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HomeMy WebLinkAbout06-10-2026 PCC Minutes 1 Promotional Coordinating Committee Minutes June 10, 2026, 5:30 p.m. Council Hearing Room, 990 Palm Street, San Luis Obispo PCC Members Present: Committee Member Dan Fredman, Committee Member Dante Specchierla, Committee Member Anni Wang, Committee Member Samantha Welch, Vice Chair Robin Wolf, Chair John Thomas City Staff Present: Tourism & Community Promotions Manager Jacqui Clark- Charlesworth _____________________________________________________________________ 1. CALL TO ORDER A Regular Meeting of the San Luis Obispo Promotional Coordinating Committee was called to order on June 10, 2026 at 5:31 p.m. in the Council Hearing Room at City Hall, 990 Palm Street, San Luis Obispo, by Chair Thomas. 2. PUBLIC COMMENT FOR ITEMS NOT ON THE AGENDA Public Comment: Megan Souza Hollie West --End of Public Comment-- 3. CONSENT Motion By Committee Member Welch Second By Committee Member Wang Ayes (6): Committee Member Fredman, Committee Member Specchierla, Committee Member Wang, Committee Member Welch, Vice Chair Wolf, Chair Thomas CARRIED (6 to 0) 3.a MINUTES OF THE REGULAR MEETING ON MAY 12 3.b 2025-26 COMMUNITY PROMOTION BUDGET REPORT 3.c SLO CHAMBER MONTHLY PUBLIC RELATIONS REPORT 3.d SLO CHAMBER GUEST SERVICES REPORT 2 3.e SLO CHAMBER GRANT SUPPORT REPORT 3.f TRANSIENT OCCUPANCY TAX (TOT) REPORT 4. PRESENTATIONS 4.a PUBLIC RELATIONS MONTHLY ACTIVITY UPDATE (15 MIN) Hollie West from SLO Chamber presented the public relations activities report for the months of April and May. Public Comment: None --End of Public Comment-- Action: No action taken on this item. 5. BUSINESS ITEMS 5.a PCC CONTRACT APPROVALS (25 MIN) Tourism & Community Promotions Manager Jacqui Clark-Charlesworth presented the staff report and responded to inquiries. Public Comment: None --End of Public Comment— Motion By Committee Member Welch Second By Committee Member Fredman To approve the contractor agreements as recommended. SLO Chamber Guest Services • 1-year agreement as presented for Tier 1. Updated split 60% PCC/40%TBID. SLO Chamber Public Relations & Media Monitoring Service • 1-year agreement as presented for Tier 2. Updated split 40% PCC/60% TBID. SLO Chamber CACP Grant Marketing Support • 1-year agreement as presented with cost analysis done this FY. 3 Budget 2026-27 FY 27 Projected Budget 352,000$ Carryover Total Budget 352,000$ Expenditure 2026-27 Notes Expenditure Grant Funding 100,000$ Funding available for CACP Grants Grant Promotional Contract 30,000$ Grant Support agreement w SLO Chamber; one-year agreement Community Placemaking & Cultural Vitality Projects 22,750$ Available for projects deemed important by the PCC to advance the goals of the committee ARTober 15,000$ Available for paid media and promotions as part of ARTober campaign. Lunar New Year Activation 15,000$ Available to support a 2026 Lunar New Year celebration. Guest Services 112,200$ Agreement w SLO Chamber; Shared commitment w/TBID - updated to 60/40 spilt PCC/TBID; one-year agreement PR Contract 46,000$ Agreement w SLO Chamber; Shared commitment w TBID - updated to 40/60 split PCC/TBID; one-year agreement Media Monitoring Service 2,800$ Agreement w SLO Chamber; Shared commitment w/TBID - updated to 40/60 spilt PCC/TBID; one-year agreement Tear-off Maps 3,250$ Agreement with the SLO Chamber to update design and reprint downtown tear- off maps Support Cost 5,000$ Staff expenses: meetings, materials, conferences/travel etc. Administration 35,938$ Staff salary - to be adjusted by Finance & HR based on actuals Total Committed 352,000$ Ayes (6): Committee Member Fredman, Committee Member Specchierla, Committee Member Wang, Committee Member Welch, Vice Chair Wolf, Chair Thomas CARRIED (6 to 0) 5.b FY 26-27 COMMUNITY PROMOTIONS PROGRAM BUDGET (30 MIN) Tourism & Community Promotions Manager Jacqui Clark-Charlesworth presented the staff report and responded to inquiries. Public Comment: None --End of Public Comment— Motion By Committee Member Wang Second By Vice Chair Wolf To approve the FY 2026-27 PCC Budget and program allocations as recommended. 4 Ayes (6): Committee Member Fredman, Committee Member Specchierla, Committee Member Wang, Committee Member Welch, Vice Chair Wolf, Chair Thomas CARRIED (6 to 0) 5.c CULTURAL ARTS & COMMUNITY PROMOTIONS GRANT LIAISONS (10 MIN) Tourism & Community Promotions Manager Jacqui Clark-Charlesworth presented the staff report and responded to inquiries. Public Comment: Megan Souza --End of Public Comment-- Board Member Liaison assignments to the FY 2026-27 Cultural Arts & Community Promotions Grant recipients are as follows: AAPI SLO - Committee Member Samantha Welch Cal Poly Arts - Committee Member Dan Fredman Central Coast Comedy Theatre - Committee Member Anni Wang Central Coast Shakespeare Festival - Vice Chair Robin Wolf City Farm SLO - Committee Member Dante Specchierla Civic Ballet of San Luis Obispo - Committee Member Samantha Welch Diversity Coalition of San Luis Obispo - Vice Chair Robin Wolf Downtown SLO - Vice Chair Robin Wolf ECOSLO - Committee Member Anni Wang Festival Mozaic - Committee Member Dan Fredman History Revisited - Chair John Thomas Hospice of SLO County - Chair John Thomas Latino Outreach Council - Committee Member Samantha Welch Performing Arts Center SLO - Committee Member Anni Wang Saint Andrew Greek Orthodox Church - Chair John Thomas 5 SLO Beaver Brigade - Committee Member Anni Wang SLO Botanical Garden - Vice Chair Robin Wolf SLO Int Film Fest - Yet to be confirmed Committee Member Megan Souza SLO Master Chorale - Yet to be confirmed Committee Member Megan Souza SLO Museum of Art - Committee Member Samantha Welch SLO Repertory Theatre - Chair John Thomas SLO Symphony - Committee Member Dan Fredman SLO Climate Coalition - Yet to be confirmed Committee Member Megan Souza The GALA Pride & Diversity Center - Committee Member Dante Specchierla The History Center of SLO County - Committee Member Dante Specchierla 5.d ELECTION OF CHAIR & VICE-CHAIR (10 MIN) Tourism & Community Promotions Manager Jacqui Clark-Charlesworth presented the staff report and responded to inquiries. Public Comment: None --End of Public Comment-- Motion By Committee Member Wang Second By Committee Member Fredman To approve appointing Vice Chair Robin Wolf as Chair and Committee Member Dante Specchierla as Vice Chair for the term July 2026 to June 2027. Ayes (6): Committee Member Fredman, Committee Member Specchierla, Committee Member Wang, Committee Member Welch, Vice Chair Wolf, Chair Thomas CARRIED (6 to 0) 6 6.PCC LIAISON REPORTS AND COMMUNICATION 6.a CACP LIAISON REPORT – Liaison Assignments No CACP Liaison report updates. 6.b COMMITTEE OUTREACH UPDATE – Committee Report Committee Member Welch provided brief information regarding the America's 250th Celebration and Concerts in the Plaza 30th Anniversary Festival 6.c TBID BOARD REPORT – TBID Meeting Minutes: May 14, 2026 Committee Member Specchierla provided an update on items the TBID has been working on. 6.d TOURISM PROGRAM UPDATE – Staff Report Tourism & Community Promotions Manager Jacqui Clark-Charlesworth provided an update on the Tourism Program. 7.ADJOURNMENT The meeting was adjourned at 7:05 p.m. The next Regular Meeting of the Promotional Coordinating Committee is scheduled for July 8, 2026 at 5:30 p.m. in the Council Hearing Room at City Hall, 990 Palm Street, San Luis Obispo. _________________________ APPROVED BY PROMOTIONAL COORDINATING COMMITTEE: 07/08/2026