HomeMy WebLinkAboutItem 6e. Adoption of FY 2026-27 Community Promotion Programs for Tourism Business Improvement District (TBID) and Promotional Coordinating Committee (PCC) Item 6e
Department: Administration
Cost Center: 1006 and 1007
For Agenda of: 7/21/2026
Placement: Consent
Estimated Time: N/A
FROM: Greg Hermann, Deputy City Manager
Prepared By: Jacqui Clark-Charlesworth, Tourism & Community Promotions Manager
SUBJECT: ADOPTION OF FY 2026-27 COMMUNITY PROMOTION PROGRAMS
FOR TOURISM BUSINESS IMPROVEMENT DISTRICT (TBID) AND
PROMOTIONAL COORDINATING COMMITTEE (PCC)
RECOMMENDATION
As recommended by the Tourism Business Improvement District (TBID) Board and the
Promotional Coordinating Committee (PCC):
1. Authorize the City Manager to enter into program expenditures and various
contracts for the TBID not to exceed the 2026-27 projected revenue of $1,952,383
(excludes administration overhead and staffing costs), based on the
recommendations by the TBID Board;
a) This includes, but is not exclusive of, approval of the funding of the first year
of an extended two-year contract with Noble Studios for marketing services
in the amount of $1,250,000;
b) The funding of the contracts with the SLO Chamber of Commerce for Guest
Services and Public Relations in the amount of $148,000; and
c) The funding of the contract with Badger Branding for content marketing
services in the amount of $107,700; and
2. Authorize the City Manager to use the TBID Fund Balance of $1,630 ,929 for
tourism marketing expenditures in FY 2026-27 in accordance with City policy; and
3. Approve amendments to Article 7 in TBID’s Bylaws to reflect an increase in fund
reserve from $100,000 to 20% of projected annual revenue; and
4. Authorize the City Manager to enter into various contracts and program
expenditures for Community Promotions not to exceed the FY 2026 -27 program
budget of $352,000 (excludes staffing costs) based on the recommendations by
the PCC;
a) This includes the funding of the contracts with the SLO Chamber of
Commerce for Guest Services, Public Relations, and Cultural Arts &
Community Promotions (CACP) Grant Marketing Support in the amount of
$194,250;
b) The FY 2026-27 CACP allocations in the amount of $100,000 and
authorization to execute individual agreements with each grant recipient;
c) Additionally, authorize the City Manager or her designee to modify allowed
uses of grant funding when executing contracts for the FY 2026-27 CACP
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grant recipients in cases where the grantee’s specific line items in their
proposed marketing or advertising plan has shifted but retains its overall
intended purpose; and
d) Authorize the City Manager or her designee to use discretion in accepting
or rejecting submitted expenses from the FY 2026-27 CACP grant
recipients, up to the approved grant amount for each recipient, while
ensuring overall purpose and intent remains consistent with
recommendations from the Promotional Coordinating Committee and
approval by City Council. Grantees must notify staff of any requested
deviation in the use of funds in advance of the expenditure, and staff will
bring any substantial deviations back to the PCC for consideration.
REPORT-IN-BRIEF
Two of the core programs with the City’s Off ice of Economic Development & Tourism are
the Tourism Business Improvement District (TBID) and the Promotional Coordinating
Committee (PCC). While these advisory bodies have separate program functions and
budgets, together, they both work to promote San Luis Obispo locally, regionally,
nationally, and internationally.
This report includes recommendations for the approval of the annual budgets and work
program for the PCC and TBID. These recommendations are based on the thorough
review and consideration of each of the advisory bodies. This report describes the major
line items of each program’s budget, contracting partners, and the overall strategy for
these programs.
POLICY CONTEXT
As referenced in the City’s Municipal Code, Section 12.42.030 (Authorized Use), TBID
revenue is used for the promotion of tourism.1
DISCUSSION
Background
With the adoption of the supplemental 2025-27 Financial Plan, the City Council initially
approved the program budget and defined the work program for the Community
Promotions program for the PCC and the TBID.
Based on the allocated program budgets, both advisory bodies established
recommendations for use of funding in FY 2026-27 with respective contract
considerations. Both programs are overseen and administered by advisory bodies to the
1 12.42.030 – Authorized Use: A. The general promotion of tourism within the district is to include costs as
specified in the business plan to be adopted annually by the city council.
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City Council. The PCC makes recommendations regarding the use of Community
Promotions funding and the TBID Board recommends the use of the TBID assessment.
Tourism Business Improvement District (TBID)
The TBID began the program development and budget allocation process in January
2026 with a fund balance and budget update presentation followed by discussing the
goals, priorities, and direction for the FY 2026-27 program. During this process, the TBID
Board gave direction to recommend amendments to Article 7 in the Bylaws and to update
the TBID fund reserve to 20% of the projected annual budget, which in FY2026 -27 totals
$459,826. This is an increase from the previously adopted $100,000 fund reserve and
reflects the Board’s desire to remain fiscally responsible while continuing to maintain a
healthy fund balance (Attachment C – TBID Bylaw Leg Draft 2026).
The TBID Fund Balance reflects assessment revenue collected in prior years that has not
yet been allocated to marketing or promotional programs and is not part of the base
budget. Authorizing use of this balance in FY 2026-27 allows the City to fund tourism
marketing initiatives that support the TBID's core purpose: increasing overnight visitation
and lodging demand within San Luis Obispo.
This use of fund balance is consistent with the City's Fund Balance and Reserve Policy,
which permits designated special revenue fund balances to be appropriated for the
specific purpose for which the assessment was established. Because TBID assessments
are levied on lodging businesses specifically to fund tourism promotion, this fund balance
is restricted in use and cannot be redirected to general Cit y operations.
Staff recommends drawing on this balance to support one-time expenses such as the
creation of branded promotional items, reprinting the Visit SLO destination brochure,
updating marketing assets, additional advertising spend, a consultant to support the
TBID’s events and partnership strategy, and other opportunities that might arise in FY
2026-27, ensuring the TBID's accumulated resources are actively deployed toward its
intended purpose rather than remaining idle. The current total is approximately 20% of
the existing fund balance with additional plans as capacity allows.
Additionally, the TBID Board communicated the importance of aligning the budget
direction, program priorities, and funding commitments with the implementation of the
imperatives outlined in the 2025-2030 TBID Strategic Plan, as well as the 2-year TBID
Strategic Marketing & Business Plan, which is undergoing an update for FY 2026-28.
The TBID strategic objectives are to:
1. Ensure Organizational Excellence
2. Deliver Smart Growth
3. Build Meaningful Partnerships
4. Activate the SLO Life
After thorough review and consideration, the TBID Board has identified program priorities
and budget allocations for the focus of the TBID marketing efforts in fiscal year 2026 -27.
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Item 6e
The list below includes the most notable allocations (Attachment A – TBID FY27 Line-
Item Budget)
Tourism Marketing Services with Noble Studios: $1,250,000
The TBID will maintain their largest budget allocation (approximately 56%) towards
the marketing service agreement with the contracted agency-of-record, Noble
Studios. This is the third year of a contract that had an initial two-year term and allows
for one two-year contract extension.
Content Marketing Services with Badger Branding: $107,700
To efficiently manage the organic content channels through various social media
networks, the TBID will continue to retain the local content marketing provider Badger
Branding for strategy, execution, and management. This is another one-year contract
with this vendor utilized through the City’s on-call communications list.
SLO Chamber of Commerce Contract Services: $148,000
This is a one-year agreement with the San Luis Obispo Chamber of Commerce for
the shared services in partnership with the PCC for Guest Services ($74,800) and
Public Relations Services ($69,000 plus $4,200 for hard costs related to media
monitoring service).
Cal Poly Athletics Partnership: $65,000
This is the second year of a two-year partnership agreement with Cal Poly Athletics
to promote collaboration between local hotels and the lodging needs of the Cal Poly
Athletic program.
Sustainable SLO Initiative: $22,991
The TBID will continue to allocate 1% of TBID revenue in the 2026-27 fiscal year to
Keys for Trees, a sustainability initiative in partnership with ECOSLO aimed at
offsetting the carbon impact of visitors in the community.
Membership in Industry Associations & Promotional Cooperative Marketing Programs:
$74,975
The TBID will invest collectively approximately $44,975 in fiscal year 2026 -27 to
maintain membership in organizations including Central Coast Tourism Council,
California Travel Association, California Hotel and Lodging Association, and SLO
Coast Wine Collective. In addition, the TBID has allocated $30,000 for cooperative
marketing opportunities with these organizations, Visit SLO CAL, and others.
Events and Promotions: $76,000
The TBID has allocated up to $50,000 for general event promotion and sponsorships,
plus $1,000 for event activations and collateral, and $25,000 for seasonal promotions.
Research and Program Development: $50,000
In FY 2026-27, the TBID plans to invest up to $50,000 in funding for various program
development and research initiatives, including hiring a consultant to support
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Objective 3 of the Visit San Luis Obispo 2025-2030 Strategic Plan focused on creating
an updated events and partnerships strategy.
Staffing Contingency Fund: $85,000
The TBID included an $85,000 staffing contingency to explore contract support for
majority administrative functions for the tourism program in the coming year — giving
the organization flexibility to grow capacity as needs evolve.
More detailed discussion of these major line items is provided below.
Noble Studios & Uniquely Driven
Fiscal year 2026-27 will be the first year of an extended Main Services Agreement with
Noble Studios for comprehensive marketing services, which include Brand Strategy &
Management, Account Strategy & Project Management, Creative Services, Paid Media
and Search Strategy & Management, Website Maintenance & Services, Content
Development & Reporting. In spring of 2024, the TBID completed a thorough Marketing
Service RFP evaluation and interview process, ultimately selecting Noble Studios to
continue as the TBID agency-of-record. During the May 1, 2024 meeting, the TBID Board
approved the selection of Noble Studios as the TBID agency-of-record for a total of two
years, and then on June 10, 2026, the Board approved the two -year extension and
allocation of funding totaling $1,250,000 for the contract, including public relations through
a subcontractor partnership with Uniquely Driven, a national boutique public relations firm.
Badger Branding
Badger Branding serves as the Content Agency for the TBID. Services provided by this
contractor include the development and implementation of a Social Media Marketing
Strategy, Online Community Engagement, Content Creation and Procurement, and
Analysis and Reporting for the TBID’s Visit San Luis Obispo and ShareSLO social media
accounts. The initial contract between the City and the Badger Branding for the TBID
began in September 2021. In FY 2026 -27, the TBID will once again utilize the City’s
approved on-call consultant agreement with Badger Branding for the content marketing
contracted services. The TBID Board has recommended the allocation of $107,700 to
Badger Branding for content marketing services in FY 2026-27.
SLO Chamber of Commerce
The TBID continues to partner with the San Luis Obispo Chamber for Commerce for the
continuation of various contracts including Public Relations and Guest Services, and
currently the TBID maintains one-year services agreements with the San Luis Obispo
Chamber for Commerce for those work programs in partnership with the PCC. In FY
2026-27, the TBID Board has recommended funding a Public Relations contract in the
amount of $69,000, and the Guest Services agreement in the amount of $74,800 , which
includes the continuation of the phone and availability service and the special promotions
support service, and finally the media monitoring service expenditure of $4,200 to support
a joint service with the PCC to monitor media pick-up and story production. Both shared
contracts saw an increase of 10% in TBID’s share of costs as visitor-facing work continues
to demand growth and PCC’s budget underwent a reduction in funds through a Citywide
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budget process.
Specific services for TBID support include but are not limited to, tracking hotel room
availability, operating the TBID’s dedicated phone line and website chat feature, fulfilling
information requests on San Luis Obispo and maintaining a presence at Cal Poly events
and Downtown SLO Thursday Night Farmers’ Market engaging visitors to SLO. In
addition, the SLO Chamber maintains a boots -on-the group public relations presence,
working directly with TBID’s national PR agency, Uniquely Driven and hosting journalists
in SLO through deep stakeholder partnerships.
Industry Associations & Programs
The Board also considered membership and programs with the following industry
associations within California:
1. Central Coast Tourism Council (CCTC): The Board has recommended maintaining
membership with the CCTC in the amount up to $950.
2. California Travel Association (CalTravel): The Board has recommended
membership with the CalTravel organization in the amount up to $1,025.
3. SLO Coast Wine Collective: The Board has recommended membership with the
SLO Coast Wine Collective in the amount up to $8,000.
4. California Hotel and Lodging Association (CHLA): The Board has recommended
the investment in the TBID constituent membership in the amount of up to $35,000.
In addition, the TBID will be partnering for the fifth year with the Office of Sus tainability
and ECOSLO on the continuation of the Keys for Trees initiative aimed at offsetting the
carbon impact of visitors in San Luis Obispo. The TBID has allocated 1% of the FY 2026-
27 projected revenue, approximately $23,000, to this program.
The remaining TBID program funds are allocated to program expenses including
cooperative marketing opportunities with organizations like Visit SLO CAL or CCTC,
funding to explore additional resource needs, attendance at industry conferences and
additional partnerships and event sponsorships, investment in organizational services,
and marketing and promotional initiatives.
These expenditures and contract commitments have been reviewed and approved by the
TBID Board and the final complete line -item budget allocations were approved by TBID
Board for recommendation to City Council at the TBID Board meeting June 10, 2026.
(Attachment D – June 10, 2026 TBID Minutes)
Staff requests Council authorization for the City Manager to enter into contracts and
program expenditures for the Tourism Business Improvement District not to exceed the
FY 2026-27 projected revenue of $1,952,383, excluding administration overhead and
staffing costs, and consistent with the recommendations of the TBID Board. This includes
funding for the first year of an extended two-year marketing services contract with Noble
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Studios, contracts with the SLO Chamber of Commerce for guest services and public
relations, and a contract with Badger Branding for content marketing services. Staff also
requests authorization to use $1,630,929 of the TBID Fund Balance for tourism marketing
expenditures in FY 2026-27, and approval of amendments to Article 7 of the TBID Bylaws
to increase the fund reserve requirement from $100,000 to 20% of projected annual
revenue.
Promotional Coordinating Committee (PCC)
The purpose of the PCC is to enhance the quality of life for residents of San Luis Obispo
and to enhance the experience for visitors to San Luis Obispo. This mission was the
guiding force behind the budget consideration for the PCC. During the June 10, 2026,
meeting, the PCC finalized the FY 2026-27 budget allocations including the continuation
of Guest Services and Public Relations efforts, strategic initiative investment for
community placemaking, and the funding of the Promotional Grant program of CACP
(Attachment E – June 10, 2026 PCC Minutes). The major line items are summarized
below:
1. Cultural Arts and Community Promotion Grant program: $100,000
The PCC maintained the available budget for CACP grants at $100,000 from the
FY25-26 Community Promotions program budget and is recommending that full
amount in funding based on the extensive application review and evaluation process.
2. SLO Chamber of Commerce Contract Services: $191,000
Fiscal year 2026-27 includes one-year agreements with the San Luis Obispo Chamber
of Commerce for the shared services in partnership with the TBID for Guest Services
($122,200) and Public Relations Services ($46,000) through contracted work efforts.
In addition, the PCC will maintain a one-year agreement for Grant Promotional
Support ($30,000).
3. Community Placemaking & Cultural Vitality Projects: $22,750
The PCC has designated $22,750 in funds available for the development of new or in
support of existing projects to enhance the quality of life in San Luis Obispo through
strategic placemaking investments in alignment with the adopted FY 2025 -27 Major
City Goal work efforts. The funding will be available for projects deemed important by
the PCC to advance the goals of the committee.
4. ARTober: $15,000
In 2023, the PCC created ARTober, a program celebrating National Arts & Humanities
Month during the month of October and providing a new community activation. The
PCC has set aside funding to contract with Verdin Marketing for up to $15,000 for the
execution of paid media hard costs and promotional items for ARTober, a program in
alignment with the adopted 2025-27 Major City Goal work efforts surrounding
supporting the cultural arts and promoting the city as an appealing community for
people to live, work, visit and invest.
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5. Lunar New Year Activation: $15,000
The PCC has allocated $15,000 in its 2027 budget to fund a Lunar New Year
celebration, building on its previous support of the past three years of downtown
festivities. This investment aligns with PCC priorities and the 2025–27 Major City
Goals to support Downtown vitality, support diverse community engagement and
representation, and foster economic resilience and cultural vitality.
More detailed discussion of these major line items is provided below.
SLO Chamber of Commerce
Through the PCC and TBID, the City continues to partner with the San Luis Obispo
Chamber of Commerce for the continuation of various services to support the resident
and visitor experience in SLO. As stated above, FY 2026 -27 will commence one-year
agreements with the San Luis Obispo Chamber for Commerce for various contract
partnerships including Public Relations, Guest Services and Grant Promotional Support
for marketing services to support grant recipients. The City has a long partnership with
the San Luis Obispo Chamber for Commerce for these work programs, a nd the SLO
Chamber is uniquely suited to perform this work on behalf to the City through the PCC.
PCC’s portion of the contracts shared with the TBID was reduced 10% (from 70% of
Guest Services to 60% and from 50% of Public Relations to 40%).
Specific services for PCC include but are not limited to utilization of the Visitor Center as
a fulfillment for pick-up and delivery of Support Local promotions like ARTober and SLO
Restaurant Month, information gathering and reporting on demographic data, and
maintaining a fully trained and knowledgeable staff able to deliver excellent customer
service to visitors and residents alike. Additionally, the SLO Chamber provides public
relations services for Support Local promotions and City-led initiatives as well as
marketing support for CACP grant funded recipients hosting events in the city.
The PCC has recommended funding the one-year contracts as follows:
1. Public Relations in the amount of $46,000 plus $2,800 for hard costs related to
media monitoring service.
2. Guest Services in the amount of $112,200.
3. Grant Promotional Support in the amount of $30,000 for the support of CACP grant
awardees with promotional and marketing services.
Cultural Arts and Community Promotions Grant Program
The PCC has been offering promotional grant funding for decades, in which local non -
profit organizations can utilize the funding to promote the cultural, recreational, or social
activities in our community. The CACP Grant maintains a competitive annual application
for funding and allows multiple organizations to apply under a single non -profit fiscal
sponsor.
The PCC maintained the historical allocation of $100,000 for the FY 2026 -27 Community
Promotions program budget for events occurring July 1, 2026 – June 30, 2027. The grant
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cycle was opened on February 3, 2026, and applications were due on March 17, 2026.
Notices were placed throughout City channels to advertise the availability of the grant
funding application for local non-profit organizations. Additionally, previous grant
recipients were notified via email regarding the grant availability. On February 18 and 20,
2026, the PCC held in-person and virtual information sessions, respectively. The purpose
of these meetings was to meet with all interested organizations, in troduce the grant
funding criteria used during the evaluation process and answer any questions from the
applicants. At deadline for grant application submittal, the City received 30 applications
with funding requests amounting to $232,182.
The PCC’s CACP subcommittee met to review the applications, compare the requests to
the grant criteria, and allocate funding accordingly. On May 12, 2026, the PCC held a
public hearing with all applicants to allow for public comment before the recommendati on
was forwarded to the City Council for consideration and approval. The committee
received two public comments from the grant applicants and ultimately approved updated
recommendations for the FY 2026-27 funding allocations to 25 organizations.
(Attachment F – CACP FY 2026-27 Funding Recommendations).
As approved by Council for FY 2025-26 CACP awardees at the December 2, 2025
meeting, it is once again recommended that the City Manager or her designee be able to
use discretion in accepting or rejecting expenses that differ from what was proposed from
the FY 2026-27 grant recipients, up to the approved grant amount for each recipient, while
ensuring overall purpose and intent remains consistent with recommendations from the
Promotional Coordinating Committee and the original approval by City Council. Grantees
must notify staff of any requested deviation in the use of funds in advance of the
expenditure, and staff will bring any substantial deviations back to the PCC for
consideration.
ARTober
The PCC has allocated up to $15,000 to support paid media and marketing opportunities
for the third year of ARTober, a celebration of National Arts & Humanities Month in San
Luis Obispo. The program, which also includes Piano in the Plaza, is designed to engage
the community, promote awareness, and support nonprofit organizations in the arts,
culture and humanities sector. ARTober specifically ties into the adopted 2025 -27 Major
City Goal work efforts to support the cultural arts and promote the city as an appealing
community for people to live, work, visit, and invest. The PCC contracts with Verdin
Marketing for the creative, management and paid media portions of this program and has
set aside $15,000 for paid media and promotional budget in October 2026. Verdin
Marketing already initiated the planning, creative development, and management of
ARTober 2026, with this portion of the contract funded through proposed rollover FY
2025-26 budgeted funds.
Lunar New Year
The PCC previously supported components of the 2024 celebration in Historic Chinatown
and 2026 celebration in Mission Plaza and seeks to continue that engagement to bring a
Lunar New Year celebration to the community. The committee has expressed its intent to
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once again support a Lunar New Year celebration and has allocated $15,000 in its budget
for this purpose in 2027. This investment aligns with the PCC’s strategic objectives and
supports the adopted 2025–27 Major City Goals to improve the local business
environment, support Downtown vitality, help businesses thrive, promote the City as an
appealing community for people to live, work, visit, and inves t, and support increased
access and belonging for all community members.
Community Placemaking & Cultural Vitality Projects
The PCC has allocated $22,750 in funds for the development of additional projects that
enhance the quality of life in San Luis Obispo through strategic placemaking, cultural
vitality investments, or community promotion efforts. This funding aligns with the adopted
2025–27 Major City Goal work efforts and will be driven at supporting new or existing
programs with the aim to stimulate community-wide economic activity, helping businesses
thrive.
The remaining Community Promotions program funds are allocated to program expenses
including attendance at industry conferences, additional partnerships, and marketing and
promotional initiatives.
Staff requests Council authorization for the City Manager to enter into contracts and
program expenditures for Community Promotions not to exceed the FY 2026-27 program
budget of $352,000, consistent with the recommendations of the Promotional
Coordinating Committee. This includes funding for contracts with the SLO Chamber of
Commerce for guest services, public relations, and CACP grant marketing support, and
the FY 2026-27 CACP grant allocations totaling $100,000, along with authorization to
execute individual agreements with each grant recipient. Staff also requests authorization
for the City Manager or her designee to make limited adjustments to CACP grant
expenditures — including shifts in specific line items that retain the grant's overall
intended purpose, and discretion to accept or reject submitted expenses up to each
recipient's approved grant amount — with any substantial deviations brought back to the
PCC for consideration.
Previous Council or Advisory Body Action
The following advisory body actions were taken to support these recommendations:
1. PCC approval of the contract and line -item budget allocations on June 10, 2026,
for recommendation to City Council.
2. PCC approval of CACP grant awards on May 12, 2026, for recommendation to
City Council.
3. TBID approval of contract and line-item budget allocations on June 10, 2026 , for
recommendation to City Council.
Public Engagement
All TBID and PCC meetings were noticed in accordance with Brown Act standards. The
public will also have the opportunity to provide public comment before or during the July
21, 2026, City Council meeting.
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ENVIRONMENTAL REVIEW
The California Environmental Quality Act (CEQA) does not apply to the recommended
action in this report, because the action does not constitute a “project” under CEQA
Guidelines sec. 15378.
FISCAL IMPACT
Budgeted: Yes Budget Year: 2026-27
Funding Identified: Yes
Fiscal Analysis:
Funding
Sources
Total Budget
Available
Current
Funding
Request
Remaining
Balance
Annual
Ongoing
Cost
General Fund:
(inclusive of
staffing costs)
$ 387,938 $ 387,938 $0 $0
State
Federal
Fees
Other: TBID
Fund (inclusive
of staffing
costs)
$2,299,130 $2,299,130 $0 $0
Total $2,641,085 $2,641,085 $0 $0
ALTERNATIVES
1. The Council could choose to fund the contracts or program allocations at
different levels or modify the scope of services. If Council directs changes to the
TBID or PCC budget or contracts, staff would work with the advisory body and
contractor(s)parties to revise the relevant scope, bud get, and timeline to reflect
Council's direction. Because the proposed expenditures reflect negotiated
agreements between the parties, changes may require renegotiation of contract terms
before revised agreements can be brought back to Council for approval. This process
would add time before affected programs could move forward and may affect the
scope or timing of associated deliverables.
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2. The Council could continue consideration of the funding priorities. Council could
postpone action on this item to allow additional time to review and deliberate on the
recommended program allocations for either the TBID or PCC, or both. Staff notes
that a delay in approval may affect the ability to execute contracts and initiate
programming for FY 2026-27.
3. The Council could authorize certain contracts and expenditures now while
holding others for further review. Under this alternative, any grantee request to
change how awarded funds are spent — including shifts in project scope, timeline, or
budget line items — would be submitted in writing to PCC staff for review. Staff would
bring the request back to the PCC for a recommendation, and any change would
require Council approval before funds could be released or adjusted. This preserves
Council's direct oversight of public grant funds but adds processing time to grantee
requests, which could delay time-sensitive projects and increase staff coordination
between grant cycles and Council meeting schedules.
ATTACHMENTS
A – TBID FY 2026-27 Line-Item Budget
B – PCC FY 2026-27 Line-Item Budget
C – TBID Bylaw Leg Draft 2026
D – June 10, 2026 TBID Minutes
E – June 10, 2026 PCC Minutes
F – CACP FY 2026-27 Funding Recommendations
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TBID Budget 2026-27
Income Source 2026-27
TOT Revenue Assumption (City) $ 11,495,652
TBID Assessment (20% of TOT Revenue)2,299,130$
Carryover/Available Fund Balance Transfer
TBID Program Budget 2,299,130$
Fund Reserve 459,826$
Expenditure FY 26-27 % of Budget
Operations/Staffing
Administration Overhead (2% of TBID Assessment)45,983$ 2.1%
Staffing (1 FTE & .5 FTE)300,764$ 13.5%
Staffing Contingency 85,000$ 3.8%
Contracts & Marketing Services
Marketing Contract - Noble Studios 1,250,000$ 56.3%
PR- Chamber of Commerce 69,000$ 3.1%
Guest Services- Chamber of Commerce 74,800$ 3.4%
Media Monitoring Service Fee - Chamber of Commerce 4,200$ 0.2%
Co-op Marketing Program Funding 30,000$ 1.4%
Content Marketing Services - Badger Branding 107,700$ 4.9%
Partnerships
Cal Poly Athletics 65,000$ 2.9%
EcoSLO - Sustainability Initiative 22,991$ 1.0%
SLO Coast Wine Collective Membership 8,000$ 0.4%
Kind Traveler 9,500$ 0.4%
Events & Promotions
General Events Promotion 50,000$ 2.3%
Event Activation + Collateral 1,000$ 0.0%
Seasonal Promotion 25,000$ 1.1%
Tradeshows
Tradeshows 15,000$ 0.7%
Tourism Conferences 7,500$ 0.3%
Tourism Organizations
CCTC Dues 950$ 0.0%
Smith Travel Report 2,707$ 0.1%
CalTravel Membership 1,025$ 0.0%
California Hotel & Lodging Association 35,000$ 1.6%
Research + Program
Research + Program Development 50,000$ 2.3%
Support/ Meetings
Tourism Program Expenses 7,500$ 0.3%
FAM Trip Hosting 15,000$ 0.7%
Services/Online Tools/Fulfillment (Dropbox, Survey Monkey,
Sprout)8,500$ 0.4%
Contingency
Contingency Fund 7,010$ 0.3%
Total Committed 2,299,130$
Funds Remaining 0$
Total 2,299,130$
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Budget 2026-27 FY 26 Budget FY 27 Projected
Budget 372,600$ 352,000$
Carryover 50,510$
Total Budget 423,110$ 352,000$
Expenditure
2025-26 2026-27
Notes
Expenditure
Grant Funding 100,000$ 100,000$ Funding available for CACP Grants
Grant Promotional Contract 30,000$ 30,000$
Grant Support agreement w SLO Chamber; one-
year agreement
Community Placemaking & Cultural Vitality
Projects 20,000$ 22,750$
Available for projects deemed important by
the PCC to advance the goals of the committee
ARTober 10,000$ 15,000$
Available for paid media and promotions as
part of ARTober campaign.
Lunar New Year Activation 19,500$ 15,000$
Available to support a 2026 Lunar New Year
celebration.
Guest Services 121,275$ 112,200$
Agreement w SLO Chamber; Shared
commitment w/TBID - updated to 60/40 spilt
PCC/TBID; one-year agreement
PR Contract 50,000$ 46,000$
Agreement w SLO Chamber; Shared
commitment w TBID - updated to 40/60 split
PCC/TBID; one-year agreement
Media Monitoring Service 3,500$ 2,800$
Agreement w SLO Chamber; Shared
commitment w/TBID - updated to 40/60 spilt
PCC/TBID; one-year agreement
Tear-off Maps 7,500$ 3,250$
Agreement with the SLO Chamber to update
design and reprint downtown tear-off maps
Support Cost 5,000$ 5,000$
Staff expenses: meetings, materials,
conferences/travel etc.
Administration 31,547$ 36,102$
Staff salary - to be adjusted by Finance & HR
based on actuals
Total Committed 366,775$ 352,000$
-$
352,000$
Updated 06/10/2026
Community Promotions Budget Worksheet
Page 51 of 322
Page 52 of 322
N. Tourism Business Improvement District Board Bylaws (T/SP)
ARTICLE 1. PURPOSE
The Tourism Business Improvement District Board (TBID Board) advises the Council in the
administration and use of the TBID assessment funds. The Board recommends projects to promote
tourism to the City of San Luis Obispo to directly benefit the City’s lodging industry.
ARTICLE 2. MEMBERSHIP
The TBID Board shall consist of seven members from the San Luis Obispo City lodging industry
as appointed by the Council. Because of the diversity among assessment district members
represented by the Board, including local, regional and national lodging industry interests, it is
neither practical nor advisable to limit Board membership to City residents. Accordingly,
membership on the TBID Board shall be exempt from residency requirements otherwise applicable
to City Advisory bodies.
Board members shall be appointed for a term of four years, commencing on April 1st or any other
date as directed by the Council. No Board member shall serve more than two consecutive terms
(eight years) on the TBID Board. Any Board member who has been appointed to fill a vacant seat
in mid-term shall not be precluded from thereafter serving two four-year terms (eight years), so
long as the initial, partial term is less than one year.
One member of the TBID Board shall be appointed by the Board to the Promotional Coordinating
Committee for a term concurrent with his/her TBID Board term. In the event no member of the
Board can serve on both Boards, the responsibility will fall to the Chair.
ARTICLE 3. OFFICERS
The officers shall be a Chairperson and a Vice Chairperson, each of whom shall be elected for a
one-year term at the March meeting of the TBID Board for a term starting in April. No Board
member shall serve more than two consecutive one-year terms as Chairperson or Vice
Chairperson. Any Board member who has been appointed to fill a vacant seat as Chairperson or
Vice Chairperson in mid-term shall not be precluded from thereafter serving as Chairperson or
Vice Chairperson for two consecutive one-year terms, so long as the initial, partial term is less
than six months. Special elections for Chair or Vice Chair shall be held at the first meeting
following the unscheduled resignation of an officer, or other reason for an officer position to
become vacant.
The Chairperson shall preside over all meetings of the TBID Board, prepare all meeting agendas
with staff, and otherwise perform such duties as directed by the TBID Board or Council.
The immediate Past Chairperson shall automatically serve as the Vice Chairperson in order to give
support to the incoming Chairperson and guarantee continuity and stability for the board
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proceedings during the absence of the Chairperson. The Vice Chairperson shall serve in the
absence or incapacity of the Chairperson.
ARTICLE 4. MEETINGS
1. The TBID Board shall hold a regular meeting each month and no fewer than ten times per
year.
2. The meetings are to be held in the Council Hearing Room, City Hall, 990 Palm Street, San
Luis Obispo, California the second Wednesday of each month, unless another location
and/or time has been announced as required by California law.
3. The meetings shall be open to the public.
4. A quorum is the majority of the total number of established members of the board.
5. All actions of the TBID Board shall be by a majority vote or consensus and shall be directed
through the Chairperson.
6. Minutes of each meeting shall be taken, shall be available as a public record and forwarded
to the Council if requested.
7. A special meeting may be called at any time by the Chairperson or by a majority of the
Board members currently serving on the TBID Board, provided each member is given
written notice of the special meeting at least 24 hours prior to the meeting, and the time
and place of the special meeting is announced as required by California Law.
8. All meetings shall be conducted in general accordance with Robert’s Rules of Order, newly
revised edition, subject to minor variation by the Chair as appropriate to the needs of the
advisory body.
9. All Board members present at a meeting shall vote on any motion or resolution brought
before the TBID Board, except when abstaining due to a conflict of interest.
10. Any Board member with a conflict of interest shall not vote on or participate in any
discussion of an item or in any way attempt to influence the decision on such item.
11. Any failure to attend three consecutive meetings or a total of six regular meetings within
any twelve-month period shall result in that member being automatically considered for
replacement.
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ARTICLE 5. FUNCTIONS AND DUTIES
The functions and duties of the TBID Board shall include, but not be limited to, the following:
1. Plan a comprehensive program to promote tourism to the City of San Luis Obispo and
prepare an annual marketing program consistent with industry goals and objectives.
2. Develop advertising and promotional programs and projects to benefit the lodging industry
in San Luis Obispo.
3. Present an annual assessment report to the City Council regarding the implemented
promotional programs and projects.
4. Perform any other lawful tasks as directed by the Council.
ARTICLE 6. AMENDMENTS
These bylaws may be amended by the Council, upon the recommendations of two -thirds of the
members currently serving on the TBID Board, provided that the text of any such proposed
amendment shall have first been provided in writing to each Board member.
ARTICLE 7. FUND RESERVE POLICY
The purpose of the Fund Reserve policy for the TBID is to ensure stability of the program under
economic uncertainties. For the TBID Fund the level of the reserve has been established at 20%
of the TBID’s projected annual budget. Under this policy, it is allowable for total expenditures to
exceed revenues in a given year; however, the fund reserve can only be used to fund “one -time,”
non-recurring expenditures upon TBID Board approval. In the instance funds are used, the reserve
fund would be replenished to the established level in the next fiscal year.
Page 55 of 322
Page 56 of 322
1
Tourism Business Improvement District Board Minutes
June 10, 2026, 10:00 a.m.
Council Hearing Room, 990 Palm Street, San Luis Obispo
TBID Board Present: Member Mark Eads, Member Nipool Patel, Member Dante
Specchierla, Chair Clint Pearce
TBID Board Absent: Member Prashant Patel, Vice Chair Lori Keller
City Staff Present: Tourism & Community Promotions Manager Jacqui Clark-
Charlesworth and Tourism Intern Olivia Roman
_____________________________________________________________________
1. CALL TO ORDER
A Regular Meeting of the San Luis Obispo Tourism Business Improvement
District Board was called to order on June 10, 2026 at 10:03 a.m. in the Council
Hearing Room at City Hall, 990 Palm Street, San Luis Obispo, by Chair Pearce.
2. PUBLIC COMMENT FOR ITEMS NOT ON THE AGENDA
Public Comment:
None
--End of Public Comment--
3. CONSENT
Public Comment:
None
--End of Public Comment--
Motion By Member Nipool Patel
Second By Member Specchierla
To approve Consent Items 3.a through 3.g.
Ayes (4): Member Eads, Member Nipool Patel, Member Specchierla, and Chair
Pearce
Absent (2): Member Patel and Vice Chair Keller
CARRIED (4 to 0)
Page 57 of 322
2
3.a MINUTES OF TBID SPECIAL MEETING ON MAY 14
3.b SMITH TRAVEL REPORT (STR)
3.c TRANSIENT OCCUPANCY TAX (TOT) REPORT
3.d SLO CHAMBER PUBLIC RELATIONS MONTHLY REPORT
3.e SLO CHAMBER GUEST SERVICES MONTHLY REPORT
3.f NOBLE STUDIOS & UNIQUELY DRIVEN MARKETING MONTHLY
REPORT
3.g BADGER BRANDING ORGANIC SOCIAL REPORT
4. BUSINESS ITEMS
4.a CAL TRAVEL SUMMIT PARTICIPATION (10 MIN)
Tourism & Community Promotions Manager Jacqui Clark-Charlesworth
presented the staff report and responded to inquiries.
Public Comment:
None
--End of Public Comment—
Motion By Member Nipool Patel
Second By Member Specchierla
To approve $3,658 in total funding for staff participation in the CalTravel
Summit. Registration to come from FY2025-26 Conference Budget and
remaining expenses occurred during the Summit to come from FY2026-27
Conferences Budget.
Ayes (4): Member Eads, Member Nipool Patel, Member Specchierla, and
Chair Pearce
Absent (2): Member Patel and Vice Chair Keller
CARRIED (4 to 0)
4.b TBID CONTRACT APPROVALS (20 MIN)
Tourism & Community Promotions Manager Jacqui Clark-Charlesworth
presented the staff report and responded to inquiries.
Public Comment:
Garrett Olson
Page 58 of 322
3
--End of Public Comment—
Motion By Member Eads
Second By Member Nipool Patel
To approve the contractor agreements as recommended.
Badger Branding
• 1-year agreement as presented; utilizing City’s on-call
communications list.
SLO Chamber Guest Services
• 1-year agreement as presented for Tier 1. Updated split 40%
TBID/60% PCC.
SLO Chamber Public Relations & Media Monitoring Service
• 1-year agreement as presented for Tier 2. Updated split 60% TBID/
40% PCC.
Ayes (4): Member Eads, Member Nipool Patel, Member Specchierla, and
Chair Pearce
Absent (2): Member Patel and Vice Chair Keller
CARRIED (4 to 0)
4.c FY 2026-27 TBID PROGRAM BUDGET (25 MIN)
Tourism & Community Promotions Manager Jacqui Clark-Charlesworth
provided an overview of the TBID Program Budget and reported on the
recommendations of Management Subcommittee, comprised of Chair
Clint Pearce, Member Prashant Patel, and Member Mark Eads.
Public Comment:
None
--End of Public Comment--
Motion By Member Eads
Second By Member Specchierla
Page 59 of 322
4
Page 60 of 322
5
To approve the FY 2026-27 TBID Budget and program allocations as
recommended by Management Subcommittee,
Ayes (4): Member Eads, Member Nipool Patel, Member Specchierla, and
Chair Pearce
Absent (2): Member Patel and Vice Chair Keller
CARRIED (4 to 0)
4.d VISIT SLO CAL CO-OP MARKETING CONSIDERATIONS (20 MIN)
Tourism & Community Promotions Manager Jacqui Clark-Charlesworth
presented the staff report and responded to inquiries.
Public Comment:
None
--End of Public Comment—
Motion By Member Eads
Second By Member Specchierla
To approve the budget spending on the presented cooperative marketing
opportunities with Visit SLO CAL as outlined.
Program Cost TBID Budget Sojern Media Buy $ 5,000 FY26 Co-op Marketing Economic Impact $ 8,000 FY26 Research & Program Development IPW $7,500 FY27 Tradeshows HotelBeds $6,000 FY26 Co-op Marketing Spartan Race Sponsorship $ 5,000 FY26 General Events Promotion Media & Meetings Mission - Dallas $ 3,000 FY26 Co-op Marketing Meetings & Groups Research $10,000 FY26 Research & Program Development House of Brand DAMS Content $10,000 FY26 Co-op Marketing Del Mar Food & Wine Festival $5,000-$7,000 FY27 Co-op Marketing Various FAM Hosting $500 - $ 1,500 FY27 FAM Trip Hosting
Page 61 of 322
6
Ayes (4): Member Eads, Member Nipool Patel, Member Specchierla, and
Chair Pearce
Absent (2): Member Patel and Vice Chair Keller
CARRIED (4 to 0)
4.e ELECTION OF CHAIR & VICE-CHAIR (10 MIN)
To elect a Chair and Vice-Chair for the term of July 2026 to June 2027.
Public Comment:
None
--End of Public Comment--
To approve appointing Chair Clint Pearce as Chair and Vice Chair Lori
Keller as Vice Chair for the term July 2026 to June 2027 and to re-appoint
Dante Specchierla to the TBID seat on the Promotional Coordinating
Committee.
Motion By Member Eads
Second By Member Nipool Patel
Ayes (4): Member Eads, Member Nipool Patel, Member Specchierla, and
Chair Pearce
Absent (2): Member Patel and Vice Chair Keller
CARRIED (4 to 0)
5. TBID LIAISON REPORTS & COMMUNICATION
5.a HOTELIER UPDATE
Members provided an update on graduation weekend and their
observations on occupancy and bookings.
5.b MARKETING COMMITTEE UPDATE
No marketing committee meeting was held.
5.c MANAGEMENT COMMITTEE UPDATE
No management committee updates.
Page 62 of 322
7
5.d PCC UPDATE
Jacqui Clark-Charlesworth, Tourism & Community Promotions Manager
provided a brief update on PCC activities.
5.e VISIT SLO CAL UPDATE
Chair Pearce provided a brief update on Visit SLO CAL activities.
5.f TOURISM PROGRAM UPDATE
Tourism & Community Promotions Manager Jacqui Clark-Charlesworth
provided an update on the tourism program including that the July 3
Concerts in the Plaza funding for Downtown SLO would be split $15,000
from Economic Development funding and $15,000 from TBID’s FY 2025-
26 General Events Promotion Line Item.
6. ADJOURNMENT
The meeting was adjourned at 11:22 a.m. The next Regular Meeting of the
Tourism Business Improvement District Board is scheduled for July 8, 2026 at
10:00 a.m. in the Council Hearing Room at City Hall, 990 Palm Street, San Luis
Obispo.
_________________________
APPROVED BY TOURISM BUSINESS IMPROVEMENT DISTRICT BOARD:
XX/XX/202X
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Page 64 of 322
1
Promotional Coordinating Committee Minutes
June 10, 2026, 5:30 p.m.
Council Hearing Room, 990 Palm Street, San Luis Obispo
PCC Members
Present:
Committee Member Dan Fredman, Committee Member Dante
Specchierla, Committee Member Anni Wang, Committee Member
Samantha Welch, Vice Chair Robin Wolf, Chair John Thomas
City Staff Present: Tourism & Community Promotions Manager Jacqui Clark-
Charlesworth
_____________________________________________________________________
1. CALL TO ORDER
A Regular Meeting of the San Luis Obispo Promotional Coordinating Committee
was called to order on June 10, 2026 at 5:31 p.m. in the Council Hearing Room
at City Hall, 990 Palm Street, San Luis Obispo, by Chair Thomas.
2. PUBLIC COMMENT FOR ITEMS NOT ON THE AGENDA
Public Comment:
Megan Souza
Hollie West
--End of Public Comment--
3. CONSENT
Motion By Committee Member Welch
Second By Committee Member Wang
Ayes (6): Committee Member Fredman, Committee Member Specchierla,
Committee Member Wang, Committee Member Welch, Vice Chair Wolf, Chair
Thomas
CARRIED (6 to 0)
3.a MINUTES OF THE REGULAR MEETING ON MAY 12
3.b 2025-26 COMMUNITY PROMOTION BUDGET REPORT
3.c SLO CHAMBER MONTHLY PUBLIC RELATIONS REPORT
3.d SLO CHAMBER GUEST SERVICES REPORT
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2
3.e SLO CHAMBER GRANT SUPPORT REPORT
3.f TRANSIENT OCCUPANCY TAX (TOT) REPORT
4. PRESENTATIONS
4.a PUBLIC RELATIONS MONTHLY ACTIVITY UPDATE (15 MIN)
Hollie West from SLO Chamber presented the public relations activities
report for the months of April and May.
Public Comment:
None
--End of Public Comment--
Action: No action taken on this item.
5. BUSINESS ITEMS
5.a PCC CONTRACT APPROVALS (25 MIN)
Tourism & Community Promotions Manager Jacqui Clark-Charlesworth
presented the staff report and responded to inquiries.
Public Comment:
None
--End of Public Comment—
Motion By Committee Member Welch
Second By Committee Member Fredman
To approve the contractor agreements as recommended.
SLO Chamber Guest Services
• 1-year agreement as presented for Tier 1. Updated split 60%
PCC/40%TBID.
SLO Chamber Public Relations & Media Monitoring Service
• 1-year agreement as presented for Tier 2. Updated split 40%
PCC/60% TBID.
SLO Chamber CACP Grant Marketing Support
• 1-year agreement as presented with cost analysis done this FY.
Page 66 of 322
3
Budget 2026-27 FY 27 Projected
Budget 352,000$
Carryover
Total Budget 352,000$
Expenditure
2026-27 Notes
Expenditure
Grant Funding 100,000$ Funding available for CACP Grants
Grant Promotional Contract 30,000$
Grant Support agreement w SLO Chamber;
one-year agreement
Community Placemaking & Cultural
Vitality Projects 22,750$
Available for projects deemed important
by the PCC to advance the goals of the
committee
ARTober 15,000$
Available for paid media and promotions
as part of ARTober campaign.
Lunar New Year Activation 15,000$
Available to support a 2026 Lunar New
Year celebration.
Guest Services 112,200$
Agreement w SLO Chamber; Shared
commitment w/TBID - updated to 60/40
spilt PCC/TBID; one-year agreement
PR Contract 46,000$
Agreement w SLO Chamber; Shared
commitment w TBID - updated to 40/60
split PCC/TBID; one-year agreement
Media Monitoring Service 2,800$
Agreement w SLO Chamber; Shared
commitment w/TBID - updated to 40/60
spilt PCC/TBID; one-year agreement
Tear-off Maps 3,250$
Agreement with the SLO Chamber to
update design and reprint downtown tear-
off maps
Support Cost 5,000$
Staff expenses: meetings, materials,
conferences/travel etc.
Administration 35,938$
Staff salary - to be adjusted by Finance &
HR based on actuals
Total Committed 352,000$
Ayes (6): Committee Member Fredman, Committee Member Specchierla,
Committee Member Wang, Committee Member Welch, Vice Chair Wolf,
Chair Thomas
CARRIED (6 to 0)
5.b FY 26-27 COMMUNITY PROMOTIONS PROGRAM BUDGET (30 MIN)
Tourism & Community Promotions Manager Jacqui Clark-Charlesworth
presented the staff report and responded to inquiries.
Public Comment:
None
--End of Public Comment—
Motion By Committee Member Wang
Second By Vice Chair Wolf
To approve the FY 2026-27 PCC Budget and program allocations as
recommended.
Page 67 of 322
4
Ayes (6): Committee Member Fredman, Committee Member Specchierla,
Committee Member Wang, Committee Member Welch, Vice Chair Wolf,
Chair Thomas
CARRIED (6 to 0)
5.c CULTURAL ARTS & COMMUNITY PROMOTIONS GRANT LIAISONS (10
MIN)
Tourism & Community Promotions Manager Jacqui Clark-Charlesworth
presented the staff report and responded to inquiries.
Public Comment:
Megan Souza
--End of Public Comment--
Board Member Liaison assignments to the FY 2026-27 Cultural Arts &
Community Promotions Grant recipients are as follows:
AAPI SLO - Committee Member Samantha Welch
Cal Poly Arts - Committee Member Dan Fredman
Central Coast Comedy Theatre - Committee Member Anni Wang
Central Coast Shakespeare Festival - Vice Chair Robin Wolf
City Farm SLO - Committee Member Dante Specchierla
Civic Ballet of San Luis Obispo - Committee Member Samantha Welch
Diversity Coalition of San Luis Obispo - Vice Chair Robin Wolf
Downtown SLO - Vice Chair Robin Wolf
ECOSLO - Committee Member Anni Wang
Festival Mozaic - Committee Member Dan Fredman
History Revisited - Chair John Thomas
Hospice of SLO County - Chair John Thomas
Latino Outreach Council - Committee Member Samantha Welch
Performing Arts Center SLO - Committee Member Anni Wang
Saint Andrew Greek Orthodox Church - Chair John Thomas
Page 68 of 322
5
SLO Beaver Brigade - Committee Member Anni Wang
SLO Botanical Garden - Vice Chair Robin Wolf
SLO Int Film Fest - Yet to be confirmed Committee Member Megan Souza
SLO Master Chorale - Yet to be confirmed Committee Member Megan
Souza
SLO Museum of Art - Committee Member Samantha Welch
SLO Repertory Theatre - Chair John Thomas
SLO Symphony - Committee Member Dan Fredman
SLO Climate Coalition - Yet to be confirmed Committee Member Megan
Souza
The GALA Pride & Diversity Center - Committee Member Dante
Specchierla
The History Center of SLO County - Committee Member Dante
Specchierla
5.d ELECTION OF CHAIR & VICE-CHAIR (10 MIN)
Tourism & Community Promotions Manager Jacqui Clark-Charlesworth
presented the staff report and responded to inquiries.
Public Comment:
None
--End of Public Comment--
Motion By Committee Member Wang
Second By Committee Member Fredman
To approve appointing Vice Chair Robin Wolf as Chair and Committee
Member Dante Specchierla as Vice Chair for the term July 2026 to June
2027.
Ayes (6): Committee Member Fredman, Committee Member Specchierla,
Committee Member Wang, Committee Member Welch, Vice Chair Wolf,
Chair Thomas
CARRIED (6 to 0)
6. PCC LIAISON REPORTS AND COMMUNICATION
Page 69 of 322
6
6.a CACP LIAISON REPORT – Liaison Assignments
No CACP Liaison report updates.
6.b COMMITTEE OUTREACH UPDATE – Committee Report
Committee Member Welch provided brief information regarding the
America's 250th Celebration and Concerts in the Plaza 30th Anniversary
Festival
6.c TBID BOARD REPORT – TBID Meeting Minutes: May 14, 2026
Committee Member Specchierla provided an update on items the TBID
has been working on.
6.d TOURISM PROGRAM UPDATE – Staff Report
Tourism & Community Promotions Manager Jacqui Clark-Charlesworth
provided an update on the Tourism Program.
7. ADJOURNMENT
The meeting was adjourned at 7:05 p.m. The next Regular Meeting of the
Promotional Coordinating Committee is scheduled for July 8, 2026 at 5:30 p.m. in
the Council Hearing Room at City Hall, 990 Palm Street, San Luis Obispo.
_________________________
APPROVED BY PROMOTIONAL COORDINATING COMMITTEE: XX/XX/202X
Page 70 of 322
ORGANIZATION NAME EVENT NAME RECOMMENDATIONS DESIGNATED FUNDING ALLOCATIONS
AAPI SLO AAPI SLO ANNUAL FESTIVAL $2,010.00 To be used towards grant funding request as
presented.
CAL POLY ARTS CAL POLY ARTS' GLOBAL MUSIC
SERIES 2026-2027 $4,000.00 To be used towards social media, print, and
radio ads.
CANZONA WOMEN'S ENSEMBLE WINTER REVERIE $0.00 Event not aligned with current funding
priorities.
CENTRAL COAST COMEDY THEATER ONE-DAY IMPROV FESTIVAL $1,500.00 To be used toward social media, print, digital,
radio advertising.
CENTRAL COAST SHAKESPEARE
FESTIVAL
CENTRAL COAST SHAKESPEARE
FESTIVAL $3,500.00 To be used for marketing and advertising, no
printed banner.
CITY FARM SLO 6TH ANNUAL SHEEP SHEARING
SHINDIG $2,000.00
To be used towards social media and radio
advertising and photo/videography, no
printed materials.
CIVIC BALLET OF SAN LUIS OBISPO THE WONDERFUL WIZARD OF OZ $1,500.00 To be used towards grant funding request as
presented.
DIVERSITY COALITION SAN LUIS
OBISPO COUNTY WOMEN OF COLOR SYMPOSIUM $3,000.00 To be used towards regional advertising.
DOWNTOWN SLO CONCERTS IN THE PLAZA $10,000.00
To be used 75% towards the audience of
their choice and 25% of funding towards out-
of county targeting with advertising of their
choice.
ECOSLO CREEKS TO COAST CLEANUP $3,000.00 To be used towards grant funding request as
presented.
FESTIVAL MOZAIC FESTIVAL MOZAIC SUMMER MUSIC
AND ARTS FESTIVAL $4,500.00 To be used towards grant funding request as
presented.
HISTORY REVISTED 40TH ANNUAL CENTRAL COAST
RENAISSANCE FESTIVAL $6,500.00 To be used towards out of county advertising
only.
HOSPICE OF SAN LUIS OBISPO
COUNTY LIGHT UP A LIFE $1,200.00 To be used towards social media, print, and
radio advertising.
LATINO OUTREACH COUNCIL DIA DE LOS MUERTOS $5,990.00 To be used towards grant funding request as
presented.
PERFORMING ARTS CENTER SAN LUIS
OBISPO JOURNEY TO OZ $3,000.00 To be used towards grant funding request as
presented.
SAINT ANDREW GREEK ORTHODOX
CHURCH SAN LUIS OBISPO GREEK FESTIVAL $3,000.00 To be used towards radio and print
advertising.
SAN LUIS OBISPO BEAVER BRIGADE 5TH ANNUAL CENTRAL COAST
BEAVER BRIGADE $5,000.00 To be used towards radio and print
advertising.
SAN LUIS OBISPO BOTANICAL GARDEN NATURE LIGHTS $3,500.00 To be used towards social media, print, and
radio advertising.
SAN LUIS OBISPO COMMUNITY ICE
RINK SLO HOLIDAY COMMUNITY ICE RINK $0.00 Application did not meet the submission
requirements.
SLO INTERNATIONAL FILM FESTIVAL,
INC 2027 SLO FILM FESTIVAL $8,000.00 To be used towards grant funding request as
presented.
SLO MASTER CHORALE 26/27 FALL FESTIVAL CONCERT /
HOLIDAY FESTIVAL / LUX $2,500.00 To be used towards radio, print and
broadcast advertising.
SAN LUIS OBISPO MUSEUM OF ART BUNNIE REISS NATURE MURAL
INSTALLATION AND PROGRAMMING $5,500.00 To be used towards social media, print,
digital and radio advertising.
SAN LUIS OBISPO REPERTORY
THEATRE FOREVER PLAID $5,000.00 To be used towards grant funding request as
presented.
SAN LUIS OBISPO SOCCER CLUB CENTRAL COAST UNITED SUMMER
CLASSIC $0.00 Request outside the scope of current funding
criteria.
SAN LUIS OBISPO SYMPHONY SAN LUIS OBISPO SYMPHONY 2026-
2027 SEASON $5,000.00 To be used towards social media and radio
advertising.
SLO CLIMATE COALITION SLO EARTHFEST 2027 $4,500.00 To be used towards social media, radio and
print advertising.
SLO OVERDOSE AWARENESS DAY SLO OVERDOSE AWARENESS DAY $0.00 Event not aligned with current funding
priorities.
THE GALA PRIDE AND DIVERSITY
CENTER
CENTRAL COAST PRIDE
CELEBRATION 2027 $3,500.00 To be used towards social media and digital
advertising and promotional video.
THE HISTORY CENTER OF SAN LUIS
OBISPO COUNTY
SAN LUIS OBISPO COUNTY HISTORY
DAY $2,800.00 To be used towards social media, broadcast
and print advertising.
$100,000.00
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