HomeMy WebLinkAbout02-12-2014 PCC MinutesPromotional Coordinating Committee
Meeting Minutes
Wednesday, February 12, 2014
5:30 pm at City Hall
CALL TO ORDER: Chair Jill LeMieux
PRESENT: Pearce, Fidler, Cox, Palazzo, Franciskovich
STAFF PRESENT: Molly Cano, Tourism Manager Chair LeMieux called the meeting to order at 5:35 pm
CONSENT AGENDA
ACTION: Moved by Pearce/Cox to approve the consent agenda.
Motion carried 6:0
BUSINESS ITEMS
1. 2014 SLO HAPPENINGS PROGRAM APP
Verdin and GFL presented the promotional collateral for the 2014 SLO Happenings program
for the committee’s review and approval. The program launch would be in March in
partnership with the Film Festival. The committee reviewed the design of the flyers. It was
requested that the URL, social icons, and app mention be added to the flyers. The
committee reviewed the postcard printed piece. The committee asked Verdin to consider the
cost of a standard size piece to save on budget if it made sense.
2. 2014-15 PROGRAM CONSIDERATION & PROGRAM BUDGET
The committee reviewed the current goals and function of the PCC for consideration and the
outlined budget for 2014-15. The committee provided general direction to the overall
program as well input to the contractors for the upcoming contract proposals. The committee
discussed the concern of a commissioner over too much focus on the downtown area. The
committee also discussed that overall the goals and function of the PCC continued to be in
alignment with the committee’s expectations. The committee would like to continue this
discussion into early next year for the consideration of budget requests for new programs
and projects.
3. 2014-15 GIA FUNDING ALLOCATION
The committee d the funding amount for 2014-15 GIA program for the direction of the GIA
Task Force.
ACTION: Moved by LeMieux/Franciskovich to allocate $90,000 in grant funding for GIA for the 2014-15 year.
Motion carried 6:0
COMMITTEE COMMUNICATION
Promotional Coordinating Committee Minutes
Page 2
GIA Report: None.
TBID Report: Clint Pearce updated the committee on the recent TBID meeting and reviewed the minutes included with the agenda.
Tourism Program Update: Molly Cano presented the Tourism Program update on the following topics: Style Guide Update - Scheduled to be released by end of the month TMD Task force - 1% assessment rate - 15 member board all assessed businesses Visit California Outlook Forum update - Great program: focused breakout sessions. Day 1 Marketing Day 2 International - New developments: community.visitcalifornia.com o The Community is the first of its kind for our industry and aligns perfectly with our "always on" digital strategy. It has been designed for you to network with colleagues to exchange business ideas, discover new partnership opportunities and celebrate all that you do as part of California's travel industry. o Our goal at Visit California is to provide you with the tools and resources to help you grow your business while connecting with the industry at large. We believe the Community will be an effective platform to help you achieve success. It originates from a survey of California's travel industry where 75 percent of respondents urged Visit California to create an online forum that would allow partners and organizations to stay connected and network. - Dream Big campaign: California Competitiveness - Noreen Martin was elected CFO for Visit California Tradeshow updates - Bay Area show: 630 entries compared to 600 in 2013 - LA show: 981 entries compared to 630 in 2013
Meeting adjourned at 7:19 pm