HomeMy WebLinkAbout11-13-2013 PCC Agenda PacketAny writings or documents provided to a majority of the Promotional Coordinating Committee regarding
any item on this agenda will be made available for public inspection in the Administration office of the City
of San Luis Obispo at 990 Palm Street during normal business hours.
Agenda
Promotional Coordinating Committee
City of San Luis Obispo
Wednesday, November 13, 2013
5:30 p.m. Regular Meeting Council Hearing Room
The goals of the City of San Luis Obispo Promotional Coordinating Committee are to (1) improve the
quality of life available to all residents of and visitors to San Luis Obispo and (2) promote, in a manner
consistent with long-range community goals, the development of San Luis Obispo as a regional and
tourist center.
CALL TO ORDER: Chair Jill LeMieux
PUBLIC COMMENT: Each speaker is limited to three minutes of public comment.
At this time, you may address the Committee on items that are not on the agenda but are of interest to
the public and within the subject matter jurisdiction of the Promotional Coordinating Committee. The
Committee may not discuss or take action on issues that are not on the agenda other than to briefly
respond to statements made or questions raised, or ask staff to follow up on such issues.
CONSENT ITEMS
C.1 Minutes of the Meeting on October 9, 2013
C.2 Community Promotions Budget Report
C.3 Public Relations Report
C.4 Grants-in-Aid Support Report
C.5 Visitors Center Report
C.6 Events Brochure – Campaign Report
C.7 TOT Report
Promotional Coordination Committee
BUSINESS ITEMS
1. 2014 SLO HAPPENINGS PROGRAM 45 min
The taskforce in conjunction with Verdin will present the updated program proposal including
advertising/ promotions plan and app build out as the result of the taskforce planning sessions.
PCC LIAISON REPORTS & COMMUNICATION
At this time Committee members make announcements, report on activities, refer to staff issues for study and
report back to the Committee at a subsequent meeting.
1. GIA UPDATE – LIAISON REPORT
2. TBID BOARD REPORT – TBID Minutes from October 9, 2013
3. TOURISM PROGRAM UPDATE
Wayfinding Sign update, Style Guide update, Visit SLO County Sustainable Funding Taskforce,
CCTC/ Visit SLO County Partnership, Remnants of the Past update, SLO Marathon update, Visit
California Outlook Forum registration.
ADJOURN.
POSTING STATEMENT: I, Molly Cano, Tourism Manager, do hereby certify that on November 8,
2013, by 5:00 p.m., a true and correct copy of this agenda was posted on the bulletin board outside
City Hall. Internet access to agendas and related material is available at www.slocity.org.
Promotional Coordinating Committee
Meeting Minutes
Wednesday, October 9, 2013
5:30 pm at City Hall
CALL TO ORDER: Chair Jill LeMieux
PRESENT: Franciskovich, Rizzo, Pearce, Palazzo, Fidler, Cox
STAFF PRESENT: Molly Cano, Tourism Manager Chair LeMieux called the meeting to order at 5:32 pm PUBLIC COMMENT
None.
CONSENT AGENDA
ACTION: Moved by Pearce/Palazzo to approve the consent agenda with the updates to the TOT report and the Events Brochure report.
Motion carried 7:0
PRESENTATIONS
1. QUARTERLY REPORT BY CONTRACTOR Verdin Marketing presented the 3rd quarter (July - September) brochure report. They reported that overall the brochure is doing well. The brochure received 2,911 reads and 11,227 impressions. The likes increased by 25% in the quarter, and the post engagement was up 3% which makes it 1% over the national average for engagement. Advertising impressions were 311,478. The SLO Chamber of Commerce presented the quarterly report for GIA, PR and Visitor Center. To date 16 of the 26 GIA groups have been served. Lynne gave an overview of the press releases distributed during the quarter for both GIA events and non-GIA events. She also shared the media results including LA Times for Nature Corps, the pick-up on the Times Square promotion, the results on the pride in the plaza event coverage, Petergreenberg.com, and more. She also shared that the Chamber will be representing SLO at Cal Poly for the Homecoming event on November 16 for a giveaway at the booth and tourism information. The Visitor Services walk-ins were down slightly however phone calls and emails had increased.
2. TBID FIVE YEAR STRATEGIC CLARITY PLAN Clint Pearce presented the TBID’s five year strategic clarity plan to the committee. He shared an overview of the plan and the intention of the plan to help steer the direction for the TBID for the next five-years. The plan was distributed to the committee and is posted on the City’s website under the TBID.
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Promotional Coordinating Committee Minutes
Page 2
BUSINESS ITEMS
1. 2014 SLO HAPPENINGS PROGRAM UPDATE The taskforce in conjunction with Verdin presented the updated program proposal as the result of the taskforce planning session. The taskforce reported that they vetted the two options of the expanded social media presence or the development of the app. The one concern was the availability of the information for the non-smartphone users. As a solution Verdin would create a template to mirror the SLO Happenings brand for the one-page event sheet updated monthly by the Chamber. Verdin reported that the android and ios would be feasible to create in year one. Ultimately, the taskforce recommended the direction of the app and to create new promotional and non-smart phone options to share the information. The Committee discussed the recommendation and requested that Verdin also establish bench marks and goals to track the success of the app.
ACTION: Moved by Palazzo/Cox to move forward with the app exploration for 2014 SLO Happenings program and for the taskforce to consider the firm options and advertising plan for recommendation to the committee in the November meeting.
Motion carried 4:0
COMMITTEE COMMUNICATION
GIA Report: No reports.
Tourism Program Update: Molly Cano presented the Tourism Program update. SAVOR 2013 Recap: • SAVOR Run- front page of the SLO City News • The run was great. Good turn out and great feedback on the course from participants • Full recap in November • The booth was a hit. Participants really enjoyed the bicycle blender interaction • Photos from the events are in the Rosetta report • 284 sign ups to the newsletter Visit California media event, September 24 in LA • Over 60 media in attendance • including Condé Nast Traveler, Los Angeles Times, AAA Westways, Johnny Jet, Peter Greenberg Productions, the Advocate and Jetset PR Summit • Very successful event- small destination attendance • Great work on coordinating efforts statewide • Good opportunities to hear from journalists, international PR reps, and VC team • Direct contact with Sunset, Westways, AFAR, and select freelancers
Meeting adjourned at 7:11 pm
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Community Promotions Budget 2013-14
Budget 2012-13 Amount
Budget 386,500$
Total Budget 386,500$
Expenditure Last Updated 11/7/2013
Expenditure Committed Contracts Other Expenditures
Available
Balance Contractor
Grants-in-Aid Program*116,203$ 25,000$ 90,004$ 1,199$ City Administration
Events & Activities 80,000$ 32,000$ 36,785$ 11,215$ City Administration
Visitors Center 95,000$ 95,000$ -$ Chamber of Commerce
PR Contract 60,000$ 60,000$ -$ Chamber of Commerce
Downtown Maps 7,500$ 7,500$ Chamber of Commerce
Beautification 4,000$ 4,000$
Support Cost 4,996$ 4,996$ City Administration
Administration 20,000$
Total 387,699$ 219,500$ 126,789$ 21,410$
Remaining Balance 21,409.54$
* Returned funds from 2010-11 GIA = $1198.54
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Report to City of SLO- PCC Committee
Public Relations Contract
October 2013
Media Releases:
City to the Sea Half Marathon (GIA)- Wrote and sent release to local outlets.
Science After Dark (GIA)- Wrote and sent release to local outlets.
The Carmen Project (GIA)- Wrote and sent release to local outlets.
Bravo SLO! (GIA)- Wrote and sent release to local outlets.
Central Coast Bioneers Conference (GIA)- Wrote and sent release to local
outlets.
Remnants from the Past - Wrote and sent release to local outlets.
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Media/Community Relations:
1. Responded to a story inquiry from Tricia Chaves at Yahoo Travel for a
West Coast Winter Getaway--sent “SLO wine itineraries for wine lovers.”
2. Based on information from The Visitor Center, contacted KSBY for a story
about how the Government Shutdown is affecting our local tourism.
3. Responded to an inquiry from Christopher Elliott of The Washington Post
on how the Government Shutdown is affecting local tourism.
4. Responded and coordinated with Zachary Chouteau for a travel feature
story aimed at groups/meeting planners about new culinary offerings in
central California for Meetings Focus Magazine. Coordinated with Novo
and Luna Red for photos.
5. Worked with Bunker Communications from New York inquiring about
shooting a music video at Madonna Inn.
6. Responded to two requests from VisitCalifornia.com. Wrote and
submitted two short articles titled “Holiday Celebrations in SLO” and
“Shopping Spree in SLO.”
6. Worked with Cal Poly during Parents Weekend event to promote the city
of SLO.
7. Coordinated with Australian travel writer Linda Bentley of “The Packed
Bag” to host her stay when she arrives in December. She is working on a
year-long story/blog about traveling through 50 states in 50 weeks.
8. Coordinated and set up four, 15-minute radio interviews to air on “A
Quick Bite” radio program with David Wilson on The Krush, 92.5FM. Each
show airs twice for 15 minutes, once at noon and once at 9pm. Featured
restaurants are:
a. Que Pasa
b. Granada Bistro
c. Fromagerie Sophie
d. Eatz restaurant
9. Continue to work on building and growing contact lists as well as
establishing contacts in key media outlets.
10. Continue to work with the City and Rosetta on overall marketing
campaign.
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Media Relations/Placement
1. Government Shutdown: Worked with Connie Tran of KSBY on a story
about the Government shut down’s effect on local tourism
http://www.ksby.com/news/closures-of-national-parks-could-affect-local-
tourism/
2. Government Shutdown: Worked with Ashley DeFriend at the Mustang
News on a story about the Government shut down’s effect on tourism
http://mustangnews.net/government-shutdown-brings-visitors-to-san-luis-
obispo/
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3. 805 Living Magazine: Story published by Maryann Hammers appeared in
805 Living Magazine. Her story highlighted Paddle Boarding in the San
Luis Obispo Area. We hosted Maryann in August, 2013 during her stay.
4. Visit California Australia: Worked with Beth Greenup from Visit
California Australia to secure a promotional trip to San Luis Obispo.
Promotion will reach over 1.2 million Australians and New Zealanders
via:
a. In-store signage including ceiling discs, front window posters and
tent cards at POS in stores across Australia and New Zealand
b. Strandbags EDMs: 1.2 million subscribers
c. Strandbags Facebook: 7,403 likes
d. Visit California EDM: 12,500 subscribers
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5. Central Coast Rail Road Festival: Stories were published about the
Railroad Festival and Museum Opening in newspapers, TV, radio and
specialty publications across the country
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6. The Carmen Project: Stories were published about the Carmen Project in
nearly every local news outlet.
7. Bravo SLO: Stories were published in the Tribune and in nearly every
local news outlet and local calendar.
8. Cal Poly Parents weekend: Worked with Mustang News on a story
about the economic impact of Parents Weekend in SLO.
http://mustangnews.net/mustang-news-oct-16-2013-parents-weekend-
impacts-businesses-wine-viticulture-gets-new-status/
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9. Cal Poly Parents Weekend: Worked with Cal Poly to secure a spot on
campus during Parents Weekend. Give aways included:
--250 Maps
--180 Visitor's Guides
--80 Hike SLO maps
--All reusable bags
--And approximately 155 people signed up for the $500 hotel getaway
10. Palm Beach Daily News: Story about Edna Valley Wineries published in
Palm Beach Daily News.
http://www.palmbeachdailynews.com/news/lifestyles/finding-eden-in-edna-
valley/nbMY3/
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11. Livablitly.com: Worked with Livability’s editors to select SLO as one of
the top 100 best places to live in the country.
http://livability.com/top-100-best-places-to-live
12. Science After Dark:
http://www.sanluisobispo.com/2013/10/08/2723649/first-in-series-of-
science-after.html
Hi Lynne, I dropped off the rack cards yesterday, thank you for distributing them.
A woman came to Luis Wine Bar because she saw it on KSBY that night! We
counted 65 total (maximum occupancy in the room is 70), and Luis Wine Bar is very
happy to host monthly events in the future!
Thanks, Dawn
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13. Central Coast Bioneers Conference: Stories were published in
many local news outlets:
13. VisitCalifornia.com: Horesback riding story published
http://media.visitcalifornia.com/Story-Development/Whats-New/e88083.
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14. Dog Trekker blog:
The blog has over 10,000 subscribers. The story appeared for two weeks
on the homepage which generated 20,000 to 30,000 impressions.
15. “Happiness Is” blog:
http://www.happinessisblog.com/happiness-is/2013/10/west-coast-road-
trip-01-los-angeles-to-the-madonna-inn.html
The blog outlines the author’s trip to San Luis Obipso—the Madonna Inn
specifically. The blog gets approximately 300,000 page-views a month.
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Grants- in-Aid Marketing Support- Aug 2013 Report
Organization Event VC PR SM EC EL MTG ST PC
San Luis Obispo Downtown Association Farmers Market 30th Anniversary X X X X X X
San Luis Obispo Vocal Arts Ensemble 2013 CA International Choral Festival
Senior Volunteer Services/RSVP 5th Annual Giveaway Fundraising Raffle X X X X X X X
San Luis Obispo Soccer Club Summer Classic Tournament X X X X X
Cal Poly Corporation: Cal Poly Arts La Guitarra Festival X X X X X X
Cuesta College Community Programs: Central
Coast Writers' Conference Central Coast Writers' Conference X X X X X X
Cal Poly Corporation on behalf of Central Coast
Center for Arts Education Passport to the Arts X X X X X X
Cuesta College Community Programs: City to the
Sea Half Marathon
City to the Sea Half Marathon, 5K & Kids Fun
Run X X X X X X X
Ecologistics, Inc.Central Coast Bioneers Conference X X X X X X
Foundation for the Performing Arts Center Bravo SLO X X X X X X
Opera of San Luis Obispo The Carmen Project X X X X X X
Ballet Theatre San Luis Obispo 2013-14 Season
Civic Ballet 2013 Nutcracker Ballet
San Luis Obispo Symphony New Year's Eve Anniversary Concert
Jewish Community Center of San Luis Obispo
(JCCSLO)Jewish Film Festival
San Luis Obispo International Film Festival 2014 Festival X X X
San Luis Obispo Museum of Art SLO Mini Maker Faire
United Way of San Luis Obispo County Flavor of SLO
Almond Country Quilt Guild Seven Sisters Quilt Show
Cal Poly Corporation: University Arts Gallery Exhibition Season
Central Coast Children's Choir Annual Concerts- 20th Anniversary
Cuesta College Fine Arts Division Art Gallery Exhibitions X X
History Center of San Luis Obispo County Exhibit Opening Event X X
San Luis Obispo Children's Museum Science After Dark X X X X X
San Luis Obispo Little Theatre 2013-14 Season X X X X
San Luis Obispo Wind Ensemble 2013-14 Season X X X X X X
Black is current month, gray is past work, P is for pending work, D is for Did not workout
26 Total; 16 served to date or in progress
VC- Dropped off materials for display in Visitor Center; brochures, posters, etc.
PR- Sent out Press Release to local media list
SM- Ran event through Social Media outlets
EC- Included in Event Calendar one-sheet sent out to local hoteliers, wineries, etc.
EL- Included in Event Listings sent to local media highlighting upcoming local events
MTG- Meet with Groups in person to offer public relations advice and support
ST- Sell Tickets for events through the Visitor Center
PC- In place of in person meeting, had phone call with group to discuss details.
Notes from the month:
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Visitor Services Contract Report
October 2013
Highlights from October in the Visitor Center:
• Booth at CalPoly Parents Weekend
• Participated in Farmer’s Trick or Treat
Night
• Sold 35 Happy Town Shirts ($700.00)
• Delivered Tear-off Maps to City Hotels w/
GIA recipient Fliers
• Posted new SLO Happening ad
SLO events promoted through Visitor Center:
Cuesta College Celebrates Day of the Dead
Downtown Association Halloween Celebration
SLO Int'l Film Festival's SLO County on the Silver Screen
SLO Children Museum Activity Spook-tacular Ghost Making
Madonna Inn Mud Mash 5k and 10k Runs
SLO Friends of the Library Volunteer Fair
The SLO Farmer's Market Pumpkins on Parade
Hope Dance Films presents The Animal Communicator
SLO County Bike Coalition Summit
Haunted Jack House
Alex Madonna Expo Fall Bridal Show
PAC presents Bravo SLO!
Arts Obispo Wiggle Waggle Walk For Woods
Central Coast Bioneers Conference
SLO Little Theatre's Independence
Breast Cancer Research Tips For Ta-Tas
Hope Dance Fiesta for Friendship Bridge
SLO Railroad Museum Grand Opening
SLO Symphony’s The Carmen Project
City to the Sea Half Marathon and 5k Race
Walk for Hope, 2013 Hike for Habitat
SLO Gran Fondo Bike Ride
5th Annual C.C. Classic Motor Cycle Show
Arts Obispo's Passport to the Arts
Scott Tinley's Triathlon
Tibetan Monks Visit SLO
Monthly Visitor Center Interactions:
October 2013 September 2013 October 2012
Visitors in center: 7,639 6,605 6,542
Phone calls: 615 517 646
Emails: 124 110 135
Calendar of Events:
Events entered into calendar this month: 113
Events in the October calendar: 186
Promotional Product Sales:
Visitor Guides: 27
City Maps: 61
Promotional Product Giveaways:
CalPoly Parents Weekend; 250 City Map, 180 Visitors Guide, 80 Hike Maps, 100 Reusable Bags. Distributed
45,000 Tear-off Maps to all city hotels. Rotary Conference; 300 Hike Maps, 300 Tear-off Maps.
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SLO HAPPENINGS EVENT BROCHURE
DATE: NOVEMBER 6, 2013
BROCHURE SUMMARY
For the month of October, the digital brochure received 987 reads and 2,613 impressions.
ADVERTISING
Below are the results of our online advertising campaign for the month of September:
Media Outlet Impressions Clicks Click thru rate
Facebook 74,837 994 2.18%
VisitSLO.com 50,455 1107 2.19%
SanLuisObispo.com 25,016 61 0.24%
* Online advertising has a national average click thru rate of 0.02%
SLO Chamber Kiosk Total page views: 2,474 Event section views: 66
SOCIAL MEDIA
We continued to post upcoming events and information on the Facebook page 3-4 times
per week and maintained an interactive strategy, which has been successful at increasing
engagement of the page. During the month of October we gained 677 additional likes,
which brought our total likes to 11,806. Our average weekly reach, which is the number of
unique people who saw any content from our page, was 15,374.
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TOT Comparision
2007-08 2008-09 2009-10 2010-11 2011-12 2012-13 2013-14 Change +/-2012-13 2013-14 Change +/-2012-13 2013-14 Change +/-
July 565,386$ 565,637$ 508,195$ 541,806$ 591,184$ 636,778$ 699,845$ 9.9%83.4 86.8 4.2 127.70$ 132.62$ 4.2
August 573,057$ 609,452$ 511,564$ 542,194$ 574,395$ 623,655$ 674,244$ 8.1%81.5 82.9 2 127.75$ 133.26$ 4.6
September 465,179$ 416,859$ 400,023$ 437,543$ 490,524$ 508,583$ 505,954$ -0.5%73 73.9 1.3 119.34$ 121.10$ 1.5
October 418,474$ 416,905$ 414,870$ 442,586$ 437,805$ 469,977$ 69.3 116.19$
November 375,287$ 354,737$ 280,913$ 330,924$ 347,437$ 359,163$ 57.7 $107.34
December 312,510$ 274,871$ 246,684$ 274,417$ 314,784$ 319,451$ 50.9 $100.40
January 287,474$ 258,316$ 230,279$ 256,351$ 276,165$ 302,153$ 52.2 97.96$
February 342,220$ 292,343$ 273,373$ 302,246$ 323,359$ 344,160$ 60.8 $105.25
March 386,458$ 289,506$ 326,099$ 333,783$ 392,266$ 426,879$ 68.1 106.61$
April 388,911$ 391,891$ 423,158$ 451,133$ 475,913$ 486,850$ 71.7 118.03$
May 435,516$ 393,431$ 372,997$ 433,874$ 447,116$ 489,862$ 69.5 118.35$
June 513,631$ 456,098$ 490,326$ 512,543$ 578,234$ 610,948$ 79.5 130.32$
Total/Average 5,064,103$ 4,720,046$ 4,478,481$ 4,859,400$ 5,249,181$ 5,578,460$ 68.13 114.60$
Occupancy ADR
Figures from Smith Travel Research report
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CITY OF SAN LUIS OBISPO PCC
NOVEMBER 13, 2013
BUDGET SUMMARY
Event Management $2,000
App Development $10,000
$8,400 App programming
$1,600 App design and coordination
Social Media Implementation $4,000
Promotion & Advertising $16,000
$11,655 Online marketing
$4,000 Printed materials
$345 Public relations coordination
TOTAL: $32,000
*Additional Budget
Create four branded event flyers to distributed through the SLO Chamber $1,000
EVENT MANAGEMENT $2,000
Collection of all event content, photos and coordination
APP DEVELOPMENT – PARTNER WITH GFL SYSTEMS $10,000
Estimate includes:
Wireframes of screens
Connect w/Facebook feature
Mockups of screens with Verdin’s design direction
Programming for a web-based portal to manage events
Programming to include RSS feed
IOS and Android versions
Submissions to IOS and Android app stores
Built-in Google Analytics to monitor & track usage
Pro-bono hosting fee for the first year
Design and coordination of all frames
Estimated launch – February 2014
METRICS FOR SUCCESS
Number of downloads
Number of opens
Time spent on app
B1-1
GOALS FOR 2014
TBD
SOCIAL MEDIA IMPLEMENTATIONS $4,000
Continue Facebook page postings, increase audience engagement and add contests and giveaways
PROMOTIONS PLAN $16,000
Online Marketing
Geo-targeted banner ads in existing apps (digital programming through KSBY)
Splash page including direct link for IOS & Android app stores (slohappenings2014.com)
Facebook Sponsored Stories that would appear in individual news feeds to suggest the use of the app
based on their friend’s use
Exclusive event ticket giveaways through Facebook
o Be one of the first 100 people to download the app and win...
Printed Materials
Printed cards to distribute to hotels/Chamber & Visitor Center/downtown shops (QTY: 100,000+)
Public Relations
Coordination with the SLO Chamber for press release
Additional Opportunities
3-5 large sidewalk stickers in key locations around the city
Radio ads in local feeder markets
APP WIREFRAME SAMPLE
B1-2
APP DEVELOPMENT PLAN
PHASE TWO FEATURES
Geo-targeted push notifications
Built-in calendar
Ability to run contests
Filtering options
Ability to track from where the app is being opened or downloaded
B1-3
Tourism Business Improvement District
Meeting Minutes
Wednesday, October 9, 2013
10 am
City Hall - Council Hearing Room
CALL TO ORDER: Vice Chair Dean Hutton
PRESENT: Wilkins, Patel, Hutton, Walker, Patranella
STAFF PRESENT: Molly Cano, Tourism Manager
Call to Order at 10:02 am
PUBLIC COMMENT
None.
CONSENT AGENDA
ACTION: Moved by Patel/Walker to approve the consent agenda.
Motion carried 5:0
Commissioner Westrope arrives.
BUSINESS ITEMS
1. SHORT TERM RENTAL DISCUSSION
The Board received a presentation from the Community Development Director, Derek Johnson, for
the purpose of the discussion on the San Luis Obispo homestay issue. Derek presented the issue to
the Board and announced that the item would be discussed with City Council on the November 12
special meeting. The members of the Board asked questions to Derek Johnson. The Board discussed
the topic directly to decide what action should be taken. The Board felt that as a representative
group for the City lodging properties that they would take an advisory role to the constituents.
Public Comment:
Ermina Karim from the San Luis Obispo Chamber announced that the Chamber Board has reviewed
the issue. As a result, they have encouraged City Council to take up the issue.
Michael Adams from the Courtyard by Marriott expressed that the short term rentals may not be
direct competition however the must be required to meet the guidelines and pay the taxes and
assessments.
The Board felt that as a representative voice for the City lodging properties that they would take an
advisory role to the constituents. They requested staff to communicate the issue and inform the
constituents when the item will be considered by City Council. The Board also requested that they
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Tourism Board Improvement District Minutes Page 2
be informed as decisions are made and that the Board have the ability to provide feedback on issues
as they pertain to the TBID.
2. STRATEGIC PLANNING REVIEW
The taskforce members presented the final draft of the 5-year TBID Strategic Clarity plan for the
Board’s consideration of adoption. The Board members discussed the final plan.
Public Comment:
Stacie Jacob from Visit San Luis Obispo County asked the Board to share their emotional connection
to the report and what they were most excited about form the report. The Board members
expressed that the report was focused on attracting the right type of visitors to the destination
through a focused approach. The development of the strategic partnerships and the ability to
communicate with the partners on-going as the contract advanced the expectations of the Board.
Ryan Allshouse of Rosetta congratulated the Board on the accomplishment of the plan. He
expressed that it is a very exciting thing and shows again how far the TBID has come over the past
five years since its inception.
Michael Adams from the Courtyard by Marriott shared that as a member of the strategic plan
taskforce that the group had placed major emphasis on the developments of the events and
partnerships to achieve a sustainable funding model for these contracts through the TBID.
ACTION: Moved by Westrope/Wilkins to adopt the 5-year Strategic Clarity summary for the TBID.
Motion carried 6:0
3. HOTEL LIAISON ASSIGNMENTS
The board assigned hotel liaisons to all seven members of the board. The assignments are as
follows:
PRESENTATIONS
Grace Allen of the San Luis Obispo Chamber of Commerce presented the quarterly contractor
report. The Chamber has delivered over 70,000 tear-off maps to TBID properties. During the
past quarter the Visitor Center staff saw an increase in the calls on the TBID phone number from
the East Coast area code as a result of the TBID’s advertising in Times Square. During Q1 the
phone line received 132 calls compared to 6 calls received last year during the same quarter.
During the quarter the number of rooms referred to TBID properties increased to over 600 from
200 in the same period in the year prior.
The Board requested that the Chamber begin asking callers where they are seeing and hearing
about the number when they call on the TBID phone line.
Matthew Wilkins Terry Westrope Dean Hutton Rachel Patranella Kimberly Walker Nipool Patel Clint Pearce
Best Western Somerset Inn Courtyard By Marriott Apple Farm Embassy Suites Hotel Avenue Inn America's Best Value Inn Budget Inn
El Toro Inn Garden Street Inn Bed & Holiday Inn Express Hampton Inn & Suites Granada Hotel & Bistro Comfort Inn Homestead Motel
Lexington Inn/Donnington Plac Heritage Inn La Cuesta Inn Llc Motel 6 #1373 Hostel Obispo Petit Soleil Los Padres Motel
Sands Inn & Suites Peach Tree Inn Super 8 Motel Motel 6 #138 San Luis Creek Lodge Quality Suites San Luis ObMadonna Inn Inc
Vagabond Inn Royal Oak Motor Hotel Economy Motel Rose Garden Inn Sunbeam Motel Ramada Olive Tree Inn San Luis Obispo Travelodge
San Luis Inn & Suites Villa San Luis Motel
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Tourism Board Improvement District Minutes Page 3
COMMITTEE COMMUNICATION
HOTELIER UPDATE
No new hotel news to be discussed.
PCC UPDATE
Molly Cano reviewed the PCC minutes from the September 11 meeting with the TBID. Highlights from
the September meeting were: discussion on the 2014 new SLO Happenings program and contract with
Verdin. Cano shared that the committee is considering the development of an app. Cano also reported
that the committee did approve the news events promotion RFP as also considered and adopted by the
TBID.
TOURISM PROGRAM UPDATE
Molly Cano presented the Tourism Program update.
The TBID Annual Report was approved by Council at the October 1 meeting. The Council established the
resolution of tintetnt for the TBID and set the TBID Public Hearing for November 5 at 6:00pm. Board
members are encouraged to attend and show support for the district.
SAVOR 2013 Recap:
• SAVOR Run- on the front page of the SLO City News
• The run was great. Good turn out and great feedback on the course from participants
• Full recap in November
• The booth was a hit. Participants really enjoyed the bicycle blender interaction
• Photos from the events are in the Rosetta report
• 284 sign ups to the newsletter
Visit California media event, September 24 in LA
• Over 60 media in attendance
• including Condé Nast Traveler, Los Angeles Times, AAA Westways, Johnny Jet, Peter Greenberg
Productions, the Advocate and Jetset
PR Summit
• Very successful event- small destination attendance
• Great work on coordinating efforts statewide
• Good opportunities to hear from journalists, international PR reps, and VC team
• Direct contact with Sunset, Westways, AFAR, and select freelancers
CLOSING PUBLIC COMMENT
Councilmember Kathy Smith thanked Nipool for his presentation to Council with staff on October 1st.
Stacie Jacob from Visit san Luis Obispo County thanked the TBID for their support of the SAVOR the
Central Coast event.
Meeting adjourned at 11:34 am
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