HomeMy WebLinkAbout09-11-2013 PCC MinutesPromotional Coordinating Committee
Meeting Minutes
Wednesday, September 11, 2013
5:30 pm at City Hall
CALL TO ORDER: Chair Jill LeMieux
PRESENT: Franciskovich, Rizzo, Pearce
STAFF PRESENT: Molly Cano, Tourism Manager Chair LeMieux called the meeting to order at 5:31 pm
PUBLIC COMMENT
Ermina Karim of the San Luis Obispo Chamber of Commerce introduced Lynne Biddinger to the committee. Lynne will be an interim team member at the Chamber through the end of the year working on the tourism programs, contracts with the City for promotions, and other specific projects. Lee Johnson introduced himself as the new Economic Development Manager for the City,
CONSENT AGENDA
ACTION: Moved by Rizzo/Franciskovich to approve the consent agenda as presented.
Motion carried 4:0
BUSINESS ITEMS
1. QUARTERLY EVENTS BROCHURE REVIEW Verdin presented the draft of the quarterly brochure for October-December for the committee’s review. The team noted that there were a small amount of food and wine events in the quarter. The committee was asked to send any final edits to staff by the end of the day on Friday for Verdin to address for the final brochure.
2. 2014 EVENTS PROMOTION PROGRAM DISCUSSION The Verdin team presented two program options for the committee’s consideration for the 2014 SLO Happenings program. Option one was the development of an app. Within the first year, the app would specifically be designed for iOS. It would maintain a custom CMS with events submissions portal. The second phase of the project would be in future years and designed for the android network. The promotion of this app would be through social media, contests, and custom facebook applications to promote downloads. Option two was
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focused on social media expansion specifically furthering facebook, and building twitter, youtube, instragram, pinterest. This would include a custom landing page to feature all social media channels and engagement, integrate facebook events app to promote events, and coordinate contests and giveaways. This option would have a targeted PR campaign for the launch, and possible unique installation advertising. Both options stayed within the budget and would take the place of a printed or digital brochure. The committee reviewed the options for discussion amongst the committee. The committee asked questions to the contractors including information on brochure downloads and and clicks per year. Ultimately the committee formed a taskforce to work with the contractor to better define the proposal. The task force members include: Marco Rizzo, Tom Franciskovich, and either Sasha Palazzo (who had expressed interest in the taskforce even in her absence) or Jill LeMieux.
3. EVENTS RFP The committee reviewed the results of the August subcommittee meeting including the draft event funding RFP. The subcommittee presented the RFP and discussed that the implementation would begin in the 2014-15 fiscal year. The RFP was designed to consolidate and streamline the non-GIA event funding process.
ACTION: Moved by Pearce/Franciskovich adopt the proposed event funding application document.
Motion carried 4:0
COMMITTEE COMMUNICATION
GIA Report: Jill Lemieux mentioned that she has reached out to the History Center for their GIA grant. Tom Franciskovich has reached out to all his GIA contacts. The committee is encouraged to contact their assigned grant contacts to offer support.
Tourism Program Update: Molly Cano presented the Tourism Program update. Cano provided an update on SAVOR planning: Continuing the booth design and other components of our event integration. SAVOR Run packages – last day to register online is tomorrow 9/12 SAVOR sweepstakes – 160 entries Our SAVOR weekend getaway includes: - 3 night stay at your choice of one of our 39 destination hotels - two tickets to Sunset at Hearst Castle on Thursday - two 2-day Main Event tickets for the festivities at Santa Margarita Ranch on Saturday and Sunday - two entries for the run event of your choice at the inaugural SAVOR Run on Sunday Cano is seeking volunteers for the booth by the end of the week Cano is preparing for the Visit California media event, September 24 in LA. The following day, Cano will be participating in the inaugural Visit California PR Summit.
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Staff provided an update on the Jazz Festival to the Board. Due to permitting issues, the dates have been moved to May 2014.
Meeting adjourned at 6:41 pm