HomeMy WebLinkAbout12/06/1994, 4 - MARTIN MEDIA BUS SHELTER PROPOSAL MEETING DATE:
CTLy Of San IDIS OBISPO 12/6/94
COUNCIL AGENDA REPORT rrQN NUMBER:
Michael us ey, Director of Fublic Wor
Prepared by: Harry Watson, Transit Manager
SUBJECT. Martin Media Bus Shelter Proposal
CAO RECOM1VIENDATION:
1. Review the staffs analysis and consider the input of three City Advisory bodies
relative to the Martin Media proposal to initiate a bus shelter advertising
program.
2. Support the recommendation of the Architectural Review Commission, which is to
decline pursuing the program further.
DISCUSSION:
Background
In April 1994, Martin Media presented to Council their proposal to use transit shelters
as a marketing tool via lighted billboards. The proposal was referred to staff for
response. Before returning to Council, staff requested the review of the proposal by the
Promotional Coordinating Committee, the Mass Transportation Committee, and the
Architectural Review Committee. The first two Committees heard the item in June, and
the ARC heard the item in September (see Concurrence).
Martin Media's proposal is to erect and maintain transit shelters throughout the County
(and City) that incorporate internally illuminated advertising. These are two separate
implications, advertising at bus shelters and external illumination at bus shelters. The
Martin Media Proposal which contains pictures of the proposed shelter and advertising is
attached. The billboards to be used are triple sided with two or three 4'x 6' advertising
signs yielding 48 or more square feet of advertising. The proposal is also to prohibit
tobacco advertisements. The shelters are to be placed at locations where a large number
of bus patrons board the bus. Other features of the proposal are: local charities to be
provided with 10% of space; public.telephones to be placed in 10% of shelters; route
map and schedules to be placed in all shelters; large area maps to be placed in shelters
serving tourists; the City to receive 10% of cash receipts; and the advertising contractor
to be responsible for upkeep of the shelters. No mention is made about who is
responsible to do trash pick up at the shelters.
SLO Transit has for three years had a bus stop improvement component that includes
among other things, transit shelters. The system currently has 21 shelters, 13 of which
are a result of the bus stop improvement program. The system currently has 6 additional
shelters on order to be located adjacent to City Hall, and at.two locations on Madonna
Road. Many of the shelters are a result of public/private partnership. That is, the City
has negotiated partnerships with commercial developments (shopping centers),
homeowners groups, and privateindividuals to either buy shelters or pay for the
city of san tins owpo
COUNCIL AGENDA REPORT
installation of shelters for SLO Transit. Five additional shelters are currently scheduled
as a result of development in the City. The system as it is presently structured has
targeted an additional 14 shelters, assuming no further development takes place. Shelter
needs and locations can change as routes are changed.
Summary of City Owned Shelters.
Existing Shelters 21
Shelters on order 6
Shelter proposed by development 5
Future Shelters planned 14
Total 46
The City currently has 215 route bus stops (some shared by more than one route),
leaving 169 possible locations for Martin Media bus shelters.
The Martin Media proposal involves three issues which should be considered separately.
1. Should advertising be allowed on bus shelters?
2. Should the advertising be illuminated? If so, in all neighborhoods (commercial,
residential, and industrial)?
3. The Martin Media proposal does not include the purchase or conversion of
existing City bus shelters.
Should Advertising be Allowed?
Twelve neighboring communities, and transit operations the size of SLO Transit, were
surveyed as to their advertising practices that relate to transit shelters/benches. Of the
ten that responded, only Santa Maria and Fresno are considering allowing advertising in
their shelters. Santa Maria is currently considering a proposal from Metro Display
Advertising. Fresno is considering a proposal from Patrick Advertising. Fresno currently
allows advertising on their benches, as does the Five Cities area of SLO County and
Yuba City. The agencies surveyed were Santa Barbara, Bakersfield, Fresno, Santa Maria,
Santa Cruz, Yolo County, Roseville, Davis, Lompoc, Yuba City, Sonoma County and
Monterey.
The combined efforts of the City, the community, and developers has resulted in
substantial gains in the placement of attractive, functional bus shelters for SLO Transit
riders in the past four years (from 4 to 21). The City's goal has been to supply a shelter
that is unobtrusive in appearance, sized to fit the ridership at a particular bus stop,
contain special features required of a particular bus stop (wind screens for north facing
shelters), and be easily serviceable. Additional bus stops will be required due to
development that may or may not need shelters. Staff feels these needs can be met in an
acceptable.period of time with the current program. The instigation of shelter advertising
" �►�I�IIp�p���N city of San WIS os1Sp0
Oft% COUNCIL AGENDA REPORT
may be a presage to advertising outside of the buses ieading to a egra a on of the High
appearance standards that SLO Transit currently enjoys. Reiterating the ABCs
comments, this would create a double standard in the community for advertising at bus
stops by the fact that businesses with frontage on a street would be allowed less
advertising space (signage) than businesses with no frontage (signage via a bus shelter).
Additionally, businesses which contribute to City-owned facilities could not advertise on
those facilities while other businesses could advertise on Martin Media shelters without
any contnbutioq other than rent. For these reasons, staff does not support advertising on
SLO Transit shelters or the Martin Media shelter proposal.
Assuming advertising is allowed. should it be illuminated?
The City has recently dealt with this issue in it's Sign Regulations. Adopted restrictions
on illumination are as follows:
RESIDENTIAL One non-illuminated identification sign not exceeding ten
square feet on each frontage of a planned residential
development, multiple-family building, group quarters or
institutional use.
OFFICE ZONE Sign illumination, where allowed shall be indirect and shall
utilize focused light fixtures that do not allow light or glare to
shine above the horizontal plane of the top of the sign or
onto aM public right-of-wav or adjoining property. Indirect
glare shall not exceed that value which is produced by an
illumination of the reflecting surface not to exceed 1
candlepower measured 10 feet from the sign.
GENERAL Illuminated Signs: Lighting for exterior illuminated signs shall
be so arranged so that it does not create a hazardous glare
for pedestrians or vehicles either in a public street or on any
private premises. Each sign shall be designed so that
illumination does not exceed ten candlepower at a distance of
ten feet from the sign.
In residential areas, it is clear that no illumination is possible. For commercial areas, the
signs would allow light into the public right-of-way and thus are prohibited. Likewise,
the signs would exceed the ten candle power criteria. Staff feels illuminated advertising
is not compatible with the sense of the community and therefore recommends against
illuminated advertising.
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��°► �N���p���Jll city of San WIS OBISpo
M we COUNCIL AGENDA REPORT
Should existing shelters be sold to Martin Media?
The Martin Media proposal does not address this issue. Since some of the most
desirable locations are already occupied by City shelters, it would seem likely that Martin
Media would propose conversion to their facilities at some time in the future. For policy
direction, staff would recommend that existing facilities not be made available for
purchase and/or conversion.
CONCURRENCES
The proposal was taken to three City committees for their review.
1. The Mass Transportation Committee voted to support the proposal, but had
reservations about the content of the advertising (alcohol and tobacco) and about the
security of people waiting at the shelters. They acknowledged the security improvement
of a lighted shelter, but were concerned about perpetrators being able to hide behind the
billboards to prey on people using the shelter to wait for a bus. Our current standard
shelter is either glass or open on all sides.
2. The Promotional Coordinating Committee concluded that, "If the City finds that the
Martin Media bus shelter proposal is desirable to pursue (e.g., it meets the City's transit
system needs, conforms with appropriate planning regulations and design standards, etc.),
the PCC is supportive of requiring Martin Media to set aside "free" advertising space for
non-profits and visitor information".
3. The ARC did not support the proposal (6-1) due to:
1. The Transit sign proposal is inconsistent with the stated purpose of City sign
regulation. Specifically, it does not:
a. protect and enhance the character and natural beauty of the community and its
various neighborhoods and districts;
b. protect those uses which are adequately and appropriately identified from too
many and too large signs in their environs;
c. protect commercial districts from sign clutter;
d. eliminate unnecessary distractions which may jeopardize pedestrian or vehicular
traffic; or
e. implement community design objectives expressed in the general plan, including
those listed as community goals for City form in the Land Use Element
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�Q1 ►►�I�ll��lnu► �► city of San tuts OBISp0
i COUNCIL AGENDA REPORT
2. Accommodating the sign panels, as proposed, reduces the area under the roof of
the shelter that is available to transit passengers, or necessitates the use of larger
shelters than would otherwise be necessary.
Commissioners all agreed that shelters are a desirable amenity for transit riders (but
noted that shorter headways would be more effective in increasing ridership).
Commissioners expressed reservations concerning the size of the signs; the number of
signs proposed; the "double standard" their approval would set for regulation of public
versus private signs; riders sense of safety with reduced visibility through the shelters;
and City control (or lack of control) over the content of the advertising. The Commission
noted that approval of the billboard signs would run contrary to the reason for
establishing sign regulations in the first place.
The Community Development Director has strong reservations regarding the proposal.
His concerns are expressed in the attached memo.
FISCAL IMPACT:
As mentioned previously, the issue of Martin Media's purchase of existing shelters is
missing from their proposal. As previously identified, City purchase shelters are not
recommended for conversion should the issue arise.
Likewise, staff feels that the shelters erected through public/private partnership (nine
shelters to date) should not be commercialized. Since development, homeowners groups
and private citizens paid for the nine shelters, it would seem logical that if advertising
was allowed, that development (and others) would want first claim on the advertising and
would want it without charge.
Maintenance of shelters is another issue. Maintenance is currently provided (Friendship
School) at a rate of $103 per shelter per year. Although the proposal assures shelter
maintenance, it is not clear if the proposal includes trash and general area clean up.
Assuming that it does not, the additional cost of that service for each shelter would be
an additional City cost.
That portion of the capital bus stop improvement budget currently being spent on
shelters would no longer be necessary (current two year amount is $34,000), assuming all
future shelters were supplied by the proposer. SLO Transit currently installs shelters at
"special needs" locations that would not be attractive to an advertiser (one example is
Augusta Street for the senior community).
�i�� city of San LUIS OBISpo
COUNCIL AGENDA REPORT
.The proposal contains an Appendix No. 1 (Martin Media figures) that shows a potential
annual income to the City, based on 10% of cash receipts, of $10,080, if 20 shelters
advertising were subscribed at 60%; and $15,120, if 30 shelters advertising were
subscribed at 60%. Both the monthly rate to advertise and the City's income goes up
through three years based on Martin Media projections.
Attachments:-449-an-in *4-e.i'n Rz^^^cal
CDD memo
Minutes from MTC, PCC $ ARC
mn Agnda
MEMORANDUM
TO: Michael McCluskey, Public Works Director
FROM: Arnold Jonas, Community Development Director If
DATE: October 17, 1994
SUBJECT: Proposed Transit Shelter Sign Program
Martin Media is proposing to provide bus stop shelters for 20 selected locations within the city
in exchange for the ability to post large, off-site advertising signs on each of the shelters. The
billboards would be four feet by six feet in size (24 square feet in area), with no less than two
billboards on each shelter (48 square feet of sign area total). That's the advertising equivalent
of nearly two sheets of plywood on each shelter. The shelters would be located in areas zoned
for non-residential land uses, being particularly clustered along streets downtown. Thus the
advertising would be highly visible on heavily travelled thoroughfares.
The Architectural Review Commission (ARC) reviewed the bus shelter/advertising proposal at
their September 19, 1994 meeting, and voted 6 to 1 to recommend that Council not accept the
proposal. The ARC feels that the sign portion of the proposal is not consistent with city sign
regulations, and would contribute to sign clutter, adversely impact business uses which are
adequately and appropriately identified, create unnecessary and hazardous visual distractions,
and would obstruct attainment of community design objectives contained in the General Plan.
The ARC position is consistent with that held by other quality conscious communities which
have for years labored to remove the visual congestion resulting from off-site advertising and
billboards.
Community Development Department staff is strongly opposed to the establishment of any type
of off-premises advertising sign program in San Luis Obispo. Bus shelter/bench advertising
programs are among the most virulent forms of off-site advertising, contributing greatly to visual
clutter and degradation of the aesthetic quality of the community. Shelter signs attract graffiti,
and by their very nature create conflict with their immediate environment by displaying messages
typically unrelated to their surroundings. They directly and unfairly compete for attention with,
and diminish the effectiveness of, the signage of permanent nearby businesses. Years of
community effort have been invested in the regulation of on-site identification of businesses to
achieve a balanced condition consistent with a desired community character. Off-site advertising
would be greatly disruptive of the success achieved to date. Additionally, the bus shelter
advertising program could be cited as a precedent for extending similar advertising to other
formats, such as trash containers and the exteriors of buses.
4'q
San Luis Obispo desires enhancement of the public transportation system to achieve a variety
of community goals. The provision of bus shelters, which can occur in a variety of ways, is one
method of attracting increased numbers of bus riders. Thus the proposed program is an attractive
carrot which is portrayed as being consistent with and facilitating achievement of our community
goals. However, it must be kept in mind that what is actually being considered for approval is
not the shelters, which will be provided in any case, but an advertising system. Therefore, the
real decision is not whether the community wants bus shelters, but whether obtaining them more
quickly is worth giving up a portion of the quality and character for which San Luis Obispo is
noted state-wide.
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MAwo TRANSPORTATION COMMh ._.:E
MINUTES
MTC 6/8/94
Page Four
Doris Sceli _ would like to make a motion to leave the trolley
downtown.
Mike Spangler - asked the Committee, "would you say it-Is out of
character for the trolley to be moved out of 'the downtown"?
James Forrer - made a motion, "if there is any modification to the
trolley system, the existing system should be maintained totally
t
status quo but that does not preclude other neighborhoods".
Walter Rice - leave the trolley operation status quo, but this does
not preclude running a test to expand it. Concerned if long route
is made, it will hurt overall trolley program.
Harry Watson - it would be appropriate to run test periods for
short periods of time (say one month) and let MTC .decide further.
Walter Rice - made a motion, "leave the trolley program the way it
is, but if a test is to be conducted do it around the Christmas
season and monitor its success". Doris Sceli seconded the motion.
All ayes.
3. Proposal (Martin Media) for advertising on Transit shelters
Tom Martin, Martin Media (Martin Brothers Winery) - A lengthy
presentation was made on shelter advertising. Following are points
in favor of this advertising:
a. shelter advertising is 5 or 6 in the range with media
advertising services
b. the shelters are environmentally sensitive to the area
C. a comprehensive shelter advertising program increases-
ridership
d. provides safe, protected place for riders to sit
e. a visual reminder at all times of the existence of a bus
system
f. shelters are vandal-proof
g. modular (thus moveable)
The company would install and maintain and own the shelters. The
company will spend over $1 million in SLO County over the next 2
years. The City would receive a small part of the revenue
($20, 000/year) .
Walter Vance - is against the idea. This will cause the City to
lose control over negative forms of advertising (i.e: junk food,
alcohol) , also enclosed shelters could lead to muggings.
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MTC 6/8/94
Page Five
Tom Martin - advertising is reviewed and kept in good taste (no
tobacco advertising) , and the openness of shelter is seen as a
safety factor (shelters are also in ADA compliance) . Advertising
signs are 4'x6' and at an angle. If there is an issue of shelters
having been defaced, the response time is 24 hours.
Mike Spangler - made motion, "to support Martin Media to erect 25-
30 transit shelters". James Ferrer seconded the motion.
2 noes
5 ayes
It was recommended that the proposal for transit shelter
advertising be sent to the City Council.
4. Modified System Expansion Proposal
Harry Watson - because of a lack of funding for the Short Range
Transit Plan, only Route 5 was put into effect. Newly identified
funding is TDA and Section 9. This allows us to add 1 more route
(1 route = $100, 000) . Identifies $96, 000 in service expenditures
over the next 3 years. A 6 bus system would be the enhancement of
Routes 4 & 5 to 30 minute headways. A 6 bus system would virtually
double the amount of service on this route. No changes in service
to Johnson, Broad, Tank Farm Road area. Losses of service to parts
of Highland and Patricia, outbound Santa Rosa. Increasing Routes
4 & 5 leads to criticism "we are custom making the route for Cal
Poly, what about the rest of the town?" Route 3 '(seniorroute)
gets the most complaints because it does not run late enough.
Jacquie Rossi - extending hours on Route 3 would have more benefit
from Cal Poly than adding a route. Classes are until 10 pm, so
later hours would be a big benefit.
Amy Baker - concurs with Jacquie's comments.
Walter Rice - possible to add an express bus in lieu of a new
route.
Mike Spangler - made a motion to, "maintain tandem bus service and
expand the existing service hours as opposed to putting on an
addition route and eliminating existing service". James Ferrer
seconded the motion. All ayes. .
Walter Rice - made a motion to, . "do a staff study regarding express
bus service". James Ferrer seconded the motion. All ayes.
S. Agenda Format for Council Advisory Body Items
Mike Spangler - recommended to adopt format is proposed. Walter
Rice seconded the motion. All ayes.
��O
Al I city osAn luis oBispo
990 Palm Street/Post Office Box 8100 " San Luis Obispo, CA 93403.8100
July 7, 1994
TO: CITY COUNCIL
FROM: JACK GATZ, PROMOTIONAL COORDINATING COMMITTEE
CHAIRPERSON
SUBJECT: MARTIN MEDIA BUS SHELTER PROPOSAL
At the request of the City Council, Martin Media presented their bus shelter proposal to the
Promotional Coordinating Committee(PCC)at their May meeting. After thoroughly discussing
the proposal, the PCC offers the following comments. If the City finds that the Martin Media
bus shelter proposal is desirable to pursue (e.g., it meets the City's transit system needs,
conforms with appropriate planning regulations and design standards, etc.), the PCC is
supportive of requiring Martin Media to set aside "free" advertising space for non-profit group
promotion (e.g., advertisements to promote local, non-profit group activities) and visitor
information (maps to assist visitors with getting around town, etc.). We would also recommend
that the City Council require that the advertising space be made available on the shelters located
in the tourist oriented parts of the City. Finally, if the City does approve the Martin Media
proposal, the PCC would like to provide input on the logistics of how the non-profit group and
visitor information advertising space will be made available (e.g., how will the space be
allocated, who will monitor, etc.).
Thank you for the opportunity to provide input to the City Council on this issue. Please feel
free to contact me if you have questions on the PCC's comments.
The City of San Luis Obispo is committed to include the disabled in all of its services, programs and activities. �I I
V Telecommunications Device for the Deaf(805) 781-7470. l
UPDATE
AGENDA
ARCHITECTURAL REVIEW COMMISSION
Regular Meeting
Council Hearing Room (Room 9)
September 19, 1994 Monday 5:00 p.m.
ROLL CALL: Commrs. Jim Aiken, Woody Combrink, Linda Day, Tim Farrell, Peggy
Mandeville, Ron Regier, and Chairperson Curtis Illingworth
PROJECTS:
1. ARC 116-94: 1105 Tank Farm Road. Final review of construction of twenty Housing
Authority apartments; R-2-SP zone; Housing Authority of the City of San Luis Obispo,
applicant.
On a vote of 6 to 0 (Commissioner Regier stepped down), the ARC granted final
approval to the project's design with sound barrier design, fencing, final landscaping, and
pathway design to return to staff. The Commission also asked that the applicant look
into allocating areas for garden plots; provide motorcycle parking; make minor
adjustments in some of the floor plans to increase storage area; consider passive solar
shading for the south-facing windows; and increase the permeable surface in the
courtyard.
2. ARC 51-94: 1605 Calle Joaquin. Final review of an outdoor recreational facility: C-T
zone; Michael Conway, applicant.
On a vote of 6 to 1, the ARC approved the mitigated negative declaration and granted
final approval to an amusement center on Calle Joaquin that will include a go-cart'track,
bumper boats, batting cages, miniature golf, and an arcade. The Commission asked that
project signage and building elevations, showing use of natural daylighting and
ventilation, return to the Commission prior to issuance of any building permit. Approval
was granted subject to the following conditions.
1. Mechanical equipment shall be screened to. minimize visibility from any off-site
vantage point.
2. Project landscaping shall:
a. Eliminate the use of palm trees in areas other than the golf course.
b. Use canopy evergreen trees in the parking area.
C. Provide a dense planting of trees and shrubs along the northern property
line at throughout the site for wind protection and to enhance views to and
from the site. Include more pines and Monterey cypress trees.
d. Provide planter areas near the arcade building for trees and shrubs to help
reduce the apparent mass of the building.
e. Include tall shrubbery or a "living fence" along the southerly edge of the
driveway entrance.
3. For the taller light standards, use low-wattage, energy-efficient lighting fixtures
of a more simplified design.
4. Locate trash receptacles specifically for recyclable items in the food concession
area.
5. Avoid uplighting in the pyramid skylights, and provide horizontal bands of
operable windows in the arcade and food concession buildings for natural
daylighting and ventilation.
6. Make a good faith effort to explore the use electric-powered go carts and boats.
7. Use metal or wooden trellising over the outdoor eating area rather than the hard
plastic umbrellas. Consider adding low masonry walls with glass panels for wind
protection.
8. Provide one lockable shower facility for employees to improve incentives for
bicycling to and from work.
9. Use an adobe-colored salt finish paving material for on-site walkways.
10. Revise signage to include a conforming freestanding sign at'the main driveway
entrance, and a monument sign at the pedestrian bicycle entrance not to exceed
50 square feet or 5 feet in height.
3. ARC 112-94: City-Wide. Review of a request for a proposed bus shelter advertising
program; Martin Media, applicant.
After a lengthy discussion with the applicant regarding alternatives to the proposal to
install two 4' x 6' billboards on each of twenty or more bus shelters throughout the city,
the Commission agreed on a vote of 6 to 1 to forward a recommendation to City Council
that the City Council not approve a transit-shelter advertising program as proposed, based
on the following findings:
2
- 13
I. The transit shelter sign proposal is inconsistent with the stated purpose of City
sign regulations. Specifically, it does not:
a. protect and enhance the character and natural beauty of the community and its
various neighborhoods and districts;
b. protect those uses which are adequately and appropriately identified from too
many and too large signs in their environs;
C. protect commercial districts from sign clutter;
d. eliminate unnecessary distractions which may jeopardize pedestrian or vehicular
traffic; or
e. implement community design objectives expressed in the general plan, including
those listed as community goals for city form in the Land Use Element.
2. Accommodating the sign panels, as proposed, reduces the area under the roof of
the shelter that is available to transit passengers, or necessitates the use of larger
shelters than would otherwise be necessary.
Commissioners all agreed that shelters are a desirable amenity for transit riders (but
noted that shorter headways would be more effective in increasing ridership).
Commissioners expressed reservations concerning the size of the signs; the number of
signs proposed; the "double standard" their approval would set for regulation of public
versus private signs; riders' sense of safety with reduced visibility through the shelters;
and City control (or lack of control) over the content of the advertising. The
Commission noted that approval of the billboard signs would run contrary to the reason
for establishing sign regulations in the fust place.
ADJOURNED at 8:15 p.m. to the next regularly scheduled meeting of.the ARC on October 3,
1994 in the Council Hearing Room.
Respectfully submitted,
Ron Whisenand, Development Review Manager
Whitney McIlvaine, Associate Planner
3
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il,L(�;!lil�il�
990 Palm Street/Post Office Box 8100 San Luis Obispo, CA 93403-8100
September 26, 1994
Martin Media
P.O. Box 2599
Paso Robles, CA 93447
Attn: Tom Martin
SUBJECT: ARC 112-94:
Review of an advertising sign program for the City bus shelters.
Dear Mr. Martin:
The Architectural Review Commission, at its meeting of September 19, 1994, agreed to
forward a recommendation to City Council that the City Council not approve a transit-
shelter advertising program as proposed, based on the following findings:
1. The transit shelter sign proposal is inconsistent with the stated purpose of City
sign regulations. Specifically, it doesnot:
a. protect and enhance the character and natural beauty of the
community and its various neighborhoods and districts;
b. protect those uses which are adequately and appropriately identified
from too many and too large signs in their environs;
C. protect commercial districts from sign clutter;
d. eliminate unnecessary distractions which may jeopardize pedestrian or
vehicular traffic; or
e. implement community design objectives expressed in the general plan,
including those listed as community goals for city form in the Land
Use Element.
2. Accommodating the sign panels, as proposed, reduces the area under the roof
of the shelter that is available to transit passengers, or necessitates the use of
larger shelters than would otherwise be necessary.
OThe City of San Luis Obispo is committed to including the disabled in all of its services,programs and activities. ����^►
Telecommunications Device for the Deaf(805)781.7410. ✓
ARC 112-94
Page 2
Commissioners all agreed that shelters are a desirable amenity for transit riders (but noted
that shorter headways would be more effective in increasing ridership). Commissioners
expressed reservations concerning the size of the signs; the number of signs proposed; the
"double standard" their approval would set for regulation of public versus private signs;
riders' sense of safety with reduced visibility through the shelters; and City control (or lack
of control) over the content of the advertising. The Commission noted that approval of the
billboard signs would run contrary to the reason for establishing sign regulations in the first
place.
You may want to contact Harry Watson, Transit Manager, at (805) 781-7121 regarding the
date that this matter will come before the City Council.
Minutes of this meeting will be sent to you as soon as they are available. If you have any
questions, please contact Whitney McIlvaine at (805) 781-7175.
Sincerely,
Ron d G. nand
Development eview Manager
cc: Roger Elkin
✓Harry Watson
�- l(v
DTETING 9� AGENDA
L�._.I & #_ RECEIVED
November 30, 1994
John Dunn, City Manager DEC 1 WA
City of San Luis Obispo ADMIN!'TlvinON
P. O. Box 8100 n7J'*Dr% 17A
San Luis Obispo, CA 93403-8100
Mr. John Dunn:
The purpose of this correspondence is to respectfully request, as Mr. Martin's representative, that
the City Council of the City of San Luis Obispo reschedule consideration of the transit shelter
proposal by Martin Media to a date beyond January 1, 1995. It is my understanding that this item
is currently on the December 6, 1994 Council agenda.
Our reasons are twofold:
I. We feel that it is important to have a full, five member Council review the proposal
since it implemention will require ordinance and policy changes by that body at a later
date. .
2. In response to design and size questions raised by the Architectural Review
Commission and Community Development staff, Mr. Martin has made arrangements to
have a shelter placed at Cuesta College. Despite the efforts made to provide the City
with a quality presentation, it is difficult to accurately visualize the scale and impact of
the proposed shelters from photographs alone. The fully installed shelter will give the
Council, staff and community the opportunity to "experience" the real thing, with no
risk or commitment.
The College has accepted Martin Media's proposal and a shelter site has been selected.
Site engineering work was recently completed and the construction phase of the project
has been put out to bid. In order to meet Americans with Disabilities Act (ADA)
guidelines, substantial site improvements have been required. Installation of this shelter
is expected to be completed within the next two weeks.
Please consider our request and let us know your response as soon as possible.
Sincerely,
/ - NCIL ❑ CDD DIR
Roger Elkin f� ❑ F6N DIR
VATTORNEY Q'PW DIR
Qf CLEWXNG ❑ POUCE CHF
cc: Harry Watson, Transit Manager ❑ kGWTEAM ❑ REC DIR
Tom Martin, Martin Media ❑_C READ FILE ❑ UTtL DIR
❑ PERS DIR
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