HomeMy WebLinkAbout11-13-2013 PCC MinutesPromotional Coordinating Committee
Meeting Minutes
Wednesday, November 13, 2013
5:30 pm at City Hall
CALL TO ORDER: Chair Jill LeMieux
PRESENT: Pearce, Fidler, Cox
STAFF PRESENT: Molly Cano, Tourism Manager Chair LeMieux called the meeting to order at 5:35 pm PUBLIC COMMENT
None.
CONSENT AGENDA
ACTION: Moved by Pearce/Cox to approve the consent agenda.
Motion carried 4:0
BUSINESS ITEMS
1. 2014 SLO HAPPENINGS PROGRAM The taskforce in conjunction with Verdin presented the updated program proposal including advertising/ promotions plan, app build out process, recommended developer- GFL, and budget for the committee’s consideration. Verdin shared that the goals for the app will be presented at the December meeting once they had a chance to meet with the developer to establish the baseline for the type of app based on our region. Verdin walked the committee through the budget outline and program features. The additional opportunities are not included in the current budget and scope of work. As for the timeline, once approved Verdin would start to the design with GFL for the committees review and input at the December meeting. The committee inquired about a launch party and discussed opportunity to work with the Street Team for a tweet-up and download event.
ACTION: Moved by Cox/Pearce to approve the plan as presented and allocate the budget of $32,000 for the 2014 SLO Happenings app contract with Verdin.
Motion carried 4:0
ACTION: Moved by Pearce/Fidler to allocate $1000 from the returned GIA funds for the 4 event templates.
Motion carried 4:0
Promotional Coordinating Committee Minutes
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COMMITTEE COMMUNICATION
GIA Report: Marilyn Fidler reported on two GIA events: Carmen and Bioneers. Clint Pearce reported on the Mini Maker Fair.
TBID Report: Clint Pearce updated the committee on the recent TBID meeting and reviewed the minutes included in with the agenda.
Tourism Program Update: Molly Cano presented the Tourism Program update on the following topics:
• Wayfinding Sign update -approved the shop drawings on Oct 23. - waiting on fabrication timeline and installation timeline
• Style Guide update
• Visit SLO County Sustainable Funding Taskforce
- During the October 16 Board Meeting, they presented the funding landscape tourism promotion in SLO County in comparison to the funding in the comp set- includes VSLOC as well as the county BID collections overall
- They presented to opportunity to explore a new TID/BID to collect new dollars for the purpose of Countywide marketing – above and beyond the jurisdiction specific BIDs
- At that time the Board formed a taskforce made up of lodging reps from across SLO County and destination/tourism managers to look at a sustainable
- The taskforce has begun meeting to initiate the process and exploration of a new distract and all that it would entail including the marketing plan of how the dollars would be spent
- There are still a lot of reach and education to be done. The TBID will be involved in that process- both Clint and I are participants on the taskforce.
- First step in the education process is a meeting on November 25 (Monday) from 2-4 pm at the Courtyard by Marriot with VSLOC and Civitas (John Lambeth)
- All owners, managers, Board members, council members, etc are invited to attend
- If you have any questions, comments, etc- please feel free to contact either Clint or Molly
• CCTC/VSLOC Partnership: Australia Sunrise TV
- the top-rated morning show in Australia ready to come to America to cover The Original Road Trip
- 4-5 part series of 3-4 minute shows on Sunrise (the top-rated morning show in Australia with a segment audience of 300,000).
- VSLOC participated in the pay-to-play opportunity with CCTC
- 10/29-30 came to SLO County: came through SLO to shoot b-rol on 10/30
• ROPT:
- Took place last weekend, the street team was in full effect, preshow promotion on Friday, and attendance on Saturday, great social coverage SLO Marathon planning:
- Planning underway
- Out of area promotion has already begun
- Registration signup are off to a great start- especially team sign ups SAVOR
- The event had an increase in attendance an economic impact Visit CA Outlook
Promotional Coordinating Committee Minutes
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- Registered for event on February 5-6 in Pasadena
- Budget: $1500 total, but split with TBID so it’s about $750 for PCC The committee requested that Visit SLO County present the full SAVOR event recap at an upcoming meeting.
Meeting adjourned at 6:47 pm