HomeMy WebLinkAbout02/21/1995, 3 - VISITOR SIGNAGE ON HIGHWAY 101 �IIIH�Ii�IIIIIIi�� IIIr san � M /%TE:
cityo U�s oBispo ITEM NUMBER:
COUNCIL AGENDA REPORT
FROM: Ken Hampian, Assistant City Administrative Officer
Prepared By: Deb Hossli, Administration
SUBJECT: Visitor Signage on Highway 101
CAO RECONMENDATION:
By motion, approve the following actions recommended by the Promotional Coordinating
Committee:
1. Approve the concept of placing a visitor sign at the southerly entrance to the City,
2. Advise the PCC as to whether the proposed design for the sign as shown in this report
is acceptable to serve as general design guideline for sign development, and
3. Authorize staff to carry out the sign project using the $20,000 currently available in the
City's Promotion Budget.
DISCUSSION:
Background
During the 1993/95 budget process, concurrent with the increase in the transient occupancy tax,
the City Council set aside $100,000 ($50,000 each year) to fund enhancements to the City's
Promotional Program. The Council then charged the Promotional Coordinating Committee
(PCC) with developing a plan for how the monies should be spent. To date, the City has used
these funds to support a variety of projects and activities geared toward increasing off season
tourism, such as the International Film Festival, the Decemberfest, and the Get-Away Gold
Program. The purpose of this report is to advise the City Council of how the PCC would like
to use the remaining $20,000 in available funding.
PCC Proposal
The PCC would like to use the remaining $20,000 to develop a monument sign at the southerly
entrance to the City on City owned property bordering Highway 101 (adjacent to the Corporation
Yard). The PCC, working with the City's advertising consultant, Barnett, Cox & Associates
(BC&A), has developed a conceptual drawing of a proposed monument sign for the Council's
consideration (see Attachment 1). As shown on the drawing, the sign has been designed to
complement the City's mission style architecture and includes attractive drought tolerant native
plant landscaping (the plant materials and labor to landscape will be donated by the Friends of
the San Luis Obispo Botanical Gardens). In addition, the sign will be internally illuminated for
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i COUNCIL AGENDA REPORT
Page 2
night time visitors. The PCC would like the sign to be placed on the east side of Highway 101
approximately half way between the Los Osos Valley Road and Prado Road exits (as this will
allow for the greatest viewing by passersby).
It is important to emphasize that the drawing presented to the Council as part of this report is
conceptual in nature. Should the Council support the PCC's recommendation to develop a
visitor sign, the PCC would then work with the appropriate City Departments and advisory
bodies to develop a sign that conforms to City regulations using the attached drawing as a
guideline for the general design of the sign.
The PCC feels that the sign would complement the Committee's existing efforts to increase
tourism to San Luis Obispo. Visitor signage has proven to be extremely useful in persuading
visitors unfamiliar with an area to initially stop off and visit a City, and in the future, encourage
an overnight stay. Therefore, it is important to note that once this first sign is in place, the PCC
plans to ask the Council to fund a similar sign at the northerly entrance to the City.
FISCAL EWPACT:
It is estimated that the visitor sign will cost approximately $20,000 to design and construct.
Adequate monies are available in the PCC's Promotional Program budget to cover this cost.
Once the sign is in place, there will some minor maintenance costs that will be absorbed within
existing City budgets.
CONCURRENCES:
The PCC concurs with the contents of this report.
ATTAC 04EN 'S:
(1) Conceptual drawing of proposed sign
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