HomeMy WebLinkAboutItem 4c. Citywide Single Vote Presentation1
Communication and Outreach Plan Update
July 21, 2026
Citywide Single Vote, Explained
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Communication Goals
1.Clearly inform residents about the change
2.Encourage voter registration
3.Provide clear direction on how to vote to prevent invalid ballots
4.Support voter turnout that meets or surpasses previous election
levels
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Phase 1 January – June:
What’s changing & why
Phase 2 June – September:
How to register & participate successfully
Phase 3 September – November:
How to vote successfully
Three-phased, multimedia, bilingual approach
Outreach Strategy
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Communication and Outreach Update
Area Status
Branding Complete
Website Complete
Community Meetings On Track
Partnerships Growing
Digital Ads Running
Awareness Increasing
Voter Registration Running
Ballot Education Next Phase
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Outreach at a Glance, Team Effort
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Community Outreach, By the Numbers
1 candidate forum
1 candidate orientation
1 partner toolkit created
2 unique webpages created
2 citywide postcards
2 explainer videos published
3 of 6 community meetings hosted
4 e-newsletter editions published
6 community group presentations
7 news releases and e-blasts published
14 independent news stories published
18 social media posts
30 in-person pop-ups
Plus, paid TV, radio, print and digital ads
**All printed materials, videos and social media posts in English & Spanish**
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Community Engagement, by the numbers (so far)
We have reached every household
(25k+ residences) in SLO (twice)
TV & Streaming ads have gotten
170k+ impressions
32k+ emails sent; opened 15k+ times
23k+ impressions on social media
3.8k webpage views by 2.2k website
users
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Community Feedback – What We’ve Heard
The change is easy to understand
Most residents we’ve spoken to are now somewhat aware: They have seen or heard something about it.
Most residents ask why and seem satisfied with the answer
Some questions around by-district or ranked-choice voting
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What’s Next
•Volunteer canvassing
•Ballot Education
•Candidate Education
•Continued partnership
•More news releases & e-mail blasts
•More social media content
•1 more citywide postcard
•Election
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