HomeMy WebLinkAbout07-10-2013 PCC MinutesPromotional Coordinating Committee
Meeting Minutes
Wednesday, July 10, 2013
5:30 pm at City Hall
CALL TO ORDER: Chair Jill LeMieux
PRESENT: Fidler, Cox, Franciskovich, Palazzo, Pearce
STAFF PRESENT: Molly Cano, Tourism Manager Chair LeMieux called the meeting to order at 5:31 pm
PUBLIC COMMENT
No public comment.
CONSENT AGENDA
ACTION: Moved by Cox/Palazzo to approve the consent agenda items C1, C2, C6, C7 as presented.
Motion carried 6:0
ACTION: Moved by Cox/Franciskovich to approve the consent agenda items C3, C4, C5 as presented.
Motion carried 5:0:1
Abstention: LeMieux
PRESENTATIONS
1. CITY WAYFINDING UPDATE Michael Codron, Assistant City Manager, presented an update the committee on the Council’s action regarding the City’s Wayfinding Program. Codron shared that Council was very careful in the budget decisions that were made during the budget process. They felt strongly that the implementation of the Wayfinding Program should be accelerated and ultimately increased the program funding to $65,000 in year 1 &2 and $50,000 in year 3 & 4. The first signs should be installed in August.
2. QUARTERLY REPORT BY CONTRACTOR Megan Rivoire from Verdin Marketing presented the 2nd quarter (April - June) brochure report. Visitors to the brochure increased their time on the site by almost 1 min. Now the brochure has the capability of internal linking with the brochure. Facebook likes increased by 21%.
Promotional Coordinating Committee Minutes
Page 2
Lindsey Miller from the SLO Chamber of Commerce will presented the 2012-13 year-end reports and Tourism Survey results. The survey was distributed through the Visitor Center, hotels, and wineries.
BUSINESS ITEMS
1. EVENTS PROMOTION The subcommittee members reported on the joint-subcommittee meeting and discussed the funding request for the 2013 Jazz Festival in October. Event Organizer, Scott Andrews was called on to answer additional questions. ACTION: Moved by Cox/Palazzo to sponsor the 1st annual Jazz Festival at the $6,000 level without an exclusivity clause prohibiting the PCC to sponsor other similar events.
Motion carried 6:0
2. 2013-14 CONTRACTS The committee reviewed the contracts and discussed contractor work scopes for 2013-14 as considered during the budget discussions. The committee agreed with the proposed work scopes as presented. ACTION: Moved by Pearce/Cox to to approve the contractor work scope as presented for the Chamber of Commerce Visitor Information Services.
Motion carried 5:0:1
Abstention: LeMieux
ACTION: Moved by Pearce/Cox to to approve the contractor work scopes as presented for the Chamber of Commerce Public Relations.
Motion carried 5:0:1
Abstention: LeMieux
ACTION: Moved by Cox/Franciskovich to to approve the contractor work scopes as presented for the Chamber of Commerce for GIA.
Motion carried 5:0:1
Abstention: LeMieux
COMMITTEE COMMUNICATION Molly Cano presented the Tourism Program Update. Cano highlighted the recent visit of Peggy Northrup the new Editor in Chief of Sunset Magazine. Cano then presented the
Promotional Coordinating Committee Minutes
Page 3
tourism program update. She informed the committee of the results from the July 2nd City Council Meeting which included the Council approval of the budget and work programs for TBID and PCC. Cano also encouraged the committee to save the date for the Good Morning SLO soap box on July 25th to feature SLO Ambassador and ShareSLO.
Meeting adjourned at 6:48 pm