HomeMy WebLinkAbout03-12-2014 PCC MinutesPromotional Coordinating Committee
Meeting Minutes
Wednesday, March 12, 2014
5:30 pm at City Hall
CALL TO ORDER: Chair Jill LeMieux
PRESENT: Pearce, Cox, Franciskovich, Rizzo
STAFF PRESENT: Molly Cano, Tourism Manager
Chair LeMieux called the meeting to order at 5:33 pm
CONSENT AGENDA
ACTION: Moved by Pearce/Cox to approve the consent agenda.
Motion carried 4:0
Commissioner Rizzo arrived to the meeting.
BUSINESS ITEMS
1. 2014 SLO HAPPENINGS PROGRAM APP
Verdin presented an update on the SLO Happenings app. Ashlee presented that they
moved forward with the 3x3 card because the cost was low and they were able to print and
additional 20k for a total of 120k. The app was now live for android and iPhone but iPhone
would need an update once it’s approved by Apple. They soft launched the app because of
this at the film festival. They are currently working on the press release with the Chamber for
the full launch. The full launch would also include package giveaways through the social
media channels.
2. ELECTION OF CHAIR & VICE-CHAIR
The committee nominated Jill LeMieux as Chair and Sasha Palazzo as Vice-Chair for the
term of April 2014 to March 2015.
ACTION: Moved by Cox/Rizzo to appoint Jill LeMiuex to Board Chair and Sasha Palazzo to Vice
Chair.
Motion carried 5:0
3. SAN LUIS OBISPO CHAMBER OF COMMERCE
Representatives from Chamber of Commerce presented the future program and funding
requests for the consideration of the committee. The funding requests included: Public
Relations at $58,000, media monitor service for $5,000-$7,000, GIA PR Support for
$25,000, and SLO City tear off maps for $8,000.
4. BYLAW AMENDMENT
The committee will consider the following amendment to the PCC bylaws:
Promotional Coordinating Committee Minutes
Page 2
Article 2: Membership: “The seventh member shall be a member of the Tourism
Improvement District (TBID) Board as appointed by the TBID Board.”
ACTION: Moved by Rizzo/ Franciskovich to recommend the bylaw amendment to Article 2:
Membership to read “The seventh member shall be a member of the Tourism Improvement
District (TBID) Board as appointed by the TBID Board.”
Motion carried 5:0
COMMITTEE COMMUNICATION
GIA Report:
None.
TBID Report:
Clint Pearce updated the committee on the recent TBID meeting and reviewed the minutes included
with the agenda.
Tourism Program Update:
Molly Cano presented the Tourism Program update on the following topics:
Presented the Wayfinding Sign photos from the fabricator
- Chair LeMiuex requested that the phased sign locations be provided at the next meeting.
Brand USA FAM
- They have a digital influencer coming through California later next week to produce content
to support their paid digital media buy in Japan.
- 9 road trips with only 1 in CA
- Estimated reach: 800,000 – 1,200,000 social impressions
• Nagisa Fugikato (social community manager in Japan for BUSA)
• Yamamosa Rita (Japanese influencer)
• Matthew Finley (photographer with Brand USA agency)
Maternity Leave
- Friday will be my last day in the office
- Lee will be your contact during my leave
Meeting adjourned at 6:30 pm