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HomeMy WebLinkAbout01-08-2014 PCC MinutesPromotional Coordinating Committee Meeting Minutes Wednesday, January 8, 2014 5:30 pm City Hall - Council Hearing Room CALL TO ORDER: Chair Jill LeMieux PRESENT: Pearce, Fidler, Cox, LeMieux, Rizzo, Franciskovich, Palazzo STAFF PRESENT: Molly Cano, Tourism Manager; Lee Johnson, Economic Development Manager Chair Jill LeMieux called meeting to order at: 5:30pm CONSENT AGENDA ACTION: Moved by Cox/Pearce to approve the consent agenda with an edit to the minutes reflecting Cox abstention from SLO Concours event funding discussion. Motion carried 6:0 Commissioner Palazzo arrived to meeting. PRESENTATIONS 1.MEASURE Y PRESENTATION Michael Codron, Assistant City Manager, presented the City’s outreach efforts about the uses and future of the City’s half cent sales tax and the efforts to accomplish the City’s Fiscal Health Major City Goal, which includes possible renewal of Measure Y or an alternative revenue measure that gives the City the resources it needs to protect and maintain San Luis Obispo’s quality of life. Committee members asked questions to Codron pertaining to the funding of positions and programs created through Measure Y funding. 2.WAYFINDING SIGN PROGRAM UPDATE Daryl Grigsby, Public Works Director, presented a status update of the City’s wayfinding sign program including the nine signs that are currently in fabrication. These signs will be delivered mid-February through the end of March and concurrently the City is developing an installation plan to contract with an agency to install the signs. Based on the outcome of the initial sign review period, the next phase of the sign project would commence. This next phase would include a presentation to the PCC in the late spring to review the list of the next 20 additional signs. The next phase is expected to go before City Council in June. Based on this schedule, the full project would be complete in FY 15/16. Grigsby offered to provide the PCC the list of the initial nine signs, locations, and sizes as well as the phased approach timeline for the committees’ knowledge. 3.QUARTERLY REPORT BY CONTRACTOR Ermina Karim and Lynne Biddinger of the SLO Chamber of Commerce presented the quarterly activity report for the Visitor Center, public relations, and GIA contracts. Within the GIA contract, 24 of the 26 C.1-1 Promotional Coordinating Committee Minutes Page 2 organizations have been served to date. Lynne shared with the committee the proactive PR efforts and pitches that had been pursed over the second quarter. Ermina addressed the tracking issues with MyMediaInfo and explained to the committee that the contract for this service was being canceled and an alternate service was being researched. Lynne then shared the visitor center statistics including a 20% increase in walk in traffic to the center over the same quarter in the previous year. Verdin presented the 2013 year-end SLO Happenings brochure report. During the final quarter of the contract, the digital brochure on slocity.org/events received 1,976 reads and 5,463 impressions. In addition, the total likes on facebook increased 13% over the previous quarter, from 11,129 to 12,630. BUSINESS ITEMS 1.2014 SLO HAPPENINGS PROGRAM APP Verdin presented the final design for the 2014 SLO Happenings app for the committee’s approval as well as the launch plan to partner with the SLO Film Festival to roll the app out locally. The committee discussed the app design and commented on how the color adjustments and icon adjustments exemplified what was requested during the December meeting. The committee did request that the icon design for outdoor/recreation (sun) would be edited to look more similar to a sun and less abstract. ACTION: Moved by Rizzo/Palazzo to approve the design based on the committees’ suggested edits to the sun icon. Motion carried 7:0 2.2014-15 GIA APPLICATION REVIEW The committee reviewed the final 2014-15 GIA application for any changes. The committee noted a few small changes to be made. ACTION: Moved by Fidler/Franciskovich to approve the 2014-15 GIA application for release on February 1, 2014. Motion carried 7:0 COMMITTEE COMMUNICATION Commissioner Fidler updated the committee on the Bioneers and explained that they were discouraged by ticket sales results this year and were working on plans to enhance the events reach and appeal in the future. Commissioner Pearce reviewed the TBID actions and noted that the details were included in the TBID minutes attached to the agenda. Molly Cano gave the committee the tourism program update. -Style Guide Update -Business cards ordering system is now available to all employees -The style guide files are being finalized with IT and are expected to go live to the employees by the end of the month Visit CA UK: California In A Box C.1-2 Promotional Coordinating Committee Minutes Page 3 -January can be a really tough month on the UK trade – long hours and post-Christmas blues and the weather in the UK is pretty grey and bleak. -sending each agency a fantastic laminated California map with lots of useful selling tools and information on the reverse, along with all the goodies and information from our partners -luxury version for key travel lifestyle publications. This will include the main travel magazines (Sunday Times Travel Magazine, Conde Nast Traveller, Lonely Planet Traveller, Nat Geo Traveller, escapism, Wanderlust) and the national newspaper travel desks based in London – in total 20 boxes -SLO sent one-pagers and chapstick VSLOC Sustainable Funding Taskforce: -Special Meeting for the TBID held for Thursday 1/16 at 1pm at the Courtyard by Marriott to review this topic -Board members are requested to contact their liaison lists to invite them to attended the meeting- this is a very important matter to our tourism industry and participation is strongly encouraged Tourism Vision Workshop on Friday 1/17 at the PAC 1-5 pm Tradeshows: -Preparing for the tradeshows -Partners have been confirmed and final travel details are being finalized -Shows: Bay Area: 1/25-26 & LA: 2/8-9 Meeting adjourned at 7:15 pm C.1-3