HomeMy WebLinkAbout05-08-2013 PCC MinutesPromotional Coordinating Committee
Meeting Minutes
Wednesday, May 8, 2013
5:30 pm
City Hall - Council Hearing Room
CALL TO ORDER: Chair Jill LeMieux
PRESENT: Pearce, Fidler, Cox, LeMieux, Rizzo, Franciskovich (arrived late), Palazzo (arrived late)
STAFF PRESENT: Molly Cano, Tourism Manager; Claire Clark, Economic Development Manager
PUBLIC COMMENT
None
CONSENT AGENDA
ACTION: Moved by Rizzo/Cox to approve the consent agenda.
Motion carried 4:0
BUSINESS ITEMS
1. 2013-14 BUDGET DISCUSSION
Commissioner Palazzo provided the committee with a recap of the budget taskforce meeting discussion
as reflected in the budget taskforce minutes from April 2013. Palazzo presented that the taskforce
submitted a request to the TBID to co-fund the Chamber contracts at the level of $23,500 to cover the
difference in the initial budget amount and the proposal received from the Chamber. Staff reported the
outcome of the TBID decision against funding for the additional Chamber proposed contracts as
requested by the PCC. The commissioners discussed the shared concern of the TBID and PCC that the
general fund allocations for the City’s tourism efforts would continue to decrease as the TBID collections
continued to grow. Michael Codron, Assistant City Manager assured the committee that tourism plays
an important role in the City and is reflected as a strategy in the economic development strategic plan.
The budget taskforce presented the option to reallocate of the beautification funds to cover the
increase in contract fees.
DRAFT
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The committee asked Ermina Karim of the SLO Chamber of Commerce to present the actuals for the
operating expenses for the Visitor Center. The overall expense to operate the Visitor Center is $214, 688
which included staff, expenses, and overhead.
The committee continued the discussion of the reallocation of the beautification funds to achieve full
funding for the Chamber proposals.
Action: Cox/ Pearce to support the Chamber of Commerce at the contract request to include :$90,000
Visitor Services on a two-year contract with no escalator, $60,000 Public Relations, $7,500 tear off map
printing, $25,000 GIA support, and move $23,500 from the beautification line in the draft budget to
cover these costs.
Approved: 5:0
Abstained: LeMuiex; Rizzo
The committee instructed staff to reallocate the beatification funds and adjust the draft budget. The
committee expressed concern over decreasing this area of the budget which would allow for the
development of a new program for tourism and the community. Codron encouraged the committee to
continue their consideration for the development of a defined program before seeking additional funds
for the tourism promotion budget.
Action: Palazzo/Cox to accept the 2013-14 budget as presented with the reallocation of the beatification
funds.
Approved: 7:0
2. GRANTS-IN-AID – PRELIMINARY RECOMMENDATION
The Grants-in-Aid Subcommittee presented the preliminary recommendations. The committee
explained that each application was reviewed on its own for the funding consideration first then all
applications were reduced by the same percentage to achieve the allocated funding level of $90,000 for
PCC GIA. The subcommittee noted that 3 events were denied funding.
Action: Rizzo/ Fidler to preliminary accept the subcommittee recommendations for the 2013-14 GIA
allocations pending the Special Meeting.
Approved: 7:0
The committee discussed a new date for the special meeting in order to achieve quorum. The special
meeting for the GIA recommendation is scheduled for May 16, 2013 at 5:30pm.
3. REVIEW OF BYLAWS
The committee continued the review of the PCC bylaws for recommendation to City Council. Staff
presented the changes as requested in the April meeting.
Action: Pearce/ Fidler accepted the revised bylaws for submission to City Council.
Approved: 7:0
COMMITTEE COMMUNICATION Claire Clark announced her last meeting as City staff and thanked the committee for their hard work, dedication, and fun working on tourism program together.
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Molly Cano presented the tourism program update. The update included the information of the Brand USA FAM visiting SLO on Saturday, May 11. There are 16 agents from the UK a Visit California representative and a film crew to document Cano will meet the FAM group for a walking tour of downtown followed by lunch in downtown. This FAM is one of seven itineraries executed across the United States by Brand USA. This program is in partnership with Visit San Luis Obispo County and Visit California. Cano also presented the opportunity for the PCC to create a promotional piece to promote the SLO Happenings brochure. The committee recommended making a magnet instead of a post card if the budget permits. ACTION: Moved by Pearce/Cox to allocate up to $2000 from the current budget for the creation of a promotional piece for the SLO Happenings brochure. Motion carried 7:0
Meeting adjourned at 6:56pm