HomeMy WebLinkAbout12-11-2013 PCC MinutesPromotional Coordinating Committee
Meeting Minutes
Wednesday, December 11, 2013
5:30 pm at City Hall
CALL TO ORDER: Chair Jill LeMieux
PRESENT: Pearce, Fidler, Cox, Palazzo, Franciskovich
STAFF PRESENT: Molly Cano, Tourism Manager Chair LeMieux called the meeting to order at 5:32 pm PUBLIC COMMENT
Representative from Verdin presented the committee with holiday cookies for them to enjoy during the meeting.
CONSENT AGENDA
Commissioner Cox requested more information on the PR report regarding the additional tracking of the PR results through the contract addition of MyMediaInfo service for the current fiscal year. Lynne Biddinger and City Staff explained the unexpected service issues with MyMediaInfo. The committee requested additional information from the Chamber on contract options during the quarterly report in January.
ACTION: Moved by Cox/Pearce to approve the consent agenda.
Motion carried 6:0
PRESENTATIONS
1. SAVOR 2013 EVENT RECAP Stacie Jacob, Executive Director of Visit San Luis Obispo County presented the Sunset SAVOR the Central Coast event recap. Highlights included: a 27.2% increase in economic impact for the County, the total economic impact was measured at $4.54 million, 10,588 people attended the event, there were 69 wineries, 27 restaurants, 27 artisans, and 5 celebrity chefs that participated in the event. The SAVOR Run attracted 556 participants which included families. Nearly 400 million media impressions were garnered for the event. Commissioner Cox asked additional questions regarding the audience figures and Stacie replied saying she would follow up with the formula used to calculate those figures. The commissioners overall complimented the work for the event in 2013.
BUSINESS ITEMS
1. 2014 SLO HAPPENINGS PROGRAM APP Ashlee Akers and Christiana Newcomb from Verdin along with representatives from GFL presented the design, layout and functionality for the 2014 SLO Happenings app. Verdin
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commented that currently there are over 130 events available to go into the system at launch from the previous years’ brochures. The app icon design was created to depict a “tickets in your back pocket” theme. The interior of the app was presented for the home page, category home, event page, and submit and event option. The committee discussed preferences of colors and opportunities to further tie in to the current branding. The taskforce expressed that the look and feel of the app design and function does meet their intention and expectations. Committee members were requested to send any additional edits to Molly Cano for consolidation to Verdin by Friday, December 20th.
2. EVENTS PROMOTION The committee reviewed the recommendations from the November events subcommittee meeting including funding requests for Cal Poly Open House and Concours.
ACTION: Moved by Pearce/Cox to sponsor the Cal Poly Open House 2014 at the $2,000 level.
Motion carried 5:0:1
Recused: Palazzo
ACTION: Moved by Palazzo/Franciskovich to sponsor the Concours 2014 at the $5,000 level
Motion carried 4:0:2
Recused: Pearce, Cox
3. GIA APPLICATION REVIEW & SUBCOMMITTEE ASSIGNMENT The committee reviewed the current GIA application for any changes and discussed the subcommittee assignments. The committee requested staff to add in word count maximum limits to the application questions. The subcommittees for Event Promotion and GIA will swap for the 2014-15 cycle. The new GIA subcommittee is: Sasha Palazzo, Marco Rizzo, and the Clint Pearce/ new TBID liaison.
COMMITTEE COMMUNICATION
GIA Report: Clint Pearce reported that due to the event being held at the Madonna Inn, the Seven Sisters Quilt Show was reassigned to Jill LeMieux.
TBID Report: Clint Pearce updated the committee on the recent TBID meeting and reviewed the minutes included with the agenda.
Tourism Program Update: Molly Cano presented the Tourism Program update on the following topics: Wayfinding Sign Program Update: - Working on the fabrication schedule for delivery - The committee requested a status update presentation to include: timeline for installation, locations of first signs, any tangibles of the signs Style Guide: - Council cards have been delivered - Staff cards system will be available on Monday - IT is working on the upload of the templates and graphics into the City server - Should be available at the beginning of the year TBID Marketing RFP:
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- Approved by Council last night. It will be released on Monday 12/16. In addition to the legal notice in the Trib and the ad in Pac Business Times, a list of local agencies will also receive notices. Please send any other agency names to me asap so I can reach out to them as well. - Also, taskforce members: Conference call on Thurs. January 9 11 am to review RFP and answer any questions from agencies VSLOC Sustainable Funding Taskforce: - There was an informational meeting held on November 25 (Monday) from 2-4 pm at the Courtyard by Marriot with VSLOC and Civitas (John Lambeth)- there were about 7 SLO hotels represented and a council member - TBID will hold a special meeting to receive the presentation from the V SLO County- this meeting should be held mid-January - We will be looking for the TBID Board members to revisit their list of properties you liaise with to inform them and invite them to participate in the meeting - Also, they will be rolling out the marketing plan at the Tourism Vision Workshop scheduled for Jan 17 at the PAC - If you have any questions, comments, etc- please feel free to contact either Clint Pearce or me
Meeting adjourned at 7:12 pm