 FY26 Research & Program Development House of Brand DAMS Content $10,000 FY26 Co-op Marketing Del Mar Food & Wine Festival $5,000-$7,000 FY27 Co-op Marketing Various FAM Hosting $500 - $ 1,500 FY27 FAM Trip Hosting Page 27 of 29 6 Ayes (4): Member Eads, Member Nipool Patel, Member Specchierla, and Chair Pearce Absent (2): Member Patel and Vice Chair Keller CARRIED (4 to 0) 4.e ELECTION OF CHAIR & VICE-CHAIR (10 MIN) To elect a Chair and Vice-Chair for the term of July 2026 to June 2027. Public Comment: None --End of Public Comment-- To approve appointing Chair Clint Pearce as Chair and Vice Chair Lori Keller as Vice Chair for the term July 2026 to June 2027 and to re-appoint Dante Specchierla to the TBID seat on the Promotional Coordinating Committee. Motion By Member Eads Second By Member Nipool Patel Ayes (4): Member Eads, Member Nipool Patel, Member Specchierla, and Chair Pearce Absent (2): Member Patel and Vice Chair Keller CARRIED (4 to 0) 5. TBID LIAISON REPORTS & COMMUNICATION 5.a HOTELIER UPDATE Members provided an update on graduation weekend and their observations on occupancy and bookings. 5.b MARKETING COMMITTEE UPDATE No marketing committee meeting was held. 5.c MANAGEMENT COMMITTEE UPDATE No management committee updates. Page 28 of 29 7 5.d PCC UPDATE Jacqui Clark-Charlesworth, Tourism & Community Promotions Manager provided a brief update on PCC activities. 5.e VISIT SLO CAL UPDATE Chair Pearce provided a brief update on Visit SLO CAL activities. 5.f TOURISM PROGRAM UPDATE Tourism & Community Promotions Manager Jacqui Clark-Charlesworth provided an update on the tourism program including that the July 3 Concerts in the Plaza funding for Downtown SLO would be split $15,000 from Economic Development funding and $15,000 from TBID’s FY 2025- 26 General Events Promotion Line Item. 6. ADJOURNMENT The meeting was adjourned at 11:22 a.m. The next Regular Meeting of the Tourism Business Improvement District Board is scheduled for July 8, 2026 at 10:00 a.m. in the Council Hearing Room at City Hall, 990 Palm Street, San Luis Obispo. _________________________ APPROVED BY TOURISM BUSINESS IMPROVEMENT DISTRICT BOARD: XX/XX/202X Page 29 of 29