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Home My WebLink About06-10-2026 TBID Minutes 1 Tourism Business Improvement District Board Minutes June 10, 2026, 10:00 a.m. Council Hearing Room, 990 Palm Street, San Luis Obispo TBID Board Present: Member Mark Eads, Member Nipool Patel, Member Dante Specchierla, Chair Clint Pearce TBID Board Absent: Member Prashant Patel, Vice Chair Lori Keller City Staff Present: Tourism & Community Promotions Manager Jacqui Clark- Charlesworth and Tourism Intern Olivia Roman _____________________________________________________________________ 1. CALL TO ORDER A Regular Meeting of the San Luis Obispo Tourism Business Improvement District Board was called to order on June 10, 2026 at 10:03 a.m. in the Council Hearing Room at City Hall, 990 Palm Street, San Luis Obispo, by Chair Pearce. 2. PUBLIC COMMENT FOR ITEMS NOT ON THE AGENDA Public Comment: None --End of Public Comment-- 3. CONSENT Public Comment: None --End of Public Comment-- Motion By Member Nipool Patel Second By Member Specchierla To approve Consent Items 3.a through 3.g. Ayes (4): Member Eads, Member Nipool Patel, Member Specchierla, and Chair Pearce Absent (2): Member Patel and Vice Chair Keller CARRIED (4 to 0) 2 3.a MINUTES OF TBID SPECIAL MEETING ON MAY 14 3.b SMITH TRAVEL REPORT (STR) 3.c TRANSIENT OCCUPANCY TAX (TOT) REPORT 3.d SLO CHAMBER PUBLIC RELATIONS MONTHLY REPORT 3.e SLO CHAMBER GUEST SERVICES MONTHLY REPORT 3.f NOBLE STUDIOS & UNIQUELY DRIVEN MARKETING MONTHLY REPORT 3.g BADGER BRANDING ORGANIC SOCIAL REPORT 4. BUSINESS ITEMS 4.a CAL TRAVEL SUMMIT PARTICIPATION (10 MIN) Tourism & Community Promotions Manager Jacqui Clark-Charlesworth presented the staff report and responded to inquiries. Public Comment: None --End of Public Comment— Motion By Member Nipool Patel Second By Member Specchierla To approve $3,658 in total funding for staff participation in the CalTravel Summit. Registration to come from FY2025-26 Conference Budget and remaining expenses occurred during the Summit to come from FY2026-27 Conferences Budget. Ayes (4): Member Eads, Member Nipool Patel, Member Specchierla, and Chair Pearce Absent (2): Member Patel and Vice Chair Keller CARRIED (4 to 0) 4.b TBID CONTRACT APPROVALS (20 MIN) Tourism & Community Promotions Manager Jacqui Clark-Charlesworth presented the staff report and responded to inquiries. Public Comment: Garrett Olson 3 --End of Public Comment— Motion By Member Eads Second By Member Nipool Patel To approve the contractor agreements as recommended. Badger Branding • 1-year agreement as presented; utilizing City’s on-call communications list. SLO Chamber Guest Services • 1-year agreement as presented for Tier 1. Updated split 40% TBID/60% PCC. SLO Chamber Public Relations & Media Monitoring Service • 1-year agreement as presented for Tier 2. Updated split 60% TBID/ 40% PCC. Ayes (4): Member Eads, Member Nipool Patel, Member Specchierla, and Chair Pearce Absent (2): Member Patel and Vice Chair Keller CARRIED (4 to 0) 4.c FY 2026-27 TBID PROGRAM BUDGET (25 MIN) Tourism & Community Promotions Manager Jacqui Clark-Charlesworth provided an overview of the TBID Program Budget and reported on the recommendations of Management Subcommittee, comprised of Chair Clint Pearce, Member Prashant Patel, and Member Mark Eads. Public Comment: None --End of Public Comment-- Motion By Member Eads Second By Member Specchierla 4 5 To approve the FY 2026-27 TBID Budget and program allocations as recommended by Management Subcommittee, Ayes (4): Member Eads, Member Nipool Patel, Member Specchierla, and Chair Pearce Absent (2): Member Patel and Vice Chair Keller CARRIED (4 to 0) 4.d VISIT SLO CAL CO-OP MARKETING CONSIDERATIONS (20 MIN) Tourism & Community Promotions Manager Jacqui Clark-Charlesworth presented the staff report and responded to inquiries. Public Comment: None --End of Public Comment— Motion By Member Eads Second By Member Specchierla To approve the budget spending on the presented cooperative marketing opportunities with Visit SLO CAL as outlined. Program Cost TBID Budget Sojern Media Buy $ 5,000 FY26 Co-op Marketing Economic Impact $ 8,000 FY26 Research & Program Development IPW $7,500 FY27 Tradeshows HotelBeds $6,000 FY26 Co-op Marketing Spartan Race Sponsorship $ 5,000 FY26 General Events Promotion Media & Meetings Mission - Dallas $ 3,000 FY26 Co-op Marketing Meetings & Groups Research $10,000 FY26 Research & Program Development House of Brand DAMS Content $10,000 FY26 Co-op Marketing Del Mar Food & Wine Festival $5,000-$7,000 FY27 Co-op Marketing Various FAM Hosting $500 - $ 1,500 FY27 FAM Trip Hosting 6 Ayes (4): Member Eads, Member Nipool Patel, Member Specchierla, and Chair Pearce Absent (2): Member Patel and Vice Chair Keller CARRIED (4 to 0) 4.e ELECTION OF CHAIR & VICE-CHAIR (10 MIN) To elect a Chair and Vice-Chair for the term of July 2026 to June 2027. Public Comment: None --End of Public Comment-- To approve appointing Chair Clint Pearce as Chair and Vice Chair Lori Keller as Vice Chair for the term July 2026 to June 2027 and to re-appoint Dante Specchierla to the TBID seat on the Promotional Coordinating Committee. Motion By Member Eads Second By Member Nipool Patel Ayes (4): Member Eads, Member Nipool Patel, Member Specchierla, and Chair Pearce Absent (2): Member Patel and Vice Chair Keller CARRIED (4 to 0) 5. TBID LIAISON REPORTS & COMMUNICATION 5.a HOTELIER UPDATE Members provided an update on graduation weekend and their observations on occupancy and bookings. 5.b MARKETING COMMITTEE UPDATE No marketing committee meeting was held. 5.c MANAGEMENT COMMITTEE UPDATE No management committee updates. 7 5.d PCC UPDATE Jacqui Clark-Charlesworth, Tourism & Community Promotions Manager provided a brief update on PCC activities. 5.e VISIT SLO CAL UPDATE Chair Pearce provided a brief update on Visit SLO CAL activities. 5.f TOURISM PROGRAM UPDATE Tourism & Community Promotions Manager Jacqui Clark-Charlesworth provided an update on the tourism program including that the July 3 Concerts in the Plaza funding for Downtown SLO would be split $15,000 from Economic Development funding and $15,000 from TBID’s FY 2025- 26 General Events Promotion Line Item. 6.ADJOURNMENT The meeting was adjourned at 11:22 a.m. The next Regular Meeting of the Tourism Business Improvement District Board is scheduled for July 8, 2026 at 10:00 a.m. in the Council Hearing Room at City Hall, 990 Palm Street, San Luis Obispo. _________________________ APPROVED BY TOURISM BUSINESS IMPROVEMENT DISTRICT BOARD: 07/08/2026