HomeMy WebLinkAbout06-10-2026 PCC Minutes
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Promotional Coordinating Committee Minutes
June 10, 2026, 5:30 p.m.
Council Hearing Room, 990 Palm Street, San Luis Obispo
PCC Members
Present:
Committee Member Dan Fredman, Committee Member Dante
Specchierla, Committee Member Anni Wang, Committee Member
Samantha Welch, Vice Chair Robin Wolf, Chair John Thomas
City Staff Present: Tourism & Community Promotions Manager Jacqui Clark-
Charlesworth
_____________________________________________________________________
1. CALL TO ORDER
A Regular Meeting of the San Luis Obispo Promotional Coordinating Committee
was called to order on June 10, 2026 at 5:31 p.m. in the Council Hearing Room
at City Hall, 990 Palm Street, San Luis Obispo, by Chair Thomas.
2. PUBLIC COMMENT FOR ITEMS NOT ON THE AGENDA
Public Comment:
Megan Souza
Hollie West
--End of Public Comment--
3. CONSENT
Motion By Committee Member Welch
Second By Committee Member Wang
Ayes (6): Committee Member Fredman, Committee Member Specchierla,
Committee Member Wang, Committee Member Welch, Vice Chair Wolf, Chair
Thomas
CARRIED (6 to 0)
3.a MINUTES OF THE REGULAR MEETING ON MAY 12
3.b 2025-26 COMMUNITY PROMOTION BUDGET REPORT
3.c SLO CHAMBER MONTHLY PUBLIC RELATIONS REPORT
3.d SLO CHAMBER GUEST SERVICES REPORT
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3.e SLO CHAMBER GRANT SUPPORT REPORT
3.f TRANSIENT OCCUPANCY TAX (TOT) REPORT
4. PRESENTATIONS
4.a PUBLIC RELATIONS MONTHLY ACTIVITY UPDATE (15 MIN)
Hollie West from SLO Chamber presented the public relations activities
report for the months of April and May.
Public Comment:
None
--End of Public Comment--
Action: No action taken on this item.
5. BUSINESS ITEMS
5.a PCC CONTRACT APPROVALS (25 MIN)
Tourism & Community Promotions Manager Jacqui Clark-Charlesworth
presented the staff report and responded to inquiries.
Public Comment:
None
--End of Public Comment—
Motion By Committee Member Welch
Second By Committee Member Fredman
To approve the contractor agreements as recommended.
SLO Chamber Guest Services
• 1-year agreement as presented for Tier 1. Updated split 60%
PCC/40%TBID.
SLO Chamber Public Relations & Media Monitoring Service
• 1-year agreement as presented for Tier 2. Updated split 40%
PCC/60% TBID.
SLO Chamber CACP Grant Marketing Support
• 1-year agreement as presented with cost analysis done this FY.
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Budget 2026-27 FY 27 Projected
Budget 352,000$
Carryover
Total Budget 352,000$
Expenditure
2026-27 Notes
Expenditure
Grant Funding 100,000$ Funding available for CACP Grants
Grant Promotional Contract 30,000$
Grant Support agreement w SLO Chamber;
one-year agreement
Community Placemaking & Cultural
Vitality Projects 22,750$
Available for projects deemed important
by the PCC to advance the goals of the
committee
ARTober 15,000$
Available for paid media and promotions
as part of ARTober campaign.
Lunar New Year Activation 15,000$
Available to support a 2026 Lunar New
Year celebration.
Guest Services 112,200$
Agreement w SLO Chamber; Shared
commitment w/TBID - updated to 60/40
spilt PCC/TBID; one-year agreement
PR Contract 46,000$
Agreement w SLO Chamber; Shared
commitment w TBID - updated to 40/60
split PCC/TBID; one-year agreement
Media Monitoring Service 2,800$
Agreement w SLO Chamber; Shared
commitment w/TBID - updated to 40/60
spilt PCC/TBID; one-year agreement
Tear-off Maps 3,250$
Agreement with the SLO Chamber to
update design and reprint downtown tear-
off maps
Support Cost 5,000$
Staff expenses: meetings, materials,
conferences/travel etc.
Administration 35,938$
Staff salary - to be adjusted by Finance &
HR based on actuals
Total Committed 352,000$
Ayes (6): Committee Member Fredman, Committee Member Specchierla,
Committee Member Wang, Committee Member Welch, Vice Chair Wolf,
Chair Thomas
CARRIED (6 to 0)
5.b FY 26-27 COMMUNITY PROMOTIONS PROGRAM BUDGET (30 MIN)
Tourism & Community Promotions Manager Jacqui Clark-Charlesworth
presented the staff report and responded to inquiries.
Public Comment:
None
--End of Public Comment—
Motion By Committee Member Wang
Second By Vice Chair Wolf
To approve the FY 2026-27 PCC Budget and program allocations as
recommended.
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Ayes (6): Committee Member Fredman, Committee Member Specchierla,
Committee Member Wang, Committee Member Welch, Vice Chair Wolf,
Chair Thomas
CARRIED (6 to 0)
5.c CULTURAL ARTS & COMMUNITY PROMOTIONS GRANT LIAISONS (10
MIN)
Tourism & Community Promotions Manager Jacqui Clark-Charlesworth
presented the staff report and responded to inquiries.
Public Comment:
Megan Souza
--End of Public Comment--
Board Member Liaison assignments to the FY 2026-27 Cultural Arts &
Community Promotions Grant recipients are as follows:
AAPI SLO - Committee Member Samantha Welch
Cal Poly Arts - Committee Member Dan Fredman
Central Coast Comedy Theatre - Committee Member Anni Wang
Central Coast Shakespeare Festival - Vice Chair Robin Wolf
City Farm SLO - Committee Member Dante Specchierla
Civic Ballet of San Luis Obispo - Committee Member Samantha Welch
Diversity Coalition of San Luis Obispo - Vice Chair Robin Wolf
Downtown SLO - Vice Chair Robin Wolf
ECOSLO - Committee Member Anni Wang
Festival Mozaic - Committee Member Dan Fredman
History Revisited - Chair John Thomas
Hospice of SLO County - Chair John Thomas
Latino Outreach Council - Committee Member Samantha Welch
Performing Arts Center SLO - Committee Member Anni Wang
Saint Andrew Greek Orthodox Church - Chair John Thomas
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SLO Beaver Brigade - Committee Member Anni Wang
SLO Botanical Garden - Vice Chair Robin Wolf
SLO Int Film Fest - Yet to be confirmed Committee Member Megan Souza
SLO Master Chorale - Yet to be confirmed Committee Member Megan
Souza
SLO Museum of Art - Committee Member Samantha Welch
SLO Repertory Theatre - Chair John Thomas
SLO Symphony - Committee Member Dan Fredman
SLO Climate Coalition - Yet to be confirmed Committee Member Megan
Souza
The GALA Pride & Diversity Center - Committee Member Dante
Specchierla
The History Center of SLO County - Committee Member Dante
Specchierla
5.d ELECTION OF CHAIR & VICE-CHAIR (10 MIN)
Tourism & Community Promotions Manager Jacqui Clark-Charlesworth
presented the staff report and responded to inquiries.
Public Comment:
None
--End of Public Comment--
Motion By Committee Member Wang
Second By Committee Member Fredman
To approve appointing Vice Chair Robin Wolf as Chair and Committee
Member Dante Specchierla as Vice Chair for the term July 2026 to June
2027.
Ayes (6): Committee Member Fredman, Committee Member Specchierla,
Committee Member Wang, Committee Member Welch, Vice Chair Wolf,
Chair Thomas
CARRIED (6 to 0)
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6.PCC LIAISON REPORTS AND COMMUNICATION
6.a CACP LIAISON REPORT – Liaison Assignments
No CACP Liaison report updates.
6.b COMMITTEE OUTREACH UPDATE – Committee Report
Committee Member Welch provided brief information regarding the
America's 250th Celebration and Concerts in the Plaza 30th Anniversary
Festival
6.c TBID BOARD REPORT – TBID Meeting Minutes: May 14, 2026
Committee Member Specchierla provided an update on items the TBID
has been working on.
6.d TOURISM PROGRAM UPDATE – Staff Report
Tourism & Community Promotions Manager Jacqui Clark-Charlesworth
provided an update on the Tourism Program.
7.ADJOURNMENT
The meeting was adjourned at 7:05 p.m. The next Regular Meeting of the
Promotional Coordinating Committee is scheduled for July 8, 2026 at 5:30 p.m. in
the Council Hearing Room at City Hall, 990 Palm Street, San Luis Obispo.
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APPROVED BY PROMOTIONAL COORDINATING COMMITTEE: 07/08/2026