HomeMy WebLinkAbout12-19-2012 PCC Minutes - Special MeetingPromotional Coordinating Committee
Special Meeting Minutes
Wednesday, December 19, 2012
5:30 pm
City Hall - Council Hearing Room
CALL TO ORDER: Chair Marco Rizzo
PRESENT: Pearce, Yukelson, LeMieux, Fiddler
STAFF PRESENT: Molly Cano, Tourism Manager; Claire Clark, Economic Development Manager
PUBLIC COMMENT No public comment.
CONSENT AGENDA
ACTION: Moved by Pearce /Yukelson to approve the consent agenda as presented.
Motion carried 5:0
BUSINESS ITEMS
1. SLO HAPPENINGS BROCHURE Megan Rivoire of Verdin Marketing presented the draft layout of the January- March 2013 digital brochure. Based on the digital platform, the indexed event listings will be located in the front of the brochure. Additionally, social network links have been added to the bottom corner of each full page spread. The Committee was pleased with the overall brochure design. Rivoire also presented the draft design of the post-it note advertisement to be placed on the January 12, 2013 San Luis Obispo Tribune newspaper. The post-it note contained a dedicated URL and QR code for tracking as requested by the Committee. The Committee discussed the inclusion and placement of the SLO Happenings logo and requested integration into the design. ACTION: Moved by LeMieux / Fiddler to approve the 2013 first quarter SLO Happenings digital brochure for publication and the post-it note advertisement design with the recommended changes.
Motion carried 5:0
Promotional Coordinating Committee Minutes
Page 2
2. STYLE GUIDE PROPOSAL REVIEW The Committee reviewed the two proposals received during the RFP process and gave valuable input on the discussion of the contractor for the style guide. The scoring based on matrix provided by the City resulted in scores that were fairly even. The Committee noted that Pierre Rademaker Design provided precisely what the RFP requested and offered the City a “known” approach. iiiDesign provided a less precise presentation but offered a fresh look at building the style guide with a creative approach. The Committee felt strongly that the City Manager should have the opportunity to select the contractor based on fit with the consideration of creativity and a defined approach. In the end, they concluded that both iiiDesign and Pierre Rademaker Design could do the work and that each offered distinct strengths. The Committee concluded that both firms are equally qualified to produce the manual; however the Committee recommended that the City Manager should make the final selection based the ability to accomplish the City’s operational needs.
COMMITTEE COMMUNICATION
1. GIA UPDATE Commissioners Fiddler and LeMieux updated the Committee on the discussion at the November events sub-committee meeting on the proposals for event funding for Remnants of the Past, Cal Poly Open House, and Concourse d’ Elegance. Commissioner Fiddler shared her experience with the Central Coast Bioneers conference (GIA recipient) and introduced the local music video used to promote the conference. Staff showed a short segment from the video. http://www.youtube.com/watch?v=AYWYD3AeTc4
2. TBID BOARD REPORT Commissioner Pearce asked staff to recap the items from the November TBID meeting.
3. TOURISM PROGRAM UPDATE Staff introduced the addition of the Tourism Program Update on future agendas for the purpose of informing the Committee on program activities not covered within the agenda. Staff reported the recent tour operator FAM visit in November for 15 agents and the Visit California German office representative. Staff also reported on the work with the Central Coast Tourism Council including Air France agent training program and the Visitor Guide distribution contracts.
Meeting adjourned at 6:45 pm